• Journal of Information Technology Applications and Management
• /
• 제29권3호
• /
• pp.25-41
• /
• 2022

While there exists voluminous literature on the internationalization of the firms, it has focused on mature firms or born-global firms. There is still a lack of research on firm that is in the growth stage between venture and mature firm. To fill this gap, this paper focuses on the newly public firm which is enter the stock market through initial public offerings (IPO). Specifically, I examine the relationship between the early listing and internationalization. In the venture firm aspect, the decision of the IPO necessary to allow to change organization structure, ownership and take a risk from environmental movements. This paper suggests early listing is a behavior of entrepreneur orientation. According to empirical results, there is a positive relationship between early listing and internationalization. It implies that early listing may help international expansion by sourcing finance, reputations from market. Furthermore, this study emphasizes the importance of financial slack resources to international expansion. I conclude that ventures need not only early entering in stock market but also securing sufficient financial slack resources to achieve sustainable growth in the international market.

• 복식문화연구
• /
• 제31권4호
• /
• pp.452-466
• /
• 2023

This study focused on how retail tech promotes differentiated customer experiences in offline fashion stores. The purpose of this study is to determine the effects of the characteristics of fashion retail tech stores on consumers' flow and satisfaction. We surveyed Koreans aged 10 to 50 who had experienced offline fashion retail tech stores. The survey was conducted from April 28, 2023, to May 21, 2023. The total number of survey respondents was 200. The quantitative data collected through questionnaires was analyzed using SPSS 25.0. To reveal the effects of fashion retail tech store characteristics on consumer's flow and satisfaction, frequency analysis, we conducted frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis. The results of this study, figured out that fashion retail tech store's characteristics, including playfulness, efficiency, interaction, and information provision, have a significant impact on behavior flow, emotional flow, and satisfaction. As a result of analyzing the influence of consumers' flow led to satisfaction, it was confirmed that emotional flow positively influenced satisfaction, but behavioral flow had no meaningful effect on satisfaction. The results of our study can be used to make a successful marketing strategy and can serve as foundational data for consumer research on retail-tech-applied offline fashion stores.

• 한국IT서비스학회지
• /
• 제22권3호
• /
• pp.119-139
• /
• 2023

Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

• 한국의류학회지
• /
• 제33권4호
• /
• pp.655-665
• /
• 2009

The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

• 복식문화연구
• /
• 제24권3호
• /
• pp.336-348
• /
• 2016

This study was executed to deduce the factors affecting eco-friendly behaviors and attitudes, to analyse the difference of eco-friendly behaviors and attitudes between countries, and to draw the variables affecting clothing recycling behavior. The sample comprised people from the UK, China, South Korea. The results were as follows. The four factors related to eco-friendly behaviors and the five factors related to eco-friendly attitudes were derived from the results of factor analysis. In the case of eco-friendly behaviors, four eco-friendly behavior factors showed a significant difference all according to gender and country. In the case of eco-friendly attitudes, saving of natural resources for eco-friendly life, recycling for eco-friendly life, and individual preference for eco-friendly life showed a significant according to gender, also recycling for eco-friendly life, individual preference for eco-friendly life, social awareness for eco-friendly life, and company's awareness for eco-friendly life showed a significant difference according to country. All of the variables related to clothing recycling behaviors showed the significant difference according to gender and countries. It was verified that the stronger the behaviors or attitudes for waste recycling and environmental protection, individual preference for eco-friendly life, saving of natural resources, buying eco-friendly products, and separate collection for recycling, the more positive the action to clothing recycling. The results of this study will be helpful to establish a marketing strategy for each country and to deduce a plan to attract clothing recycling form people.

• 한국지리정보학회지
• /
• 제9권2호
• /
• pp.183-193
• /
• 2006

본 연구는 부산에 거주하는 대학생들의 의류 구매(정장 및 캐주얼) 상권에 따른 공간행동이 주중과 주말의 구매 시기에 따른 것을 살펴보는데 그 목적이 있다. 질문지를 통해서 분석했으며, SPSS 통계 분석 중에서 맥네마 분석기법을 이용하여 대학생들의 의류 구매 시기를 주중과 주말로 분류하여 분석하였다. 분석결과 통계적으로 유의한 차이가 있는 것으로 나타나 어떻게 차이가 있는지 GIS를 통해 시각적으로 살펴보았다 이와 같이 시각적으로 이해하기 위해 GIS의 프로그램 내에서 스파이더 분석방법을 이용하여 대학생들의 정장과 캐주얼의 구매 시 상권방문에 따른 공간행동을 나타내었다. 본 분석을 통해서 의류업체는 소비자들의 의류 구매 특성을 개별적으로 파악하여 전체적으로 혹은 부분적으로 분석함으로써 상권 및 점포 전략을 세우는데 유용하게 이용할 수 있을 것이다.

