• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.11
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• pp.2966-2986
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• 2023

Climate change is a constant threat to human life, and it is important to understand the public perception of this issue. Previous studies examining climate change have been based on limited survey data. In this study, the authors used big data such as news articles and social media data, within which the authors selected specific keywords related to climate change. Using these natural language data, topic modeling was performed for discourse analysis regarding climate change based on various topics. In addition, before applying topic modeling, sentiment analysis was adjusted to discover the differences between discourses on climate change. Through this approach, discourses of positive and negative tendencies were classified. As a result, it was possible to identify the tendency of each document by extracting key words for the classified discourse. This study aims to prove that topic modeling is a useful methodology for exploring discourse on platforms with big data. Moreover, the reliability of the study was increased by performing topic modeling in consideration of objective indicators (i.e., coherence score, perplexity). Theoretically, based on the social amplification of risk framework (SARF), this study demonstrates that the diffusion of the agenda of climate change in public news media leads to personal anxiety and fear on social media.

• Journal of the Korea Society of Computer and Information
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• v.22 no.11
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• pp.57-63
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• 2017

The recent sudden increase of big data has characteristics such as continuous generation of data, large amount, and unstructured format. The existing relational database technologies are inadequate to handle such big data due to the limited processing speed and the significant storage expansion cost. Thus, big data processing technologies, which are normally based on distributed file systems, distributed database management, and parallel processing technologies, have arisen as a core technology to implement big data repositories. In this paper, we propose a design methodology for large-scale database based on MongoDB by extending the information engineering methodology based on E-R data model.

• The Journal of Asian Finance, Economics and Business
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• v.10 no.2
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• pp.109-121
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• 2023

This study aims to address the literature gap by examining the direct relationship between big data analytics capability, marketing innovation, and organizational innovations. Additionally, this study would examine big data analytics capability as the antecedent for both innovation types and how these relationships influence firm performance. The research model is developed based on the integration of resource-based view and knowledge-based view theories. The quantitative method is used as the research methodology for this study. Based on a purposive sampling method, a total of 115 questionnaires were obtained from managers in star-rated hotels located in Malaysia. Partial least square structural equation modeling (PLS-SEM) is utilized for the data analysis. The result shows that big data analytics capability positively affects marketing and organizational innovations. The findings show that big data analytics capability and organizational innovation positively influence firm performance. Nonetheless, the result revealed that marketing innovation is not positively related to firm performance. The findings also indicate to hotel managers the importance of big data analytic capability and the resources required to build and develop this capability. The contributions from this study enrich the literature on big data and innovation, which is particularly limited in the hospitality and tourism context.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.361-368
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• 2022

This study seeks to determine the research trend of late adolescents by utilizing big data. Also, seek for research trends related to activity participation, treatment, and mediation to provide academic implications. For this process, gathered 1.000 academic papers and used TF-IDF analysis method, and the topic modeling based on co-occurrence word network analysis method LDA (Latent Dirichlet Allocation) to analyze. In conclusion this study conducted analysis of activity participation, treatment, and mediation of late adolescents by TF-IDF analysis method, co-occurrence word network analysis method, and topic modeling analysis based on LDA(Latent Dirichlet Allocation). The results were proposed through visualization, and carries significance as this study analyzed activity, treatment, mediation factors of late adolescents, and provides new analysis methods to figure out the basic materials of activity participation trends, treatment, and mediation of late adolescents.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.378-384
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• 2023

In this study, we explore social awareness, interest, and acceptance of generative AI, including chatGPT, which has revolutionized web search, 30 years after web search was released. For this purpose, we performed a machine learning-based topic modeling analysis based on Korean news big data collected from November 30, 2022, when chatGPT was released, to August 31, 2023. As a result of our research, we have identified seven topics related to chatGPT and generative AI; (1)growth of the high-performance hardware market, (2)service contents using generative AI, (3)technology development competition, (4)human resource development, (5)instructions for use, (6)revitalizing the domestic ecosystem, (7)expectations and concerns. We also explored monthly frequency changes in topics to explore social interest related to chatGPT and Generative AI. Based on our exploration results, we discussed the high social interest and issues regarding generative AI. We expect that the results of this study can be used as a precursor to research that analyzes and predicts the diffusion of innovation in generative AI.

• Journal of Information Technology Applications and Management
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• v.24 no.3
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• pp.93-105
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• 2017

Demands of cosmetics are affected not only by the well-known elements such as brand, price, and customer's consumption capacity, but also by some latent factors, for example, weather and air environment. Due to complexity and dynamic changes of the above factors, their influences can hardly be estimated in an accurate way by the traditional approaches such as survey and questionnaires. Through modeling and statistical analysis of big data, this article studied the impacts of weather condition and air quality on customer flow and sales of the cosmetics distributors in China, and found several hidden influencing factors. It provided a big-data based method for the analysis of unconventional factors on cosmetics marketing in the changing weather condition and air environment.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.51-58
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• 2018

In order to utilize various data provided by Korea public open data portal, data should be systematically managed using a database. Since the range of open data is enormous, and the amount of data continues to increase, it is preferable to use a database capable of processing big data in order to analyze and utilize the data. This paper proposes data modeling and implementation method suitable for public data. The target data is subway related data provided by the public open data portal. Schema of the public data related to Seoul metro stations are analyzed and problems of the schema are presented. To solve these problems, this paper proposes a method to normalize and structure the subway data and model it in NoSQL database. In addition, the implementation result is shown by using MongDB which is a document-based database capable of processing big data.

• Knowledge Management Research
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• v.16 no.4
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• pp.69-87
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• 2015

Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.01a
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• pp.31-34
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• 2018

We live in the digital era, and the characteristics of our customers in the digital era are constantly changing. That's why understanding business requirements and converting them to technical requirements is essential, and you have to understand the data model behind the business layout. Moreover, BI(Business Intelligence) is at the crux of revolutionizing enterprise to minimize losses and maximize profits. In this paper, we have described a leading study about the situation of desk-top BI(software product & programming language) in aspect of front-end side and the Data Lake platform based on Big Data by data modeling in aspect of back-end side to support the business intelligence.

• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.121-128
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• 2021

In order to design a real time big data collection and analysis system of manufacturing data in a smart factory, it is important to establish an appropriate wired/wireless communication system and protocol. This paper introduces the latest communication protocol, OPC-UA (Open Platform Communication Unified Architecture) based client/server function, applied user interface technology to configure a network for real-time data collection through IoT Integration. Then, Database is designed in MES (Manufacturing Execution System) based on the analysis table that reflects the user's requirements among the data extracted from the new cutting process automation process, bush inner diameter indentation measurement system and tool monitoring/inspection system. In summary, big data analysis system introduced in this paper performs SPC (statistical Process Control) analysis and visualization analysis with interface of OPC-UA-based wired/wireless communication. Through AI learning modeling with XGBoost (eXtream Gradient Boosting) and LR (Linear Regression) algorithm, quality and visualization analysis is carried out the storage and connection to the cloud.