• Journal of the Korean Applied Science and Technology
• /
• v.40 no.3
• /
• pp.374-384
• /
• 2023

Universities that previously targeted in 20s have recently diversified their operation methods, founding purposes, and target. With a significant decrease in the school-age population relative to the number of universities, universities are making their best efforts to secure new students and minimize student attrition. In this study, an online survey was conducted to empirically examine the effects of motivation for major selection and sense of belonging on learning persistence intention among students in beauty-related departments at 2-year and 4-year general universities and cyber universities. The collected data from 119 students at general universities and 113 students at cyber universities were analyzed using SPSS 28. The key findings can be summarized as follows: For general universities, motivation for major selection did not have a significant effect on learning persistence intention, but sense of belonging had a significant positive effect. Additionally, an interaction effect was observed, indicating that as the sense of belonging increased, extrinsic motivation significantly increased learning persistence intention. For cyber universities, intrinsic motivation and sense of belonging among motivations for major selection had a significant positive effect on learning persistence intention, while the moderating effect of sense of belonging in the relationship between motivation for major selection and learning persistence intention was not significant. In summary, for general universities, the factor that influenced students' learning persistence intention was a sense of belonging to the university, while for cyber universities, intrinsic motivation played a significant role. These findings are expected to provide meaningful insights and data for universities to develop effective policies for preventing student attrition.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.5
• /
• pp.1149-1162
• /
• 2023

The purpose of this study is to study the mediating verification of self-efficacy in the effect of self-management of hair beauty experts on job performance and beauty continuity intention. The subjects of the study were surveyed and used for analysis of 256 beauty experts working as hair beauty experts in Seoul and Gyeonggi Province. The SPSS 28.0 and AMOS 28.0 statistical package programs were used for the analysis method, and descriptive statistics of mean, standard deviation, kurtosis, skewness, confirmatory factor analysis and reliability analysis, correlation, and mediating effect analysis were analyzed using bootstrapping techniques. The results of the study showed that the self-management of hair beauty experts had a significant positive (+) effect on self-efficacy, job performance, and intention to continue beauty. The self-efficacy of hair beauty experts had a significant (+) effect on job performance and beauty continuity intention. It was confirmed that there was a mediating effect of self-efficacy in the relationship between self-management and job performance of hair beauty experts. The statistical significance level is p<.It was analyzed by setting it at the level of 05.

• Journal of Convergence for Information Technology
• /
• v.7 no.5
• /
• pp.183-191
• /
• 2017

In this study, we surveyed 184 participating participants in the golf lesson program. The motivation, self-efficacy, and intention to participate were surveyed. First, the multiple regression analysis of participation motivation and self-efficacy showed that behavior self-efficacy had a significant effect on external manifestation and socialization, whereas maintenance self-efficacy was related to technology development/achievement, enjoyment, A significant influence was found. Second, regression analysis of participation motivation and participation persistence intention showed that only enjoyment factor explains meaningfulness of participation persistence intention. Third, regression analysis of self-efficacy and participation persistence showed a significant effect on both behavior and maintenance factors.

• Journal of Convergence for Information Technology
• /
• v.10 no.9
• /
• pp.251-261
• /
• 2020

The purpose of this research is to examine the relationship between motivation, reliability, satisfaction, and sustainability of YouTube content and suggest the implications needed for content consumption or production of beauty workers in the future as K-beauty's interest is increasing due to the global Hallyu craze, and beauty industry workers are also watching YouTube hair care content and exchanging the latest trends. The analysis methods included frequency analysis, factor analysis, reliability analysis, correlation analysis, and multi-recovery analysis. As a result, the correlation between the motivation for content use, reliability, satisfaction, and persistence was shown, the motivation for content use was statistically significant (+) and the impact of content reliability on YouTube content satisfaction and sustainability (a significant statistical+).