• 한국IT서비스학회지
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• 제10권2호
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• pp.21-39
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• 2011

After ten years from the introduction of CRM systems, many companies reevaluate CRM from the perspective of customers. This paper classifies CRM activities at the contact points with customers and investigates the effect of CRM activities on perceived benefits and the effect of perceived benefits on behavioral intention in the Korean cosmetic industry. The result showed that contact management and complaint handling affected social benefits and that customers perceived confidence benefits from contact management, complaint handling, and churn management. Special treatment benefits were affected by all CRM activities including compensation management. Finally, all kinds of benefits had effects on behavioral intention such as recommendation intention and repurchase intention.

• 한국식생활문화학회지
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• 제29권4호
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• pp.336-341
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• 2014

This study examined relationships among healthy food awareness, behavioral intention toward healthy foods, and actual behavior of Generation Y consumers. This study hypothesized that Generation Y consumers are aware of healthy foods and more likely to eat healthy foods while avoiding junk foods. According to structural equation modeling, all hypothesized paths were statistically significant, meaning that the three constructs in the model showed positive relationships with each other. Results showed that this group of college students is generally aware of healthy foods and have positive intentions toward healthy food choices. Therefore, university foodservice management needs to continue to improve their menus in order to attract this new generation of college student consumers.

• 대한가정학회지
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• 제47권7호
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• pp.1-12
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• 2009

This study examined emotion regulation, parental support, supervision, psychological control and marital conflict and victimization by peer harassment that affect children’s behavioral problems. The sample consisted of 412 fifth and sixth grade children. Statistics and methods used for the data analysis were percentage, frequency, Cronbach’s alpha, Factor analysis, t-test, Pearson’s correlation, and multiple Regression. Several major results were found from the analysis. First, girls had more internalized behavioral problems than boys. No sex difference was found in externalized behavioral problems. Second, boys’ and girls’ internalized and externalized behavioral problems showed positive correlations with maladaptive emotion regulation and parental psychological control. Boys’ and girls’ internalized behavioral problems and girls’ externalized behavioral problems showed negative correlations with parental support, but positive correlations with parentral marital conflict and victimization by peer harassment. Girls’ internalized and externalized behavioral problems showed negative correlations with parental supervision. Third, maladaptive emotion regulation was the most important variable predicting boys’ and girls’ externalized behavioral problems and girls’ internalized behavioral problems. Victimization by peer harassment was the most important variable predicting boys’ internalized behavioral problems.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.939-950
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• 2021

The purpose of this research is to investigate the factors affecting Thai commercial bank users' behavioral intention towards QR code payment system via mobile banking applications. The researchers conducted the study based on quantitative research approach. Non-probability sampling method such as the quota and convenience sampling was applied as sampling technique. A self-administered questionnaire was distributed. The data was collected from 1,800 respondents living in Bangkok, who have had an experience with QR code payment system with the top-three mobile banking applications in Thailand. This study concentrates on confirmatory factor analysis and structural equation modeling as a statistical tool to examine the data, model accuracy, and influence of critical variables. In addition, the researchers applied the first-order and second-order techniques to examine the relationship between constructs. Adoption readiness and perceived risk were second-order constructs. The results reveled that compatibility has an impact on attitude towards QR code payment. Moreover, adoption readiness, compatibility, attitude, and personal innovativeness are statistically significant that impact behavioral intention towards QR code payment. The strongest antecedents of behavioral intention were compatibility, attitude, adoption readiness, and personal innovativeness, respectively. Surprisingly, perceived risk and perceived trust do not statistically have a significant impact on behavioral intention towards QR code payment.

• 국제학술발표논문집
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• The 9th International Conference on Construction Engineering and Project Management
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• pp.855-862
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• 2022

Environmental stressors considerably influence the health and safety of humans and must thus be continuously monitored to enhance the urban environments and associated safety. Environmental stressors typically act as stimuli and lead to behavioral changes that can be easily identified. These behavioral responses can thus be used as indicators to clarify people's perceptions of environmental stressors. Therefore, in this study, a framework for assessing environmental stressors based on human behavioral responses was developed. A preliminary experiment was conducted to investigate the feasibility of the framework. Human behavioral and physiological data were collected using wearable sensors, and a survey was performed to determine the psychological responses. Humans were noted to consistently exhibit changes in the movement and speed in the presence of physical environmental stressors, as physiological and psychological responses. The results demonstrated the potential of using behavioral responses as indicators of the human perceptions toward environmental stressors. The proposed framework can be used for urban environment monitoring to enhance the quality and safety.

• 문화기술의 융합
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• 제9권5호
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• pp.453-462
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• 2023

본 연구는 학부모가 인식한 유아교사의 갈등관리 유형이 학부모의 행동의도에 영향을 미치는지, 유아교사의 갈등관리 유형과 학부모의 행동의도 간에서 학부모의 교사에 대한 신뢰가 매개역할을 하는지를 검증하였다. 경기도 남부 소재의 어린이집 학부모를 대상으로 설문조사를 실시하였고, SPSS 26.0을 활용하여 기술통계, 신뢰도 분석, 상관분석을 실시하였으며, AMOS 26.0을 활용하여 구조방정식 분석을 하였다. 그 결과 유아교사의 통합형, 회피형, 타협형 갈등관리는 학부모의 교사에 대한 신뢰에 영향을 미치고, 통합형 갈등관리는 학부모의 행동의도 중 재등록 의도에 영향을 미치는 것으로 나타났다. 또한 유아교사의 갈등관리 유형과 행동의도(재등록의도와 구전의도)의 관계에서 교사의 신뢰는 통합형, 회피형, 타협형 갈등관리에 있어 각각 매개효과를 가지는 것으로 나타났다. 따라서 유아교사의 갈등관리방식과 교사에 대한 신뢰 강화로 인한 학부모의 행동의도를 높이기 위한 실천적, 정책적 함의가 제시되었다.

