• Title/Summary/Keyword: Bolg

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A Study on Social Media Market Competition based on User Gratification (이용자의 충족에 따른 소셜미디어 시장 내 경쟁관계에 관한 연구)

  • Huang, Yunchu;Baek, Heon;Yang, Chang-Gyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.2
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    • pp.105-117
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    • 2014
  • The change of social media market toward multimedia environment makes users select social media according to preference factor's gratification and this also causes competition among various social medias. So this study focused on competition among social media from the perspective of users' gratification while considering multimedia environment of social media market. The widely known Niche theory is used to confirm competitions among media in an environment with limited resource. According to research result, (1) Facebook and Kakao Talk mostly satisfies users' expectations; (2) Facebook and Kakao Talk form leading group and Blog, Youtube and Twitter form chasing group in this competition; (3) Kakao Talk greatly satisfies users' various expectations. The research result implies that, for social media to have competitive advantage in the market, it is better to provide convenience and real-time responsiveness in mobile environment and to improve service so that users could more easily utilize network.

The Effect of Blog-Based Co-op Co-op Learning on Information Ethics for The Elementary Students (블로그 기반 자율적 협동학습이 초등학생의 정보윤리의식에 미치는 영향)

  • Kim, Kil-Mo;Seo, Seung-Deok;Kim, Seong-Sik
    • Journal of The Korean Association of Information Education
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    • v.14 no.3
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    • pp.375-383
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    • 2010
  • The purpose of this study is to develop and apply the Blog-Based Co-op Co-op learning model to improve elementary student's Information Ethics Consciousness. For this goal, we have develope the Blog-Based Co-op Co-op learning model and verified its effectiveness. The developed model was applied to 5th and 6th elementary school students. Test was done for 6 sessions during 3 weeks. The developed model was applied to the treatment group and ordinary Co-op Co-op learning model was applied to the comparison group. We applied independent sampling t-test that can compare averages of two groups. As a result, the Bolg-Based Co-op Co-op learning model was significantly enhance student's Information Ethics Consciousness. We've analyzed student's Information Ethics divided into area, were significant in all areas.

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