• The Journal of the Korea Contents Association
• /
• v.11 no.3
• /
• pp.440-448
• /
• 2011

This study is to investigate the impact of hotel service quality and voluntary behavior upon behavior intentions by the actual analysis of four deluxe hotels in Seoul and Incheon. As a research methodology, a statistical package of SPSS 15.0 for window & Path Analysis 7.0 were used with 124 respondents. The empathy of service quality affects the voluntary behavior of the customers composed of three factors. Cooperation out of the voluntary behavior has an effect on the behavioral intentions and the rest of voluntary behavior only influences revisit. Accordingly it suggests that hotel employees should serve the customers with individual care and concern. In addition, it reveals significantly that the empathy is the main factor resulting in voluntary behavior and behavior intentions of the hotel customers.

• Fashion & Textile Research Journal
• /
• v.8 no.5
• /
• pp.530-536
• /
• 2006

The purpose of this study was to classify the clusters based on two behavioral intentions toward purchasing originals and counterfeits of foreign fashion luxury brands and to examine the differences in personality characteristics and demographics. This study included attitude toward counterfeit, consumer ethnocentrism, materialism, and need for uniqueness as personality characteristics and gender, monthly household income, and pocket money as demographics. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 320questionnaires were used in the statistical analysis. In analyzing data, cluster analysis, x-test, and One-way ANOVA were conducted. As a result of the cluster analysis based on two behavioral intentions toward purchasing originals and counterfeits, four groups were identified. There were significant differences in attitude toward counterfeit and materialism according to the purchasing intention clusters. x-tests also showed there were significant differences between the number of male and female subjects in each of the four clusters. Females are significantly more represented than females in all four clusters.

• Journal of Distribution Science
• /
• v.18 no.11
• /
• pp.69-77
• /
• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.25 no.1
• /
• pp.135-142
• /
• 1997

The objectives of this study was to test applicability of the theory of planned behavior by Ajzen & Driver(1992), to predicting summer vacation activity participation. Vacations to vist Sock-Cho City in summer were asked to complete a questionaire to measure attitudes, subjective norms, perceived behavioral control, and intentions in relation to participating in three vacation activities, at the beach, at the valley, and at the pool. After summer vacation, respondents were called to answer whether or not they had participated in those activities. The results showed that attitudes toward vocation consist of affective and instrumental component Consistent with the theory, attitudes, subjective norms and perceived behavioral control were significant variables in predicting intentions to participate in vacation activites. In addition, intentions and perceived control were influential in predicting vacation activities partication. Althouh the objectives of the study were achived, this application of the theory of planned behavior to Koreans summer vacation participations did not show the same power as the Ajzen & Driver's study(1992) in predicting recreation activties participation. It would be desirable for future research to apply the theory of planned behavior to various recreational settings.

• Journal of the Korean Society of School Health
• /
• v.34 no.1
• /
• pp.33-41
• /
• 2021

Purpose: Exploring the variables that predict teachers' intent when referring students to mental health professionals is important. The Theory of Planned Behavio (TPB) is a theory of predicting people's intentions of performing a particular behavior; the intent to perform a certain behavior is determined by three factors. (1) attitudes toward the behavior, (2) subjective norms, and (3) perceived control. This study aimed to develop a TPB measurement to investigate what variables predict the intentions of teacher's referral behaviors. Methods: A qualitative study following standardized manuals and guidelines for developing a TPB measurement was used. As a qualitative research method, the Consensual Qualitative Research-Modified (CQR-M) was used. According to the findings from the qualitative study, the quantitative measurement to assess teachers' referral intention, attitude, subjective norm, and behavioral control was developed. Results: The reliability and validity of the newly developed measurement were tested and verified. Conclusion: The newly developed measurement would contribute to a future empirical study that will examine predictors of teachers' referral intention.

