• Journal of Korean Library and Information Science Society
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• v.47 no.2
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• pp.231-257
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• 2016

This study intends to analyze issues of purchasing process in public libraries by the 2014 revised Publication Industry Promotion Agency of Korea and fixed book price. Furthermore, this study suggests future tasks for restoring the intent of revising the laws and toward a better book purchases. The main contents of this study are as follow: 1) preparing the effective methods for selecting book vendor with evaluating the performance not price competition, 2) establishing concept and scope of local bookstore as book vendor for restoring the intent of the activation policy of local bookstore, 3) establishing the well-defined regulation about benefit of the economic dimension.

• The Journal of Korean Medical History
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• v.36 no.2
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• pp.77-87
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• 2023

Yi Junggoo's introductory remarks are the first preface to be written since the book was completed, and boast outstanding sentences as they describe the process of publishing, the people involved, and the significance of the book. Hur Jun's Chiprae deals with the composition, capacity, and historical significance of the text. Chinese scholars' introductory remarks deal with the significance of the book's world history and its wide utilization from the perspective of Chinese people. Japanese scholars describe the book's excellence and the significance of suggesting standardization of treatment.

• Journal of Korean Library and Information Science Society
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• v.49 no.4
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• pp.405-427
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• 2018

This study examined system, form and contents of including its publication in depth through the analysis on the publication of those days, present condition of extant edition, system and publication, illustrator etc., targeting series which was published in the liberation period. As for series which was published by Eulyoo Publishing and Joseon Children Culture Association(Ahyeop) for building children's life liberation and children culture, 5 books still remain now. For the extinct edition, this study confirmed publication history of books based on the advertisement carried on the newspaper which was published of the time. As a result of analyzing extant edition, this study found that the book was composed equally as a system of cover, beginning, body and the end, and the body was characterized by the composition of 3-cut comic and story as a form of storybook. The size of the book is A5 book size with 32 pages of quantity and was published as a semi-hardcover bound book. As for illustrators, Kim brothers (Yong-hwan, Eui-hwan) who played an active part in the field of art of the time participated.

• The Journal of Korean Medical History
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• v.29 no.1
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• pp.71-78
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• 2016

"Saengsanbibang" is Obsterics technical books published in 1915. After the publishing of first edition, it was published 15 times so I supposed that this book was very popular in that times. And this book is also valuable because Obsterics books written in Korea are uncommon. But there had not been enough detailed study on this book, so I tried to study on the formation of this book. For that, I compared the formation between this book and 4 kinds of typical Obsterics technical books in Qing dynasty, "Taesansimbub", "Taesanbiseo", "Daesaengyoji", and "Dalsaengpyeon". As the result, "Saengsanbibang" refered to "Dalsaengpyeon" for the contents that the reason and prevention of distocia, the basic principle for antenatal care, and the formulae to tonify blood. The contents that the taking methods of Saenhwatang (生化湯) accroding to the diseases, are mainly affected by "Taesanbiseo". Some contents which had been refered in "Taesansimbub", "Daesaengyoji" weren't refered to "Saengsanbibang". So "Saengsanbibang" is valuable because this book easily summarized the medical knowledge for spreading it to ordinary people. I look forward to more specific study for "Saengsanbibang".

• Journal of Sasang Constitutional Medicine
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• v.32 no.4
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• pp.1-10
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• 2020

Objective The purpose of this study was to examine the composition, bibliographic characteristics, and contents of the book, Dongeuisasangjinryoeuijeon(東醫四象診療醫典). Method The images of this book published in 1941 at Haenglim publishing company, stored in the National Library of Korea were acquired and used as basic data, and books related to Sasang constitutional medicine such as Dongeuisasangshinpyun (東醫四象新編), Dongmuyugo(東武遺稿), and Sasanggeumgyebibang(四象金匱秘方) were compared. Result Many of the data were based on the Dongeuisasangshinpyun(東醫四象新編), and were made with reference to Dongmuyugo(東武遺稿) and Sasanggeumgyebibang(四象金匱秘方) partly. This book is thought to be made to be used conveniently for clinicians at the time when data on Sasang Constitutional Medicine was insufficient. In particular, it can be said that the mention of well-established diagnostic method, drugs that cause adverse reactions when a patient of a different constitution takes them and the quatrains of prescriptions using seven Chinese characters in each line are very unique. Conclusion Although most of the books, including Dongeuisasangshinpyun(東醫四象新編), were cited, it is thought that the book was well-organized in order to provide good information to the clinicians practicing Sasang Constitutional Medicine at the time. For the original part of this book, further research should be conducted.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.4
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• pp.115-137
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• 2022

This research aims to suggest the way of activation of book curation in secondary school libraries by analyzing examples of book curation and the recognition of the persons in charge of secondary school libraries. A documentary research and a survey is conducted. 192 school librarians are chosen for that survey in Incheon region secondary school. 4 teacher librarians of Incheon region secondary school and a professor of library and information science are interviewed. Also an investigation is executed by visiting school libraries. Augmentation of the persons in charge of secondary school libraries, coordinating and information sharing with educational teachers, establishment of manual for book curation operation, publishing examples of subject selection are suggested for the measure of activation of book curation.

