• 제목/요약/키워드: Behavioral Dimension

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기술가치평가의 개념적 분석 (A Mapping of the Overall Features of Technology Valuation)

  • 설성수
    • 기술혁신학회지
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    • 제3권2호
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    • pp.1-13
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    • 2000
  • This paper maps the overall features of technology valuation through a conceptional framework. The framework is composed of 4 dimensions such as basic, compositional, technical and behavioral dimension. At basic dimension, what is value and what is technology are discussed. The valuation of technology or the valuation of other assets are compared at the compositional dimension. The techniques of the valuation of technology and its difference with the valuation methods of other assets are examined at the technical dimension. The effectiveness, possibility and error of valuation are discussed at the behavioral dimension.

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만성질환아의 자기관리에 대한 개념 분석 (Concept Analysis of the Self Management in Children with Chronic Disease)

  • 이숙영
    • 한국보건간호학회지
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    • 제31권1호
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    • pp.121-134
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    • 2017
  • Purpose: The goal of this study was to define and clarify the concept of "self management" of children with chronic diseases. Methods: For analyzing the concept of self management, this study used the hybrid model. This study involved in-depth interviewing nine children with chronic disease. Results: The concept of self management of children with chronic disease can be categorized with three dimensions: internal, environmental, and behavioral aspects. Besides, five attributes and thirteen indicators were analyzed. The concept of self management of children with chronic disease can be expressed as a kind of process; a) re-established yourself (internal dimension), b) assistance by the surrounded (environmental dimension), and c) positive health management behavior with self control of daily life (behavioral dimension). Conclusion: The self management is important for children with chronic disease to control their disease for long time. The attributes and indicators drawn by this study could be used for tool development and useful resources of self management competence in children with chronic disease.

한국기업의 기술학습과정 유형의 도출에 관한 탐색적 연구: 통합적 관점의 조직학습이론을 중심으로 (An Exploratory Study on the Taxonomy of Technological Learning Processes in Korean Firms: Focused on the Integrative Organizational Learning Theory)

  • 봉선학
    • 기술혁신학회지
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    • 제9권1호
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    • pp.149-174
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    • 2006
  • 기술학습에 대한 개념 연구 및 실증연구가 증가하고 있음에도 불구하고 기업의 구체적인 기술학습과정을 파악하고자 하는 연구는 부족한 실정이다. 본 연구는 기업의 구체적인 기술 지식 학습과정을 분석하기 위하여, 통합적 관점의 기술학습이론에 근거하여 한국의 대표적인 기업이 수행한 13개 기술개발과제에 대한 탐색적 사례연구를 통해 기업의 기술학습과정을 조사하였다. 13개 기술개발과제의 기술학습과정에 대한 사례연구 결과, 두 가지 기술학습과정 유형을 도출할 수 있었다. 첫 번째 기술학습과정 유형은 인지학습과 행동학습의 순서에 따라 네 가지 기술학습과정으로 나누어졌다. 이 기술학습과정 유형은 기술능력 수준에 따라 구분될 수 있었다. 두 번째 기술학습과정 유형은 인지학습과 행동학습의 상대적 난이도에 따라 두 가지 기술학습과정으로 나누어졌다. 이 기술학습과정 유형은 기술의 특성에 따라 구분될 수 있었다. 마지막으로 기술학습을 위한 경영적 함의와 결론, 연구의 한계를 제시하였다.

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의료 서비스품질 수준과 고객 행동의 관계 분석 (An Analysis of Relationships Between Quality Level of Healthcare and Customer Behaviors)

  • 최병희;강창욱;이배진
    • 품질경영학회지
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    • 제29권4호
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    • pp.54-64
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    • 2001
  • Service industries are rapidly increased and the environment of service is also changing in healthcare settings. Those make them change their management strategies and carry out many researches. Till now, single-item behavioral intention scale or direct measuring has some limitations that we have to consider its efficiency and it is difficult to explain phenomena of broad part in the process of determining behavioral intentions. In this paper, we examine the dimensionality of healthcare service in Korea through the multi-item behavioral intention scale. In addition, we are going to investigate the nature of the relationship between service quality perceptions which have unique construct, and consumer satisfaction judgements in the formation of consumers' behavioral intentions. we are going to conclude that the linear combination model of service quality and customer satisfaction can describe the process of formation of customers' behavioral intentions best and provide some managerial implications to decision makers for redistribution of materials and human resources.

