• 제목/요약/키워드: Big Date

검색결과 106건 처리시간 0.026초

소셜 빅데이터 분석을 통한 소비자 가치 인식 연구: 신규 스마트폰을 중심으로 (A Study on Consumer Value Perception through Social Big Data Analysis: Focus on Smartphone Brands)

  • 김형중;김진화
    • 한국전자거래학회지
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    • 제22권1호
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    • pp.123-146
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    • 2017
  • 소비자들이 SNS에 공유하는 정보는 소비자들의 구매나 선택에 대한 결정에 많은 영향을 미친다. 이에 소셜 빅데이터를 활용하여 소비자 가치를 분석한 새로운 연구방법론에 주목할 필요가 있다. 이러한 맥락에서 본 연구의 목적은 소셜 빅데이터 분석을 통해 소비자의 가치 인식을 계량적으로 분석해 보고자한다. 이러한 분석 결과를 토대로 광고전략 개발에 적용할 수 있는지를 규명하고자 하였다. 본 연구에서는 3가지 스마트폰 브랜드에 대해 텍스트 마이닝과 긍 부정 이미지 분석을 활용함으로써 소비자 가치 구조를 파악하였다. 분석결과 브랜드별 소비자의 가치 인식에 대한 감성적인 측면과 이성적인 측면에서 차별적인 내용을 선별할 수 있었다. 갤럭시 S7과 아이폰 6S의 경우 출시일 이전에는 감성적인 측면이 중요한 것으로 나타났지만 출시일 이후에는 이성적인 측면이 중요한 것으로 나타났다. 그러나 LG G5의 경우 출시일 이전이나 이후 모두 감성적인 측면이 중요한 것으로 나타났다. 또한 소비자 가치 인식의 분석 결과를 바탕으로 핵심적인 광고전략 2가지 안을 제안할 수 있다. 갤럭시 S7의 경우 광고전략 개발 시 제품속성에 대한 성능이나 차별화된 기능 등 이성적 측면을 강조해야 할 필요성이 있다. LG G5의 경우 광고전략에서 제품을 사용함으로써 느껴지는 행복감, 설레임, 즐거움, 재미 등의 감성적 측면을 광고전략 개발에 중요하게 고려할 필요가 있다. 결과적으로 본 연구는 소비자 가치 분석을 통해 실제 광고전략에 좋은 기준을 제시할 것으로 판단된다. 광고전략은 주로 직감이나 경험에 의해 이루어진다. 이에 소셜 빅데이터 분석을 통한 소비자의 가치 인식 분석으로 광고전략을 개발하는 것은 중요한 시사점을 안겨 줄 것으로 판단한다.

레이저 간섭계를 이용한 곡률반경 측정에 관한 연구 (A study on measurement of curvature radius by the using of laser Interferometer)

  • 김수용;이승수;박재덕;송영철;전언찬
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2003년도 춘계학술대회 논문집
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    • pp.920-924
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    • 2003
  • This paper on measurement of curvature radius by the using of laser interferometer and prove. Mean value compared of ball and bearing It is developed program for date creation, and the verification using program. Measurement object center and curvature radius taking of LSC. when it is compared bearing prove with ball prove, the bearing prove can not proper by reason of big uncertainty and If laser setting error decrease, curvature radius get precision radius 10$\^$-5/.

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가상현실을 이용한 건축물의 simulation 기법에 관한 연구 (A Study for Simulation Technique of Construction with Virtual Reality)

  • 김대식;강경식
    • 대한안전경영과학회지
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    • 제1권1호
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    • pp.207-216
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    • 1999
  • Too many big accidents have been occurring in Korea during '90. Those were accidents of Sung-Soo Bridge in 1994 and Sam-Poong Department Store in 1995. It was confirmed that the causes of the accident were unreliable construction or building. Therefore, in this study are to use technique of virtual reality(VR) simulation in order to prevent construction accidents. To set up the VR in safety construction, Date Base of variables, VR model and expert system are needed. This system is to build expert system, to visualize of the VR system and navigation, and to find out design errors of construction. Therefore, the purpose of this was to analyze accident type of construction, and apply VR system for simulation technique.

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가상현실을 이용한 건축물의 simulation 기법에 관한 연구 (A Study for Simulation Technique of Construction with Virtual Reality)

  • 김대식;강경식
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 1999년도 추계학술대회
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    • pp.291-301
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    • 1999
  • Too many big accidents have been occurring in Korea during '90. Those were accidents of Sung-Soo Bridge in 1994 and Sam-Poong Department Store in 1995. It was confirmed that the causes of the accident were unreliable construction or building. Therefore, in this study are to use technique of virtual reality(VR) simulation in order to prevent construction accidents. To set up the VR in safety construction, Date Base of variables, VR model and expert system are needed. This system is to build expert system, to visualize of the VR system and navigation, and to find out design errors of construction. Therefore, the purpose of this was to analyze accident type of construction, and apply VR system for simulation technique.

