• Archives of design research
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• v.2 no.1
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• pp.107-115
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• 1989

In my previous research (1986), I considered a general characteristics of a visual image of products. There were really many difficulties in designing all kinds of needs in compliance with the all of their requests in order to satisfy consumers. In addition, under the characteristics of goods, the consumers seem to choose an opti$$\mu$ com\ulcornerbinations after considering the combinations of trade-off. Therefore, this study that selected a watch as an object on this study was analyzed a Design Assessment Structure under the trade-off. As a result of this research: First, an effect of a negative superiority appeared under the trade-off condition among ifems when consumers purchased products. Second, these four items were extracted from the eight items which were suggested in this study through an analysis of factors. Third, the three courses were conformed when a consumer purchased a watch. Fourth, in the all kinds of goods, the price which was considered as an important point was not important item ina relation to a purchasing behavior. According to the concomitant effects, we figured out these four items, that is, form, thickness, readability and wearing and its have to be considered a lot when designing a watch.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.1-14
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• 2008

The purpose of the study was to examine the internet purchase behavior of items and self-assessment according to self-concept of elementary school students. The data were collected from 716 elementary school students by a self-administered questionnaire. Frequencies and means, Cronbach's Alpha, factor analysis, t-test, Pearson's correlation analysis, cross-tabulation analysis, cluster Analysis were conducted by SPSSWIN 12.0. The results from this study were as follows; First, from self-concept measurements, 4 factors(affective, social, schooling, Family self-concept) were extracted through factor analysis. Second, the subjects were classified into 3 clusters as self-concept types(high self-concept, middle self-concept, low self-concept) through cluster analysis. Third, the significant variables affecting internet purchase behaviors of items included grade, allowance, rank in class, the number of hours on the internet. As the self-concept gets higher, the frequence of the impulsive purchase and imitation purchases gets lower. In the contrary, as the self-concept gets higher, the self-assessment on the impulse purchases and imitation purchases also gets higher. In combination, these results suggest that irrational purchase behaviors were protected by positive self-concept, therefore it is important that children have positive a self-concept.

• Journal of Distribution Science
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• v.16 no.6
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• pp.65-75
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• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• Journal of Korean Academy of Nursing
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• v.50 no.2
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• pp.210-227
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• 2020

Purpose: This study aimed to develop a scale to measure variables related to alcohol drinking prevention behavior in early elementary school, based on the theory of planned behavior. Methods: A scale was developed to measure variables related to alcohol drinking prevention behavior. Initial items for direct evaluation were constructed through a literature review, and those for belief-based indirect measure were generated through interviews with 30 second- and third-grade elementary school students. The collected data from 286 third-grade elementary school students were then subjected to item analysis, exploratory and confirmative factor analysis, criterion-related validity testing, and internal consistency assessment. Results: The final scale consisted of 35 items. Intention, attitudes, subjective norms, and perceived behavioral control explained 82.7% of the variance; behavioral beliefs, normative beliefs, and control beliefs explained 65.6% of the variance; and evaluation of outcome, motivation to comply, and power of control beliefs explained 72.8% of the variance. The confirmatory factor analysis indicated that the theoretical models had a satisfactory goodness of fit. Criterion-related validity was confirmed between the direct evaluation variables and the indirect measure variables (attitudes r=.64, p<.001; subjective norms r=.39, p<.001; perceived behavioral control r=.62, p<.001). Cronbach's α was .89 for the direct evaluation variables and .93 for the indirect measure variables. Conclusion: The scale developed in this study is valid and reliable. It could be used to measure and explain variables related to alcohol drinking prevention behavior in early elementary school.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.14 no.4
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• pp.493-499
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• 2007

Purpose: This study focused on identifying health promotion behavior of older adults, and factors affecting this behavior. Method: The participants in this survey analysis were Koreans aged 65 or over who had the ability to communicate and could do cognitive thinking, and who consented to participate in the survey. The survey questionnaire included items on demographic characteristics, level of depression, social support, activities of daily living, self-efficacy, and health promotion behavior. Data were analyzed using the SPSS Windows 14.0 program. Results: There were significant differences in health promotion behavior according to religion, economy and health status. Levels of depression, social support and self-efficacy had strong correlations with health promotion behavior. The factors that had the greatest effect on health promotion behavior were social support and self-efficacy. Conclusion: As social support and self-efficacy have been found to affect health promotion behavior in older adults, programs developed to enhance health of older adults should include activities to enhance both social support and self-efficacy.

