• 복식
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• 제51권1호
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• pp.145-162
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• 2001

This study focuses on how fashion products of our contemporary society of consumption are taking on a kitsch look, and on what kind of social and cultural meanings this phenomenon connotate. In general, kitsch is understood as an expression with a negative meanings such as aesthetic inadequacy or bad tastes. In our dairy life however kitsch has been highlighted as an another expressions of subjective beauty and gains positive meaning as almost all the people satisfy their desires through consumption of kitsch products. In order to prove the kitsch phenomenon in fashion products and social and cultural meanings, the researcher has Performed a case study on actual consumption of fashion products and the internal psychological meanings in fashion consumption. The internal psychological meanings of kitsch on consumption of fashion products are emotions and needs such as escape from reality. substitutional satisfaction, belonging confirmation, expression of individual taste, and fun, sexual amusements.

• 복식문화연구
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• 제26권1호
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• pp.56-72
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• 2018

In recent years, there has been increasing interest in the senior people in our aging society. This paper will give an account of the current cases of senior shift. The first section of this paper will examine a conceptual approach based on a literature review and analyze case studies of senior shifts by national fashion and beauty brands. It will be helpful for the 'New Senior' consumer group, which in emerging in an aging society. The research methods applied were a literature review and a case study, and a database search was conducted to determine the current situation of global brands. The results of the literature review showed that seniors can be classified into four types based on their physical aging condition and emotional tendency: Prime Senior, Smart Senior, Rational Senior, and Slump Senior. The first thing that needs to be said is that the Prime Senior type is found commonly in as a way to appoint a senior model in order to switch brand image. Cases of the Smart Senior type appeared only in the beauty field, which attempted multilateral approaches such as launching products exclusively for seniors and offering make-up services after improving the usability and functionality in response to senior consumers'needs. However, as no cases of senior shift were found for the Rational Senior and Slump Senior types in either the fashion or beauty field, future studies should explore the market approaches used in those categories.

• 한국컴퓨터산업학회논문지
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• 제8권4호
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• pp.269-280
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• 2007

본 연구는 방문판매를 담당하는 뷰티카운셀러들을 대상으로 직업만족도와 전문성에 대한 사고를 파악하고, 뷰티카운셀러들의 제품에 대한 실무 교육 경로와 실태, 매출과의 상관관계를 파악하여 향후 경쟁력 있는 뷰티카운셀러를 만들어 가는데 도움이 되고자 하였다. 분석기법으로는 연구대상자의 일반적 특성을 파악하기 위하여 빈도와 백분율을 산출하였다. 또한 화장품 카운슬러들의 근무현황과 카운슬러의 교육경로 및 실태, 카운슬러 실무에 관한 교육내용, 그리고 카운슬러의 교육방법 및 필요성에 대한 카운슬러들의 인식을 알아보기 위해 $x^2$(Chi-square)검증과 빈도분석, t-test(검증), 그리고 One-way ANOVA(일원변량분석)을 실시하였다. 연구결과 화장품 판매를 위하여 전문적인 교육을 받은 뷰티카운셀러가 필요한 것 등을 얻을 수 있었다.

• 한국의류학회지
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• 제42권3호
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• pp.544-559
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• 2018

Korea's traditional aesthetic criterion changed with a new makeup culture that followed the social change caused by modernization. Such transitional features are well seen in the cosmetic advertisements of the 1920's and 1930's. To investigate the cultural characteristics and aesthetic-criteria changes of makeup culture at this period, this thesis analyzes cosmetic advertisements carried in newspaper media of the 1920's and 1930's from an aesthetic perspective. This study found that after the late 1920's, more diverse tones were used for face-powder makeup, collapsing the visual, powder-focused makeup which had been considered criteria for beauty, in combination with smelling and tactile senses such as scent or touch. Domestic makeup had the highest value attached to basic skincare in terms of the aesthetic effect via powder makeup; however, Japanese makeup still stressed the importance of color. Besides, particular facts were found as to social significance of makeup acts such as powder users' age group, safety, superiority and rivals of products, and appeal for makeup popularization. This thesis demonstrates how traditional female beauty appears in powder advertisements in the modern period and how it is related to present-day female beauty.

