• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.326-337
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• 2006

Self-immersed narcissism image that had been limited only a feminine image has being represented as a new masculinity image through various fashion magazine and TV advertisements. Besides, this makes a contribution of enlargement of concern about the beauty and fashion of the male. In the past, fashion has been created through the fetishism about the female body. But, new male image has been changed during only 30-40 years compared with the traditional various social, cultural, sexual body images had been changed for a long time. On the contrary, changed modem male image removes the interval of difference between the male and the female image. Now, representative techniques of the masculinity perform both accommodation and disobedience against social and cultural rules. Social body, which has been understood that appearance represents almost all things, makes the good use of the space of discipline and reformation. This paper is tended to grasp the characteristics of male body image expressed modem male fashion and TV advertisements based on the examination about the changed male body image.

• Journal of Fashion Business
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• v.16 no.6
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• pp.127-143
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• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.83-92
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• 2015

The knots have been used practically and functionally in close relation to people's daily life, and it shows the beauty of its ornamental purpose. This study was to discover a new formativeness, such as the natural and symbolic beauty of knots, based on the interpretation of knots' basic image, recreating Korean beauty and characteristics within a modern sense. A bowknot is one of the beautiful Korean traditional knots and it is considered as a symbol of transformation. In this study, the formativeness of bowknots was shown and used, resulting in developing textile patterns that symbolize peace, love, joy, and hope. It was believed that the symbolism of bowknots could be suitable for a pattern of kindergarten uniforms which the children would experience for the first time. Considering the functional characteristics without discomfort while the children participate in various activities and movements, we made two pairs of boys' uniforms and two for girls.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.235-247
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• 2000

This study was conducted to consider the formation of sleeves from the point of view that dress is one of expressive arts. The formative meaning of a sleeve and its chronological formation according to its formative changes as an evidence showing the Internal changes of social culture were examined, centering around day dress of England in the 11th to 19th centuries. Then, sleeves were formatively classified and their aesthetic values were considered to help do formative, aesthetic expression of dress design in the present times. Literatures and references concerning the history of domestic and foreign dress were used as a method of study. The results of this study are summarized as follows. 1. In the women's dress, the formation of the sleeve focuses on aesthetic decoration. This means that in the androgentric society the status of women are subordinate socioculturally. 2. Sleeves were classified into a fitted shape and a extension shape according to the aesthetic formation. The fluted shape expressed the beauty of body with emphasis old natural body, whereas the extension shape represented aesthetic expression of decoration. 3. The formation of a sleeve has influence on forming an image of dress by making the silhouette of dress natural or distorted, expresses the harmonious beauty of the whole dress, and produces the expressional beauty that gives a distinct characteristic to a dress.

• Journal of the Korean Society of Costume
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• v.63 no.3
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• pp.33-45
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• 2013

This work developed the basic motive design utilizing the physical beauty of the traditional ornaments used uniquely by Korean females and suggested some textile designs and fashion cultural product designs. As a research method, computer design programs Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as well as literature examination. The motive was mainly based on the dwiggoji and ddeoljam, which are female ornaments. The formative shape in woman ornaments was classified into four kinds: plant, animal, geometry, and hybrid. The hybrid type was divided further into such combinations as plant, animal, and geometry, which came up with 8 fundamental motives for design development in total. With regard to the basic motive design, the coordinated concept was adopted with a combination of traditional taste and contemporary taste in harmony for the expression of delicate image on the condition that the basic format in female ornament is maintained. Textile design was processed with symmetry, rotation, repeat, and overlap as fundamental motive. As to the design for fashion cultural products, design mapping was proposed for neckties, handbags, clutches, shirts, and one-pieces. Utility and beauty in the traditional ornaments unique to Korean women could be recognized once again through this work. This work also assured the possibility for the endless improvement as a design development motive with originality.

