• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1470-1478
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• 2010

This study investigates the suitability of outdoor wear among female trekkers in their twenties or thirties and provides data for developing outdoor wear more suitable for young females. Recently climbing has gained popularity as a leisure activity to enjoy the beauty of nature that increases physical and mental stamina. A survey was conducted on 304 female consumers in their twenties and thirties who enjoyed climbing in order to investigate the suitability of outdoor wear among young female consumers. The questionnaire covered the subjects' demographic information, duration and goal of climbing, purchase and suitability of outdoor wear, and preferred design for outdoor wear. As for the yearly situations, when they utilized outdoor wear, the biggest number of respondents chose "autumn" as the season for climbing. Most of the respondents were non-professional trekkers who enjoyed climbing as a hobby or for health. As for the size, the upper garment was 90 and 85 in the order, and the lower garment was 70 and 67 in the order. The pants were the most common item they owned, followed by round T-shirts, windbreaker jackets, zipup T-shirts, and waterproof jackets. They mentioned moisture absorption and dry fabric breathability as the basic functions required of outdoor wear. The subjects displayed a preference for partial details under the design category. They most preferred the hood-type jacket with a detachable stand collar, the sleeve hem with a partial rubber band and velcro strap, a T-shirt with a stand color and zipper, the waist fit with proper room, pants with a partial rubber band waist, and straight silhouette pants.

• Archives of design research
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• v.13 no.1
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• pp.7-18
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• 2000

Study of Costume Design Applied The Formativity of Korean Traditional Cloth Wrappers Costume has been coexistion with man ever sine human history began, and in modem society its role in man's living, culture and art has become so great that It is now an object most refreshing and of extensive concern to man. This study, based on the expressive quality and purity of Korean traditional cloth wrappers which have the formativity continuously pursueing new visual inspirations, is to seek new expressional diversities and rediscover our traditional beauty and at the same time to present possibilities of reflecting more unique, new spirit of the times inherent in our culture and of creating certain formative world of design value. In studying, literary reference as atheoretical background, analysis of the formative characteristics of traditional cloth wrappers through corrobcrative data preserved as a cultural asset at museums, and actual making of eight works in total based on the results of analysis have been paralled.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.3
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• pp.95-112
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• 2005

Hair styles, dresses and their ornaments are basic measures that show the trend of the times, the people and their life in both Eastern and Western societies. The history of a country could start or be extinguished at any time, but life goes on. Koguryo was founded around Anno Domini and fell at 668 A. D. What was Koguryo people like? How was their hair style and costume? This study aims to respond those questions. The Koguryo ancient mural paintings can be broadly divided into the Jip-An region and the Pyon-Yang region. Among the paintings found, that in the An-Ak 3rd ancient tomb at the Pyon-Yang region is the biggest and the most splendid. It is a figure genre painting, which contains a kitchen, a rice mill, a stable, a barn, a garage, etc. Those places illustrate the way of life at the time. The painting also comprises a man with a crown, who is seen as the king and owner of this tomb. The woman with a vertically designed hair style is perceived as the queen. A highly guarded and decorated royal parade is also presented in detail. The hair styles and costume evidence in the An-Ak 3rd ancient tomb are not seen in the paintings of the Jip-An region. This study inquires into the differences between the Pyon-Yang and lip-An regions through the history and the culture of those areas. Nevertheless, it could prove tentative to confirm the owner of the An-Ak 3rd ancient tomb with the only evidence of the words found in the wall of the tomb. It is the author's intention to study and analyse further.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.43-59
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• 2010

In the first half of 20th century, there was an abrupt change in society and social values. Therefore, a demand for functional women's sportswear started to increase. This paper has attempted to investigate the impact of functionalism on women's sportswear in the first half of the 20th century. The following results were obtained: First, anti-tradition was observed. There was a tendency to be separated from the past and against tradition. It was tried to pursue freedom, getting away from corset and petticoat. Second, structural functions were targeted. In other words, precise and efficient shapes and simple silhouette and line were emphasized. Third, fitness of purpose was found. More liberal and comfortable design has been targeted. That's why a variety of functional pants have been designed instead of skirts. Fourth, utility and practicality were found. Elastic fabrics such as wool and jersey and sweater have commonly used in sportswear. A variety of new fabrics have been used and details such as flare, slit and pleats have been designed. Lastly, non-ornamentality was found. The beauty of simple shape was pursued by omitting details or eliminating unnecessary ornaments. Monochrome and dark color were preferred and a use of accessories has declined. The result of this paper could be used in establishing a theoretical framework on the impact on social change, values and art and helpful In modern women's sportswear design and marketing which have become more important.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.169-179
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• 2009

In order to preserve the Korean traditional gold foil, to develop as Korean traditional textile art by utilizing in modem fashion for textile industry, and to examine utility of the material which can be used in the modem wearing, interior goods and fashion terms, Textiles Applied Korean Traditional Gold Foil were developed. The results are as follows: First, important factors of the gold foil image should be extracted as materials quality, color and pattern, and modem and practical qualities should be proceeded when developing the image of the gold foil into modem quality material. Second, since gloss of fabric developed by a traditional method is somewhat strong, uniformity being a little bit low for hand-made manufacturing, and practical quality is low for high cost, deletion of the gold foil, etc. So it hasn't been appropriate for studying modem fashion material. Third, Jacquard weave has been examined as the most appropriate method in order to present the gold foil image among a number of textile manufacturing techniques Fourth, considering factors deciding the image of the gold foil and a sense of beauty of modem society, gloss of the foil has been lessened by expressing pattern to lower traditional quality and primary color. Fifth, pattern motives of developed materials have been extracted tram traditional gold foil patterns, and materials have been chosen considering of concepts and motives, and dragon pattern, crane pattern and bat pattern, Sixth, wearing, pin-up works, bed linen, fabrics for chairs, ties, bags, shoes, umbrellas, etc. are produced with the developed materials, and practical use and modern quality have been examined. The result is very satisfactory.