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Exploring the Trends and Challenges of Artificial Intelligence Education through the Analysis of Newspapers in Korea, 1991-2020: A topic-modeling approach

  • Kim, Sung-ae
    • Journal of information and communication convergence engineering
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    • 제18권4호
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    • pp.216-221
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    • 2020
  • Artificial intelligence (AI), an essential skill of the Fourth Industrial Revolution, is being actively taught in higher education; however, AI education is only in the preparatory stage in elementary, middle, and high schools. Investigating various newspaper articles related to AI education to date can aid in basic data collection, which is an important process in the preparatory stage. Accordingly, 13,378 newspaper articles were collected from a total of 21 newspapers, and five topics were extracted using the latent Dirichlet allocation (LDA)-based topic model along with frequency analysis. Newspaper articles from the early 2000s expanded to technologies related to the Fourth Industrial Revolution. Accordingly, education in AI fields should be linked with education in AI-based technology. In addition, efforts should be made to secure the continuity and sequence of AI education in cooperation with related higher institutions and companies.

2009-2022 Thailand public perception analysis of nuclear energy on social media using deep transfer learning technique

  • Wasin Vechgama;Watcha Sasawattakul;Kampanart Silva
    • Nuclear Engineering and Technology
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    • 제55권6호
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    • pp.2026-2033
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    • 2023
  • Due to Thailand's nuclear energy public acceptance problem, the understanding of nuclear energy public perception was the key factor affecting to re-consideration of the nuclear energy program. Thailand Institute of Nuclear Technology and its alliances together developed the classification model for the nuclear energy public perception from the big data comments on social media using Facebook using deep transfer learning. The objective was to insight into the Thailand nuclear energy public perception on Facebook social media platform using sentiment analysis. The supervised learning was used to generate up-to-date classification model with more than 80% accuracy to classify the public perception on nuclear power plant news on Facebook from 2009 to 2022. The majority of neutral sentiments (80%) represented the opportunity for Thailand to convince people to receive a better nuclear perception. Negative sentiments (14%) showed support for other alternative energies due to nuclear accident concerns while positive sentiments (6%) expressed support for innovative nuclear technologies.

What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?

  • Suh, Hyunsuk;Ju, Hyoungjun
    • Asia Marketing Journal
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    • 제15권2호
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    • pp.133-173
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    • 2013
  • Consumers empty perfectly safe to intake perishable foods everyday if they are older than what prints on expiration date. The variation in expiration dating is freshness labeling represented in various terms such as sell by, package, best before, and so on. Regardless of the terms used and meanings are attached, consumers tend to conceive of freshness labeling on food as end of its shelf-life. Consequently, the food waste becomes a big issue for businesses in food sector. In an effort to demonstrate flexibility on this, KFDA(Korea Food & Drug Administration) introduced "best before" date in domestic market place to reduce food waste, based on the food safety test conducted by KCA(Korea Consumer Agency 2009). The results indicated freshness labeling on food should not be considered as the end of its life. Current study examined the underlying mechanisms(i.e. risk perception, self-construals, and indecisiveness) that influence consumers' intention on prolonged consumption of food beyond its stamped date when the KCA test results are shown to them. In addition, the moderating effect of regulatory focus is tested in the causal relationships between underlying mechanisms and different groups of prolonged consumption intention. Study participants are divided into three groups of prolonged consumption intention: no-change, moderate-change, and wide-change. The group with moderate-change in intention being as our point of reference, logistic regression analyses are conducted on 276 sample population. The results indicated that consumers with high source credibility risk are likely to show wide-change in intention on prolonged consumption while physical risk did not show significance. The consumers with independent self-construal are likely to show no-change in intention on prolonged consumption while interdependent self-construal did not show significance. Indecisiveness showed association a group with wide-change in intention on prolonged consumption. The moderating effect of regulatory focus showed valid results in most situations; the promotion-focused consumers showed wide-change in intention, while prevention-focused consumers showed no-change in intention. Furthermore, the moderating effect of promotion-focus showed a dominant position over the causal effect of indecisiveness in which decisive consumers(i.e. no-change in intention); if they are promotion-focused they tend show for the wide-change in intention instead. It is important to note that for those promotion-focused consumers(or situations), promotion-related arguments are more effective, while for those prevention-focused consumers(or situations) prevention- related arguments are more effective means of persuasion.

