• 대한전자공학회논문지SP
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• 제42권6호
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• pp.1-8
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• 2005

이 논문에서는 팬-틸트-줌 기능을 가지는 실시간 능동카메라 시스템에 적합한 2단계 머리 추적 알고리즘을 제안한다. 먼저, 색 수렴 단계에서는 머리의 모양을 타원으로 가정하고 모델 색-히스토그램을 얻는다. 그 후, 모델과 후보 타원의 색-히스토그램간의 유사도를 검사하여 목표 물체의 대략적인 위치를 구하기 위해 mean-shift 방법을 이용한다. 여기에서 영상 내 물체 영역의 색 분포가 카메라의 관찰 방향에 따라 달라지는 것을 고려하기 위하여, 모델 히스토그램 뿐 아니라 이전 프레임에서 얻어진 타원의 색 히스토그램도 함께 고려함으로써 mean-shift의 수렴성을 향상시킨다. 특히, 이전 프레임에서 결정된 타원 내부의 가장자리 영역에 포함되어 있는 배경 색 성분에 의한 오류 누적 문제를 해소하기 위해, 모델 히스토그램을 이용하여 타원의 크기를 적응적으로 축소함으로써 이전 추적 결과중 머리 영역에 해당되는 색 히스토그램을 얻는다. 또한 영상 내의 전역 움직임을 예측하고 이를 보상하여 정확한 초기 위치를 찾음으로써 mean-shift의 색 수렴성을 더욱 향상시킨다. 이 때, 고속 움직임 추정을 위해 1-D 투사 데이터 기반의 방법을 제안한다. 다음 단계에서는, 모양 정보를 이용하여 수렴단계에서 얻어진 타원의 위치와 크기를 보다 정확히 재조정한다. 이를 위해 영상 내 경사도의 방향에 기반한 강건한 모양 유사도 함수를 정의하고 사용한다. 다양한 환경을 고려한 실험을 통하여, 사람의 움직임이 빠른 경우, 영상 내 머리 크기의 변화가 심한 경우, 그리고 배경의 색과 모양이 매우 복잡한 경우에 대해서도 제안한 알고리즘이 비교적 정확히 추적을 수행함을 보였다. 아울러 제안한 알고리즘은 추적을 수행하는데 일반 PC에서 약 30fps의 처리 속도를 보여 실시간 시스템에 적합하다.

• 지능정보연구
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• 제26권2호
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• pp.131-145
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• 2020

산업혁신의 흐름에 발맞추어 다양한 분야에서 활용되고 있는 IoT 기술은 빅데이터의 접목을 통한 새로운 비즈니스 모델의 창출 및 사용자 친화적 서비스 제공의 핵심적인 요소로 부각되고 있다. 사물인터넷이 적용된 디바이스에서 누적된 데이터는 사용자 환경 및 패턴 분석을 통해 맞춤형 지능 시스템을 제공해줄 수 있어 편의 기반 스마트 시스템 구축에 다방면으로 활용되고 있다. 최근에는 이를 공공영역 혁신에 확대 적용하여 CCTV를 활용한 교통 범죄 문제 해결 등 스마트시티, 스마트 교통 등에 활용하고 있다. 그러나 이미지 데이터를 활용하는 기존 연구에서는 개인에 대한 사생활 침해 문제 및 비(非)일반적 상황에서 객체 감지 성능이 저하되는 한계가 있다. 본 연구에 활용된 IoT 디바이스 기반의 센서 데이터는 개인에 대한 식별이 불필요해 사생활 이슈로부터 자유로운 데이터로, 불특정 다수를 위한 지능형 공공서비스 구축에 효과적으로 활용될 수 있다. 대다수의 국민들이 일상적으로 활용하는 도시철도에서의 지능형 보행자 트래킹 시스템에 IoT 기반의 적외선 센서 디바이스를 활용하고자 하였으며 센서로부터 측정된 온도 데이터를 실시간 송출하고, CNN-LSTM(Convolutional Neural Network-Long Short Term Memory) 알고리즘을 활용하여 구간 내 보행 인원의 수를 예측하고자 하였다. 실험 결과 MLP(Multi-Layer Perceptron) 및 LSTM(Long Short-Term Memory), RNN-LSTM(Recurrent Neural Network-Long Short Term Memory)에 비해 제안한 CNN-LSTM 하이브리드 모형이 가장 우수한 예측성능을 보임을 확인하였다. 본 논문에서 제안한 디바이스 및 모델을 활용하여 그간 개인정보와 관련된 법적 문제로 인해 서비스 제공이 미흡했던 대중교통 내 실시간 모니터링 및 혼잡도 기반의 위기상황 대응 서비스 등 종합적 메트로 서비스를 제공할 수 있을 것으로 기대된다.