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The Role of Brand Page Experiences on Consumer Engagement in Social Media

  • Park, Jee-Sun;Ha, Sejin
    • 한국의류학회지
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    • 제44권3호
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    • pp.499-515
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    • 2020
  • This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

How Did I Get My Order? Unveiling The Distribution Process of E-Retail in Indonesia

  • Indah FATMAWATI;Salsabila Shafa FAJRIANA
    • 유통과학연구
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    • 제21권12호
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    • pp.47-58
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    • 2023
  • Purpose: Post-purchase service in online platforms has created an exciting focus for consumer behavior studies. This study intends to ascertain the impact of post-purchase shipping dimensions (shipping service, tracking service, return service, and customer care) on customer satisfaction and behavior intention. The authors developed a new model considering behavioral intention as the endogenous variable integrated framework of previous studies. Research Design and Methodology: The total sample is 223 respondents, selected using purposive sampling. The data collection uses Google Forms and is analyzed using AMOS Structural Equation Modeling (SEM). Results: Our findings showed shipping, tracking, returns, and customer service positively impact customer satisfaction, and customer satisfaction mediates shipping, returns, and customer service on customer behavior intent. Furthermore, customer satisfaction does not affect the effect of tracking service on customer behavior intention. Conclusion: Our hypothesis of the relationship between the post-purchase dimension and customer satisfaction was supported. However, only two of our three mediating hypotheses are supported. The mediating effect of customer satisfaction on the post-purchase dimension on behavioral intention is insignificant, while their direct relationship was significant. It showed that, concerning tracking service, customer satisfaction is not a requirement for the customer to perform behavioral intention in an e-retail context.

정보보안 의식과 대처 효능감, 준수의향이 정보보안 행동에 미치는 영향분석: 가용성 차원과 문화 차원을 중심으로 (Analysis of the effects of Information Security Awareness, Response Efficacy, and Compliance Behavioral Intention on Information Security Behavior: Focursing on Availability and Culture)

  • 허성호;황인호
    • 한국융합학회논문지
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    • 제12권1호
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    • pp.211-218
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    • 2021
  • 본 연구는 정보보안의 연구 중 인간 요소를 다루는 분야의 필요성이 제기되어 융합연구 설계방안을 구성하였다. 본 연구의 목적은 정보보안의 측면이 보안 정책과 연관되는 인지과정에 미치는 효과성을 검정하는 것이다. 연구 방법은 가용성 차원과 문화 차원의 교차설계로 구성되었고, 정보보안 과정은 정보보안 의식, 대처 효능감, 준수의향, 정보보안 행동의 네 가지 변인으로 측정되었다. 연구 결과, 가용성 차원은 대처 효능감에 유의미한 영향을 미치고 있었으며, 사례 중심 조건의 영향력이 통계중심 조건보다 더 큰 것으로 나타났다. 문화 차원은 정보보안 의식, 대처 효능감, 준수의향, 정보보안 행동에 유의미한 영향을 미치고 있었으며, 동질성 조건의 영향력이 다양성 조건보다 더 큰 것으로 나타났다. 결과적으로 제시한 연구 모형은 측정변인으로 재구성된 다원적 매개모형으로 검증되었다. 아울러, 논의는 개인 요소와 조직 특성을 고려한 정보보안 전략의 필요성에 대하여 기술하고 있다.

