• 한국의상디자인학회지
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• 제19권1호
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• pp.15-25
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• 2017

The purpose of this study was to investigate the effect of sports shoes benefit pursuit on purchase reason, purchase evaluative criteria, and purchase information resource of high school girls. The data were collected between June 2016 from 287 high school girls in their's, living in Seoul, Daejeon, Gwangju, Daegu, Busan, and Changwon. The data have been analyzed by using SPSS program. The methods of factor analysis, reliability, and regression have been adopted for the data analysis. The results of this study were as followings: The factors of sports shoes benefit pursuits consisted of four dimensions of fashion-pursuit, brand-pursuit, convenience-pursuit, and economy-pursuit. The factors of purchase reasons consisted of three dimensions of syntony, recreation, and economic utility. The factors of purchase evaluative criteria consisted of three dimensions of management, aesthetic appreciation, and symbolism. The factors of purchase information resource consisted of two dimensions of media and human. Sports shoes benefit pursuits had an influence on purchase reasons, purchase evaluative criteria, and purchase information resources. In particular, the fashion-pursuit of Sports shoes benefit pursuits had a great influence on purchase reasons. The brand-pursuit of Sports shoes benefit pursuits had a great influence on purchase evaluative criteria and purchase information resources. It is highly expected that this study is used as the useful sources of sports Shoes industry.

• Asia Marketing Journal
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• 제13권4호
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• pp.139-158
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• 2012

본 연구는 제휴 프로모션이 제공하는 혜택과 소비자가 추구하는 혜택의 유사성 및 일치성을 의미하는 소비자-제휴 프로모션간 혜택적합성을 실용적 혜택적합성과 쾌락적 혜택적합성으로 나누어 이 두 가지 요인을 기준으로 하여 12가지 제휴 프로모션 수단들(제휴 가격할인, 제휴 쿠폰, 제휴 회원제도, 제휴 콘테스트, 제휴 경품, 제휴 프리미엄, 제휴 지불조건, 제휴 샘플, 제휴 리펀드·리베이트, 제휴 문화이벤트, 제휴 참여이벤트, 제휴 자선이벤트)의 유형화를 시도하였다. 이를 위해 실험을 통해 각 제휴 프로모션 수단별로 소비자-제휴 프로모션간 실용적 혜택적합성과 쾌락적 혜택적합성을 측정하여 군집분석을 실시하였다. 그 결과, 제휴 프로모션 수단들은 쾌락혜택 적합성 고부가형, 쾌락혜택 적합성 저부가형, 실용혜택 적합성 고부가형, 그리고 실용혜택 적합성 저부가형의 4가지 유형으로 분류되었다. 이러한 4가지 제휴 프로모션 수단 유형은 기존연구에서 제휴 프로모션 형태를 수평적/수직적 또는 기업내/기업간과 같은 기업관점에서의 유형구분 기준개념에 의해 상호배타적으로 구분한 것과 달리, 두 가지 혜택 요인이 양립하면서 하나의 혜택요인이 부가되는 부가혜택형으로 소비자 관점을 현실성 있게 반영하고 있다는 점이 흥미롭다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2012년도 추계 학술논문 발표대회
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• pp.119-120
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• 2012

The government has offered incentives to encourage private companies that are to meet the Green Building Certification Criteria. Despite offering these incentives, the Green Building Certification Criteria record share of newly-built building in 2010 is 0.35%, very low. Effectiveness of Green Building Incentive applied by the Green Building Certification Criteria is questioned. So we attempts to analysis about effectiveness of Green Building by using Cost-Benefit Analysis. But if we want to use CBA, we need to draw cost, benefit factors that compose the incentive. So in this study, for applying CBA, we analysis cost, benefit factors.

• 정보관리학회지
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• 제27권2호
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• pp.173-199
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• 2010

이 연구는 어린이도서관의 물리적 공간이 어린이 발달에 영향을 미칠 수 있음을 인식하고 긍정적이고 발전적인 방향으로 어린이 발달을 지원할 수 있도록 평가기준을 수립하는 데 목적을 두고 있다. 이를 위해 먼저 이론적으로 어린이 발달 특성을 검토하고 단계별, 영역별 발달 특성을 적절하게 지원할 수 있는 공간요건의 토대인 이용자편익기준을 분석하였다. 다음으로 이용자편익에서 편익이라는 개념을 구체화하기 위해 어린이도서관 및 어린이공간을 주제로 진행된 선행연구에서 공통적으로 사용되고 있는 편익에 대응되는 개념어들을 추출했다. 그리고 추출된 항목들을 비교분석하고 본 연구의 제시 항목을 추가하여 12개의 개념어를 편익의 대체어로 제시하여 실제 도서관 공간에 적용시켰다. 마지막으로 어린이에게 제공되는 편익 차원에 초점을 맞춘 어린이도서관 공간기준 체크리스트를 제시하였다.

• 복식문화연구
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• 제21권6호
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• pp.938-949
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• 2013

This study aimed to provide the basic data of the establishment of marketing strategies by dividing consumer groups in accordance with the pursuit of clothing benefit, and then understanding the importance of clothing selection criteria in those groups, whether there are any differences in it between groups, and whether there are any differences in preference of clothing color depending on the mood state of those groups. The scale of this study was comprised of the pursuit of clothing benefit factors, clothing selection criteria factors, and the factors related to preference of clothing color by each mood state. In the results of the analysis, the factor most considered when male and female consumers in 20s~30s purchase clothing was fitting, and followed by convenience, stable shape, condition, design, and others' reaction in order. However, those 'design', 'convenience', 'others' reaction' and 'condition' factors were significantly different between groups. Therefore, the significance of this study is that fashion brands could develop new positioning maps for marketing and promotional strategies based on the pursuit of clothing benefit shown in this study.

