• 제목/요약/키워드: Behavioral evaluation

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모브랜드 제품-확장브랜드 제품간 유사성이 확장제품평가에 미치는 영향 - 프랜차이즈 브랜드를 중심으로 - (Influence of Product Similarity between Parent Brand and Extended Brand on Extended Product Evaluation - Focus on Franchise Brand -)

  • 김기석;신봉섭
    • 한국콘텐츠학회논문지
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    • 제11권11호
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    • pp.378-389
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    • 2011
  • 본 연구는 프랜차이즈 브랜드가 다양한 제품군으로 브랜드를 확장하는 상황에서 모브랜드 제품과 확장브랜드 제품간 유사성 차이를 살펴보고, 각 확장제품과 모브랜드 제품간 유사성이 확장브랜드에 대한 태도에 어떠한 영향을 미치는지 규명해 보고자 하였다. 연구결과, 제품간 유사성은 확장제품에 따라 다르게 나타났다. 또한, 유사성이 높은 제품과 낮은 제품간 인식적 태도 및 행동적 태도를 살펴 본 결과, 유사성이 높은 제품은 인식적 태도, 행동적 태도 모두 높게 나타났다. 한편, 음식속성 유사성이 기술적 유사성에 비해 태도에 미치는 영향이 높은 것으로 나타났다. 이러한 연구결과들은 프랜차이즈 브랜드의 브랜드확장전략에 있어서 중요한 시사점을 제시해 준다.

Evaluating Information Technology Systems Using Consumer Surveys: The Role of Personal Product Knowledge

  • Byun, Sookeun
    • The Journal of Asian Finance, Economics and Business
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    • 제5권4호
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    • pp.117-125
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    • 2018
  • As various types of information technology systems are becoming more pervasive than ever, many studies have evaluated the systems from the user perspective. Some of them have used surveys to measure consumers' cognitive responses to the target technology. However, this method may cause problems if the survey participants do not have a useful frame of reference for evaluating an unfamiliar system. To examine this issue, the current study empirically tested the effect of personal product knowledge on the predictability of a behavioral model, such as Technology Acceptance Model. A series of measurement invariance tests as well as multi-group comparison tests were conducted for rigorous examination of the data. Our analysis showed that the variance of attitude that is explained by the two believes (perceived usefulness and ease of use) was relatively small when the survey respondents had lower amount of product knowledge. Moreover, the group had weaker causal relationship between attitude and intention to use the technology, hindering the predictability of the research model. The results indicated that respondents should have a certain amount of knowledge of the target system in order to form accurate beliefs and behavioral decisions. The findings of this study provide important implications on sampling strategies for researchers with new technology.

유황곡선의 거동특성을 이용한 유역관리모형의 평가 (The Evaluation of Watershed Management Model using Behavioral Characteristics of Flow-duration Curve)

  • 김주철;이상진;신현호;황만하
    • 한국물환경학회지
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    • 제25권4호
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    • pp.573-579
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    • 2009
  • The performance of Rainfall-Runoff Forecasting System (RRFS), the watershed management model for the Geum river basin, is evaluated based on the agreement between the simulated and observed hydrographs and the behavioral characteristics of the flow-duration curves. As a result, the simulated hydrographs are well agreed with the observed ones except high flow discharges. It is inferred that most of the errors in the simulated hydrographs are due to the misestimation of agricultural water use in $2^{nd}$ quarter and the discrepancy of the peak discharges in $3^{rd}$ quarter. It is however judged that RRFS would give the reliable runoff hydrographs from the point of view of continuous model application. And simulated flow-duration curves and flow-duration coefficients are also similar to the observed ones except flood flow region. From the above result it is confirmed that the construction of Yongdam dam improves the state of flow-duration curve at the Gongjoo station.

노인에서의 불면증 (Insomnia in the Elderly)

  • 손창호
    • 수면정신생리
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    • 제8권1호
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    • pp.5-10
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    • 2001
  • The prevalence of insomnia and the degree of impairment due to insomnia is greater than in the of young. The cause for insomnia in the elderly are various factors among the elderly is known to be high including medical, psychiatric, drug issues, circadian rhythm changes, sleep disorders, and psychosocial. So the careful evaluation to find the cause of insomnia is needed for the eldery. Treatment options for insomnia include behavior modification and pharmacotherapy. Outcome data from previous studies indicate that behavioral approaches produce reliable and durable therapeutic benefits, as evidenced by improved sleep efficiency and continuity and enhanced satisfaction with sleep patterns. Treatment methods such as stimulus control and sleep restriction, which target maladaptive sleep habits, are especially beneficial for older insomniacs, whereas relaxation-based interventions aimed at decreasing arousal, produce more limited effects. Cognitive and educational interventions are instrumental in altering age-related dysfunctional beliefs and attitudes about sleep. The choice of hypnotics is based on matching the nature of the insomnia to the hypnotic agent. The ideal agent has rapid onset, duration of action that lasts through the night but no residual daytime effects, and no adverse effects. The key for the healthcare professional is finding the appropriate treatment or treatment combination, including behavioral modification and pharmacotherapy. When hypnotics are indicated, the most appropriate short-acting agent should be considered.