외식기업의 전통적 미디어와 뉴미디어 커뮤니케이션이 러브마크, 만족, 행동의도에 미치는 영향 (Influence of Traditional Media and New Media Communication on Lovemarks, Satisfaction and Behavior Intention of Foodservice Industry)

  • 이승훈
    • 디지털융복합연구
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    • 제15권12호
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    • pp.221-231
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    • 2017
  • 본 연구의 목적은 외식기업의 전통적 미디어 및 뉴미디어 커뮤니케이션과 러브마크, 만족, 행동의도 간의 관계를 규명하고자 하였다. 연구의 분석 결과는 다음과 같다. 첫째, 전통적 미디어 커뮤니케이션은 러브마크의 사랑 인식에는 유의한 영향을 미쳤으나 러브마크의 존경 인식에는 유의한 영향은 없는 것으로 나타났다. 둘째, 뉴미디어 커뮤니케이션은 러브마크의 사랑과 존경 인식에 모두 유의한 영향을 미치는 것으로 나타났다. 셋째, 러브마크의 사랑과 존경 인식은 각각 만족 인식과 행동의도에 모두 유의한 영향을 미쳤으며, 만족 인식은 행동의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 연구 모형의 간접효과 분석 결과 전통적 미디어와 뉴미디어 커뮤니케이션은 러브마크 인식을 매개로 만족에 유의한 영향을 미치며, 러브마크와 만족을 매개로 행동의도에 유의한 영향을 주는 것으로 나타났다. 이 결과를 통해 소비자의 커뮤니케이션 경험과 러브마크 인식을 강화할 경우 브랜드에 대한 만족과 행동의도 등 사후 행동을 촉진할 수 있음을 확인할 수 있었다.

지표생물의 독성물질 반응 행동에 대한 수리적 평가 (Mathematical Evaluation of Response Behaviors of Indicator Organisms to Toxic Materials)

  • 전태수;지창우
    • Environmental Analysis Health and Toxicology
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    • 제23권4호
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    • pp.231-245
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    • 2008
  • Various methods for detecting changes in response behaviors of indicator specimens are presented for monitoring effects of toxic treatments. The movement patterns of individuals are quantitatively characterized by statistical (i.e., ANOVA, multivariate analysis) and computational (i.e., fractal dimension, Fourier transform) methods. Extraction of information in complex behavioral data is further illustrated by techniques in ecological informatics. Multi-Layer Perceptron and Self-Organizing Map are applied for detection and patterning of response behaviors of indicator specimens. The recent techniques of Wavelet analysis and line detection by Recurrent Self-Organizing Map are additionally discussed as an efficient tool for checking time-series movement data. Behavioral monitoring could be established as new methodology in integrative ecological assessment, tilling the gap between large-scale (e.g., community structure) and small-scale (e.g., molecular response) measurements.

파티에 대한 태도가 드레스코드 수용에 미치는 영향 (The Effects of Consumers' Attitude toward Party on Dress Code Receptiveness)

  • 서상우;이유리
    • 복식
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    • 제58권1호
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    • pp.104-115
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    • 2008
  • Party is an important communication method in the 21st century and this tendency is not exceptional in Korea. With this noteworthy phenomenon, this study summarized the concept and history of party first, and then analysed "belief - attitude - behavioral intention" model based on the one-dimensional attitude theory. The variables included in this research were western culture familiarity as belief factor, three variables evaluating the party culture(i.e., non-popularity of party, marketability of party, sociability of party) as attitude factor, and dress code receptiveness as behavioral intention factor. The samples of this study were 498 women in twenties and thirties from metropolitan areas in South Korea. SPSS 12.0 and AMOS 4.0 packages were used for statistical analysis. The results of this research are as follows: First, western culture familiarity had a significant effect on attitude toward party culture. Specifically, western culture familiarity negatively influenced the non-popularity dimension of party and positively influenced the marketability and sociability dimension of party. Second, attitude toward party culture significantly influenced the dress code receptiveness. Consecutively, all of three dimensions about attitude toward party culture positively influenced the dress code receptiveness. Managerial implications were provided.