• Title/Summary/Keyword: Behavioral study

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A Structural Relationship among Rurality Perception, Tourism Attitude, and Behavioral Intention in Rural Healing Tourism (농촌성 인식, 치유관광 태도, 행동의도 간의 구조관계 분석)

  • Kyung-Hee Kim;Yae-Na Park;Jae Han Min
    • Journal of Agricultural Extension & Community Development
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    • v.30 no.1
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    • pp.31-41
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    • 2023
  • This study aims to examine the structural relationships among rurality perception, tourism attitude, and behavioral intention in rural healing tourism. Particularly, this study focused on the mediation effect of attitude. Data were collected from 658 rural healing tourists by online survey. SPSS 28.0 and AMOS 28.0 were used for frequency, exploratory factor, confirmatory factor, and structural equation modeling analyses. The results of structural equation modeling indicate perception of rurality had a positive effect on attitude and behavioral intention. In addition, attitude mediated the relationships between perception of rurality and behavioral intention. The results of this study suggest the importance of understanding the interests and pursuits of rural healing tourists and providing them with the values they want. Since rurality has a direct influence on attracting healing tourists, it is necessary to establish a positive image of rural healing tourism.

Determining Behavioral Intention of Logistic and Distribution Firms to Use Electric Vehicles in Thailand

  • Somsit DUANGEKANONG
    • Journal of Distribution Science
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    • v.21 no.5
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    • pp.31-41
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    • 2023
  • Purpose: Electric vehicle (EV) technology started in 2015 in Thailand. The Thai Government has indicated that 30% of all cars produced in Thailand by 2025 will be EVs. Using EVs in Thailand will reduce road pollution and increase energy efficiency, especially in major cities. Hence, the adoption of EVs in the country has been promoted. This study pointed out that social influence, facilitating conditions, perceived enjoyment, environmental concern, attitude, and perceived behavioral control are key factors affecting the behavioral intention to adopt EVs among logistic and distribution firms in Thailand. Research design, data, and methodology: 500 top management, middle management and purchasing managers of logistic and distribution firms in Thailand are surveyed. The study employed judgmental, convenience, and snowball sampling. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) are the main statistical tools for data analysis. Results: The results show that all determinants impact customers' willingness to adopt EVs, except perceived enjoyment and environmental control. Conclusions: The study proposes to promote the incentives by decreasing electricity prices and endorsing EVs purchase to accelerate the adoption of EVs in Thailand. Therefore, future policies should focus on behavioral intention toward EVs amongst logistic and distribution firms for enhancing the future of mobility in Thailand.

Cognitive Behavioral Therapy in Breast Cancer Patients - a Feasibility Study of an 8 Week Intervention for Tumor Associated Fatigue Treatment

  • Eichler, Christian;Pia, Multhaupt;Sibylle, Multhaupt;Sauerwald, Axel;Friedrich, Wolff;Warm, Mathias
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.3
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    • pp.1063-1067
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    • 2015
  • Background: Tumor associated fatigue (TAF) or cancer related fatigue (CRF) is not a new concept. Nonetheless, no real headway has been made in the quantitative analysis of its successful treatment via cognitive behavioral therapy. Since 20 to 30% of all breast cancer patients suffer from anxiety and/or depression within the first year of their diagnosis, this issue needs to be addressed and a standard treatment protocol has to be developed. This study focused on developing a simple, reproducible and short (8 weeks) protocol for the cognitive behavioral therapy support of tumor associated fatigue patients. Materials and Methods: Between the year 2011 and 2012, 23 breast cancer patients fulfilled the diagnosis TAF requirements and were introduced into this study. Our method focused on a psycho-oncological support group using a predetermined, highly structured and reproducible, cognitive behavioral therapy treatment manual. Eight weekly, 90 minute sessions were conducted and patients were evaluated before and after this eight session block. Tumor fatigue specific questionnaires such as the multidimensional fatigue inventory (MFI) as well as the hospital anxiety and depression scale (HADS) were used in order to quantitatively evaluate patient TAF. Results: Of the 23 patients enrolled in the study, only 7 patients fulfilled the TAF diagnostic criteria after the psycho-oncological group treatment. This represents a 70% reduction in diagnosable tumor associated fatigue. The HADS analysis showed a 33% reduction in patient anxiety as well as a 57% reduction in patient depression levels. The MFI scores showed a significant reduction in 4 of the 5 evaluate categories. With the exception of the "mental fatigue" MFI category all results were statistically significant. Conclusions: This study showed that a highly structured, cognitive behavioral therapy group intervention will produce significant improvements in breast cancer patient tumor associated fatigue levels after only 8 weeks.

