• Information Systems Review
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• v.17 no.1
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• pp.93-115
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• 2015

Due to the dramatic increase in usage of smart phones, mobile applications offer a promising public communication channel to effect behavioral change in areas such as energy saving. For this, identifying relationships between applications and behavioral change would be useful for public institutions to formulate more effective public communication strategies. Based on a design science approach, this study examines the effect of design factors of public service-oriented mobile applications such as personalization, accessibility, and representation richness on users' cognitive and affective attitudes. Their effects on behavioral outcome are also investigated. The results of the analysis show that most design factors contribute significantly to the cognitive and affective attitudes of users. In turn, cognitive attitudes affect users' behavioral change in terms of energy saving, while affective attitudes are positively associated with the average usage time of mobile applications and behavioral changes in terms of energy saving.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.220-221
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• 2002

• Knowledge Management Research
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• v.19 no.2
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• pp.69-90
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• 2018

The purpose of this study is to investigate the effect of message framing of social media contents on social media credibility and behavioral intention and the role of customers' gourmet restaurant involvement. In this study message framing is divided into regulatory focus and message sidedness and used experimental stimulus composed of $2{\times}2$ factorial design. Also investigated the effect into the social media credibility and behavioral intention. A total of 560 valid samples were analyzed. According to the results, it was confirmed that stimuli 'two-sided / prevention' and 'one-side / promotion' framing were the most influential framing on social media credibility and behavioral intention and the social media credibility has significant effect on the behavioral intention. In this study the effect of message framing which was not widely used in the hospitality industry research was confirmed. Also the usefulness of regulatory focus and message sidedness were identified in the various research in hospitality management.

• Journal of Distribution Science
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• v.21 no.9
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• pp.13-22
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• 2023

Purpose: This study investigates the direct effect of service innovation and corporate image on distribution of behavioral intention and the mediating effect of customer satisfaction on these relationships. Research design, and methodology: The study was conducted through using a questionnaire as a research tool. The data were collected from 444 banking customers who used mobile banking services in Thailand. The data were analyzed through using the structural equation model (SEM). Results: The results demonstrated that service innovation and corporate image had a statistically significant effect on distribution of behavioral intention. Customer satisfaction did not mediate the relationship between service innovation and distribution of behavioral intention. On the other hand, it was found to mediate the link between corporate image and distribution of behavioral intention partially. Conclusions: These results emphasize the significance of strategic marketing practices in shaping customers' perceptions of organizational image, which can subsequently influence their satisfaction with the services. Furthermore, this study highlights the role of service innovation in creating perceived values for customers, leading to a positive attitude toward the services and a higher intention to use them.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2001.05a
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• pp.25-28
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• 2001

In modem society, the development of science and industrialization has brought economic growth, and better living environment, improved food life, advanced medicine, and increased span of life have leaded us into the aging society. In the current situation to move toward the aging society, it's needed to prepare housing planning for retirement community in consideration of the physical and psychological and behavioral features of the elderly to raise their quality of life. The purpose of this study was to map out proper housing planning for retirement community in consideration of the physical, psychological and behavioral characteristics of senior citizens, instead of just focusing on comfortable and convenient one.

• Child Health Nursing Research
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• v.12 no.1
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• pp.84-88
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• 2006

Purpose: This study was conducted to investigate the effect of music therapy as auditory stimulus on the heart rate and behavioral state of premature infants. Method: The study design was a non-equivalent control group pretest-posttest design. Forty premature infants who were admitted at NICU were selected and assigned to two groups, experimental and control. Data were collected from April 20 to July 31, 2003 and analysed using Wilcoxon rank sum test and ANCOVA. Infants in experimental group were given music therapy for 20 minutes daily in 7 days at the average level of 56dB. Results: The first hypothesis that 'Infants in the experimental group will be lower in heart rate than those in the control group' was rejected(F= .05, ρ= .816). The 2nd hypothesis that 'Infants in the experimental group will be lower in behavioral state score than those in the control group, was supported(F=7.40, ρ= .010). Conclusion: The music therapy in this study was an effective nursing intervention in decreasing the heart rate and behavioral state score of premature infants.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.1
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• pp.82-93
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• 2024