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지하공간의 환경디자인적 가치와 평가모델에 의한 디자인요소 추출 (Environmenal Design Value of Underground Space & Design Factor by Evaluation Model)

  • 최병오;채완석
    • 디자인학연구
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    • 제11권2호
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    • pp.117-126
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    • 1998
  • 도시공간 활용의 효율화를 통한 도시문제의 해결과 지상개발 억제를 통한 도시경관 및 환경보존의 측면에서 새롭게 부각되고 있는 지하공간은 수요증가가 예상되는 지상 부 도시기능을 지하에 배치함으로써 도시의 서비스, 어메니티, 안정성 등을 증진시킬 수 있으며, 효율적인 도시공간 구조의 구축을 통하여 교통, 도심 복잡화, 토지부족 등의 문제를 해결하는데 효과적인 대응방안이 될 수 있다. 그러나 소극적이고 단편적인 개발에 국한되어 있는 현시점에서는 극히 부정적인 공간으로 인식되고 있으며, 이를 극복하여 쾌적한 환경을 조성해야 하는 필요성에 당면하게 되었다. 이에 지상공간의 공급한계와 이에 따른 지가상승의 문제와 함께 지상환경의 보존이라는 측면에서 지하공간의 개발은 도시변화의 예측을 수반하여 입체적 구성을 위한 장기적인 계힉을 수반하여 입체적 구성을 위한 장기적인 계획이 되어야 한다. 따라서 본 논문에서는 지하공간의 환경디자인 가치를 지하공간에 대한 총체적인 접근을 통해 검증하고, 환경설계 평가에서 다루어지는 기능적 인자, 기술적 인자, 행태 적 인자를 통해 평가모델을 설정함으로써 지하공간 개발 시 고려되어야 할 디자인요소를 추출하고자 한다.

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Evaluation of 8-week body weight control program including sea tangle (Laminaria japonica) supplementation in Korean female college students

  • You, Jeong-Soon;Sung, Min-Jung;Chang, Kyung-Ja
    • Nutrition Research and Practice
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    • 제3권4호
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    • pp.307-314
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    • 2009
  • This study was conducted to evaluate the effects of a body weight control program with supplementation of sea tangle (20 g/day) on 22 female college students. The contents of the program for 8 weeks contained diet therapy, exercise and behavioral modification through nutrition education. Body composition, dietary habit scores, serum lipid profiles, daily nutrient intakes and the quality of life were assessed at the beginning and at the end of the program. Average age of subjects and height were 20.8 years and 161.9 cm, respectively. After 8 weeks, there were significant reductions in body weight, body fat mass, percent body fat, waist-hip ratio and BMI. The dietary habit score such as a balanced diet, regularity of mealtime, overeating, eating while watching TV or using the computer and eating salty food were increased significantly. Serum lipid levels such as total cholesterol level, LDL-cholesterol level and triglyceride level were decreased but not significantly. There were decreases in intake of energy, protein and fat and increases in intakes of dietary fiber, folic acid, calcium and potassium from the beginning to the end of the program. There were significant improvements on subcomponents of quality of life; physical functioning, general-health and vitality. The limitation of this study was the fact that there was no control group, but an overall evaluation suggests the 8-week body weight control program consisting of diet therapy, exercise and behavioral modification with supplementation of sea tangle would be helpful to improve the body composition, dietary habits, daily nutrient intakes and quality of life in Korean female college students.

추정소득 분석을 통한 S카드사의 잠재가치 기반의 고객관리 전략 (New Strategy of Potential-Based Customer Management: A Case of S-Card's ECI Approach)

  • 박진수;장남식
    • 경영정보학연구
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    • 제9권2호
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    • pp.129-147
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    • 2007
  • 2002년 신용대란 전후 S카드사는 결제능력 및 신용도의 적절한 측정을 통한 리스크 관리의 효율성 제고를 위해 회원 신용평가에 있어 소득을 고려하고자 하는 새로운 시도를 하였다. 보다 개선된 리스크 관리를 위해 잠재가치, 즉 소득을 추가로 고려한 다차원 평가체계로 회원을 파악하자는 것이었다. 그 이전까지 S카드를 비롯하여 모든 카드사는 연체속성, 입회기간, 사용상태, 한도소진율 등의 내부의 행위요소(behavioral factor) 자료와 외부 신용평가사에서 획득한 회원 등급이나 금융거래 내역 등에 의존하여 한도를 부여했다. 그러나 이 같은 방식은 과거로부터 현재까지의 행동패턴에 기반한 것으로서 회원의 객관적 능력범위를 가늠하는 데 어려움이 따랐고 결과적으로 리스크 관리의 한계로 이어졌다. 본 연구에서는 S카드사가 어떠한 방식으로 회원의 소득을 추정하였고 그 결과를 어떻게 활용하는가에 대해 살펴봄으로써 금융기관 리스크 관리 정교화의 방향을 제시하고자 한다.

