• International Journal of Contents
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• 제16권4호
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• pp.39-49
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• 2020

The goal of this research was to understand the patterns of multidimensional engagement in MOOCs. An email with an online survey link was sent to enrollees in an MOOC course. The survey included 35 questions asking about engagement, teaching presence, and learning persistence. The items were validated in the literature, revised for the MOOC setting, reviewed by four professionals in the field of educational technology, and used in the study. A heterogeneous group of 170 individuals gathered through convenience sampling participated in the study. With cluster analysis of the engagement data, three groups were identified: Cluster1, 2, and 3. Cluster 1 scored high on behavioral, emotional, and cognitive engagement. Cluster 2 scored high on behavioral aspects but low on emotional and cognitive engagement. Cluster 3 scored low on behavioral and cognitive engagement but high on emotional aspects. The study addressed cluster-specific learner characteristics and differences in perceived teaching presence and learning persistence. Design strategies pertaining to each cluster were further discussed. These strategies may guide instructors and practitioners in the design and management of MOOCs and should be further validated through future studies.

• Asia pacific journal of information systems
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• 제28권1호
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• pp.19-35
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• 2018

This study uses the concepts of mental accounting and coupling in consumption to demonstrate a systematic relationship between behavioral costs, sunk costs, coupling, and user intention to discontinue social network services (SNS) use. An analysis of 213 SNS users found that coupling and sunk costs are two major factors that influence an individual's intention to discontinue SNS use. An interesting finding of this study is that the perception of coupling is created by behavioral costs in the context of an SNS. This finding implies that the source of cost perception when perceiving coupling may differ depending on whether the product or service is traditional or web-based. These results contribute to an expansion of the theoretical discussion of individual-level discontinuance intention after adopting SNS by conceptualizing the perception of coupling.

• 디지털콘텐츠학회 논문지
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• 제17권6호
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• pp.537-543
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• 2016

본 연구의 목적은 유헬스 시스템의 사용(usage)이라는 행위 의도(behavioral intention)에 미치는 영향 요인들 간의 관계에서 건강개인정보(health privacy information)의 조절적 효과(moderating effect)를 분석하는데 있다. 합리적 행동이론에 근거한 모형 내 연구가설로서 자기효능(self-effiacy) 및 인지된 유용성(perceived usefulness)은 유헬스 시스템의 행위 의도(behavioral intention)에 긍정적인 (positive) 영향을 미칠 것이며, 그 경로(path)에서 사용자의 건강개인정보 요인이 각 경로에서 어떤 영향을 미칠 것으로 제시하였다. 본 연구는 그 제시된 연구모형을 검증하기 위해서 PLS-SEM 방법론을 활용하였다. 분석 결과, 제시된 모형 내에서 건강개인정보의 조절적 효과가 R2 설명력의 증가치에 의해 어느 정도의 영향을 미친다고 볼 수 있지만, 조절변수로의 역할보다는 인지적 유용성(perceived usefulness)에 영향을 미치는 독립변수의 역할에 부합됨을 알 수 있었다.

• 한국정보통신학회논문지
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• 제19권3호
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• pp.747-755
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• 2015

본 연구는 Pender [11]의 건강 증진모형을 활용하여 유헬스의 행위 의도를 분석하는데 그 목적을 두고 있다. 분석을 위하여 유효한 설문지 216부를 갖고 부분최소자승 기반 구조방정식 방법을 활용하여 제시된 모형을 검증하였다. 분석 결과, 개인적 건강관리 경험 요인이 자기효능감 요인으로의 경로와 자기효능감 요인이 행위 의도로의 경로가 가장 높은 것으로 나타났다. 또한 제시된 모형에서는 유헬스 시스템에 대한 자기 효능감이 높을수록 건강증진행위에 영향을 미치는 유일한 요인임을 확인할 수 있었다. 하지만 본 연구의 수집된 데이터의 적은 표본 수 및 유헬스에 대한 구체성이 다소 떨어진다는 점에서 세부적인 추가 연구가 이어져야 할 것이다.

