• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.174-185
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• 2014

The purpose of this paper is to investigate how the employee benefits be related to the employees' organizational commitments through life satisfaction. There are four types of employee benefits: holidays, family-friendly benefits, financial supports for future, and insurance supports for medical care. The results show that 3 types of benefits(holidays, family-friendly benefits, financial supports for future) are significantly associated with life satisfaction. Holidays and family-friendly benefits are positively related to employees' organizational commitments, too. The findings further reveal that life satisfaction is full mediating factor between financial supports for future and organizational commitment. In case of holidays, family-friendly benefits, life satisfaction is partially mediated to organizational commitment. Findings are discussed in terms of the importance of life satisfaction through employee benefits.

• Journal of Korean Society for Quality Management
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• v.50 no.2
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• pp.235-250
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• 2022

Purpose: The main purpose of this study was to explore the factors that can increase parental loyalty from the perspective of management marketing in order to acquire information on strategies related to early childhood education institutions. Methods: For this purpose, frequency analysis, reliability and validity analysis, correlation analysis, hypothesis testing, and mediating effect analysis were performed using SPSS 22.0. Results: As a result of this study, first, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant influence on customer value. Second, among the sub-factors of relationship benefits, economic benefits, psychological benefits, and customerization benefits were found to have a significant effect on customer satisfaction. Third, customer value was found to have a significant effect on customer satisfaction. Fourth, customer value was found to have a significant effect on loyalty. Fifth, customer satisfaction was found to have a significant effect on loyalty. Conclusion: The results of this study suggest the necessity and importance of forming a relationship that considers the psychological aspect, economic aspect, and customerization aspect in the relationship with parents who use early childhood education institutions. This study sets the relational benefit as an independent variable among the variables of management marketing as a factor that affects loyalty, identifies the relationship between the variables through customer value and customer satisfaction, and intends to use it as basic data for qualitative improvement of educational institutions for infants and toddlers.

• Journal of the Korean Home Economics Association
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• v.43 no.4 s.206
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• pp.65-78
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• 2005

The purpose of this research was to investigate the effect of the desired sportswear benefits on the sportswear image preferences and store patronage according to store type. The subjects were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, and t-test. The results showed that there were five desired sportswear benefits: figure compensation, status ostentation, comfort, individuality, and youth-orientation. Sportswear image preferences consisted of four factors: innovative, luxurious, simple, and active. Store patronage encompassed department store, franchise store, discount store, wholesale store, internet, TV home shopping, and catalogue. Statistical analysis showed that there were significant effects of desired sportswear benefits on sportswear image preferences and store patronage. For example, the more consumers desired figure compensation/sex appeal benefits from sportswear, the more they preferred innovative, luxurious, and active sportswear images and the stronger was their patronage of department stores. The study also showed differences between male and female consumers in regard to sportwear benefits sought and store image preferences. The implications of the research were discussed.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.3
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• pp.17-31
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• 2010

The purpose of this research was to investigate the effect of fashion innovativeness and national identity on Korean clothing benefits sought, style preferences, and purchase intention. The subjects were 765 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results were as follows. There were five Korean clothing benefits sought: impression improvement/fashion orientation, national pride, individuality, brand, and comfort. Korean style preferences had four factors of daring/showy, active/simple, elegant, and sophisticated images. The subjects were categorized into three groups by fashion innovativeness and national indentity. The three groups were different in regard to Korean clothing benefits sought, Korean style preferences, and purchase intention. For example, the consumers who had a high fashion innovativeness sought benefits of impression improvement, individuality, and brand name. Also, they preferred daring/showy, elegant, and sophisticated images. In the meanwhile the consumers who had a high national identity sought benefits of national pride, comfort, and impression improvement. Also, they preferred an active/simple style and had an intention to purchase the clothing with Korean image.