The Impact of Health Teachers' Behavioral Characteristics on Organizational Commitment: Ffocusing on Self-Efficacy and Task Importance (보건교사의 행동적 특성이 조직몰입에 미치는 영향: 자기효능감과 과업중요성을 중심으로)

  • Sangho Park;Kyung Kim;Shincheol Kang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.4
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    • pp.215-229
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    • 2024
  • The purpose of this study was to explore various factors that affect the organizational commitment of health teachers' behavioral characteristics and explain the causal relationship between each factor. As an exploratory study, the subjects were about 500 people working as health teachers. A survey was conducted, and 190 responses were collected. Descriptive statistics were analyzed using SPSS, and the measurement model and hypotheses were tested using structural equation modeling. As a result of the analysis, the behavioral characteristics of health teachers were found to have a positive effect on their self-efficacy, and the behavioral characteristics and self-efficacy were found to have a positive effect on emotional commitment. In addition, health teachers' self-efficacy has a positive effect on emotional commitment, which means that rather than their behavioral characteristics having a direct effect on emotional commitment, their behavioral characteristics indirectly affect emotional commitment through a mediator called self-efficacy. It shows that it has an impact. In particular, it was confirmed that the school nurse's level of awareness of the importance of the task affected self-efficacy and emotional commitment. The implication of this study is that it explained the phenomenon of transfer of their behavioral characteristics to organizational commitment by empirically revealing that the competency, or behavioral characteristics, of health teachers are a factor affecting organizational commitment through self-efficacy. The goal is to empirically demonstrate that awareness of task importance, a job characteristic, affects self-efficacy and organizational commitment. The results of the study are expected to be able to suggest directions for capacity building and operation of health teachers.

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Consumer Satisfaction and Behavioral Intention for Medical Services (종합병원 의료서비스에 대한 소비자만족과 행위의도)

  • Kim Mi-Ra;Hwang Duck-Soon
    • Journal of Families and Better Life
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    • v.24 no.4 s.82
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    • pp.11-24
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    • 2006
  • The purpose of this study was to determine if expectation, performance, and disconfirmation are related to consumer satisfaction and behavioral intention. The major findings were as follows: First, among the four dimensions of the medical services, the level of consumer satisfaction was highest with 'doctors' and lowest with 'facilities' while the level of importance was highest with 'doctors' and lowest with 'medical systems' Second, ability to predict behavioral intention can best be improved with regression coefficient weights among the six measures of consumer satisfaction. Third, greater satisfaction was significantly associated with performance and disconfirmation while behavioral intention was significantly associated with expectations, performance, and discoufirmation.

Measuring the Effects of Perceived Sacrifice, Service Quality, Value and Satisfaction on Behavior Intention (행동의도에 미치는 지각된 희생, 서비스질, 가치와 만족의 영향 평가)

  • Ko, Beom-Seok;Kang, Jong-Heon
    • Culinary science and hospitality research
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    • v.13 no.2
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    • pp.163-173
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    • 2007
  • The purpose of this study is to measure the effects of behavioral intention. A total of 273 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the confirmatory factor analysis model provided an excellent model fit. The comprehensive model yielded a significantly better fit to the data and accounted for a greater share of the variance in behavioral intentions than the five competing models. The effects of satisfaction, perceived value and service quality on behavioral intention were statistically significant. As expected, service quality and value had significant effects on satisfaction. Service quality and perceived sacrifice had significant effects on value. Moreover, service quality and value perceptions had an indirect influence on behavioral intentions. The overall findings offer strong empirical support for the intuitive notion that improving service quality can increase favorable behavioral intentions and decrease unfavorable intentions.