• 인간행동과 음악연구
• /
• 제17권2호
• /
• pp.29-56
• /
• 2020

본 연구의 목적은 난임 여성의 정서조절기술 향상을 위한 심상 중심 음악감상 프로그램을 개발하고 타당도를 검증하는 것이다. 이를 위해 먼저 난임 여성의 정서적 어려움과 이에 대한 대처방식과 관련된 선행연구를 조사하여 난임 여성의 정서적 필요에 개입할 수 있는 이론적 기반을 확립하였다. 또한, 지지적 음악심상기법(Supportive Music and Imagery, 이하 SMI) 관련 선행연구를 고찰하여 중재의 핵심 요소들을 분석했다. 확인된 이론적 기반 및 도출된 핵심 요소를 토대로 본 프로그램이 개발되었고, 음악과 심상 전문가 4인에게 타당도 검증을 받은 후 수정 및 보완되었다. 연구 결과, 개발된 본 프로그램은 긍정 정서 자원의 발견-강화-확립의 체계적 구성을 통해 난임 여성의 긍정적 정서 변화에 효과적으로 적용될 수 있는 것으로 확인되었으며 이후 긍정 정서 자원을 규명하고 확립하는 데 사용할 수 있도록 정서유도 및 조절과 관련하여 기능할 수 있는 음악요소의 특성이 분석된 음악 자원 역시 제시되었다. 본 프로그램은 각 개인이 심상 중심 음악감상을 통해 내적자원을 발견하도록 지지함으로써 난임으로 인한 부적 정서에 대처하고 긍정 정서 자원을 확립할 수 있도록 하는 데 초점을 맞춘 프로그램이라 할 수 있다. 또한, 난임 여성을 대상으로는 처음으로 적용된 본 프로그램은 기존의 SMI를 특정 대상군의 필요에 맞게 응용·확장한 것으로 기존의 일반적 SMI 적용에서 한발 나아가 새로운 시도를 한 것에 학술적 의의가 있다.

• 지능정보연구
• /
• 제26권1호
• /
• pp.75-95
• /
• 2020

소셜네트워크서비스(SNS)의 성장과 함께 다양한 형태의 SNS가 등장했다. 상호작용성, 정보 교류, 엔터테인먼트 등 다양한 이용 동기를 바탕으로 SNS 이용자 또한 빠르게 증가하는 추세이다. 그중 페이스북은 대표하는 SNS 채널로서 기업에서도 페이스북 페이지를 활용해 홍보 채널로 활용하기 시작했다. 이를 위해 운영 초기, 기업은 팬 수 확보에 나섰고 그 결과 최근 기업 페이스북 팬 수는 많게는 수백만에 이를 정도로 늘어났다. 기업의 목표는 팬 수 확보를 넘어 콘텐츠를 통해 고객에게 기업 브랜드 이미지를 재고하고, 나아가 소통하는 수단으로 활용하고 있다. 이를 평가하는 주요 수치가 바로 본 연구의 종속변수에 해당하는 페이스북의 '좋아요', '댓글', '공유', '클릭 수' 등이다. 해당 수치 달성을 위해 콘텐츠 제작에 대한 고민이 선행되어야 하는데, 본 연구에서는 콘텐츠 제작 고려 사항을 3가지로 나눠 독립변수를 구성하였다. 콘텐츠 소재, 콘텐츠 구조, 메시지 스타일 등이 페이스북의 이용자 행동에 미치는 영향을 회귀분석을 이용해 분석하였다. 종속변수의 경우, 콘텐츠상에 모든 이용자의 행동 '전체 클릭 수'로 설정하였다. 본 연구에서는 각 독립 변수를 기존 연구 문헌을 통해 정의하고, 종속변수에 미치는 영향을 분석하였는데, '전체 클릭 수'의 경우, '자사연관', '실생활 관여도', '격식 x 관여도' 등의 변수가 유의미한 영향을 갖는 것으로 나타났다. 연구 결과를 통해, 콘텐츠 목적에 따른 최적화된 콘텐츠 전략을 제시함으로써, 기업 페이스북 운영자와 콘텐츠 제작자의 운영, 제작 전략에 기여할 수 있을 것으로 보인다.