• Korean Journal of Occupational Health Nursing
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• v.29 no.1
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• pp.29-37
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• 2020

Purpose: The purpose of this study was to examine relationships between perceived exercise benefits/barriers, competence, depression, and wellness, and then to identify influencing factors on the wellness of traditional market traders. Methods: One hundred eight persons working in a traditional market participated in the study of questionnaire. Data were analyzed using t-test, ANOVA, and multiple regression. Results: The scores were 2.82±0.66 for "perceived exercise benefits", 1.84±0.42 for "perceived exercise barriers", 4.68±1.56 for "competence", 9.60±7.56 for "depression", and 3.64±0.64 for "wellness". Regression analysis to identify factors affecting the wellness of traditional market traders showed that "perceived exercise benefits" was the most significant factor (β=.32, p<.001), followed by "competence" (β=.04, p=.009) and "depression" (β=.17, p=.039). The explanatory power of these variables for wellness of traditional market traders was 53%. Conclusion: Our findings suggest that perceived exercise benefits, competence and depression are significantly related to traditional market trader's wellness. Therefore, wellness programs should be developed to reduce depression and improve perceived exercise benefits and competence.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.5
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• pp.766-776
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• 2008

The purpose of this study was 1) to identify the reasons for delay of decision making and the shopping information in internet shopping, 2) to classify consumers based on the clothing benefits, 3) and to examine the differences among consumer groups in the reasons for delay of decision making and the shopping information. The data were collected from a sample of 500 internet shopper aged from 20 to 40. This study used factor analysis, multiple regression analysis, Pearson's correlation analysis, cluster analysis and ANOVA. The results showed that the reasons for delay of decision making consisted of eight factors: Performance risk, Comparison shopping, Economic shopping, Social risk, Uncertainty, Expecting of market change, Product unsatisfaction, Passive shopping. The shopping information consisted of three factors: Product variety, Product information, Additional information. Five factors of clothing benefits were Economy, Figure compensation, Social position, Individuality, and Comfort. The respondents were classified into four groups by five factors of clothing benefits; Individuality seeking group, Low-benefits seeking group, Economy seeking group, Figure compensation/comfort seeking group. There were significant differences among groups in the reasons for delay of decision making and the shopping information among groups. Therefore, marketers need to provide different shopping information for delay closure by target groups.

• Korean Journal of Human Ecology
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• v.22 no.5
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• pp.477-490
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• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.900-906
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• 2008

This study investigated factors influencing consumers' switching behavior in apparel purchasing situation. As customer switching behavior is getting more and more important, a considerable amount of researches have focused on how service providers acquire and sustain customers. The field of customers' switching behavior has been relatively well researched over the years, at least from the perspective of the cultural value(Chemyen). The purpose of this study is to understand customer' switching behavior to relationship benefits and Chemyeon. The sample was consisted on 182 females over 20 years old living in Ulsan and Gyungnam province. The data was analyzed by frequency, reliability, factor analysis, and structural equation model analysis. Findings showed that Chemyeon was shown to reduce customer' switching behavior. Also, three factors of relationship benefits(economic benefit, social·psychological benefit, and special treatment benefit) had negative effects on customer' switching behavior.

• Journal of Fashion Business
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• v.13 no.3
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• pp.49-61
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• 2009

The purpose of this study is to analyze how the perceived benefits and obstacles of fashion companies, which utilizes the internet as a marketing or commercial transaction tool, have effect on the continuous internet adoption intention, and to analyze the differences between the companies that have introduced the internet commercial transaction and those that have not. A survey was conducted from January $15^{th}$ to February $20^{th}$ in 2009, among the employees of fashion companies carrying out internet business. A total of 314 respondents used in the data analysis, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis, t-test and multiple regression analysis. The results show that the elevation of the business results, improvement in customer relationship and raise in market reactivity of the perceived benefits has effect on the continuous internet adoption intention of fashion companies. There are differences in the elevation of the business results, improvement in consumer relationship, miscellaneous expenses and the continuous internet adoption intention between companies that introduced a internet commercial transaction system and those that have not.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.11
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• pp.31-39
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• 2021

This study empirically examines the proposition that the domestic fundamentals of a nation can emerge as absorptive capacity factors to reap the benefits of inward FDI. The study is contextualized in Asia, set from1982 to 2017, and data is grouped into low-income and lower-middle-income economies, in comparison to high-income and upper-middle-income economies, catering to different geographical regions within Asia. The investigation is based on a series of absorptive capacity factors such as infrastructure, human capital, domestic credit, and health indicator. The methodological analysis is premised on dynamic panel structure and employs the Generalized Method of Moments (GMM) estimation technique. The empirical findings suggest that that the infrastructure variable appears to be the major absorptive capacity factor for both groups of countries. The health indicator, on the other hand, can help reap the benefits of inward FDI, but only if the threshold level is met. The selected economies must achieve this threshold level to reap the benefits of FDI. To absorb the benefits of inward FDI, countries must be proactive in providing sound infrastructure and implementing proper healthcare measures.