• Journal of Fashion Business
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• v.25 no.2
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• pp.80-97
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• 2021

In this study, the changes in fashion consumption culture in the post-COVID-19 era were examined through big data analysis. Considering that the Chinese market plays a pivotal role in the global fashion industry, big data was collected in the most famous and professional fashion network in China, LADYMAX.cn. As a result of text mining and social network analysis, three major changes were identified as the emerging fashion consumption culture in the post-COVID-19 era. First, as a trend in new media consumption, COVID-19 disease and the development of digital technology tended to encourage consumers to put more importance on the relationship between bloggers and fans than previously. Second, as a trend in reward consumption, consumers tended to be rewarded for their hard work to relieve and comfort their high stress caused by spending a long time worrying about the prolonged COVID-19 situation. Third, as a trend in home-economy consumption, consumers tended to prefer homewear and sportswear more because they were spending longer times at home as the social distancing period was prolonged.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.1
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• pp.19-28
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• 2019

The purpose of this study is to evaluate the walking behavior analysis methodology used in the previous studies, paying attention to the demand for empirical data collecting for urban and neighborhood planning. The preceding researches are divided into (1)Recording, (2) Surveys, (3)Statistical data, (4)Global positioning system (GPS) devices, and (5)Mobile Big Data analysis. Next, we analyze the precedent research and identify the changes of the walkability research. (1)being required empirical data on the actual walking and moving patterns of people, (2)beginning to be measured micro-walking behaviors such as actual route, walking facilities, detour, walking area. In addition, according to the trend of research, it is analyzed that the use of GPS device and the mobile big data are newly emerged. Finally, we analyze pedestrian data based on mobile big data in terms of 'application' and distinguishing it from existing survey methodology. We present the possibility of mobile big data. (1)Improvement of human, temporal and spatial constraints of data collection, (2)Improvement of inaccuracy of collected data, (3)Improvement of subjective intervention in data collection and preprocessing, (4)Expandability of walking environment research.

• Information Systems Review
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• v.20 no.2
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• pp.63-85
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• 2018

Emerging hotspot and trendy areas are formed into alleys and blocks with the help of viral effects among social network services (SNS) users called "Golmogleo." These users search for every corner of the alleys to share and promote their own favorite places through SNS. An analysis of hot places is limited if it is only based on macroeconomic indicators such as commercial area data published by national organizations, large-scale visiting facilities, and commuter figures. Careful analyses based on consumers' actual activities are needed. This study develops a "social big data analysis methodology" using Instagram data, which is one of the most popular SNSs suitable to identify recent consumer trends. We build a spatial analysis model using Local Moran's I. Results show that our model identifies new trend zones on the basis of posting data in Instagram, which are not included in the commercial information prepared by national organizations. The proposed analysis methodology enables better identification of the latest trend areas formulated by SNS user activities. It also provides practical information for start-ups, small business owners, and alley merchants for marketing purposes. This analytical methodology can be applied to future studies on social big data analysis.

• International journal of advanced smart convergence
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• v.9 no.4
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• pp.184-191
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• 2020

With the emergence of the 4th Industrial Revolution, core technologies that will lead the 4th Industrial Revolution such as AI (artificial intelligence), big data, and Internet of Things (IOT) are also at the center of the topic of the general public. In particular, there is a growing trend of attempts to present future visions by discovering new models by using them for big data analysis based on data collected in a specific field, and inferring and predicting new values with the models. In order to obtain the reliability and sophistication of statistics as a result of big data analysis, it is necessary to analyze the meaning of each variable, the correlation between the variables, and multicollinearity. If the data is classified differently from the hypothesis test from the beginning, even if the analysis is performed well, unreliable results will be obtained. In other words, prior to big data analysis, it is necessary to ensure that data is well classified according to the purpose of analysis. Therefore, in this study, data is classified using a decision tree technique and a random forest technique among classification analysis, which is a machine learning technique that implements AI technology. And by evaluating the degree of classification of the data, we try to find a way to improve the classification and analysis rate of the data.

• Journal of Internet Computing and Services
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• v.21 no.4
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• pp.97-107
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• 2020

This study aims to conduct a comprehensive meta-study from the perspective of content analysis to explore trends in Korean academic research on the sharing economy by using the big data analytics. Comprehensive meta-analysis methodology can examine the entire set of research results historically and wholly to illuminate the tendency or properties of the overall research trend. Academic research related to the sharing economy first appeared in the year in which Professor Lawrence Lessig introduced the concept of the sharing economy to the world in 2008, but research began in earnest in 2013. In particular, between 2006 and 2008, research improved dramatically. In order to grasp the overall flow of domestic academic research of trends, 8 years of papers from 2013 to the present have been selected as target analysis papers, focusing on titles, keywords, and abstracts using database of electronic journals. Big data analysis was performed in the order of cleaning, analysis, and visualization of the collected data to derive research trends and insights by year and type of literature. We used Python3.7 and Textom analysis tools for data preprocessing, text mining, and metrics frequency analysis for key word extraction, and N-gram chart, centrality and social network analysis and CONCOR clustering visualization based on UCINET6/NetDraw, Textom program, the keywords clustered into 8 groups were used to derive the typologies of each research trend. The outcomes of this study will provide useful theoretical insights and guideline to future studies.