• 한국식품영양학회:학술대회논문집
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• 한국식품영양학회 2001년도 동계 학술심포지움
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• pp.39-74
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• 2001

The endeavors enhancing the grain quality of high-yielding japonica rice were steadily continued during 1980s∼1990s along with the self-sufficiency of rice production and the increasing demands of high-quality rices. During this time, considerably great, progress and success was obtained in development of high-quality japonica cultivars and qualify evaluation techniques including the elucidation of interrelationship between the physicochemical properties of rice grain and the physical or palatability components of cooked rice. In 1990s, some high-quality japonica rice caltivars and special rices adaptable for food processing such as large kernel, chalky endosperm aromatic and colored rices were developed and its objective preference and utility was also examined by a palatability meter, rapid-visco analyzer and texture analyzer. The water uptake rate and the maximum water absorption ratio showed significantly negative correlations with the K/Mg ratio and alkali digestion value(ADV) of milled rice. The rice materials showing the higher amount of hot water absorption exhibited the larger volume expansion of cooked rice. The harder rices with lower moisture content revealed the higher rate of water uptake at twenty minutes after soaking and the higher ratio of maximum water uptake under the room temperature condition. These water uptake characteristics were not associated with the protein and amylose contents of milled rice and the palatability of cooked rice. The water/rice ratio (in w/w basis) for optimum cooking was averaged to 1.52 in dry milled rices (12% wet basis) with varietal range from 1.45 to 1.61 and the expansion ratio of milled rice after proper boiling was average to 2.63(in v/v basis). The major physicochemical components of rice grain associated with the palatability of cooked rice were examined using japonica rice materials showing narrow varietal variation in grain size and shape, alkali digestibility, gel consistency, amylose and protein contents, but considerable difference in appearance and torture of cooked rice. The glossiness or gross palatability score of cooked rice were closely associated with the peak. hot paste and consistency viscosities of viscogram with year difference. The high-quality rice variety “Ilpumbyeo” showed less portion of amylose on the outer layer of milled rice grain and less and slower change in iodine blue value of extracted paste during twenty minutes of boiling. This highly palatable rice also exhibited very fine net structure in outer layer and fine-spongy and well-swollen shape of gelatinized starch granules in inner layer and core of cooked rice kernel compared with the poor palatable rice through image of scanning electronic mcroscope. Gross sensory score of cooked rice could be estimated by multiple linear regression formula, deduced from relationship between rice quality components mentioned above and eating quality of cooked rice, with high Probability of determination. The ${\alpha}$ -amylose-iodine method was adopted for checking the varietal difference in retrogradation of cooked rice. The rice cultivars revealing the relatively slow retrogradation in aged cooked rice were Ilpumbyeo, Chucheongbyeo, Sasanishiki, Jinbubyeo and Koshihikari. A Tongil-type rice, Taebaegbyeo, and a japonica cultivar, Seomjinbyeo, shelved the relatively fast deterioration of cooked rice. Generally, the better rice cultivars in eating quality of cooked rice showed less retrogiadation and much sponginess in cooled cooked rice. Also, the rice varieties exhibiting less retrogradation in cooled cooked rice revealed higher hot viscosity and lower cool viscosity of rice flour in amylogram. The sponginess of cooled cooked rice was closely associated with magnesium content and volume expansion of cooked rice. The hardness-changed ratio of cooked rice by cooling was negatively correlated with solids amount extracted during boiling and volume expansion of cooked rice. The major physicochemical properties of rice grain closely related to the palatability of cooked rice may be directly or indirectly associated with the retrogradation characteristics of cooked rice. The softer gel consistency and lower amylose content in milled rice revealed the higher ratio of popped rice and larger bulk density of popping. The stronger hardness of rice grain showed relatively higher ratio of popping and the more chalky or less translucent rice exhibited the lower ratio of intact popped brown rice. The potassium and magnesium contents of milled rice were negatively associated with gross score of noodle making mixed with wheat flour in half and the better rice for noodle making revealed relatively less amount of solid extraction during boiling. The more volume expansion of batters for making brown rice bread resulted the better loaf formation and more springiness in rice bread. The higher protein rices produced relatively the more moist white rice bread. The springiness of rice bread was also significantly correlated with high amylose content and hard gel consistency. The completely chalky and large gram rices showed better suitability for fermentation and brewing. Our breeding efforts on rice quality improvement for the future should focus on enhancement of palatability of cooked rice and marketing qualify as well as the diversification in morphological and physicochemical characteristics of rice grain for various value-added rice food processings.