• 한국병원경영학회지
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• 제23권3호
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• pp.1-15
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• 2018

Purpose: This study is conducted to identify the impacts of tax exemption on community benefit, policy, human resource management, and public benefit. Based on the results of analysis, we explore several avenues to raise public benefit that is central to the value of existence of non-for-profit hospitals in Korea. Methodology: Survey was formulated referring to the US IRS tax exemption criteria, Form990/Schedule H, and Korean public hospital criteria. A total of 182 survey responses were collected and used to verify measurement validity and perform reliability analysis, confirmatory factor analysis, and path analysis. Findings: The result of this study showed positive relationships among; i) tax development and planning, ii) planning and human resource management, iii) human resource management and policy, iv) policy and community benefit, v) community benefit and public benefit. Practical Conclusion: Tax exemption affects community benefit and public benefit directly as well as indirectly. This implies that expanding tax exemption is likely to improve public benefit mediating community benefit.

• 한국도서관정보학회지
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• 제43권1호
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• pp.261-285
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• 2012

이 연구의 목적은 이용자편익기준의 이론적 타당성을 확인하고, 이용자편익기준과 어린이발달영역과의 상호관계를 검증함으로써, 이용자편익기준이 어린이도서관의 이용자편익기준으로 적용될 수 있음을 확인하는 것이다. 이 목적을 위해 이 연구는 전국 어린이도서관 이용자 247명을 대상으로 자료를 수집하였으며, 구조방정식모형으로 분석하였다. 분석결과는 다음과 같다. 첫째, 신체발달-행동의 용이성, 정서발달-생리적 유지성, 인지발달-지각적 유지성, 사회성발달-사회적 용이성의 대응관계는 적합하였다. 둘째, 편의성, 안전성, 다양성은 행동의 용이성, 자존감, 쾌적성, 편안함은 생리적 유지성, 심미감, 역동성, 융통성은 지각적 유지성, 휴식성, 소통성, 영역성은 사회적 용이성의 측정지표로 타당하였다. 셋째, 신체발달을 선호할수록 행동의 용이성을, 정서발달을 선호할수록 생리적 유지성을, 인지발달을 선호할수록 지각적 유지성을, 사회성 발달을 선호할수록 사회적 용이성을 선호하였다.

• 한국의류학회지
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• 제15권3호
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• pp.321-334
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• 1991

The main object of this study was to clarify the concept, scheme, an dimensions of the clothing evaluatie criteria, and to organize its theoretical framework accordingly. The research was carried out in tow ways. The first research was investigated by the critical evaluation of the existing literature, while the other research was investigated by an empirical survey study. The questionnaire was developed for the empirical study. The questionnaire was administered to 640 housewives living in Seoul area during the fall of 1988. Social wear was selected according to the defined times, place, and occasion. As a result of the literature study, the first research problem, the clothing evaluative criteria was loud to exist at three different level - benefit level, element level, and intemediate level -. The colthing evaluative criteria at the benefit le·eel were loud to include four different dimensions-fashionbility, status symbolism, practicality, and economy. The validity of the benefit dimensions was established by the empirical confirmation utilizing factor analysis technique.

• 한국조경학회지
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• 제25권3호
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• pp.47-55
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• 1997

A vacation destination was conceptualized to be chosen through a three-stage process consisting of an early consideration set formation, a late consideration set formation, and a final selection stage. Choice criteria were defined as an individual's belief toward the relationships between perceived attributes, expected outcomes, and the destination. And these criteria were assumed to be divided into benefit-related dimension and perceived risk-related dimension. Through two pilot surveys, 13 items which have 4 factors were identified. used on 4 factor structures, the benefit-related dimension was identified to be consisted of three sub-dimensions, "historic/cultural", "escaped" and "naturalness". A longitudinal panel survey was used to test the differences of the importance of choice dimensions through the choice process. The importance of benefit-related dimension was decreased through the choice process as hypothesized except "naturalness" factor. And as hypothesized, the importance of perceived risk-related dimension was increased.

• 한국의류산업학회지
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• 제11권4호
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• pp.574-582
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• 2009

The purpose of this study was to investigate the clothing pursuit benefits of female consumers in twenties, and explain the differences in underwear purchase behaviors among them. For data collection, research questionnaires were responded by 232 female consumers living in Busan. The collected data were analyzed by the frequency factor analysis using SPSS 12.0 for Windows, the factor analysis using Varimax, reliability analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results of this study were as follows: First, consumers' clothing pursuit benefit was drawn from six factors: Self-esteem, Individuality, Fashion, Brand, Practicality, and Price pursuit. The results of the factor analysis of clothing benefit were divided into four groups: Brand pursuit group, Fashion pursuit group, Self-esteem pursuit group, and Individuality/rationality pursuit group. Second, the results of analysing underwear purchase behaviors among clothing pursuit benefit groups showed significant differences in purchase motive, source of information, evaluation criteria, and purchase practices. The underwear purchase motives were significantly different in diversity purchase factor between the groups; sources of information used for underwear purchase were significantly different in the window display factor. The underwear evaluation criteria were significantly different among the groups in decoration and practicality factors, while purchase practices were significantly different among the groups only in underwear purchasing places.