• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.285-294
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• 2021

The most basic forces of stock market are supply and demand, which increases or decreases on the basis of information. The crucial point is that investor's perception is depending on the availability of information at a particular time. But it is very difficult to understand what they take from a piece of information, and the decision varies from person to person; hence, it is important to understand the behavior of investors in the stock market. In this context, this study is focusing on behavioral investor-type diagnosis testing among financial market players (FMPs) in Oman. The study conducted a review of behavioral types among stock market investors, and attempted to assess the influence of age and gender factors on investor bias. It classifies investor type biases according to the gender and age of respondents. This study employs primary data with a structured questionnaire distributed to an equal number of male and female stock market investors in Muscat Securities Market. The study used sample t-test, one-way ANOVA, CATPCA and ALSCAL to identify the significant difference among age, gender and experience of the respondents. The present study found that all of the investors are influenced by different cognitive biases and, moreover, it depends on investor's gender.

• 한국콘텐츠학회논문지
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• 제22권8호
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• pp.159-169
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• 2022

본 연구는 행동경제학(Behavioral Economics) 관점을 적용하여 이용자들이 OTT 플랫폼을 지속적으로 이용함에 있어서 영향을 미치는 요인을 탐색하였다. OTT 이용자들이 실제 콘텐츠를 시청하고 플랫폼에서 제공하는 기능을 직접 경험한 후 만족을 느끼는 합리적 요인 외에도 '현상유지 편향(status quo bias)'에 의한 습관적 요인과 지인, 비용 등 상황에 따른 감정적, 심리적 요인도 영향을 미칠 것으로 판단했다. OTT 이용자들을 대상으로 한 심층 인터뷰와 선행 연구들을 통해 도출한 4가지 요인(콘텐츠 만족요인, 기능적 만족요인, 관성적 요인, 상황적 요인)에 대한 세부 문항을 구성하고, 국내 구독자 Top3 OTT 플랫폼(넷플릭스, 웨이브, 티빙)의 이용경험이 있는 전국의 20-40대 성인남녀 523명을 대상으로 온라인 설문조사를 실시하였다. 분석결과, '콘텐츠 만족요인'과 '기능적 만족요인', '관성적 요인'이 OTT 지속적 이용에 유의미한 영향을 미치는 것으로 나타났으며, 이 중 '관성적 요인'은 국내 OTT 이용자들에게는 영향을 미치지 않았다. 본 연구는 OTT 서비스 이용자들을 완전한 합리성을 갖춘 존재로 전제했던 기존의 선행연구들과는 다르게 제한적 합리성을 함께 고려하여 OTT 지속적 이용 행위에 대한 설명의 범위를 넓혔다는 의의를 가진다.

• Journal of Multimedia Information System
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• 제5권4호
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• pp.283-290
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• 2018

Smarthome is one of the remarkable fields of the industrial revolution 4.0, which are popular in many countries such USA, EURO, Japan and Korea. However, how Vietnamese people are considering and having intension to use smarthome devices is still a question for marketers and researchers. This study develops a comprehensive research model that can explain potential customers' behavioral intentions to adopt and use Smarthome services in Viet Nam and figure which key factors affect the intention. This study proposes and validates a new theoretical model that extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The model consists of eight factors that affect one element (Behavioral Intention), specifically: Habits, Perceived usefulness, Perceived ease of use, Trust, Innovativeness Personal, Perceived value, Hedonic motivations and Social influences. Data were collected from 304 Vietnamese citizens by sending the email to survey questionnaire, direct contact with the experienced smarthome users. Through regression analysis, data from samples were analysed with SPSS 20 software and verification of hypotheses, the results show the key determinants affecting the intention to use smarthome appliances in Vietnam: Perceived Value, Social Influence, Perceived Usefulness, Perceived Ease of Use and Trust. From this result, several recommendations have been suggested to to smarthome devices vendors and marketer to improve products as well as marketing approaches to meet customer needs.