• 한국포장학회지
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• 제9권1호
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• pp.25-32
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• 2003

Packaging has been regarded as a environmental problem because of its relatively high portion of municipal solid wastes. Especially, cosmetic packaging has been focused because of characteristics of cosmetic packaging. Cosmetic products are highly sensitive products that pursue the beauty differently from other products. Cosmetic packaging materials are difficult to be recycled. Purpose of this study is to suggest the method to improve the environmental friendly packaging of cosmetic products. This study contains the major governmental policies on the cosmetic packaging in terms of environment issues in Korea, and suggested methods to develop the environmental friendly packaging of cosmetic products.

• 한국의류학회지
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• 제43권1호
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• International Journal of Costume and Fashion
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• 제6권1호
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• pp.56-70
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• 2006

The purpose of this study was to develop the high-value-added fashion cultural products with Korean image for the enhancement of global competitiveness. For this purpose, theoretical examination of the unique beauty of Korea and Korean image was first performed. Especially, characteristics of Korean traditional botanic patterns were investigated with LOHAS(Lifestyles of Health and Sustainability) philosophy which is the focus of the current design trend. Along with the above, the environmentally-friendly digital textile printing technology and Korean traditional botanic patterns were used to produce creative and globally-competitive fashion cultural products. Finally, a series of fashion cultural products were developed such as table runner, table mat and bedclothes.

• 한국의류산업학회지
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• 제12권3호
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• pp.338-346
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• 2010

The primary purpose of this study was to investigate consumers' narcissistic orientation group and apparel products benefits sought. The data were collected from 272 female consumers in Pusan, Daegu and Ulsan. The aforementioned were analyzed utilizing frequency, factor analysis, cluster analysis, MANOVA using SPSS Win 12.0. The results were as follows. First, cluster analysis on narcissism orientation identified four groups such as non-narcissism group, high narcissism group, privilege conscious group and achievable desire conscious group. Second, the groups related to their apparel products benefits sought were high narcissism group and privilege conscious group. There were significantly differences between the groups and apparel products benefits sought such as social prestige, impressive improvement and personality.

• 한국공작기계학회논문집
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• 제17권4호
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• pp.140-145
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• 2008

Recently more complex geometric shapes, including freeform surfaces, are adopted for the design of products to emphasize style or beauty. Modeling of these products is extremely difficult or often impossible. Reverse engineering is the latest technology that can solve the problem by generating CAD models from the physical mockups or prototype models. Reverse engineering uses the coordinate measuring machine(CMM) to get the shape data of products. CMM is limited by the size of the product; therefore it must need the feature to solve it. The tooling-ball which is generally used for feature has difficulty in being used for soft products. Besides, the higher the accuracy of the tooling-ball is, the more expensive its cost is. This study will develop the feature of high accuracy without additional tools and compare the difference of accuracy by it.

• 한국융합학회논문지
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• 제3권3호
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• pp.21-27
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• 2012

본 연구에서는 20대와 30대를 대상으로 성별, 직업별, 모발의 굵기 등 다양한 탈모의 원인들을 통한 자가인식의 정도를 파악하고 이에 따른 두피관리 행위의 실태를 알아보고자 하였다. 본 연구의 자료는 부산 경남지역에 거주하는 20대와 30대 262명을 대상으로 설문조사를 하였으며, 수집된 자료는 SPSS version 12.0을 이용하였다. 연구문제와 관련하여 빈도, 백분율, ${\chi}^2$검정 등을 적용하였다. 이상의 연구 분석 결과로 탈모에 관한 자가인식이 두피관리의 행위요인으로 귀결시킴으로써 연구대상자의 행위정도를 가름할 수 있었다. 이는 20대와 30대에서도 탈모에 관한 자가인식이 높을 수록 두피관리행위 또한 잘 실천하고 있다는 사실을 반영하는 것으로 탈모에 관한 자가인식은 두피관리와 밀접한 관계임을 알 수 있었다.