• 제목/요약/키워드: Behavioral Structure

검색결과 309건 처리시간 0.028초

모바일 관광 앱 서비스특성이 지각된 가치, 만족 및 행동의도에 미치는 영향 (The Effect of Mobile Tourism App Characteristics on Perceived Value, Satisfaction and Behavioral Intention)

  • 조성호
    • 산경연구논집
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    • 제10권9호
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    • pp.45-52
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    • 2019
  • Purpose - This study examined the relationship between the priorities of information, usability, mobility, reliability and empathy, which are the lower dimensions of mobile tourism app service characteristics, on the perceived value and satisfaction of tourists. Research design, data, methodology - Data collection was conducted from June 10, 2019 to June 20, 2019, and a total of 500 questionnaires were distributed to collect 352 copies. Factor analysis, reliability verification, and covariance structure analysis were carried out using SPSS 23.0 and AMOS 23.0 for 321 parts for statistical analysis. Results - First, information, mobility, reliability, and empathy have a significant effect on perceived value. However, usefulness did not appear to have a significant effect on perceived value. This analysis results can increase the reliability of the tourism app, it can be seen that the accurate tourist information services are used in the tourist app or in the place required. Second, information, usability, mobility, and empathy had a significant effect on satisfaction. However, reliability did not have a significant effect on satisfaction. Third, perceived value had a significant effect on satisfaction. Fourth, it had a significant effect on information, empathy, and intention to use. However, the usefulness, mobility, and reliability did not have a significant effect on the behavioral intention. Lastly, perceived value and satisfaction had a significant effect on behavioral intention. Conclusions - The analysis result is that the tourism app that is being used is provided with a reliable and accurate tourism information service, it can be seen that you are using the tourism app in the place or on the go. Therefore, it is relatively difficult to use the tourism app, and it is easy to understand the contents of the service and timely information. Therefore, it is possible to communicate with other users and provide customized services according to needs and desires. The study has the following limitations. This may influence the progress of the research because the respondents' responses to the mobile tourism app service are from different experiences. In addition the accuracy of providing accurate information, the usefulness of using the mobile tourism app, and the ease of communicating with other users can be understood as being relatively satisfactory.

외모에 대한 사회.문화적 태도와 신체이미지가 의복추구혜택에 미치는 영향 -청소년기 여학생의 연령 집단별 차이 비교- (The Effect on Socioultural Attitude toward Appearance and Body Images on Clothing Benefits Sought -the comparison of age difference in female adolescents-)

  • 조선명;고애란
    • 한국의류학회지
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    • 제25권7호
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    • pp.1227-1238
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    • 2001
  • This study was based on social comparison theory, and the covariance structure model was designed, connecting sociocultural attitude, multifaceted body image, and clothing behaviour under sociocultural influence. The practical purpose of this study is to identify the effect of sociocultural attitude toward physical appearance on the affective aspect of body images, the cognitive/behavioral aspect of body images and clothing benefits sought, and to examine the age difference in the female adolescents. The results of this were as follows: 1) Sociocultural attitude toward physical appearance had a negative effect directly on the affective aspect of body images, and showed the highest value in the group of high school girls 2) Sociocultural attitude toward physical appearance had a positive influence directly on the cognitive/behavioral aspect of body images, and high school girls'model showed the highest values significantly as well 3) High school girls'model showed the highest value significantly in the effect of the affective aspect of body images on the cognitive/behavioral aspect of body images. However, college group's model didn's show significant value 4) Middle school girls'model showed higher value positively than the other groups in the effect of the cognitive/behavioral aspect of body images on clothing benefits sought, and the high school girls' model showed higher value negatively in the effect of the affective aspect of body images on clothing benefits sought.

