• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• Journal of the Korean Society of Costume
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• v.66 no.3
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• pp.147-161
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• 2016

This study analyzed the effects of job style on job satisfaction and turnover intention of fashion models, and the difference in the job style, job satisfaction and turnover intention by model activities period. Data was collected by surveying fashion models with more than 10 modeling experiences, and 230 responses were used in the data analysis. The results of were as follows: First, the job style of fashion models were classified into professional ability type, social relationship-focused type, future-oriented type and body-boasting type. Job satisfaction was classified into satisfaction with working conditions, satisfaction with model activities, and satisfaction with relationships. Turnover intention was classified into intention to change jobs, and intention to quit modeling. Second, being a professional ability type had a negative effect on satisfaction with working conditions, whereas being a future-oriented type had a positive effect on it. The professional ability type and social relationship-focused type had a positive effect on satisfaction with model activities, and the social relationship-focused type had a positive effect on satisfaction with relationships. Third, the future-oriented type and body-boasting type had a negative effect on the intention to change jobs. The social relationship-focused type, future-oriented type and body-boasting type had a negative effect on the intention to quit modeling. Fourth, there were significant differences in the professional ability type, human relationship-focused type, body-boasting type, intention to change jobs and intention to quit modeling by model activities period. Therefore, it is necessary for domestic fashion models to have the appropriate attitude to develop features and competency required for modeling projects and if improvements are made to enhance job satisfaction of fashion models, the fashion modeling industry is expected to make further developments.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.67-78
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• 2016

The Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.3
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• pp.92-98
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• 2007

This study analyzes the women's hair style and costume in late Chosun Dynasty appeared in Shin Yoon Bok' genre painting. Conclusions are as follows; First, in case of woman costume, the Jergori was short and the Chima was too long. The trend of simplified clothes on upper body and abundant clothes on lower body appeared. In addition, as 'geodulchima' became popular, women came to of en show an erotic beauty by exposing their underwear below chima. Second, in the women's hair style appeared in Shin Yoon Bok' genre painting, a unmarried woman did the braids and a feme covert did 'Ungeon Meori' and 'Tremeori'(a swept-back hair with the chignon) regardless of status. We can imagine the women's hair styles of a higher class who imitated those of 'Kie-sangs' through the features of Kie-sangs who were illustrated by Shin yoon bok.

• Journal of the Korean Society of Costume
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• v.58 no.7
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• pp.31-42
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• 2008

The fashion of the 19C had been through many diverse styles, i.e. Empire style, Romantic style, Crinoline style and the Bustle style. These styles had emphasized a certain figures, such as exaggerated hourglass silhouette of crinoline style or S silhouette of bustle style. Following the trends, corsets became more than underwears. Actually they supported the fashion of the 19C. Apparently, the corsets had been evolved in many aspects. Patterns, materials and trimmings were developed and refined to make torso figures desirable. The initial purpose of the research is to find out how they developed corset patterns to make such a diverse figures, so that the techniques can be adopted in contemporary pattern design. The 16 corsets and their patterns were quoted from books related the subject. The patterns were redrawn of same scale for the comparative study concerning cutting lines and measurements. Coming to the late, more curved lines and more segmented cutting were used to make body more of glamour and natural. Gussets were another key technique to make them work. Various sized and shaped gussets were used to follow the trends of ever changing.

• Journal of the Korean Society of Costume
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• v.53 no.3
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• pp.137-154
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• 2003

The purpose of this study is firstly to survey the social and cultural background of 20th century and women's status, and to identify what the ideal body is like and what the elements of outer garment and underwear are and the techniques to incarnate the ideal beauty. Various papers are referenced for theoretical study and the elements and techniques of underwear are analyzed based on photographical materials. This paper concludes as follows. In 1910's, ideal beauty has changed to H-style. In other words, the outer garment has confined the lower part of the body with plain H-type Hobble silhouette to express plump bust, somewhat slim waist, and small hips, As the underwears, cylindrical corsets which fasten from under the bust down to lap, brassiere which are helpful for plump bust, and artificial busts were worn. In 1920's, outer garment were Straight box silhouette style which were cut as tubular without dart, and the underwears were corselets which have been tubular from the bust to hip and the tubular chemi-knickers. The former corsets which had been hard-boned and been fastened with strings have been replaced by the hook closure due to the development of elastic joining method. In 1930's, women pursued perfect body showing the line of bust, waist, and hip. In order to express elegant beauty of female of Slim and long silhouette, Doter and underwear have been cut with bias and gore, and soft and flexible materials were flowed along the body. World war II in 1940's has made the women as social. Ideal beauty has changed to Short straight box silhouette which no more shows body line. Outer and underwears were simple and Practical style. In 1950's, ideal beauty was well-matured, elegant Women which were represented by round shoulder, conical breast, tiny waist and round hip. Outer garment showed Hourglass silhouette representing the body-tight suits with round shoulder pad and the wide flare skirts. As the underwears, conical brassiere by top circular stitch were preferred for plump and bulged bust and tight corsets for tiny waist and magnificent petticoats were worn.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1334-1345
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• 1997

