• Title/Summary/Keyword: Behavioral Costs

Search Result 48, Processing Time 0.031 seconds

Factors Affecting Individuals' Intentions to Discontinue Social Network Services Use

  • Kyungja Park;Joon Koh
    • Asia pacific journal of information systems
    • /
    • v.28 no.1
    • /
    • pp.19-35
    • /
    • 2018
  • This study uses the concepts of mental accounting and coupling in consumption to demonstrate a systematic relationship between behavioral costs, sunk costs, coupling, and user intention to discontinue social network services (SNS) use. An analysis of 213 SNS users found that coupling and sunk costs are two major factors that influence an individual's intention to discontinue SNS use. An interesting finding of this study is that the perception of coupling is created by behavioral costs in the context of an SNS. This finding implies that the source of cost perception when perceiving coupling may differ depending on whether the product or service is traditional or web-based. These results contribute to an expansion of the theoretical discussion of individual-level discontinuance intention after adopting SNS by conceptualizing the perception of coupling.

The Effects of Perceived Switching Costs on Users' Loyalty to a Library (도서관 이용자가 지각하는 전환비용이 충성도에 미치는 영향에 관한 연구)

  • Yu, Grace B.;Park, Soyeon
    • Journal of the Korean Society for information Management
    • /
    • v.33 no.4
    • /
    • pp.159-174
    • /
    • 2016
  • In order to apply the concept of switching costs to the library context, this study aims to identify library users' perceived switching costs, develop and validate a measurement scale for switching costs. A survey involving 210 university students was performed in order to examine the influence of switching costs on the affective commitment and behavioral commitment. Library users' perceived switching costs refer to the procedural and relational costs involved in switching from one library to another. The results of this study show that two types of switching costs as well as library service satisfaction have positive influences on affective commitment, which in turn affects behavioral commitment. The theoretical and practical implications of this study are discussed.

Determinants of Wearable Device Usage: Perspectives of Behavioral Economics (웨어러블 디바이스 사용 결정요인: 행동경제학을 중심으로)

  • Shin, Myung-Gon;Son, Dal-Ho
    • The Journal of Information Systems
    • /
    • v.27 no.3
    • /
    • pp.181-202
    • /
    • 2018
  • Purpose Wearable device is considered as one of the methods powering the growth of the next generation. However, ICT's innovation resistance has been a contributing factor in slowing down this spread of wearable devices. Taking into consideration the lack of empirical research to this phenomenon, this study served to examine the effect of determinants of wearable devices to usage with the perspectives of behavioral economics. Design/methodology/approach: For research purposes, this study developed research hypotheses in order to empirically examine the factors that might have a significant effect on the usage of the wearable device. The empirical research was based on a survey which carried through 500 participants. Research results were evaluated via SPSS Statistics 21.0 and AMOS 19 statistical package program. Findings: Results showed that perceived costs and benefits had a significant effect on coupling. It means that perceived benefits lowering coupling and perceived costs increasing coupling. Perceived costs and benefits also had a significant effect on innovation resistance. Finally, perceived costs and benefits had a significant effect on the consumers' usage of wearable devices.

How Consumers Perceive Online Behavioral Advertising: Consumer Typology and Determining Factors (온라인 맞춤형 광고 인식에 따른 소비자유형 연구: 효용과 비용을 중심으로)

  • Lee, Jin-Myong;Rha, Jong-Youn
    • Journal of Digital Convergence
    • /
    • v.13 no.9
    • /
    • pp.105-114
    • /
    • 2015
  • This study aims 1) to identify distinctive consumer groups according to their perception of benefits and costs of Online Behavioral Advertising(OBA), 2) to explore differences among them, and 3) to investigate antecedent variables that affect the consumers' perception of OBA. Online survey data collected from 1,000 online users. The findings of this study are as follows. First, the result of cluster analysis identified four distinctive consumer groups according to the levels of perceived benefits and costs of OBA: 'Indifferent group', 'cost-centered group', 'benefit-centered group', and 'Benefit-cost balanced group'. Second, four consumer groups showed differences in their demographics, advertising related variables, privacy related variables, and technology related variables. Third, according to multinomial logistic analysis, it was found that there were different factors affecting consumers' perception of benefits and costs of OBA.