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복합상업시설에서의 아동 동반 고객 행태분석을 통한 미아 발생원인 고찰 (A Study on the Causes of Child Loss through Behavioral Analysis of Customers Accompanied with Children in Urban Entertainment Centers)

  • 최재필;최소영;유세원;한규빈
    • 대한건축학회논문집:계획계
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    • 제36권1호
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    • pp.49-60
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    • 2020
  • Although the number of child loss in commercial facilities has been growing recently, the prevention method for child loss are still lacking in the environmental aspect. This research examines the causes of lost child in behavioral aspects in order to develop a guideline to prevent child loss in U.E.C. The observational study on the behaviors of guardians and children was conducted in the U.E.C that is visited by many customers accompanied with children. Then the results of the observational study were marked on the behavioral maps. After analyzing the behavioral maps, the causes of child loss were determined by classifying into behaviors by age and behaviors by functional space. As a result, when guardian is unable to pay attention to child by doing something else such as making a purchase, or an inquiry, child may lose guardian by going towards the interesting factors or playing around. Moreover, if the spaces related to children are located at the node with high pedestrian density and open structure or the environment that is hard for the guardians to watch over their children, it will be easy for guardians to be inattentive to their children, and get separated from each other.

자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향 (Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention)

  • 위옥천;박근수;유항유;조혁족
    • 한국콘텐츠학회논문지
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    • 제21권2호
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    • pp.462-473
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    • 2021
  • 중국의 사회 발전에 따른 가족 구조의 변화와 가족 소득의 증가로 자녀 동반 가족여행은 점차 관광소비 분야의 각광받는 새로운 트렌드가 되고 있다. 관광마케터들에게 자녀를 동반한 가족여행자들의 요구와 동기를 이해하는 것이 중요한 과제로 떠오르고 있다. 본 연구는 농장으로 여행하는 자녀 동반 가족관광객 290명을 대상으로 설문조사를 실시하였으며, 자녀 동반 가족 여행자의 Push-pull 동기를 분석하고 Push-pull 동기와 경험, 행동의도 사이의 영향 관계를 검증하였다. 이 연구의 분석결과는 다음과 같이 나타났다. 13개의 push 동기 항목에 대한 요인 분석에서 '어린이 & 가족', '도피 & 휴식', '사회화'의 3개 push 동기 요인을 도출하였으며, 11개의 pull 동기 요인을 분석하여 '시설 & 안전', '테마추구 활동', '환경'의 3개의 pull 동기 요인을 도출하였다. 하위 가설 검증을 통해, 자녀 동반 가족여행자의 Push-pull 동기가 참석 경험(4E)에 긍정적인 영향을 미친다는 것을 결과를 도출하였다. '에스테틱스 체험'은 자녀 동반 가족자의 행동 의도에 가장 큰 영향을 미치고, '교육 경험'과 '엔터테인먼트 경험'도 영향을 미치는 것으로 나타났다.

신종플루 뉴스 이용 정도가 개인 및 공중에 대한 건강보호 행위의도에 미치는 영향에 관한 연구: 보호동기이론을 중심으로 (Exploring the Relationship between the Level of News Usage on Influenza A(H1N1) and Media Users' Behavioral Intention toward Personal and Public Health Protection: Focusing on Protection Motivation Theory)

  • 김여라
    • 한국언론정보학보
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    • 제51권
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    • pp.5-25
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    • 2010
  • 본 연구는 신종플루 관련 뉴스 이용 정도가 개인 및 공중에 대한 건강보호 행위의도에 미치는 영향을 보호동기이론(protection motivation theory)을 통해 살펴보았다. 구체적으로 신종플루 뉴스 이용 정도를 독립변인으로, 심리적 보호동기요인(신종플루에 대한 인지된 심각성, 취약성, 대처효능감, 자기효능감)을 매개변인으로 그리고 개인과 공중에 대한 건강보호 행위의도를 종속변인으로 설정하였다. 대학생 460명을 대상으로 설문조사를 실시하여 각 구성요인 간의 인과관계를 연구모형으로 설정하고 구조방정식모델(SEM)로 분석하였다. 연구결과에 의하면, 첫째 '개인 건강보호 행위의도' 연구모형에서 신종플루 뉴스 이용 정도는 신종플루 관련 보호동기 요인들에 유의미한 인과관계를 나타냈으나 '대처효능감'은 제외되었다. 또한 세 가지 보호동기 요인(지각된 심각성, 지각된 취약성, 자기효능감)들은 개인 건강보호 행위의도에 유의미한 정적 인과관계를 나타냈다. 둘째 '공중 건강보호 행위의도' 연구모형에서 신종플루 뉴스 이용 정도는 '대처효능감'을 제외한 모든 보호동기 요인에 유의미한 관계를 나타냈으며 보호동기 요인들 중에 '인지된 취약성'과 '대처효능감'만이 공중 건강보호 행위의도에 유의미한 정적 인과관계를 나타냈다. 두 연구모형의 공통점으로는 신종플루 뉴스이용 정도가 개인 또는 공중 건강보호 행위의도에 직접적인 영향을 미치지 않은 것으로 나타났다. 특정 질병에 대한 건강보호 행위의도에 있어서 건강보호 대상(자신 혹은 타인)이 누구인가에 따라 심리적 보호동기들은 다르게 작동하는 것으로 추정된다.