• Journal of the Korean Society of Fashion and Beauty
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• v.3 no.1 s.4
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• pp.29-38
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• 2005

Nowadays, fashion is high evaluated as a mean of self expression as well as a formative art itself, The moderns' elevated beauty sense and strong desire for individuality expression have not only advanced various and refined fashion presentation but also led to expansion of fashion to a total coordination covering hair and makeup. Of them, hair styling does play an important role in rounding out the various image of fashion. It is not only far from omittable part but also, out of simplicity in the past, taking formative characteristics in form and structure day by day. Especially, artistic elements of modern arts are being introduced as motives, and of which representative is e introduction of kinetic art which is thought the artistic approval on mechanization trend in the 20th century. Thus, the study was intended to investigate how and in what forms the various features of kinetic arts is reflected in the modern hair shaping, and to suggest a new prospect of kinetic art-applied hair shaping.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.25-32
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• 2006

The purpose of this study is to analyze formative features of women shoes, to develop distinctive shoes design for coming fashion trend. the methods of this study are documentary research and case study. In the theoretical study, this study has catched the origin of shoes and the changes of shoes design of each era. for the study of formative features of women shoes in 1990's, 215 kinds of pictures have been selected from in professional shoes magazines. The results of analysis are as follow. Woman shoes categorized the design factors into shape, material, decoration. Reformational shape that reconstructs old shape of shoes by comtemporary aesthetic, shape in that dual images were mixed, re-created shape that was constructed through the reconstruction of structures and shapes of shoes. Material image was strengthened by varying patterns of unburned calf, leopard and zebra. Avant-garde was appeared by using naturalistic material to represent natural beauty or using merry, daring material. Post-modern tendency was appeared like using brassiere strap instead of back strap or using round string in elegant shoes.

• Journal of the Korean Society of Fashion and Beauty
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• v.1 no.1 s.1
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• pp.11-26
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• 2003

It is an important means of expressing oneself and is affected by the social and cultural environment, too. People are creating another new lower culture, it's Sub Culture, that is, their own unique new fashion through the coordination status of a lower culture and its components to reveal the visual symbol of such garments and body decorations most clearly. The Punk formed as an reaction to 1960's hippie appeared as the most unpleasant image to the established generations with their ultimate resisting action and new aesthetic-consciousness. Their coordination by the use of the disorder and stimulative tool which gives abhorrence appears again as Cyber Punk being influenced by optical art and multimedia in '90s. It can be seen that the form of lower culture mentioned above became a storehouse of new fashion creation through the most nuclear role of lower culture and the unique characteristic coordination by age and that each lower culture fashion can become a style icon of new fashion through free coordination.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.3
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• pp.87-99
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• 2014

This study aims to suggest a bag design focusing on the symbol of Bo patterns by developing a pattern-based textile which forms a Korean design with a modern sense of beauty as well as following the conventions of traditional cultures, a design which is based on the previous study on formative characteristics of Bo patterns. That is, seven pieces of motifs are considered as proper patterns that have a symbol suitable for the materials of bags, showing their individual beauty well. This includes Horomum (longevity and prosperity of desendants), Banjangmum (eternity and samsara), Jeonbomum (treasure and luck), Seobomum (innate good fortune), Bangseungmum (it means that things don't break in harmony with one another), Bomum (embroidered patches for royal family representing justice), and Seogakmum (blessed life). With these seven motifs, we developed textile patterns and printed them through DTP. Then, we created a fashion bag design with a high quality using durable canvas fabrics. Therefore, a fashion bag with the Bo patterns symbol has a propitious symbol designed with a propitious shape, not to mention its formative beauty. It is expected to have value as a fashion art item by being redesigned for benevolent patterns with a modern image.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.695-704
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• 2011

This study is an attempt to explore the expressive techniques and characteristics of tie-dye shown in the contemporary fashion. In doing so, the study conducted a literature review and analyzed the works show cased for 2001S/S through 2010F/W, especially from the "big four" collections in Paris, Milan, New York and London. In the contemporary fashion, tie-dye techniques such as tying, folding and sewing are used in an independent or combined manner to express unique images. They also highlight decorative images in combination with a variety of decorative techniques including draping, pleating, beading. In light of its characteristics, tie dye expresses unique formative aesthetics with diverse patterns and creates more gorgeous images than when many different colors are used for dyeing. The dyeing process works as a critical factor influencing the overall image of design, as it is expressed as a pattern by being applied on the whole of an item rather than in part of clothes. The characteristics of tie-dye techniques used in the contemporary fashion are associated with the expressions of natural beauty, abstract decorative beauty, and dynamic rhythmical beauty.