• 한국의학물리학회지:의학물리
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• 제10권2호
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• pp.63-71
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• 1999

입체조형 치료와 전신 방사선 수술에의 이용을 목적으로 3차원 전신 정위 방사선 치료 장치를 개발하였다. Couch 위에 놓을 수 있는 전신 정위 치료판을 제작하여 방사선 비투과성 카테타 선을 이용하여 치료판 위에 좌표계를 설치하고, MeV-Green(전성 물산, 한국)으로 고정틀을 만들어 환자 자세를 고정시키고, 플라스틱 봉과 봉 지지판을 이용하여 고정틀을 고정하였다. 이러한 설계, 제작으로 입체 조형 치료 등에서 갠트리 회전에 의한 기하학적 제약을 최소화하고 방사선 조사 투과율 이 특정한 방향에서 영향을 받는 문제점을 해소하였다. CT 영상을 통해 치료 표적의 위치를 파악하고 치료판 기준점에 대하여 좌표화하여 모의 치료시와 방사선 치료시의 환자 자세 변화 오차를 줄였다. 3대의 CCTV 카메라를 사용하여 환자 자세 변화를 감지, 수정함으로써 체표변의 외곽선으로 부터 setup 오차를 최소화 할 수 있었다. 치료 효용성을 높이기 위해 이러한 과정을 모니터를 보면서 실시간으로 처리 할 수 있도록 하였고, IDL(Interactive Data Language, RSI, U.S.A.)을 사용하여 image subtraction 방식으로 환자 자세 변화를 가시화하여 오차를 줄이도록 하였다. 내부 장기 움직임에 따른 표적의 움직임을 추적할 목적으로 rotating X-ray 장치를 제작하였다. Landmark 나사를 표적주위 뼈나 표적중심에 삽입하여 이 rotating X-ray 장치를 이용해서 anterior, lateral 두 방향에서 얻은 영상 정보로부터 marker 에 대한 표적의 위치 변화를 가시화 하여 내부 표적의 움직임에 따른 setup 오차를 줄였다. CT 모의치료를 할 수 있도록 IDL 을 이용하여 PC용 모의치료 프로그램을 GUI 환경에서 구현하였고 이 프로그램을 통해서 치료 계획을 위해 CT 에서 수집된 영상정 보를 이용하여 표적을 포함한 장기들의 그래픽 처리, 편집, 전송 등의 작업을 수행하도록 하였다.

• 대한방사선기술학회지:방사선기술과학
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• 제31권2호
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• pp.149-159
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• 2008

목 적: 지금까지의 경복부 초음파를 이용한 간외담관에 대한 검사는 주로 담낭과 간외 담도, 즉 총수담관(CBD)만을 확인하는 수준의 검사가 전부인 것처럼 여겨져 왔다. 그러나 저자들은 임상에서의 다양한 경험을 바탕으로 간외담도의 비정상 확장에 대해 분석할 수 있고, 담도질환 유무 및 관련성을 평가하는데 필요한 기술적 접근 방법에 대한 새로운 이론적 토대를 마련하였다. 이 새로운 이론을 기본으로 신뢰성 있는 검사 성적을 얻기 위하여 일정기간 교육 후 scanning 훈련을 시켜 그 효과를 평가함으로서 담관질환 검사의 새로운 기준을 정립코자 한다. 대상 및 방법: 초음파 교육생 30명을 대상으로 간외담관에 대한 새로운 이론에 근거하여 기술적 접근 방법에 대한 교육을 전수한 후 학생 1인당 3시간(30분${\times}$6회)을 배당하여 scanning 훈련을 집중였다. 교육 방법은 강사와 학생 1:1 방식으로 하였다. Scanning 훈련 후 평가 기준으로 모든 학생에게 5분 내에 간외담관 중에서 좌우 담관으로부터 (1) 담낭관 합류부(간외담관 및 담낭관), (2) 췌장 상부담관, (3) 췌두부내 담관, (4) 유두부내 공통관 등 네 분절을 명확하게 구분된 개념으로 scan하게 한 후 정확도를 평가하였다. 결 과: 기존의 교육과 훈련 방식은 간외담관에 대한 경복부 초음파검사의 신뢰도가 매우 낮고, 췌장 상부 담관에만 국한적으로 영상화할 수 있었다. 그러나 새로운 이론에 근거한 교육과 훈련을 마친 후 성적의 평가는 모든 학생(30명)이 (1) 담낭관 합류부(간외담관 및 담낭관), (2) 췌장 상부담관까지 객관성 있게 접근하였다. 24명의 학생이 (3) 췌두부내 담관 말단까지 접근하였으며, 1명의 학생만이 (4) 유두부내 공통관까지 영상화할 수 있었다. 결 론: 간내외 담관의 평가는 간내인성, 담관성 그리고 병태생리학적 다면 평가가 이뤄져야 하지만, 경복부초음파검사에 의해 간외담관을 유두부내 공통관까지 객관적이고 신뢰성 있게 영상화시킬 수 있다면 단순 감별진단 목적으로 시행하는 ERCP같은 환자에게 고통이 수반된 침습적인 검사를 대폭 줄일 수 있을 것이다. 따라서 저자들이 제시한 새로운 검사방법으로 간외 담관에 대한 기술적 접근 방법을 scanning 훈련하여 임상에 적용하게 된다면 초음파의 객관적인 신뢰도를 높일 수 있을 것으로 생각된다.