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Measuring the Causal Relationships among Tourist-Perceived Sacrifice, Quality, Value and Behavioral Intention of Employee's Service (종사원의 서비스에 대한 지각된 희생, 품질, 가치와 행동 의도의 인과 관계 평가 - 전남 동부권 관광객을 중심으로 -)

  • Kang, Jong-Heon;Lee, Jae-Gon
    • Journal of the East Asian Society of Dietary Life
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    • v.17 no.1
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    • pp.136-142
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    • 2007
  • This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

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Narrative Representations and Behavioral Inhibition in Preschool Children (이야기를 통한 유아 내적 표상과 행동억제)

  • Min, Sung Hye;Lee, Young
    • Korean Journal of Child Studies
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    • v.27 no.3
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    • pp.81-100
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    • 2006
  • This study explored the relationship of behavioral inhibition to narrative representations. Narratives of 96 four-year-old children were recorded and analyzed by the scoring system of Robinson, Holmberg and Klute(in press). Six clusters were found : Constrained(47.9%), Anxious/Restricted(23.9%), Emotional Integrated/Empathic(12.5%), Empathic/Avoidant(6.3%), Dysregulated(5.2%) and Anxious/Avoidant(4.2%) clusters. Behavioral inhibition was determined by observations using "Play with Unfamiliar Peers(Rubin et al., 2002)". Behavioral inhibition differences corresponded to the children's narrative representation clusters; The Anxious/Restricted Cluster was related to more and the Emotional Integrated/Empathic Cluster to less inhibited behavior. In context-specific differences, more inhibited behavior was related to Anxious/Avoidant Clusters during show-and-tess and to Empathic/Avoidant Clusters during card-sorting activities, respectively.

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What Drives Mobile Commerce? Determinants of Behavioral intents to Adopt m-Commerce

  • Chung, Lak-Chae;Hwang, Inkeuk
    • Journal of the Korean Institute of Plant Engineering
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    • v.23 no.4
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    • pp.39-50
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    • 2018
  • This study aimed at investigating the features of m-commerce (mobility, perceived enjoyment, perceived personalization, and habit) that influence consumers' behavioral intents to adopt mobile shopping. To this end, it theorized on and examined the effects of the features of m-commerce that influence consumers' behavioral intents to adopt mobile shopping. The results showed that the most critical drives of m-commerce in mobile shopping are mobility, perceived personalization, and habit. And also we found that habit weakens (moderates) the effects of mobility on the consumers' behavioral intents to adopt mobile shopping. Habit has direct effects on the consumers' behavioral intents to adopt mobile shopping, and these effects are moderated by individual habit.

Effects of Progressive Muscle Relaxation on Behavioral States and Emotional Reactions of Adolescent Athletes (점진적 근육이완요법이 청소년 운동선수의 행동상태와 정서반응에 미치는 효과*)

  • Park Sun-Nam
    • Child Health Nursing Research
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    • v.7 no.3
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    • pp.383-396
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    • 2001
  • This study was designed to investigate the effects of the progressive muscle relaxation on behavioral states and emotional reactions of adolescent athletes. The participants were 167 adolescent male soccer players aged between 12 and 18 who were junior or high school students in Seoul. Ninety-three of them were assigned to the experimental group, while seventy-four to the control group. The experimental group was treated by 10 sessions (20 min./session) of Jacobson's progressive muscle relaxation for two weeks, while the control group was not treated. The self and observer reported behavioral states, general stress by visual analogue scale, physical symptoms of stress, athletic stress, state anxiety, depression, self-esteem were measured before and after two weeks of the progressive muscle relaxation. The results were as follows ; 1. The self and observer reported behavioral states were significantly decreased in the experimental group compared with the control group. 2. The general stress and the gastrointestinal symptoms of stress were significantly decreased in the experimental group compared with the control group. No significant difference on athletic stress was found between the two groups. The depression and the state anxiety were significantly decreased in the experimental group compared with the control group. The self-esteem was significantly increased in the experimental group compared with the control group. 3. The influential factors on behavioral state of adolescent male athlete were depression and state anxiety. The accelerating factor on behavioral state change after the progressive muscle relaxation was state anxiety. These results are suggested that the progressive muscle relaxation could be effective in stabilizing behavioral state, decreasing general stress, gastrointestinal symptoms of stress, depression, state anxiety, in increasing self-esteem of adolescent male athletes. And the behavioral state change after the progressive muscle relaxation was influenced by state anxiety.

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