• 한국병원경영학회지
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• 제16권2호
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• pp.98-116
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• 2011

In this study, we examined the effects of guardians' service quality perception(G-SQP) on patients' service quality perception(P-SQP) leading to patients' behavioral intention(P-BI) and the effects of G-SQP on guardians' behavioral intention(G-BI). To investigate the causalities of the variables, we collected national wide samples of 144 hospitals, 1456 patients and 1455 guardians of the patients and analyzed 1146 guardian-patient coupled cases refined with prerequisites such as missing value, outliers, normality and covariance conditions. Followed were contributions of the present study. First, G-SQP was a predictor of P-SQP. Second, in the first contribution statement, there was no statistically significant difference between inpatient and outpatient group. Third, proven was that G-SQP was a predictor of G-BI. Fourth, verified was that P-SQP was a predictor of P-BI. Fifth, G-SQP was a predictor of P-SQP being led to P-BI that meant P-SQP had a mediating role between G-SQP and P-BI. Since the guardians' perception affected patients' buying decision, the present study implied service managers of hospital settings should pay attention to guardians' perception of service quality as well as patients'. With such strategy, hospitals could improve financial performance in long-term.

• Child Health Nursing Research
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• 제9권4호
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• pp.384-391
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• 2003

Purpose: This study was implemented to develop new nursing intervention, Meridian Massage, and to investigate its effect on weight, behavioral state in infants. Method: This study has been conducted on the non equivalent control group pretest-posttest design in quasi experimental basis and newly born infants from Postpartum Management Center were selected in two groups of 35 infants. Data has been collected from February 1st to October 30th of 2002. The experimental group(20) took Meridian massage for 15 minutes daily twice during 6 days and control group took Field massage as same time. Weight has been determined 10:00 hours everyday morning and behavior status has been determined before and after 5 minutes beth by Anderson et al.(1990) tools. Data was analyzed by SPSS 11.0 Program using t-test, χ2-test and repeated measures ANOVA. Result: The results were as follow. In the aspect of behavioral status, Meridian massage group(55.8%) showed increase「positive」state than Field massage group(42.6%). And there was statistical significance(p=.002). Meridian massage group showed higher in the average weight than Field massage group(F=6.753, p=.014), and there was significant term between the two groups(F=10.129, p=.000). But there was no interaction group and term. Conclusion: The Meridian Massage in this study showed more positive aspect in weight gain and positive behavior status than Field Massage. This study has informed that meridian massage is an effective nursing intervention in improving Infant development.

• 지능정보연구
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• 제19권2호
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• pp.21-38
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• 2013

본 연구는 재고 과부족 경험을 주문에 반영하고자 하는 구매자의 행동적 경향이 공급사슬의 성과에 미치는 영향에 대해 고찰하였다. 이를 위해 한국의 대표적인 소매점 몇 곳의 경영자와의 인터뷰 결과를 토대로 시스템 다이나믹스 시뮬레이션 기법을 사용하여 분석을 수행하였다. 공급사슬 전체 이익, 판매자 이익, 구매자 이익, 주문량, 판매량, 재고초과, 재고부족 등 다양한 공급사슬 성과 변수에 대한 분석 결과 서로 다른 공급 계약은 서로 다른 공급사슬의 성과를 가져왔다. 또한, 구매자의 행동적 요소는 공급계약의 성과에 중요한 영향을 미치고 있었다. 본 연구의 결과를 토대로 공급계약은 공급사슬 참여자들의 행동적 특성을 충분히 반영하여 수립되어야 함을 알 수 있다.

• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.23-39
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• 2020

Purpose: Social Network Sites(SNS) have been grown up as a public communication channel consumer frequently participate in. Most of food service brands are utilizing social media for advertising recently. As a result of SNS marketing, food service brands anticipate positive outputs from SNS engagement and consumer brand engagement so that we need to verify structural relationship among SNS characteristics, SNS engagement and consumer brand engagement. Research design, data, and methodology: This study identifies that SNS characteristics have effects on SNS engagement and examines relationship between SNS engagement and behavioral engagement. We conceptualize SNS characteristics as information quality, hedonic level and interaction. Furthermore, SNS engagement is composed of SNS participation, positive word of mouth(WOM). In order to verify the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Sample data were collected from 433 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The findings of this research are as follows. First, information quality is positively related with SNS participation. Hedonic level and interaction have impacts on SNS participation and positive WOM respectively. Second, SNS participation has positive effects on positive WOM. Third, both SNS participation and WOM influence behavioral engagement respectively. Conclusions: The implications demonstrate that SNS characteristics such as information quality and hedonic level and interaction exert effects for consumer to participate in SNS brand page. Meanwhile, hedonic level and interaction influence on positive WOM but information quality doesn't. SNS participation and positive WOM affect consumer to engage in specific brand behaviorally as well. Therefore, food service brand marketer is required to manage SNS information quality and hedonic level and interaction among members to encourage SNS participation and positive WOM. As SNS participation and positive WOM increases behavioral engagement of consumer, marketer needs to incentivize SNS participation and look after situation of positive WOM and respond swiftly.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.17-29
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• 2020

Purpose: As the untact culture has spread due to the recent COVID-19, the service industry as well as the beauty salon is shrinking. In order to overcome such a crisis in beauty salons, the lower dimension of beauty salon service quality is divided into servicescape, technical service, and employee service, and actions are taken with the 'perceived value of the customer' as a parameter. In this study, S-O-R(Stimulus-Organism-Response) theory was applied for customer-centered analysis, and gender and regularity were selected as moderator variables to add practical implications. Research design, data, and methodology: All constructs were measured using items developed and used in the previous study. A total of 261 questionnaires were collected online using NaverForm. The data were analyzed using factor analysis, correlation analysis, and measurement model analysis with SPSS 22.0 and AMOS 22.0. After testing the research model and hypothesis for the entire group, a multi-group analysis was conducted by dividing into male and female groups, regular customers, and non-regular customers. Results: First, this study showed that the service environment of beauty salon customers had a negative (-) effect on perceived utilitarian value, and the technical service and perceived hedonic value had a positive (+) effect on the customer's behavioral intention. Technical service and employee service had a positive (+) effect on perceived hedonic value, but perceived hedonic value did not affect customer's behavioral intention. Second, there is no statistically significant difference in each path between male and female groups. Third, there was a statistically significant difference between regular customers and non-regular customers, only the path that the servicescape influences the perceived hedonic value. Conclusion: According to the results of this study, technical service and utilitarian value should be considered in order to induce behavioral intention of customers, and technical service quality should be considered first. Also, operating a beauty salon requires a differentiated approach to the salon servicescape according to the ratio of non-regular and regular customers. The beauty salon servicescape generally showed negative practical value for non-regular customers, but positive for the Hedinic value for servicescape such as comfortable service and clean interior for regular customers.

• 한국산학기술학회논문지
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• 제16권12호
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• pp.8210-8221
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• 2015

본 연구는 리더의 특성 중 최근에 관심을 받고 있는 행동적 성실성(behavioral integrity)의 효과를 검토하는데 초점을 두고 있다. 리더의 행동적 성실성과 부하직원의 이직의도 간 관계에서 부하들이 느끼는 리더에 대한 신뢰가 매개역할을 하는지 분석하는 것이다. 이 때, 신뢰를 단일차원이 아닌 인지적 신뢰와 정서적 신뢰의 두 개 차원으로 구분하여 이를 통해 부하직원의 이직의도에 어떤 영향을 미치는지 검증하였다. 이를 위해 국내의 다양한 기업들에 종사하는 357명의 조직구성원들을 대상으로 구조방정식모형(SEM)을 통한 연구모형과 가설을 검증하였다. 본 연구결과에 의하면, 리더의 행동적 성실성이 리더에 대한 인지적 신뢰와 정서적 신뢰에 정(+)의 영향을 미치고 결과적으로 이직의도에 부(-)의 영향을 준다는 것이 검증되었다. 이후 본 연구결과에 따른 이론적/실무적 시사점과 본 연구의 한계 및 향후 연구방향에 대한 내용을 제시하였다.