• 패션비즈니스
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• 제22권4호
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• pp.59-75
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• 2018

The purpose of this study was to investigate the relations and differences in Korean national image, Korean wave (Hanryu) interest, and Korean beauty service satisfaction of Korean, Chinese, and Vietnamese living in Korea and to lay the foundations for the export of various contents, especially beauty services, through the enhancement of Korea's national image. The present study was conducted from $10^{th}$ June to $10^{th}$ August 2017, by presenting 523 questionnaires to Koreans living in Seoul and another metropolitan area, and to Chinese and Vietnamese students studying in different Korean language Institutes in Seoul and other areas' universities. The basic questionnaire items were analyzed based on frequency analysis. The data on the national image, Korean wave interest, and Korean beauty service satisfaction were reduced by the factor analysis. The effects of each items were analyzed by regression. The differences in three factors were analyzed by ANOVA, and the differences were calculated by mean values. Consequently, it was observed that three factors are mutually affected each other. Therefore, it is necessary to establish a synergetic relationship between the individual factors. In addition, the individual items exhibited higher mean value in Vietnam, China, and Korea in a descending order. This indicates that Koreans are more likely to de-evaluate their cultures than others. Therefore, Koreans should be aware of the excellence of their culture and try to spread Korean culture and technology to the rest of the world with pride.

• 디지털융복합연구
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• 제18권5호
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• pp.221-232
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• 2020

본 연구는 메이크업 뷰티아카데미 수강생들이 뷰티아카데미에 대해 지각하는 관계혜택이 브랜드 이미지와 신뢰, 추천의도에 미치는 영향에 대해 분석하였다. 이를 위해 서울, 인천, 경기 등 5개 전문 뷰티아카데미 수강생을 대상으로 설문조사를 실시하였다. 잠재변수들 간의 인과관계와 상호 영향력, 구조모형을 동시에 측정할 수 있는 SmartPLS 2.0을 이용하여 분석하였다. 분석결과 관계효익 중 심리적 효익을 제외한 사회적 효익, 경제적 효익, 고객화 효익은 브랜드 이미지에 유의한 영향을 미치는 것으로 나타났다. 심리적 효익과 경제적 효익은 신뢰에 유의한 영향을 미치지 않는 것으로 나타났다. 브랜드 이미지와 신뢰 모두 추천의도에 유의한 영향을 미치는 것으로 나타났다. 분석결과를 바탕으로 메이크업 전문 뷰티아카데미와 수강생들 간의 고객관계 형성에 필요한 시사점을 도출하였다.

• 복식
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• 제51권2호
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• pp.169-180
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• 2001

This paper is intended to explore femininity, the ideal beauty of body and the features in fashion pursued in the fashion system and the Anti-Fashion Movement in the Victorian period, on which the modern fashion is based. For the informative facts needed in this paper, books on history, fashion history, feminism, art history of aestheticism and tole ideal beauty of body are referred to. On the part I of this paper, the femininity and the ideal beauty of body implied in the fashion system in the Victorian period will be reviewed. following are the conclusion : First, in the Victorian period, the value of femininity is put on the body of female by the discrimination of sex divided in two. Consequently, the characteristics of femininity mainly include dependence, passiveness, emotion, beauty, maternity, innocence, and purity. To emphasize the function of reproduction as primary duty and nature of female, the ideal beauty of body is represented in the form of Venus Naturalis, which symbolizes the fertility. And the external form of this body is expressed in slum waist line, ample busom and hip in fashion. Second, the features of this fashion are classified into three categories by their internal value : images of subordinate female, sensual female and maternal female 1) The image of subordinate female is expressed by concealment of legs, tightening the upper part of the body in corset and restriction on action by the crinoline 2) The image of sensual female is revealed in brazing colors and decoration, excessive exposure of the upper part of the body and hip by means of bustle. 3) The image of maternity is expressed in swollen skirt of crinoline, oval bustle silhouette metaphoring the extended womb resulted from pregnancy.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.83-95
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• 2004

In order to investigate female workers' recognition of image making, this study conducted a survey of female workers in Daegu and obtained results as follows. First, according to the result of analyzing recognition of image making, many of female workers, 82.3% of whom were between 20s and 40s, replied that they were 'pure and lively'(41.8%) or 'elegant and womanly'(32.3%) but what they sought for in their mind was an elegant and womanly image. However, the image that a majority of female workers wanted to have in the future was 'elegant and womanly' (53.3%) and 'sexy and attractive'(27.4%). This suggests that our society still demand women to be womanly as well as sexy and attractive. Second, with regard to outward image by age, most female workers regardless of age thought that outward image is important for social life. This suggests that younger women recognize more the influence of image and, consequently, the necessity of image making. Thus, the recognition of the importance of outward image appears to result in the proportional enhancement of the consciousness of image management. Third, younger women have a great difference between their current image and the image they seek for and such a difference may be related to mental immaturity between ideal and reality. Fourth, as for the relationship between image making and occupation, those who engaged in service and beauty art highly recognized the importance of image making as they were greatly influenced by their outward image in their social life.