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R기반 빅데이터 분석기법을 활용한 상수도시스템 누수사고 분석 (Water leakage accident analysis of water supply networks using big data analysis technique)

  • 홍성진;유도근
    • 한국수자원학회논문집
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    • 제55권spc1호
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    • pp.1261-1270
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    • 2022
  • 본 연구의 목적은 사람들이 쉽게 접할 수 있는 포털의 뉴스 검색 결과를 활용하여 쉽게 접근, 활용하지 못하는 상수도 누수 관련 정보를 모아 분석하는 것이다. 상수도 시스템의 누수사고 빅데이터 뉴스의 추출을 위한 웹크롤링 기법을 적용하고 정확한 누수사고 뉴스를 획득하고자 알고리즘을 절차화하여 제시하였다. 또한 추출된 누수사고 기사에서 발생일시, 피해영향, 발생지점, 피해원인, 피해시설 등과 같은 추가적인 정보의 획득이 가능하도록 상수도 누수사고 정보 분석에 적합한 데이터 분석 기법을 개발하였으며 그에 따른 적용결과를 제시하였다. 본 연구에서 제안한 빅데이터 기반 누수 분석을 통한 가치 추출은 기존의 상수도통계 결과와 비교를 통한 유의미한 가치를 추출하는 데 1차적 목표가 있으며, 이와 같은 분석 결과를 활용하여 향후 누수 사고 대응에 있어 소비자의 반응에 효과적으로 대응하거나 서비스 수준을 결정하는데 활용할 수 있다. 즉, 이와 같은 분석결과의 제시를 통해 사고와 같은 정보를 대중에 조금더 알려야하는 필요성을 제시하고, 사고 발생시 빠른 대처가 가능할 수 있는 전파 및 대응 체계를 마련하는데 연계활용할 수 있다.

도시녹지에서 박새의 번식특성에 관한 연구 (A Research on the Reproductive Properties of Great Tits in the Urban Forests)

  • 정혜진;조은아;고현서;장갑수
    • 한국환경복원기술학회지
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    • 제15권5호
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    • pp.155-163
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    • 2012
  • This study was carried out to monitor reproductive responses of great tits in 17 urban forests in Daegu metropolitan city. The reproductive perspectives of great tits were surveyed by using 106 artificial bird nests, of which five or seven nests were set up in every urban forest. A ratio of artificial nests used by great tits for their reproduction was 27.4%. It was showing that forests, where the reproductive response was higher, was located at the edge of the city, or was known as having a good vegetation structure in the urban area. The laying date of a great tit was a little earlier in forests in the middle of the city. It might be dependent on the density of artificial land uses including a residential area and an industrial complex, which are able to increase an urban micro-temperature. Otherwise, natural forests or forest patches nearby natural forests located at the edge of the city were showing that the laying date of great tits was relatively later than the oneee in the forest in the middle of the city. There was a big difference of reproduction perspectives of great tit between the 1st and 2nd reproduction. In the 1st reproduction, a clutch size was larger, while an egg volume was so low. Otherwise, the clutch size was shown so smaller in the 2nd reproduction than in the 1st reproduction, while the egg volume was larger in the 2nd reproduction. It might be due to the survival strategy of a great tit to prepare the winter season for a juvenile. Many variables, regarding to the problem of climate changes, have been linked to the environment of urban area and the bird habitats. Finally, Monitoring a bird reproduction is a valuable work for managing an urban forest as well as for conserving a natural forest.

일반 대학생의 이미지 상상훈련이 정적 및 동적 균형에 미치는 영향 (Influence of Image Training on Static and Dynamic Balance for College Students)

  • 남형천;임경일;김수현;김설지;김지선;류영우;박인애;이수빈;진한빈;문준석;장세훈
    • 대한통합의학회지
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    • 제2권2호
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    • pp.59-65
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    • 2014
  • Purpose : This study was to investigate the influence of imagery balance for healthy normal people in their twenties. Method : The study has taken a place in Kyung-buk college in Yung-jusi in Kyungbuk with a group of 21 healthy peoples. The study used measurement of good balance. we measured balance for data of each static and dynamic. Training period, a total of 2 weeks. Except Saturday and Sunday, the study did weekdays. Fist, 2-minute relaxation. Second, 6-minute imagine training. Third, 2-minute relaxation. Total 10-minute training was conducted per training. Result : In study, the subjects were compared date for before the study to date for after the study. The subjects showed a little change in each Balance. But, the improvement of balance was not a big change. Conclusion : Image training kinesthetic image using hearing improved incompletely inspite of being no gap, numerically balance.