Consumers' Perceived Costs and Benefits of Location-Based Smartphone Applications (스마트폰 위치기반 어플리케이션의 효용과 비용에 대한 소비자 인식)

  • Kim, Hyo Jung;Rha, Jong Youn
    • Human Ecology Research
    • /
    • v.51 no.5
    • /
    • pp.483-495
    • /
    • 2013
  • This study aimed to identify the dimensions of benefits and costs that consumers perceive in utilizing locationbased applications (LBAs) on smartphones, and to distinguish consumer groups according to their perceptions of those benefits and costs. A web-based consumer survey was conducted-among consumers who had experience using LBAs. Four hundred participants were 20's to 40's, with 200 women and 200 men. Descriptive statistics, frequency analysis, t -tests, one-way analysis of variance, and cluster analysis were used for data analysis. The findings of this study are as follows: first, LBAs accounted for about 20% of the smartphone apps used by consumers. Second, factor analysis identified the underlying dimensions of the benefits and costs of smartphone LBAs. The underlying dimensions of benefits perceived by consumers were information/economic/convenience, entertainment and personalization. Privacy concerns, lack of trust and lack of behavioral control were the underlying dimensions of the perceived costs of LBAs. Third, ANOVA showed that the perceived benefits and costs of smartphone LBA services differed according to the characteristics of the consumer. Cluster analysis identified three distinctive consumer groups according to the levels of perceive costs and benefits of smartphone LBAs. The three groups were labeled the 'benefit-cost balanced group,' 'cost centered group,' and 'benefit centered group.'

Study on the Recognition and Behavioral Intention for Alcohol-reduction Programs (절주프로그램의 인지도 및 이용의도에 영향을 미치는 요인 연구)

  • 장혜정;심재선;박종애
    • Korean Journal of Health Education and Promotion
    • /
    • v.21 no.1
    • /
    • pp.243-257
    • /
    • 2004
  • Alcohol consumption is a major source of health problems, for example, alchol consumption is related to liver diseases. In addition, the social and economic costs related to alcohol consumption are enormous. This study was conducted to evaluate the current status and influencing factors related to the recognition and behavioral intention for both drinking and alcohol-reduction programs. Three effective alcohol-reduction programs of clinic program, mass education, and alliance were considered. To explain the health behavior for drinking and alcohol-reduction programs, a five-stage behavioral intention model was built and 500 questionnaires were completed through a telephone survey. Stages of the model composed of recognition of the programs, past experiences, present drinking status, intention for drinking, and behavioral intention for alcohol-reduction programs. As a result, recognition rates of the programs were low in general, therefore the strategies of education, public relations, and advertisement need to be pursued. The alcohol dependency resulted in the fact that success rate was 30% although trial rate of alcohol-reducing was 23%. The necessity of alcohol-reduction programs were suggested. In addition, significant factors related to the intention for alcohol-reducing were individual attitude and reluctancy to pay their time and money. An insignificant factor was the attitude to their alcohol-reduction by other people. Behavioral intention rates for alcohol-reducing clinics were 4%, and those for mass education were 8%. There were very low purchase rates for clinic program, mass education, and alliance. In conclusion, evidenced-based and effective alcohol-reduction programs need to be encouraged to drinkers by medical doctors, and the strategies of education, public relations, and advertisement are also recommended. In addition, continuing legal and systematic support for alcohol-reducing would lower the drinking rate and ultimately contribute to the nation's health promotion.

Characteristics of Animal Shoulder Models for Rotator Cuff Experiments

  • Kim, Min-Cheol;Kim, Myung-Sun
    • Clinics in Shoulder and Elbow
    • /
    • v.18 no.1
    • /
    • pp.52-58
    • /
    • 2015
  • Animal shoulder models are important in the investigation of the natural history of various pathologic conditions and for evaluation of the effectiveness of different treatments and biomaterials. The characteristics of animal shoulder models that may be used for rotator cuff related experiments are different with regard to the anatomy, behavioral pattern, advantages and disadvantages in application to each other. The lower primates and all the non-primate species, except the tree kangaroo, were neither functional overhead nor had a true rotator cuff. Utilizing more advanced primates, or perhaps even the tree kangaroo would be ideal and the most relevant to man as they possess a true rotator cuff. However, ethical concerns, costs, and many limitations in obtaining primates generally preclude the use of these animals for such research. Finally we should consider the differences in comparative anatomy and behavioral pattern of each animal model during performance or interpretation of rotator cuff experiments.

