• Title/Summary/Keyword: Behavioral sciences

Search Result 541, Processing Time 0.023 seconds

Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses

  • Lee, Jung Wan;Kwag, Michael;Potluri, Rajasekhara Mouly
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.2 no.1
    • /
    • pp.29-36
    • /
    • 2015
  • The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred and twenty four samples collected from South Korean retail franchise and restaurant employees are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results of the study identify the three constructs of organizational benefits, perceived tangible assets and perceived intangible assets as for important antecedents to accept social networking sites for their business use. Moreover, higher position employees tend to have more favorable perception of tangible assets and acceptance of social networking sites for their business use.

The E-based Pedagogy for People with Disabilities

  • Kim, Yoon
    • International Journal of Contents
    • /
    • v.3 no.2
    • /
    • pp.30-34
    • /
    • 2007
  • This paper concerns with the application of e-based education methodology for people with disabilities targeting to empower them. Instead of the classic educational support such as extended time to take exams, a reader and/or scribe to assist with exams and note taking services, we suggest the use of new pedagogy-the science of educations integrating the state-of-the art. In this paper, we introduce the definition of disabilities for the people who does not fully understand what they means, first, and then possible implementing tools which can empower them with accomplishments. Most of the research in the field of pedagogy has tended to concentrate on the behavioral aspects of instructional sciences. Therefore we would like to point out that we concentrate on the aspects of instructional science particularly related with people with disabilities.

The Development of Teacher's Role Scale for Improving Young Children's Creativity (유아의 창의성 증진을 위한 교사역할 평정척도 개발연구)

  • Moon, Mi Ok
    • Korean Journal of Child Studies
    • /
    • v.20 no.4
    • /
    • pp.25-42
    • /
    • 1999
  • The teacher's role scale for improving young children's creativity is designed for both teacher self-rating and observer rating. Content validity was determined by 5 experts who defined the domains of specific content. Construct validity was obtained by the self-ratings of 404 teachers of 3- to 5-year-old children. Five factors using 38 items of the original 59 were found to be related to the teacher's role in improving young children's creativity. The factors were Indulgence and Perseverance, Flexibility, Originality, Elaboration, and Fluency. Convergent validity was confirmed by positive correlations of the Teacher's Role Scale with the Teacher's Creativity Test of the Korean Institute for Research in the Behavioral Sciences. For internal consistency, Cronbach ${\alpha}$ of the 5 factors ranged from .74 to .88. Test-retest reliability coefficientents ranged from .653 to .838. These results confirm the Scale as a valid and reliable measure of the teacher's role in improving the creativity of young children.

  • PDF

Neural Circuit and Mechanism of Fear Conditioning (공포 조건화 학습의 신경회로와 기전)

  • Choi, Kwang-Yeon
    • Korean Journal of Biological Psychiatry
    • /
    • v.18 no.2
    • /
    • pp.80-89
    • /
    • 2011
  • Pavlovian fear conditioning has been extensively studied for the understanding of neurobiological basis of memory and emotion. Pavlovian fear conditioning is an associative memory which forms when conditioned stimulus (CS) is paired with unconditioned stimulus (US) once or repeatedly. This behavioral model is also important for the understanding of anxiety disorders such as posttraumatic stress disorder. Here we describe the neural circuitry involved in fear conditioning and the molecular mechanisms underlying fear memory formation. During consolidation some memories fade out but other memories become stable and concrete. Emotion plays an important role in determining which memories will survive. Memory becomes unstable and editable again immediately after retrieval. It opens the possibility for us of modulating the established fear memory. It provides us with very efficient tools to improve the efficacy of cognitive-behavior therapy and other exposure-based therapy treating anxiety disorders.

Marital Impact on Appearance Management Behaviors and Clothing Selections among Married Couples

  • Yoo, Jeong-Ju
    • International Journal of Costume and Fashion
    • /
    • v.10 no.2
    • /
    • pp.1-13
    • /
    • 2010
  • The purpose of this study is to investigate the behavioral complexities frequently arising in married couples with respect to clothing choices. Symbolic interaction theory was used to understand how spousal influence affects clothing selection after marriage. A convenient sample of nine married couples was interviewed for the data collection. A content analysis revealed how marriage affected their clothing choices, types of communication conveyed with their spouses about clothes and shopping patterns. The primary result indicated that individuals take their spouses' clothing preferences into consideration. Couples exhibited varying frequencies of communication about clothing choices and developed a variety of shopping patterns. As a result of the findings from this study, future research directions are suggested.