• Journal of Technology Innovation
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• v.26 no.4
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• pp.57-97
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• 2018

Big Data has spread rapidly in various industries since 2010. We analyzed the general characteristics of big data through time series analysis on the initial process of spreading big data and investigated the difference of diffusion characteristics in each industry. By analyzing papers, patents, news data, and Google Trend using Big Data as a keyword, we searched for data corresponding to the leading indicator, and confirmed that trends in news and Google Trend preceded the papers and patents by two years. We used Google Trend to compare the introduction period of domestic, US, Japan, and China and quantify the process of spreading the eight main industries in Korea through news data. Through this study, we present an empirical research method on how the general technology spreads in several industry sectors and we have figured out where the spreading speed difference of big data originated in each industry in Korea. The method presented here can be used to analyze the technology introduced from foreign countries in developing countries because it can be analyzed in diffusion process of other technologies besides big data and corresponds to the diffusion of technology keywords in a specific country. And, on the corporate side, this approach shows what path is effective when it comes to launching and spreading new technologies.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.98-108
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• 2022

In this study, social network analysis was performed to compare and analyze changes in domestic tourism trends before and after the outbreak of COVID-19 in a situation where the damage to the tourism industry due to COVID-19 is increasing. Using Textom, a big data analysis service, data were collected using the keywords "travel destination" and "travel trend" based on the collection period of 2019 and 2020, when the epidemic spread to the world and became chaotic. After extracting a total of 80 key words through text mining, centrality was analyzed using NetDraw of Ucinet6, and clustered into 4 groups through CONCOR analysis. Through this, we compared and analyzed changes in domestic tourism trends before and after the outbreak of COVID-19, and it is judged to provide basic data for tourism marketing strategies and tourism product development in the post-COVID-19.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.72-81
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• 2023

As changes in social and economic paradigms are accelerating, and non-contact has become the new normal due to the COVID-19 pandemic, metaverse services that build societies in online activities and virtual reality are spreading rapidly. This study analyzes the perception and trend of metaverse fashion using big data. TEXTOM was used to extract metaverse and fashion-related words from Naver and Google and analyze their frequency and importance. Additionally, structural equivalence analysis based on the derived main words was conducted to identify the perception and trend of metaverse fashion. The following results were obtained: First, term frequency(TF) analysis revealed the most frequently appearing words were "metaverse," "fashion," "virtual," "brand," "platform," "digital," "world," "Zepeto," "company," and "game." After analyzing TF-inverse document frequency(TF-IDF), "virtual" was the most important, followed by "brand," "platform," "Zepeto," "digital," "world," "industry," "game," "fashion show," and "industry." "Metaverse" and "fashion" were found to have a high TF but low TF-IDF. Further, words such as "virtual," "brand," "platform," "Zepeto," and "digital" had a higher TF-IDF ranking than TF, indicating that they had high importance in the text. Second, convergence of iterated correlations analysis using UNICET revealed four clusters, classified as "virtual world," "metaverse distribution platform," "fashion contents technology investment," and "metaverse fashion week." Fashion brands are hosting virtual fashion shows and stores on metaverse platforms where the virtual and real worlds coexist, and investment in developing metaverse-related technologies is under way.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.361-368
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• 2022

This study seeks to determine the research trend of late adolescents by utilizing big data. Also, seek for research trends related to activity participation, treatment, and mediation to provide academic implications. For this process, gathered 1.000 academic papers and used TF-IDF analysis method, and the topic modeling based on co-occurrence word network analysis method LDA (Latent Dirichlet Allocation) to analyze. In conclusion this study conducted analysis of activity participation, treatment, and mediation of late adolescents by TF-IDF analysis method, co-occurrence word network analysis method, and topic modeling analysis based on LDA(Latent Dirichlet Allocation). The results were proposed through visualization, and carries significance as this study analyzed activity, treatment, mediation factors of late adolescents, and provides new analysis methods to figure out the basic materials of activity participation trends, treatment, and mediation of late adolescents.

• Journal of the Korea Convergence Society
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• v.8 no.12
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• pp.265-274
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• 2017

This paper examines the problems of big data analysis education and suggests ways to solve them. Big data is a trend that the characteristic of big data is evolving from V3 to V5. For this reason, big data analysis education must take V5 into account. Because increased uncertainty can increase the risk of data analysis, internal and external structured/semi-structured data as well as disturbance factors should be analyzed to improve the reliability of the data. And when using opinion mining, error that is easy to perceive is variability and veracity. The veracity of the data can be increased when data analysis is performed against uncertain situations created by various variables and options. It is the node analysis of the textom(텍스톰) and NodeXL that students and researchers mainly use in the analysis of the association network. Social network analysis should be able to get meaningful results and predict future by analyzing the current situation based on dark data gained.