• 정보관리학회지
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• 제34권1호
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• pp.291-316
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• 2017

본 연구의 목적은 확장된 계획행동이론을 적용하여 만화도서관을 방문하는 이용자들의 행동의도를 파악하는데 있다. 이를 위해 주관적 규범, 태도, 행동통제의 계획행동이론 기본변수에 만화에 대한 호감도, 서비스품질 등의 확장변수를 추가하여 변수의 영향을 증명하였다. 그 결과는 다음과 같다. 만화도서관을 재이용하고자 하는 이용자의 행동의도에 태도가 가장 큰 영향을 미치고 있으며, 나머지 요인들은 주관적 규범, 서비스품질, 지각된 행동통제의 순서대로 나타났다. 의외로 만화호감도의 경우 행동의도에 직접적 영향이 없었지만 태도, 주관적 규범, 지각된 행동통제를 매개하여 간접적으로 영향을 미치고 있었다. 또한 만화호감도와 서비스품질의 경우 기존변수인 태도, 주관적 규범, 지각된 행동통제에 대해 설명력을 보이고 있어 확장변수로써 행동의도에 대한 효과가 있음을 확인하였다.

• 보건행정학회지
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• 제8권2호
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• pp.191-215
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• 1998

This descriptive correlational study was done to identify ICU nurses' intention to use restraints and related factors using Ajzen and Madden(1986)'s Theory of Planned Behavior. Self-reported questionnaires were used to measure intention and related factors. The subjects of this study were 287 ICU nurses in 21 general hospitals with at least 200 beds at Taegu, Pusan and Kyungbuk area in Korea. The results of this study were : 1. There were significant differences in intention according to age and marnital status, attitude according to educastion(with indirect measure), subjective norm according to career in ICU(with both measures), perceived behavioral control according to age and career in ICU(with direct measure), and knowledge according to education and position. 2. There were significant correlations among intention and all factors. Intention was correlated with attitude(r=.2119), subjective norm(r=.1112), and perceived behavioral control(r=.3448) with direct measure. Attitude was correlated with subjective norm(r=.2530), perceived behavioral control(r=.3005), and knowledge(r=.1388) with direct measure. Subjective norm was correlated with perceived behavioral control(r=.1321) with direct measure. Intention was correlated with attitude(r=.1496) and perceived behavioral control(r=.2922) with indirect measure. Attitude was correlated with subjectivenorm(r=.2829) and knowledge(r=-.1390) with indirect measure. Also, subjective norm was correlated with perceived behavioral control(r=.2363) with indirect measure. 3. ICU nurses' intention to use restraints was explained 16.7% by perceived behavioral control, attitude with direct measure, control belief, and age. By this study, it was foundr that ICU nurses reported high level of intention to use restraints. The most important predictor of intention to use restraints was perceived behavioral control toward using restrains, which reflected the easiness and difficulty in the use of restraints.

• Nutrition Research and Practice
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• 제5권1호
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• pp.73-79
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• 2011

In order to promote foodservice for the elderly, foodservice managers in Continuing Care Retirement Communities (CCRCs) must identify the main factors to enhance the satisfaction and behavioral intentions with food service. The purpose of this study was to investigate the relationships between relationship quality (consisting of trust, commitment, and satisfaction) and communication in the formation of elderly's behavioral intentions with food services at CCRCs. A survey was administered to residents in two CCRCs and a total of 327 residents participated. A tested structural equation model exhibited good model fit and explanatory power of the study construct. Satisfaction directly influenced word-of-mouth and service quality has an influence on commitment. Commitment was a significant determinant of behavioral intentions to eat more often in the dining room. Also, communication showed positive association with trust. The results provided strong evidence for the importance of satisfaction and communication as a consequence of relationship marketing efforts. Suggestions for future research to better understand the elderly' behavioral intention judgments were given.

• International Journal of Human Ecology
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• 제6권1호
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• pp.103-115
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• 2005

This study utilized data (a sample of 18,553 people born in 1958 in England, Scotland, and Wales) from the National Child Development Study of 1968 and 1991 to explore the influence of familial difficulties on the internalizing behavioral patterns during the early adolescent period and late life outcomes periods. In this paper, internalizing behavioral problems include 'depression', 'anxiety', 'hostility to adults', 'hostility to children', and 'withdrawal'. Late outcomes were analyzed in two different variables and one marital management domain: 'unemployment', 'seen doctors about emotional problems', 'divorce or separation; never lived as a couple; arguments end in violent behavior' The results indicate that young adolescents who had experienced familial difficulties also have internalizing behavioral problems giving them emotional and behavioral instability. The findings also show that familial difficulties during childhood positively contribute to late life outcomes such as unemployment, emotional problems, and marital management. This study suggests that in order to effectively respond to the needs of children and adolescents who have experienced various familial difficulties, counselors and educators must guide parents.