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초임부의 모성 정체성에 관한 모형구축 (Model Construction of Maternal Identity in Primi-gravida)

  • 김혜원
    • 대한간호학회지
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    • 제28권2호
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    • pp.510-518
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    • 1998
  • It was assumed that the maternal identity in primi-gravida is one of the most attribute of the motherhood, that is not biological but cognitive phenomena, appears active process as intelligent human being. The purposes of this study were that the identification the cognitive structure and the influencing factors of the maternal identity in primi-gravida. Theoretical framework in this study, maternal identity in primi-gravida was constructed as a cognitive output, has the cognitive structure of cognitive-perceptual factor, cognitive-behavioral factor, and cognitive-emotional factor. Influencing factors of maternal identity was constructed as a cognitive input, which were pregnancy related perceptions (pregnancy intention, minor discomfort, value of motherhood), interpersonal relationship(relationship with mother, relationship with husband, relationship with social network), preparation to motherhood(maternal knowledge, antenatal self care), and biological factor (gestation period). This study was the descriptive correlational research design, was done from the 3rd January to the 15th March 1996, and the research subjects were selected conviniently 226 the primi-gravida during the gestation period, data collection method was self reported questionnaire cross-sectionally. Descriptive data analysis was done by SAS PC$^{+}$, testing the hypothetical model was done by covariance structural analysis using LISREL 8.03 program. The result of the hypothesis testing, the value of motherhood(y=.650, T=4.26) the maternal knowledge (y=.137, T=2.030), the gestation period( y=.113, T=2.621), showed significant causal effect on the maternal identity in primi-gravida. In conclusion, the maternal identity in primi-gravida had interrelated cognitive structure consist of perceptual, behavioral, and emotional factors. Significant causal factors influencing the maternal identity were value identified. It seems to contribute toward the understanding the characteristics of the maternal identity as a cognitive domains that has been regarded highly abstract concept, so has not been validated empirically.y.

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신용카드 사용자의 생활양식에 따른 브랜드 지각, 품질 지각, 카드 선택의 관계구조 (The Relation of Model Structure on the Brand, Quality Perception and Credit Card Selection by Credit Card User Based on Life Style)

  • 김락상
    • 한국산학기술학회논문지
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    • 제9권5호
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    • pp.1407-1413
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    • 2008
  • 개인들의 생활양식이 변화함에 따라 소비성향도 크게 변화하고 있다. 개인이 지니고 있는 독특한 생활양식은 소비생활에 많은 차이를 보이고 있다. 최근 들어 개인의 소비 패턴은 신용 카드 사용에 따른 많은 변화를 보이고 있다. 특히 개인의 생활양식 또는 카드 브랜드의 지각과 품질에 대한 지각 차이가 카드 선택의 많은 차이를 보이고 있다. 따라서 신용 카드 회사에서는 카드 사용자들의 특성을 분석하고자 많은 연구를 시도하고 있다. 그렇지만 개인의 생활양식과 카드에 대한 브랜드, 품질 지각 및 카프 선택의 관계 구조를 명확하게 연구한 사례는 부족하다. 따라서 본 연구에서는 이러한 각 요인간의 관계구조를 분석하여 차별화된 서비스를 제공할 수 있는 기초를 제공하고자 하였다.