The purpose of this study were 1) to identify the effects of age and sex of Korean adolescents on the psychological variables(body attitudes, public/private self-consciousness, self-esteem), weight control practices, and clothing behaviors, and 2) to identify the relation- ships between psychological variables and weight control practices, and the effects of the variables on clothing behaviors in the adolescent' groups classified by sex and age. The results of this study were as follows: 1) Two factors of body attitudes were identified: Body-shape consciousness and Physical attractiveness. Four factors of clothing attitudes were identified: Clothing interest/dressing for others, Clothing exhibition, Dressing for self, and Psychological clothing-dependerlce. 2) There were significant effects of sex on all of the research variables. Age was found to have effects on Physical attractiveness, self-esteem, public/private self-consciousness, Clothing exhibition, and Psychological clothing- dependence. 3) In the relationships between psychological variables and weight control practices, Body-shape consciousness was negatively correlated with Physical attractiveness in all groups. Also, Body-shape consciousness had effects on weight control practice in all subject groups. 4) Public self-consciousness had direct/indirect effects on the Clothing interest/dressing for others in all subject groups. Private self-consciousness had direct/ indirect effects on dressing for self in high school boys and girls. Body-shape consciousness had indirect effects on Preference for up-to date style in male college students group, whereas weight control practices had effects on the Preference for up-to date style in female college students group. Self-esteem was found to have the effects on clothing behavior in college students groups. Among clothing attitude factors, Clothing exhibition had distinct effects on the Preference for up-to date style in all subject groups, and Clothing interest/dressing for others had effects on Clothing exhibition and Psychological clothing-dependence in high school boys and girs.

• Journal of the Korean Society of School Health
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• v.8 no.1
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• pp.155-166
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• 1995

The aim of this study was to determine the extent to which sociodemographic and health related life-style variables explain body weight distribution and to understand weight contol behavior. To study this study 298 students were selected, it was consisted of obesity group(101) and control group(197). The average age of subjects was 14.2 and the prevalence of obesity was 2-3 per class as 5.6% among 1,793. 71% among same subject was showed higher weight pattern than last one year, ovesity group which was obesity both in 93 and 94 was 34%. Correlation between body weight(under weight/obesity) and independent variables including sociodemographic factor and health- related life style tested through Multiple Classification Analysis was very significant, explained 36% of the total variance. Sociodemografic and hereditary factors such as education level, age of father and physical features of parents, life style factors as exercise preference and perceived health status showed highly contribution to body weight. Concretely, there were showed a higher obesity prevalence tendency when education level and age of father was high, physical features of parents was obesity. In otherwise, there were showed a higher underweight prevalence tendency when education level and age of father was low. Experience rates of weight control was 53% generally, 84% in obesity group, and 11% in underweight group. There were utilized weight control behaviors through diet method mainly in obesity group, diet and exercise methods in underweight group. There were showed that underweight group are prefer exercise to obesity group. Conclusionally, These findings suggest that education, age, physical features of parents, exercise preference and perceived health status is important factors related to body weight among middle school girls. Therefore, there will be considered as valuable factors when we practice health education and consultation related to body weight. Furthermore it is necessary to provide of various informations about weight control and to develop systematic weight control program.

• Journal of the Korean Society of Costume
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• v.65 no.8
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• pp.110-124
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• 2015

This study examined a phenomenon of exaggerated hairstyle in the history of Western custom through publications related with Western costume and research papers. By adopting the criteria of Delong, M. R. to analyze visual forms shown by interaction between human body and costume worn over the body, it analyzed the formative characteristics by the interaction between hairstyle and costume. In addition, it inferred the aesthetic characteristics through content analysis of examined phenomenon focusing on socio-cultural background and costume socio-psychological precedent studies. Formative characteristics of exaggerated hairstyle applied by analysis criteria of Delong, M. R. were in pursuit of the emphasis style. This was clearly and intensively recognized by forming spaces for mostly closure style, part style, three dimensional style, determinate style, and space separation style. Regarding the interaction between hair and ornamentations, 'precedence of ornamentation' was pursued as ornamentations were recognized earlier than the hair itself. It means associative meanings of the surface effect were accompanied by emotions of 'intensiveness' and the pursuit of the attractive style. As for the interaction between hairstyle and costume, there were many cases of pursuing 'continuity' mutually and visually by connecting the hairstyle and the costume. Aesthetic characteristics of exaggerated hairstyle were inferred as 1) the expression of the sprite of the age(i.e. art, culture, politics, society, ideology, religion), 2) symbols of wealth, class, authority, and excellence, 3) pursuit of addicted desire to ornament, and 4) harmony through continuity with costume. This study verified that hairstyle was connected as a part of costume, or formed as a way to express deeper human psychology beyond just a part of a costume. It was also confirmed that hairstyle was an expressive method to express the spirit of the age, such as art, culture, society, religion, ideology.

• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.91-107
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• 1999

The primary purpose of this study is to inquire into the characteristic of exposure presented in fashion, identify the correct concept of exposure from an aesthetic perspective, and grasp the contemporary meaning of exposure presented in fashion. As a result of study, the following findings were obtained: First, the surrealist style of fashion exhibited representations such as the relocation of the partial details, the harmonization of the natural and the artificial, the emphasis or expansion of each part of the body, and the like. It used highlighted the genital region with ornamentations or used the technique of paradoxically exposing the part of the body always covered. And it exbibited the paradoxical relationship of exposure and concealment by exposing the concealed part of the human body. Second, the post-modern style showed the complicated phenomenon that the values of several meanings such as the historic, the folk, and the like appeared in its fashion. It shares in spatiotemporal eclecticism, pluralistic characteristics and the like found in the post-modern culture. Third, the deconstructive style gets rid of the distinction between the external space and the private space by translating underwears into outer garments. It destroys clothing by tearing or perforating clothing whereby it represents the poor image. Coupled with women‘s psychology of exposure and the new generation’s way of thinking indifferent to others‘ eyes, this fashion of deconstruction occupies the great current of fashion. Deconstructive fashion gets away with the rule of ‘having to wear clothing to suit TPO(Time, Place and Occasion), the traditional norm of wearing clothing.