• The Journal of Korean Society for School & Community Health Education
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• v.6
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• pp.65-73
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• 2005

Purpose : This study was to describe health behavior, self-esteem, health knowledge, health education needs, and to assess the effects of health behavior on self-esteem, health knowledge and health education needs. Study Methods : A self-administrated questionnaire was carried out to randomly selected students in two middle schools in Seoul, Korea. The questionnaire contains items of health behavior on self-esteem, health knowledge and health education needs. Results : The mean score differences of health behavior were not meaningful. Health behavior had significantly positive correlation with self-esteem, health knowledge and health education needs. The multiple regression showed that higher self-esteem, health knowledge and health education needs was associated with higher scores of health behavior. Discussion : Health knowledge has a significant effect on health behavior Therefore, regular health education class must be based on health knowledge and health education needs.

• The Journal of Natural Sciences
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• v.15 no.1
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• pp.111-125
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• 2005

This study aims at reconsidering the spacial structure and suggesting guidelines for campus planning and design with spatial reference to the Campus of PaiChai university, area $208,499m^2$, Taejon. This study is mainly based on user's behavior and physical traces and questionnaire survey. User's behavior and physical traces were carefully observed by 20 students of dept. of landscape architecture at each alloted zone, 6 zones in Campus. Questionnaire survey, consisted of user attitudes, use satisfaction factors and personal items was carried out to 320 persons. As a result, the item of 'rest' shows the highest mean and the item of 'chatting' and 'meeting' follows to utilization purpose. The length of stay is generally 30minute to 1hour. The factor analysis, on the object of 32 items except 4 item, appeared 8 factors: visual elements, activity, vehicle, plants, practicality of street furniture, bench, spacial use and shade.

• Korean Journal of Child Studies
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• v.20 no.2
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• pp.3-19
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• 1999

The Revised Classroom Play(RCP) scale was validated for Korean 4th grade students. 104 boys and 80 girls took the translated RCP. Test-retest reliability was established with 41 children after 2 months, and test of criterion-related validation was established by the Social Behavior Scale administered to 71 children. All raw scores were standardized by classroom and sex to adjust for differences in the number of nominators and nominatees. The structure of the RCP resulted in 3 factors, 'sociability-disruptive' and 'shy-isolated', with 28 items similar to the original RCP 3 factors. For criterion-related validity, the correlations between the 3 factors of the RCP and the 3 factors of the Social Behavior Scale were positive. For internal consistencies, Cronbach's ${\alpha}$ of the RCP factors ranged from .77 to .94. Test-retest reliability coefficients ranged from .33 to .51. Analyses of variance revealed good item discrepancies for all 28 items. These results confirm the RCP as a valid and reliable measure of the quality of peer relations.

• Journal of the Korean housing association
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• v.10 no.3
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• pp.221-229
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• 1999

The purpose of this study is to investigate the housing affordability of multi-family dwelling in Seoul and to systemize the housing expenditure patterns and housing affordability according to household and housing characteristics. Housing expenditures are basically composed of the payments of four major items. including utilities. home alteration and interior furnishing. home mortgage debt. and monthly rent. Housing affordability index as operationally defined in this study is Housing Expenditure-to-Income Ratio (HEIR). The ratios were computed for each of the four housing expenditure items. Data for 465 multi-family dwellers were gathered from the structured questionnaire. The results showed the differences between household and housing characteristics on housing expenditure levels and HEIR. In addition. this differences had influence on future housing choice behavior. The analysis on the variables of housing choice behavior showed the result that user cost considering capital gains were less important. comparing those of early 1990's.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.235-248
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• 1996

The purpose of this study was to search for new food labeling system that would support effective consumer decision-making, by examining consumer behavior of food labels and its' related factors. The survey was conducted on 410 housewives under 60-year-old who live in Seoul or Metropolitan area, using questionnaires and the illustrated material of labels. Respondents generally considered food labels very important as devices. Among 12 items of label which are required to disclose, they evaluated circulation period, and nutritional information. Among 12 items of label, housewives read manufacture date, circulation period, and price more often than business admission number and self standard number. The respondents preferred the format of marking both manufacture date and expiration date on the same side, the format of printing both price and weight on the same side of package, the diagramatic type, and the format represented by ration graph per daily value.