Relative Temporal Stability in English Speech Rhythm by Korean learners with low and high English Proficiency. (한국인 학습자의 능숙도에 따른 영어 리듬의 시간적 안정성 구현)

  • Kim, Hee-Sung;Jang, Young-Soo;Shin, Ji-Young;Kim, Kee-Ho
    • Proceedings of the KSPS conference
    • /
    • 2007.05a
    • /
    • pp.213-216
    • /
    • 2007
  • The purpose of this study is to observe how Korean learners with low (KL) and high (KH) English proficiency manifest English rhythm with respect to the relative temporal stability or temporal constraint of syllable. In this study, speech cycling task, repeating a short phrase with the series of beeps of same interval, was used to examine temporal distribution of stressed beats.

  • PDF

The Perceptual effect of 'Prosodic vs. Semantic' Focus Representation in Phoneme Detecting (음소 지각에 대한 초점의 운율적 실현과 의미적 실현의 효과(I))

  • Kim Hee-Sung;Jo Min-Ha;Kim Kee-Ho
    • Proceedings of the KSPS conference
    • /
    • 2006.05a
    • /
    • pp.71-74
    • /
    • 2006
  • The purpose of this study is to observe how Korean listeners detect a target phoneme with 'Focus' represented by prosodic prominence and question-induced semantic emphasis. According to the automated phoneme detection task using E-Prime, Korean listeners detected phoneme targets more rapidly when the target-bearing words were in prominence position and in question-induced position. However, when phoneme targets were in prominence position, response time was much faster than in question-induced position. The results suggest that the prosodic prominence which is explicit method of focus representation be more effective than question-inducing, implicit method of it, in phoneme detecting.

  • PDF

Risk Factors of Breast Cancer in Kyzylorda Oblast of Kazakhstan: a Case-Control Study

  • Toleutay, Ulpan;Reznik, Vitaly;Kalmatayeva, Zhanna;Smigelskas, Kastytis
    • Asian Pacific Journal of Cancer Prevention
    • /
    • v.14 no.10
    • /
    • pp.5961-5964
    • /
    • 2013
  • Background: Breast cancer in Kazakhstan and its Kyzylorda oblast is the most prevalent cancer in women and features increasing trends of incidence. The aim of study was to reveal risk factors for breast cancer among women of Kyzylorda oblast of Kazakhstan. Materials and Methods: A hospital-based case-control study was conducted at Kyzylorda oblast Oncology Center, including 114 cases of breast cancer and 196 controls. Binary logistic regression analysis was performed. Results: Social and behavioral risk factors for breast cancer were evaluated, among which unfavorable living conditions, chronic stress, unilateral breastfeeding, breastfeeding less than 3 months and over 2 years, abortions, and hereditary predisposition were found to be related with increased breast cancer risk. Breastfeeding for 6-24 months was found to be protective. Conclusions: The findings may have significant impact on activity planning aimed towards breast cancer reduction among women in Kazakhstan.

Brain Mechanisms of Cognitive, Emotional and Behavioral Aspects of Taste

  • Yamamoto, Takashi
    • International Journal of Oral Biology
    • /
    • v.34 no.3
    • /
    • pp.123-129
    • /
    • 2009
  • Taste is associated with hedonic evaluation as well as recognition of quality and intensity. Taste information is sent to the cortical gustatory area in a chemotopical manner to be processed for discrimination of taste quality. It is also conveyed to the reward system and feeding center via the prefrontal cortices. The amygdala, which receives taste inputs, also influences reward and feeding. In terms of neuroactive substances, palatability is closely related to benzodiazepine derivatives and $\beta$-endorphin, both of which facilitate consumption of food and fluid. The reward system contains the ventral tegmental area, nucleus accumbens and ventral pallidum and finally sends information to the lateral hypothalamic area, the feeding center. The dopaminergic system originating from the ventral tegmental area mediates the motivation to consume palatable food. The actual ingestive behavior is promoted by the orexigenic neuropeptides from the hypothalamus. Even palatable food can become aversive and avoided as a consequence of postingestional unpleasant experience such as malaise. The brain mechanism of these aspects of taste is elucidated.

Critical Factors Affecting Consumer Acceptance of Online Health Communication: An Application of Service Quality Models

  • Lee, Jung Wan
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.4 no.3
    • /
    • pp.85-94
    • /
    • 2017
  • The paper examines critical factors affecting consumer behavioral intentions in accepting online health communication through social networking sites. Unlike recent research under this topic, the paper assimilates some components of service quality dimensions and consumer behavior theories. The paper employs factor analysis and structural equation modelling analysis with latent variables to identify critical factors from the survey data collected from Korean consumers. The results of the study identifies three major constructs: consumer needs for health information, the perceived value of tangible attributes of health information providers, and the perceived value of intangible attributes of health information providers. The results show that consumer needs for health information and the tangible and intangible attributes of health information providers should be considered as important antecedents of accepting online health communication through social networking sites. The findings suggest that the success of online health communication via social networking sites largely depends on the tangible and intangible attributes of health information providers.