• 한국의류산업학회지
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• 제7권6호
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• pp.657-664
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• 2005

Man's search for beauty has been going on from prehistoric time until today, and the pursuit of beauty has been progressing, regardless of the times, as a human psychological desire. In the search for beauty, hair and make-up have been subjects of interest for a long time, but the development of designs for these two aspects are still behind compared to other areas. Therefore, this study aims to propose various new and creative hair and make-up designs and to suggest their possible development. Using existing literature, this paper studied the skin color and hair color of Koreans that had been studied in earlier papers. It also aimed to understand the hair color and hair color images that are suitable for each skin color, classify the modern hair and make-up trends into different images - natural, surrealistic, minimalist, and cyber look, and also analyze them. Actual hair and make-up were also designed based on these images. To depict the natural image, the make-up was made intentionally dark as the skin color; natural materials were used for hair decoration; brown and yellow were used for the eye shadow to express the natural and romantic image of autumn, in general. Second, in the work expressing the surrealistic image, the hair was creatively decorated with a collage of various objects; yellow, green, and red eye shadows and lip expression were used to visually achieve the surrealistic fantasy look. Thirdly, in the work expressing the minimalist image, hair style with bangs without any hair decoration was used; make-up colors were minimized as well, creating a generally simple image. Finally, for the work expressing the cyber image, metallic material decoration was used on a puff-up hair style; the cyber image was emphasized through the use of graphical elements in the make-up.

• 한국의류산업학회지
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• 제6권5호
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• pp.575-584
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• 2004

The purpose of this study was to investigate the differences in recognition of brand and advertisement image according to the advertisement expression forms of domestic make-up cosmetics. This study was conducted by means of a questionnaire survey of female which age from twenties to the thirties. The statistics used for data analysis were frequency distribution, Percentage, mean, factor analysis, and paired t-test by the SPSS program. The results of this study were as follows. The brand and advertisement image of domestic Make-up cosmetics were classified into seven factors. : Of good quality, high-toned, modern, chic, unique, familiar, stimulative brand and advertisement image. The brand image and advertisement image recognition didn't correspond in general except HERCYNA and ETUDE.

• 한국산업융합학회 논문집
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• 제3권3호
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• pp.229-236
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• 2000

This paper proposes on the Hanguel character CAI system using image processing. For this, firstly, the characters written by elementary school students or foreigners arc captured by CCD camera. Secondly, Recognition is accomplished by pre-processing, thinning and recognition processes. Thirdly, strokes are separated and beauty evaluation is done by matching feature value of the input image from the similarity measure function. In particular, this paper describe to define the similarity measuring function using extracted factor values after getting the beauty evaluation factor values of the consonant in the entire CAI system. Finally, the effectiveness of the proposed system is demonstrated by experiments.

• 한국의류학회지
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• 제36권2호
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• pp.165-178
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• 2012

This study researches the form of the Korean jacket point through relics from the Three Kingdoms period that have the traditional Korean style and grace of the Goryeo period as well as the form of the modern Korean jacket starting point. Several conclusions can be drawn from the Korean Image of the Korean jacket that can be classified into types expressed in the jacket style of modern fashion. Therefore, we will analyze traditional elements of Korean beauty through the "Korean image" on how to express it in modern fashion. The purpose of this study is to understand modern design creation and Korean culture. It is important to begin the world through the application of traditional elements to recognize Korean beauty as well as to utilize historical dress based on function and popularity to continue the effort.

• 한국의상디자인학회지
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• 제15권1호
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• pp.47-57
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• 2013

In terms of expression, beauty illustration has become more diverse and innovative. Because of continued unique creative activities, more novelty has been pursued. In this study, beauty illustration in new artistic and decorative images was used to investigate the basic concepts of art activities, illustration and beauty illustration and make up for beauty illustration which adheres to traditional and classical expressions. In this study, the following results were obtained: First, in terms of expression of beauty illustration, the work with art expressions are still poor compared to other fields such as fashion illustration. Therefore, it is necessary to attempt beauty illustration of a new image which expresses artistic emotions. Second, by using an artistic technique called 'paper sculpture', a semi-solid shape has been completed, and a decorative beauty illustration was created. People get new inspiration through beautiful and innocent art pieces, which in turn motivate to create new expression. New art activities which take a human body as an art support beauty activities through picture and more sensitive inspiration. It was attempted to express other emotion and beauty by observing a single piece of work. A new possibility in beauty illustration which is differentiated from other art activities is proposed and its domain is developed.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2012년도 춘계학술대회
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• pp.83-84
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• 2012