• Journal of Information Technology Applications and Management
• /
• v.18 no.3
• /
• pp.73-89
• /
• 2011

More and more employees are implementing the use of emerging Web 2.0 tools such as blogs, wikis, social networks, etc in workplaces. However, their attitudes towards adoption of Web 2.0 tools in workplaces still lack theoretical support. The purpose of this study aims to provide a conceptual examination of the determinants that influence the intention to use Web 2.0 applications in workplaces in Korea. To achieve this objective, this study selected the theory of reasoned action (TRA) as a theoretical basis to explain variation in behavioral intentions. Structural equation modeling was employed to analyze data collected from 269 workers distributed in 5 companies in Korea. In addition, we classified respondents into extroverts and introverts and delineated the different factors for these two types of respondents that affect their intentions to use Web 2.0 tools in workplaces. The findings of this research could provide a theoretical foundation for academics on the validation of technology adoption. This research will also serve as a guideline for service providers in designing the Web 2.0 services.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.1
• /
• pp.13-32
• /
• 2020

This study investigates the multi-dimensional structure of fashion store window creativity and examines its effects on consumer responses. Through an expert evaluation survey, this study proposes that fashion store window creativity involves originality, relevance, and artistry. Two experiments are conducted to test the proposed hypotheses. Consumers' emotional responses to the level of window creativity are collected using psychophysiological and self-report methods. Fashion store window creativity has positive effects on psychophysiological affective responses. When the three dimensions of creativity are specified as explanatory factors of emotional responses, relevance and artistry show positive effects on arousal and pleasure, whereas originality has a negative effect on pleasure. Its effect on attitudes is mediated by arousal and pleasure; in addition, the effect on entering intentions is mediated by arousal. Attitudes toward window display also have a positive effect on entering intentions. This study extends existing research on creativity in marketing into the context of visual merchandising in fashion store windows. Findings provide meaningful implications in that the effects of fashion store window creativity on emotions affect consumer attitudes and behavioral intention. By adopting multiple approaches in the empirical phase of this study, the findings are built on strong reliability and validity.

• The Journal of Asian Finance, Economics and Business
• /
• v.5 no.1
• /
• pp.63-72
• /
• 2018

Social entrepreneurship is increasingly gaining interest in developing countries for the great benefits of society. In Vietnam, the concept of social entrepreneurship is still quite new. Entrepreneurial intention is regarded as a useful and practial approach for understanding actual entrepreneurial behavior. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of perceived access to finance on social entrepreneurial intention. The confirm factor analysis to study the latent constructs underlying determinants of planned behavioral theory, perceived access to finance and social entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There is no direct relationship between perceived access to finance and social entrepreneurial intention. Perceived access to finance only indirectly increases entrepreneurial intention through attitude towards behavior and perceived behavioral. This study focuses on the perceptual factor of financial access that affects entrepreneurial intentions. The study does not cover other in-depth issues of social entrepreneurship such as decision making, leadership, personality traits, social capital, and human capital. To establish an environment with a strong social entrepreneurial intention, a focus on developing perceived access to finance is an extremely important factor. This study also suggests that attitude towards behavior and perceived behavioral have a strong impact to social entrepreneurship.

• Asia pacific journal of information systems
• /
• v.33 no.4
• /
• pp.1093-1117
• /
• 2023

The study aims to determine the impact of quality outcomes on behavior intentions in Financial Technology (FinTech) payment services. The study is focused on the development and testing of the impact of the SERVQUAL model on the TAM, i.e., Technology Acceptance Model for the measurement of the behavioral intention of users to use fintech payment services. The sample entails 578 specific survey responses from northern India from October to December 2022. The respondents were users of FinTech. The PLS-SEM technique was employed to explain the implementation process. Consequently, it discovered a significant relationship between the SERVQUAL models and the impact on behavioral intentions identified by TAM. The study will provide insight into the factors that impact the quality outcomes and adoption of Fintech payment services to the providers. The paper demystifies FinTech payment services in the range of perception of service quality outcomes and provides essential theories. The TAM model reflects the customer's sense of satisfaction, usefulness, and attitude. In contrast, the SERVQUAL model demonstrates the user's assessment of service quality outcomes such as quality, trust, security, and service quality positively affects behavioral intention in FinTech payment services.

• Culinary science and hospitality research
• /
• v.19 no.4
• /
• pp.136-146
• /
• 2013

The trend of increasing consumption of less nutritious foods makes the college years a critical period to enlighten young adults regarding healthy living, nutrition knowledge, and physical activity. This current study aims (a) to examine the influence of confidence in nutrition knowledge on college students' health-related behavioral intentions, and (b) to investigate the moderating effect of gender on relationship between confidence in nutrition knowledge and college students' health-related behavioral intentions. The results provide empirical evidence of college students' health behaviors showing that confidence in nutrition knowledge leads to an increase in behavioral intention to eat healthy food and to involve in physical activities. Also, the greater influence of confidence in nutrition knowledge on behavioral intention to eat healthy food is found among females students than male students. This study contributes to university foodservice literature and operators by providing useful information.