• 대한가정학회지
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• 제29권2호
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• pp.169-184
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• 1991

The purpose of this study is to analyze urban housewives' home management behavioral patterns focusing on the morphostatic and morphogenic in continuum, to estimate the level of their family life satisfaction and to determine the variables affecting family life satisfaction. The major findings of this study can be summarized as follows: 1. The tendency is that the wives have controlled in value orientation, and home management behavioral patterns are neutral, and they are somewhat satisfied in terms of family life satisfaction. 2. As for the causal variables, marriage duration, the number of children education, employment status of wives, and value orientation influence on home management behavioural patterns. 3. The variables which affect family life satisfaction significantly are number of children, wives' education level, family income, employment status of wives and value orientation. 4. In analyzing relation between wives' home management behavioual patterns and their family life satisfaction, those who prefer morphostatic patterns have higer level of life satisfaction. 5. From the path analysis, it was found that monthly family income, employment status of wives, wives' educationn level, and value orientation had positive effects on family life satisfaction, and home management behavioral patterns had negative effects on family life satisfaction.

• 대한가정학회지
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• 제38권1호
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• pp.9-23
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• 2000

This study was designed to test the differences in children's social information-processing patterns and bahavioral characteristics among four different groups of peer status, and to evaluate the predictability of peer status from social information-processing and social behavior. In addition, age and sex differences were assessed. The subjects were 80 boys and 80 girls identified as popular, average, neglected, and rejected by their peers in the first and the third grade. They responded to a sociometric test and three hypothetical social dilemmas, while behavioral characteristics were rated by their teachers. The data were analyzed by ANOVAs, and discriminant analyses. The results showed that children's social information-processing patterns were not significantly different by peer status except the number of interventions requested. Whereas children's behavioral characteristics were different by peer status in all of the four domains. Children's social information-processing patterns and behavioral characteristics were different in part by age and sex. The important predictors of peer status were hyperactive-distractive, anxious-withdrawn, sociable-prosocial behaviors, and the number of interventions requested.

• 한국정보시스템학회지:정보시스템연구
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• 제27권3호
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• pp.181-202
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• 2018

Purpose Wearable device is considered as one of the methods powering the growth of the next generation. However, ICT's innovation resistance has been a contributing factor in slowing down this spread of wearable devices. Taking into consideration the lack of empirical research to this phenomenon, this study served to examine the effect of determinants of wearable devices to usage with the perspectives of behavioral economics. Design/methodology/approach: For research purposes, this study developed research hypotheses in order to empirically examine the factors that might have a significant effect on the usage of the wearable device. The empirical research was based on a survey which carried through 500 participants. Research results were evaluated via SPSS Statistics 21.0 and AMOS 19 statistical package program. Findings: Results showed that perceived costs and benefits had a significant effect on coupling. It means that perceived benefits lowering coupling and perceived costs increasing coupling. Perceived costs and benefits also had a significant effect on innovation resistance. Finally, perceived costs and benefits had a significant effect on the consumers' usage of wearable devices.

• International Journal of Human Ecology
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• 제10권1호
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• pp.61-74
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• 2009

This study identified the health, academic attainment, violence and abuse factors on predicting the conduct development and emotional symptoms in 'looked after children' placement. A sample of 1,543 children was interviewed regarding emotional and behavioral symptoms and risk factors. Logistic regression was used to assess whether selected variables predicted emotional and behavioral symptoms in 'looked after children'. All placement, health, academic, violence, and abuse factors differentiated behavioral and emotional symptom differences according to selected variables. Binary logistic regression indictors of conduct behavior symptom among 'looked after children', included gender, age, placement, health, violence, and abuse. Placement, health, reading ability, violence, and witnessing domestic violence further predicted emotional and behavioral symptoms. These findings highlight multidimensional approaches to address various vulnerability indicators that have a direct application to prevention and intervention efforts to designed for emotional and behavioral problems among children in public care.