부산지역 여성고객들의 외식소비성향이 긍정적 감정반응과 행동의도에 미치는 영향 (The Relation between Effects of Positive Emotional Response of Female Customers in Busan and Behavioral Intention according to Their Food Service Consumption Propensity)

  • 한규상;이종호
    • 한국조리학회지
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    • 제20권6호
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    • pp.1-12
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    • 2014
  • 본 연구는 전문한식당을 이용한 경험이 있는 부산지역 여성들을 대상으로 외식소비성향에 따른 긍정적 감정반응이 행동의도에 미치는 영향관계를 실증적으로 분석하고자 한다. 연구의 목적을 달성하기 위하여 3월 10일부터 3월 25일까지 설문조사를 진행하여 248부를 SPSS 18.0과 AMOS을 이용하여 빈도분석 확인적 요인분석 및 신뢰도분석, 상관관계분석, 구조방정식 모형(SEM : structure equation model)을 시행하였다. 탐색적 요인분석 결과, 5개의 요인으로 분석되었고, 확인적 요인분석에서 평균분산추출값(AVE)은 .508~.665이고, 합성신뢰도(CR)값은 .905~946값으로 집중타당성이 있는 것으로 판명되었다. 가설 검정에서 가설 1은 외식소비성향은 긍정적 감정반응에 정(+)의 영향을 미치는 것으로 설정하였는데, 맛 추구형(${\beta}$=.325, t=3.907, p<.001), 건강 추구형 (${\beta}$=.190, t=2.688, p<.001), 분위기 추구형 (${\beta}$=.188, t=2.515, p<.001)로 분석되어 가설 1은 채택되었다. 가설 2는 긍정적인 감정반응은 행동의 도에 정(+)의 영향을 미치는 것으로 설정하였는데, 표준화 경로계수가 ${\beta}$=.496(t=6.388, p<.001) 분석되어 가설 2는 채택되었다. 외식업체 경영자들은 여성고객들의 외식소비성향에서 맛 추구형이 긍정적인 감정반응에 가장 큰 영향력이 있다는 점과 고객들이 긍정적 감정반응(유쾌함, 편안함, 만족함, 즐거움)을 느낄 수 있도록 업체의 분위기를 만드는 것이 중요하다는 시사점을 제시하고 있다.

주민참여와 보건정책 - 보건교육 및 행태론의 새로운 접근 - (Community Involvement and Health Policy - New Approach to Health Education and Behavioral Science -)

  • 김대희
    • 보건교육건강증진학회지
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    • 제8권1호
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    • pp.34-44
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    • 1991
  • Since it was found out that the degree of medical contribution to health was timid. the direction of health policy studies has been focused on the personal health behavior. Participation in health has been closely related to the behavior. Those who have insisted on the new direction believe that the health policy laying stress on low cost and personal responsibility can avoid the pathology of medical policy and medical crisis. Participation in health has been very important method of changing health behaviors. It is certainly important to change bad health behaviors. But there is no deliberation of social structure here. Most health behaviors are the adaptation to social structure. The attempt to change the established adaptation behaviors without considering social structure is difficult to succeed. It is little meaningful to say the importance of the health behavior to those who have no choice but to be ill due to the poor environment and health risks. What can guarantee the real direction of community participation at least is the consciousness and behaviors of people's right.

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실시간 다중고장진단 제어기법에 관한 연구 (A Study on Real time Multiple Fault Diagnosis Control Methods)

  • 배용환;배태용;이석희
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 1995년도 춘계학술대회 논문집
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    • pp.457-462
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    • 1995
  • This paper describes diagnosis strategy of the Flexible Multiple Fault Diagnosis Module for forecasting faults in system and deciding current machine state form sensor information. Most studydeal with diagnosis control stategy about single fault in a system, this studies deal with multiple fault diagnosis. This strategy is consist of diagnosis control module such as backward tracking expert system shell, various neural network, numerical model to predict machine state and communication module for information exchange and cooperate between each model. This models are used to describe structure, function and behavior of subsystem, complex component and total system. Hierarchical structure is very efficient to represent structural, functional and behavioral knowledge. FT(Fault Tree). ST(Symptom Tree), FCD(Fault Consequence Diagrapy), SGM(State Graph Model) and FFM(Functional Flow Model) are used to represent hierachical structure. In this study, IA(Intelligent Agent) concept is introduced to match FT component and event symbol in diagnosed system and to transfer message between each event process. Proposed diagnosis control module is made of IPC(Inter Process Communication) method under UNIX operating system.

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