• Journal of the Korean Society for Library and Information Science
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• v.44 no.3
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• pp.61-80
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• 2010

Recently, the publishing community now recognizes the importance of metadata in customers' buying decisions. As a result, they are more interested in effective metadata creation and quality maintenance, as well as standardization of exchanging system in the supply chain. As the library community also investigates the economic effectiveness of creating metadata, they try to find the best model for simplifying metadata creation by using sources close to the original. This study analyzes metadata work flow which had same source but be used in different fields by their own type and standard. It also discusses the same issues about each section and possibility about interoperation. Finally this paper tries to find an effective creation and distribution model of book metadata which can be used in domestic publishing and the library community.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.92-104
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• 2015

Many publishing companies go to storytelling marketing through facebook in these days. Because storytelling marketing through facebook is thought for publishing company as useful marketing method in accordance with the increase of social media user. Thus, this study classified storytelling marketing type by episode, experience, anniversary, information and also analyzed the difference of cognitive reaction, emotional reaction and variables which effect to purchase intention according to each storytelling marketing type. As the results, anniversary type and information type got more positive reaction from responses rather than episode type and experience type with respect to likability, reliability, informativeness, engagement. Also engagement, likability, informativeness are revealed as major variables which effect to purchase intention of each storytelling type. Thus, storytelling marketing of publishing company through facebook need to focus on anniversary type and information type. And it is important to combine naturally the information regarding to book that publishing company want to sell with the fun, pleasure factors that story can give.

• Archives of design research
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• v.21
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• pp.109-121
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• 1997

The poster in America was considered merely a means of advertising until the late 1880s, and was not thought to have any intrinsic value. During the 1890s, the poster in America came into its own as a medium of artistic expression, and it was recognized anew as an medium of advertising. The production and circulation of posters became active, and it won the popularity of poster collectors. But the American poster renaissance flourished for a few brief years in the 1890s. In this thesis, I paid attention that the art poster in America was mainly a product of the publishing trade, and that it's rise and fall was connected with the circumstances of the publishing business. In chapterII, I discussed the growth of publishing business and the phenomenon of poster craze, and tried to figure out the characteristic of American poster design in 1890s. The American poster boom was formally initiated in Spring 1893, when Edward Penfield published the first of his monthly designs advertising Harper's Magazine. Penfield created a native American tradition of realism in the series of Harper's posters, his figures are realistic though anonymous, and are drawn without distortion or grotesquery, and details are reduced to essentials but not eliminated. In chapterIII, I discussed the change in book cover design in the 1890s. The rapid evolution of book and magazine covers was largely a reaction to the poster craze. Most magazines were issued with the same standard covers month after month at that time. In 1894, when William Bradley was asked to design a standard cover for the Inland Printer, he convinced the publishers to change the cover with every issue instead of designing one permanent cover. With the poster craze at its height, posters became big business, but still they were not very successful as advertisements. Because collectors of the 1890s were more interested in acquiring posters than in buying books. Significantly, this was also the moment when poster like designs began to appear on the covers of books and mass magazines. Publishers took notice of an idea. If the eye-catching design was on the cover itself rather than on a separate poster, the customer who wished to acquire the design would be obliged to buy the magazine. So there was no distinction stylistically between the posters of the 1890s and the magazine covers of the early 1900s. At the same time, the artistic poster was beginning to decline. While the most typical advertisements of the 1890s were the book and magazine posters of Bradley and Penfield, after 1900 advertisements for manufacturers' products played an increasingly prominent role. They would never again assume the leading role that they had played in the 1890s.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.259-283
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• 2018

This research aims at understanding the differences between expert and general users' perceptions regarding publication preferences for Korean classics collations and translations in order to formulate future directions for these materials. For this purpose, an overview of changes in publishing in general as well as current status of collation/translation of Korean classics in particular are being identified. An online questionnaire was carried out in order to collect data regarding perceptions and preferences of expert users and general users of Korean classics. The results are based on the analyses of more than 1,000 responses. The analyses show that electronic books will not completely replace printed books and publishing both electronic and printed books in tandem for the time being is most preferable in order to satisfy varying user needs. Statistical analysis shows differences in terms of use value, value from possession, and readability of electronic and printed books in the two groups of users. However, as for the value of preservation by relevant institutions, there was a statistical difference between two groups towards printed books unlike their electronic equivalents. The research shows strong preference towards printed forms of classics collations and translations for the purpose of scholarly research and translation. Actual usage statistics reveal much heavy use of online database of classics translations compared to the use of available electronic books. For future publishing decisions for classics collations and translations will need to take into consideration of their special characteristics and symbolic nature. Proper representation of these materials into electronic format would require a standardized platform that enable various uses in different environments.