• 한국산학기술학회논문지
• /
• 제21권8호
• /
• pp.485-494
• /
• 2020

동아리 활동은 대학생들의 인간관계와 대학생활 적응에 중요한 역할을 한다. 이에 본 연구는 간호대학생의 동아리 활동이 의사소통능력과 셀프리더십에 미치는 영향을 확인하고자 시행하였다. 본 연구는 2019년 10월 15일부터 11월 30일까지 편의 표집한 일부 도시 간호학과 재학생 147명을 대상으로 하였으며, 그 중 동아리 활동 참여자는 119명이었다. 자료 분석은 IBM SPSS/WIN 21.0을 이용하여 기술통계, 𝑥²검정, t-test, hierarchical multiple regression analysis를 시행하였다. 연구 결과는 다음과 같다. 연구대상자의 의사소통능력과 셀프리더십은 중간 이상이었으며, 동아리 활동 여부에 따라서는 학년(𝑥²=8.07, p=.045), 전공만족도(𝑥²=8.26, p=.010), 의사소통능력(t=8.19, p=.005), 셀프리더십 중 행동중심적 전략(t=4.48, p=.036)에서 유의한 차이가 있었다. 대상자의 의사소통능력은 행동중심적 전략, 건설적 사고전략 및 동아리 활동수준 중 적극성이 유의한 영향요인이었다. 셀프리더십은 의사소통능력이 유의한 영향요인이었다. 따라서 대상자들의 다양한 동아리 경험은 의사소통능력을 향상시키고 그것은 셀프리더십 함양에 도움을 줄 것이다. 향후 간호대학생의 적극적인 동아리 활동을 장려하고 전문간호사의 핵심역량인 의사소통능력과 셀프리더십이 향상되는 교육적 전략을 모색해야 할 것이다.

• 유통과학연구
• /
• 제13권11호
• /
• pp.101-109
• /
• 2015

Purpose - A traditional retail market is a place that offers economic opportunity to employees and employers alike it also is a place where the community can meet. The Korean government has invested three trillion won to improve physical and non-physical aspects in traditional retail markets since 2004. However, little research on this has been conducted. We explore this research gap that could lead to theory extension. We analyze consumption behavior with respect to traditional retail markets through an empirical analysis, thus overcoming limits in previous research. We empirically analyze policy effects of traditional retail market projects supported by the Korean government. Research design, data, and methodology - We propose a traditional retail market improvement plan via the relation between cause and effect resulting from the analysis. More specifically, logit analysis was carried out with 1,754 consumers in 16 cities nationwide. In order to analyze consumer consumption behaviors nationwide, the probability was analyzed using a logit model. This research analyzes the link between support and non-support by the Korean government using binary values. The dependent variable is whether Korean government support is implemented; the binomial logistic regression is used as the statistical estimation technique. The object variables are:1 (support) or 0 (nonsupport), and the prediction value is between 1 and 0. As a result of the factor analysis of questions related to attributes of service quality, four factors were extracted: convenience, product, facilities, and service. Results - The results indicate that convenience, product, and facilities have a significant influence on consumer satisfaction in accordance with the government's traditional retail market support. Additionally, the results reveal that convenience, product, facilities, and service all have a significant influence on consumer satisfaction in a traditional retail market's service quality and consumer satisfaction. Finally, the analysis indicates that the highly satisfied traditional retail market customer has a significant influence on revisit intention. Moreover, the results reveal that the highly satisfied traditional retail market customer has a significant influence on recommendation intention. Conclusions - This research focused on consumers nationwide to measure policy effects of traditional retail markets compared to previous research that focused on one traditional retail market or a specific area. We verified the relationship of service quality and customer satisfaction and consumer behavior based on service quality theory. The results indicate that consumer satisfaction of traditional retail markets supported by service quality factors has a significant impact. In a concrete form, the results indicate that these effects are from facility modernization projects and marketing support projects of the Korean government. The results also imply that these facility and management support effects from the Korean government have been consistent. We realize that the Korean government has to selectively support traditional retail markets in major cities and small and medium-sized cities. To that end, the Korean government needs to select a concentration strategy for the revitalization of traditional retail markets.