The evaluation of cost-of-illness due to use of cost-of-illness-based chemicals

  • Hong, Jiyeon;Lee, Yongjin;Lee, Geonwoo;Lee, Hanseul;Yang, Jiyeon
    • Environmental Analysis Health and Toxicology
    • /
    • v.30 no.sup
    • /
    • pp.6.1-6.4
    • /
    • 2015
  • Objectives This study is conducted to estimate the cost paid by the public suffering from disease possibly caused by chemical and to examine the effect on public health. Methods Cost-benefit analysis is an important factor in analysis and decision-making and is an important policy decision tool in many countries. Cost-of-illness (COI), a kind of scale-based analysis method, estimates the potential value lost as a result of illness as a monetary unit and calculates the cost in terms of direct, indirect and psychological costs. This study estimates direct medical costs, transportation fees for hospitalization and outpatient treatment, and nursing fees through a number of patients suffering from disease caused by chemicals in order to analyze COI, taking into account the cost of productivity loss as an indirect cost. Results The total yearly cost of the diseases studied in 2012 is calculated as 77 million Korean won (KRW) per person. The direct and indirect costs being 52 million KRW and 23 million KRW, respectively. Within the total cost of illness, mental and behavioral disability costs amounted to 16 million KRW, relevant blood immunological parameters costs were 7.4 million KRW, and disease of the nervous system costs were 6.7 million KRW. Conclusions This study reports on a survey conducted by experts regarding diseases possibly caused by chemicals and estimates the cost for the general public. The results can be used to formulate a basic report for a social-economic evaluation of the permitted use of chemicals and limits of usage.

Energy Efficient Cooperative Foraging Swarm Robots Using Adaptive Behavioral Model (역할 모델의 적응적 전환을 통한 협업 채집 무리 로봇의 에너지 효율 향상)

  • Lee, Jong-Hyun;An, Jin-Ung;Ahn, Chang-Wook
    • Journal of Institute of Control, Robotics and Systems
    • /
    • v.18 no.1
    • /
    • pp.21-27
    • /
    • 2012
  • We can efficiently collect crops or minerals by operating multi-robot foraging. As foraging spaces become wider, control algorithms demand scalability and reliability. Swarm robotics is a state-of-the-art algorithm on wide foraging spaces due to its advantages, such as self-organization, robustness, and flexibility. However, high initial and operating costs are main barriers in performing multi-robot foraging system. In this paper, we propose a novel method to improve the energy efficiency of the system to reduce operating costs. The idea is to employ a new behavior model regarding role division in concert with the search space division.

Decision Strategies Based on Meteorological Forecast Information in a Beer Distribution Game

  • Lee, Ki-Kwang;Kim, In-Gyum;Han, Chang-Hee
    • Journal of Information Technology Applications and Management
    • /
    • v.15 no.3
    • /
    • pp.79-90
    • /
    • 2008
  • With the corporate environment nowadays being surrounded by plenty of information, the sharing of information among businesses through mutual cooperation tops the list of hot issues. Predictions of demands from the customer, business, or consumer by sharing information can affect the inventory and order production system. However, notwithstanding the importance of sharing information, empirical studies on quantitative use of information still remain insufficient in spite of many a discussion now being made on the sharing of information. This paper proposes to examine the ways meteorological information may affect the rises in the achievements of supply chains in distributive businesses, the kind of information that noticeably affects the consumer behavioral patterns in the distributive businesses but rarely perceived as a form of information shared by businesses. This study is based on a model in which meteorological information has been added as the one used to predict demands, after the beer distribution game has been modified to fit the current status, and simulations under an assumptive situation, where decisions are made on a daily basis, were conducted 50 times for a period of 1000 days for the generalization of the results, while at the same time a Duncan Test was conducted to determine the threshold to use the meteorological information that will be most profitable to the retailer, wholesaler, supplier and the supply chain as a whole. Our findings indicate that corporations have thresholds that vary from business to business depending upon the ratio of backlog costs to inventory costs. At the same time, our findings also show that there existed effective thresholds depending upon the ratio of backlog costs to inventory costs for the performance of the overall supply chain.

  • PDF