• Journal of the Korean Society of Food Culture
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• v.18 no.6
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• pp.536-543
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• 2003

The Chosun Dynasty in the $18^{th}$ century was a period of revival for science, art, and culture, bringing about Silhak(practical science), a new trend in the history of Chosun thoughts. In the history of fine arts, realistic landscape paintings and genre paintings were popular as realism became prevalent. From the aspect of food culture, in particular, the luxurious and elegant Korean-styled food culture was completed during this period. Iwanwasuseoksihoedo was painted by Jeong Hwang (1735-1800) in 1789, depicting a banquet on an elder's $60^{th}$ birthday. It is classified as a genre painting in the late Chosun Period but it contains things that comes into our heart, which are white porcelain with blue celadon pictures, white porcelain bowls, busy atmosphere of a banqueting house where food is being carried in a hurry and elders' serene appearance. All these things show the abundance of life, the room and comfort of old ages, and the beauty and relish of life in the well-arranged living ground. Hoehonyedo was painted on an elder's $60^{th}$ marriage anniversary by an unknown artist presumably in the $18^{th}$ century is a painting as realistic as a documentary photograph. The work gives viewers pleasure and comfort because it describes not a mighty clan but the superb later years of an official who had lived right and upright life. In the aspect of food culture, it displays the food culture of the splendid sixtieth marriage anniversary of a Korean official through noble etiquette among family members, seat planning, unique table culture and high quality tableware including white porcelain with celadon pictures and pure white porcelain.

• Journal of Fashion Business
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• v.12 no.6
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• pp.1-10
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• 2008

Public interest in healthy hairs gets growing as damaged hairs are seen more frequently with the generalization of heat permanent waves. For this study, experiments have been conducted to understand the influences on the changes in physical and morphological features of wave forms and damaged hairs, by collecting virgin hairs from the women in their mid-20's, who had not experienced chemical applications, and by dividing the applications of heat perm hair treatments, PPT(for pre-treatment) and LPP(for post-treatment), into the pre-treatment, the post-treatment, the pre & post-treatment, and the non-treatment. For the wave formations, curl waves were investigated by the bare eyes using the pictures taken by a digital camera. For the comparison of physical features, the experiments of tensile strength and elongation were done and their mean values were found. For the observations of morphological features, the pictures were taken by SEM for comparison. As for the findings, regarding the curl wave shapes of hairs, the most even and elastic S curl was formed in the case of non-treatment. In the physical features, both of the tensile strength and elongation showed a decreasing tendency in line with the hair damage levels, and the case of the pre & post-treatment indicated the tendency most similar to the control group. In the morphological features of the cuticle, observed with an SEM, the pre-treatment showed the higher possibility of reducing the cuticle damages than the post-treatment did. LPP was found to play the role of protective membrane for the post-treatment, and the pre & post-treatment turned out to reduce most effectively the cuticle damages.

• Journal of Fashion Business
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• v.21 no.5
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• pp.136-150
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• 2017

3D printing has grown tremendously as the most noteworthy new technology in the manufacturing industries. In addition, the rapid development of computer science technology with 3D printing has created a new paradigm called Fractal Geometry, or a new form of digital art. This study explores the formative characteristics of 3D printing jewelry based on presentation of fractal geometry by classification of 3D printing jewelry's morphological types that except for producible shape with traditional mold manufacturing methods. The results of the study are as follows. The morphological characteristics of 3D printed jewelry are divided into their constitutive shapes by the repetition of the unit. The organic shape determined by superposition or overlapping, the systematic shape by distortion caused by distortion, and the variation in scaling by scaling. The formative characteristics, which are drawn from a study on the shape expression of 3D printed jewelry design using fractal geometry, consist of continuity, geometrical characteristics, and exaggeration. Continuity creates a new and self-assigned new space through a recursive structure through a cyclic structure that is formed along a single directional basis. The geometry of the geometry forms a three-dimensional and constructive structure comprised of the same size and structure of the same sized unit under the mathematical order of the geometry of Fractal's geometry. Exaggeration demonstrates the informal beauty and the maximization of the shape by expanding the scaling or superposition of a unit, by scaling the scale or he distortion of the units.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.336-344
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• 2010

Stage costumes are characterized by the importance as a medium of total visual expression on a synthetic art and need to be designed more effectively. This study followed the stage costumes of the play 'Long long time ago whuo-ee whuoee' which participated in the China-Japan-Korea University Theatre Festival. By consisting of the framework of a Korean story that tells and expands the visual expression province by the access method of a producer, the unique costume in the play was created by the dyeing of the traditional hangi. First, the use of hanji in theater represents originality and a fresh variation with the formative beauty of stage costumes in accordance with hanji that conforms to the recreation of tradition. Second, the dip dyeing technique made it possible to express colors limitlessly and the airbrush dyeing technique along with dyeing twice could account for the weak points of the color. As a result, the color brought effect as expected. Third, the weak points were supported by a Jumchi technique that created the fibroid material tangled with stronger adhesion in the creation of a hangi costume. In addition, dyed hangi was attached to the outer fabric. It allowed the costume to have a unique texture that was both soft and tough. This enforced the visualization of the costume and durability to prevent possible damage by the performers. Forth, pieces of hanji were attached to the damaged parts of the costume after re-visiting the dress rehearsal. As a result, the stage costumes represented the shabby clothes that express the social class of the characters. A new understanding of the excellence of traditional hanji was found and confirmed the possibility of it as a material for stage costumes through the study.