• International Journal of Human Ecology
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• 제10권2호
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• pp.13-24
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• 2009

The effects of grandparenting involvement and emotional attachments on emotional and behavioral development among adolescents were explored through the use of a UK cross-sectional national data of 1,566 adolescents aged eleven to sixteen years old receiving some form of grandparenting. A correlation and logistic regression analyses yielded results that supported the positive effects of grandparenting on the emotional and behavioral disorder symptoms of adolescents. The results indicate that most selected socio-demographic, grandparenting involvement, and the emotional attachment variables of grandchildren influenced the likelihood of increasing or decreasing emotional disorder symptoms among adolescents. However, no support was found for perceiving emotional attachments with grandparents as a predictor of behavioral disorder symptoms among youth, whereas socio-demographic and grandparenting involvement variables showed significant impacts on behavioral disorder symptoms. The findings highlight the importance of a systematic approach about the socio-demographic characteristics, levels of grandparenting, and emotional attachment levels with grandparents to understand youth cared for by grandparents that experience emotional and/or behavioral disorder symptoms, when intervention or prevention programs are considered.

• 산학경영연구
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• 제23권2호
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• pp.1-29
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• 2010

전통적 인적자원관리는 행동과학적 접근에 입각하여 인간의 특성을 모티베이션, 태도, 지각, 가치관 등의 심리적 변수들을 중심으로 설명하여 왔으며, 환경과 인간의 상호작용에서는 시스템적 접근에 입각한 상황이론이 연구의 주축을 이루고 있다. 반면 인사 경제학에서는 인간의 특성에 관해서 다루는 변수는 선호로 제한되어 있으며, 선호 및 합리적 의사결정에 대한 아주 비현실적이고 단순한 가정 하에 경제학적 환경변수들이 인간행동에 미치는 영향에만 연구의 초점을 맞추고 있다. 전통적 인적자원관리는 제 각각의 상황에 대한 설명은 풍부하지만 보편적 원리를 도출하는 데에 있어서는 커다란 한계를 지니고 있다. 반면 인사경제학은 연구모델이 엄밀하고 분석적이라는 장점을 갖고 있지만 인간 본질에 대한 비현실적 가정에 입각하고 있기 때문에 실제 현상에 대한 이해를 왜곡 시킬 수 있다. 두 학문분야의 교류에 의하여 인적행동에 관한 보다 깊은 이해가 이루어질 잠재력이 충분하게 존재하고 있으며 이를 위해서는 인사경제학자들은 그들의 연구모델에 심리적 변수를 포함시켜야 되고 인사관리학자들은 경제학자들의 이론적 정교함을 받아들여야 할 것이다.

• 대한가정학회지
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• 제43권2호
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• pp.41-55
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• 2005

The purpose of this study was to determine the effects of the father's experiences from his family-of-origin, marital conflict, and childrearing behaviors on his child's behavioral problems, as well as any differences due to the child's sex. The subjects were 837 days of 4th and 5th graders in six elementary schools and their fathers in Seoul and Pusan. The data were analyzed using the Structural Equation Modeling(SEM) to verify the theoretical models among the variables. The results showed that the pathways of the impact of the father's experiences from his family-of-origin differed, depending on the father-son group and the father-daughter group, upon the child's intermailizing and extenalizing behavioral problems through marital conflict and the father's childrearing behaviors. Firstly, in the father-son model, the father's experiences from his family-of-origin had an impact on the son's internalizing and extenalizing behavioral problems through marital conflict and the his negative childrearing behaviors. Secondly, the father-daughter model exhibited two pathways; the father's experiences from his family-of-origin had an impact on the child's internalizing and externalizing behavioral problems through his negative chilrearing behaviors, and the father's experiences from family-of-origin had an impact on the child's internalizing behavioral problems through marital conflict and his positive childrearing.