This study confirms how brand experiences perceived by consumers in the metaverse affect their pleasure and behavioral intentions (intention to use the platform, and purchase the virtual product). The results of this study are as follows. First, consumers have sensory, affective, behavioral, and intellectual experiences while interacting with fashion brands in the virtual space of the metaverse. Second, in the metaverse, consumers experience pleasure when they have various brand experiences including those mentioned above. Third, the pleasure gained through consumers' brand experiences has a positive effect on their behavioral intentions, including their intentions to use the platform and purchase the virtual product in the metaverse. This study is academically meaningful in strengthening brand experience-related research and expanding into the metaverse context through empirically verifying the influence of consumers' brand experiences on pleasure in the metaverse. Also, related fashion companies will be able to use the results of this study to strategically create consumers' sensory, affective, behavioral, and intellectual experiences to elicit pleasant emotions from consumers in the virtual space of the metaverse.

• Journal of the Korea Computer Industry Society
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• v.9 no.4
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• pp.157-170
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• 2008

In this paper, we described the Parwan(PAR-1) CPU that be developed as a reduced processor at Messachusetts Microelectronics Center using a VHDL at the behavioral level and then described by connecting CPU components at the dataflow level. Finally, we used Test-bench method to simulate and verify execution of CPU processor that was designed using a VHDL <중략> Here, Presented method was to enable information exchange of design and representation of operation were very exact and simple. Also, a documentation of design was available and it was easy that verify a operation of designed processor. The behavioral description of VHDL aids designer as we verify our understanding of the designed system, thus the dataflow description can be used to verify the bussing and register structure of the design.

• Korean Institute of Interior Design Journal
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• no.9
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• pp.108-115
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• 1996

The relationship between users and physical elements of environmental gives a space special characteristics. The Environment Probabilitism by Altman shows that behavior and environment, both response, effect each other construct their characteristics. People can choose their response consciously or unconsciously during their walking , sitting, standing, talking in their environment. Designing a good place can lead people to the goal that they want and designer intend to get, A good place well designed as an positive place is organised with 3 points(1) User's behavior (2) physical elements in environment (3) meanings produced between behavior and physical elements. In this study the importance of physical elements are focused on. In the place where we can have permeability, variety , legibility, robutness, visual appropriateness, richness, personalisation physically , these characteristics will encourage people to have strong motivation and to choose the most active way . From this perspective the circulation of physically handicapped persons is analyzed into their behavioral environment and their behavioral response. The analysis shows the handicapped in our situation has no environmental right for a man itself ,even they have no street to walk safely. And their response to the environment was very negative. Basically the elements from exterior space to interior space should be guaranteed for everyday according to their behavioral characteristics include handicapped. From this study the result shows that the needs of a person should be considered and accepted as an important design problem for improvement our environment.

• The Journal of Information Systems
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• v.27 no.2
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• pp.135-155
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• 2018

Purpose Recently, with the enhancement of mobile technologies, people have formed various relationships and spreaded networks on social network service(SNS). In addition, although people make a decision based on the thoughts and emotions about self, there is little empirical research on social relations and self-construal of users in social network game (SNG). Design/methodology/approach This study was designed to examine the structural relationships among SNG users' social capital, self-construal, behavioral adaptation, SNG reuse intention and charged item purchasing intention. Findings The results from this study are as follow. First of all, the bonding social capital did not have a significant impact on behavioral adaptation to SNG, but bridging social capital had a positive impact on behavioral adaptation. Second, independent self-construal did not have a significant impact on behavioral adaptation to SNG, but interdependent self-construal had a positive impact on behavioral adaptation. Lastly, the behavioral adaptation to SNG had a positive impact reuse intention and charged item purchasing intention. Also, SNG reuse intention had a positive impact on charged item purchasing intention.