간호사 임상경력관리체계 모형 개발 - 상급종합병원 중심 - (Development of Clinical Ladder System Model for Nurses: For Tertiary Care Hospitals)

  • 조명숙;조용애;김경희;권인각;김미순;이정림
    • 임상간호연구
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    • 제21권3호
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    • pp.277-292
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    • 2015
  • Purpose: The purpose of this study was to develop a Clinical Ladder System (CLS) model for staff nurses working in inpatient units of tertiary care hospitals in Korea. Methods: The study was carried out in 2 steps. First, a nursing competence evaluation scale was developed. Second, evaluation of the nursing competences, qualifications, and professional activities of 230 nurses from five tertiary care hospitals was done by 49 head nurses between Feb. and Dec., 2014. Nurses were selected by head nurses according to their clinical experience and expected behavioral characteristics at each level of the ladder. Results: A nursing competence scale was developed consisting of 5 subcategories (clinical practice, ethical practice, education, leadership, and professional development) and 11 elements, and 5 levels of behavioral indicators for each element. Cronbach's alphas for the entire tool and subcategories were over .853 and stability of the scale was confirmed. There were significant differences in nursing competence according to the 5 levels of the ladder. Conclusion: The findings indicate that the proposed CLS model with a standard score for nursing competence, recommended or obligatory criteria for qualifications and professional activities provides a good tool for developing nurses' competences and retaining excellent nurses in clinical practice.

소아수면과다증과 수면무호흡 (Childhood Hypersomnia and Sleep Apnea Syndrome)

  • 손창호;정도언
    • 수면정신생리
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    • 제3권2호
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    • pp.65-76
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    • 1996
  • Natural sleep pattern and its physiology in childhood are much different from those in adulthood. Several aspects of clinical evaluation for sleepiness in childhood are more difficult than in adulthood. These difficulties are due to several factors. First, excessive sleepiness in childhood do not always develop functional impairments. Second, objective test such as MSLT may not be reliable since it is hard to be certain that the child understand instructions. Third, sleepiness in children is often obscured by irritability. paradoxical hyperactivity, or behavioral disturbances. Anseguently, careful clinical evaluation is needed for the sleepy children. Usual causes of sleepiness in children are the disorders that induce insufficient sleep such as sleep apnea syndrome, schedule disorder, underlying medical and psychiatric disorder, and so forth. After excluding such factors, we can diagnose the hypersomnic disorders such as narcolepsy, Kleine-Levin syndrome, and idiopathic central nervous system hypersomnia. Among the variety of those causes of sleepiness, I reviewed the clinical difference of narcolepsy and obstructive sleep apnea syndrome in childhood compared with in adulthood. Recognition of the childhood narcolepsy is difficult because even severely sleepy children often do not develop pathognomic cataplexy and associated REM phenomena until much later. Since childhood narcolepsy give srise to many psychological, academical problem. Practicers should be concerned about these aspects. Childhood obstructive sleep apnea syndrome is different from adult obstructive sleep apnea syndrome too. Several aspects such as pathophysiology. clinical feature, diagnostic criteria, complication, management, and prognosis differ from those in the adult syndrome. An important feature of childhood obstructive sleep apnea syndrome is the variety of severe complications such as behavioral disorders, cognitive impairment, cardiovascular symptoms, developmental delay, and ever death. Fortunately, surgical interventions like adenotosillectomy or UPPP are more effective for Childhood OSA than adult form. CPAP is a "safe, effective, and well-tolerated" treatment modality too. So if early detection and proper management of childhood OSA were done, the severe complication would be prevented or ever cured.

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학습성과의 개념과 작성에 대한 탐구 (A Critical Evaluation of the Concept and Writing of Learning Outcomes)

  • 이동엽;양은배
    • 의학교육논단
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    • 제18권3호
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    • pp.125-131
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    • 2016
  • Recent changes in educational paradigms that emphasize the performance or outcomes of education are redefining how learning objectives are being described as 'learning outcomes' in various academic disciplines. Medical education is not an exception to this trend. However, it has come to our attention that the key concepts and appropriate descriptions of learning outcomes have not been well understood among educators and that this lack of understanding has hindered our efforts to implement the practice in the field. This study aims to provide a direction to establish and describe learning outcomes by examining previous studies that have focused on setting learning objectives as well as learning outcomes. Setting and describing learning outcomes starts from reflection on the approach of behavioral learning objectives, which overemphasizes learner's acquired knowledge, skills, and attitude in each classroom rather than actual performance. On the other hand, the learning outcome approach focuses on what the learner is able to do as a result of a learning experience. This approach is more learner-friendly and encourages students to lead and be responsible for their learning process. Learning outcomes can best be described when the relevance of actual contexts and the hierarchy of learning objectives are considered. In addition, they should be in the form of context, task, performance, and level, as well as be planned with proper assessment and feedback procedures. When these conditions are met, the learning outcome approach is beneficial to students as it presents a curriculum that is more open to learners. Despite these advantages of the learning outcome approach, there is a possible concern that setting the learning outcomes and describing them can restrict evaluation to lower cognitive skills if the concept of learning outcome is narrowly interpreted or is set too low. To avoid such narrow applications, it is important for educators to understand the comprehensiveness of the learning outcome setting and to consider long-term outcomes embedded in an organizational vision rather than only short-term behavioral outcomes.