• 정보처리학회논문지B
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• 제19B권2호
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• pp.123-126
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• 2012

본 논문은 생체간이식 전에 복부 MDCT(Multi-Detector Computed Tomography) 영상에서 간 이식편의 체적을 간단하고 정확하게 계산하기 위하여 좌간과 우간을 나누는 방법을 제안하였다. 본 알고리즘은 기증자와 수혜자의 안전을 보장하기 위하여 시스템과 의료진의 상호작업을 최소화 하여 의료진이 수술 전 이식편의 판단을 정확하게 처리할 수 있도록 하였다. 간이 추출된 영상에 좌간과 우간을 나눌 수 있는 2점(중간 정맥(MHV: Middle Hepatic Vein) 내부의 한 점과 좌우문맥(PV: Portal Vein) 분지부에서 한 점)을 선택한다. 선택된 중간정맥 내부의 점을 이용하여 중간정맥을 자동 인식한 후 중간정맥을 기준으로 절개선을 결정하여 문맥 분지부의 한 점을 연결하는 절개면을 형성한다. 좌간과 우간의 체적과 간 전체에 대한 좌우간의 비율을 계산한다. 계산된 체적의 정확성을 입증하기 위해 진단 방사선과 의사가 수동으로 처리하여 계산한 체적과 함께 수술 중 획득한 실측무게와 비교하였다. 실측무게와 수동으로 예측된 체적 사이의 오차에 대한 평균${\pm}$표준편차는 $162.38cm^3{\pm}124.39$이고, 실측무게와 2점을 이용하여 예측된 체적과의 오차에 대한 평균${\pm}$표준편차는 $107.69cm^3{\pm}97.24$이다. 실측무게와 수동으로 예측된 체적의 상관관계는 0.79이고, 실측무게와 2점을 이용하여 예측된 체적의 상관관계는 0.87이다. 그리고 2점을 선택한 후 좌우간을 분할하여 체적을 계산하는 시간을 측정하여 수술실에서 실시간으로 처리 가능한지의 여부를 확인하였다. 한 데이터세트($149.17pages{\pm}55.92$) 당 처리 시간의 평균${\pm}$표준편차는 $57.28sec{\pm}32.81$이다.

• 대순사상논총
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• 제24_2집
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• pp.231-270
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• 2015

This thesis examined Chu Hsi's self-cultivation theory as the representative theory of cultivation in Confucianism, while juxtaposing it to self-cultivation theory in Daesoon thought, concentrating on its similarity and difference. Neo-Confucianism is a scholarship which has wielded a tremendous influence upon East Asia, while functioning as an official scholarship for long period up to Yuan, Ming, and Ching period, after achieving its synthesis by Chu Hsi. After 13th century, Neo-Confucianism has been a representative academic system in Confucianism, and self-cultivation theory was in its center. It suggested various virtues that classical scholars have to equip to fulfill the sainthood and the politics of royal road. The self-cultivation theory of Chu Hsi was developed upon the basis of the theory 'Li-Qi' and the theory of mind. Here, the practice of Geokyung(morally awakened state with a reverent spirit in every moment) and Gyeokmul-tsiji(reaching into the utmost knowledge through investigation of things) formed a nucleus of Chu Hsi's self-cultivation theory. While Geokyung was to reveal one's true nature through cultivation of mind, Gyeokmul-tsiji was to demonstrate the complete use of mind's essence and function. Chu Hsi's self-cultivation theory attempted to realize the unity of heaven and man, and through cultivating self and governing people, it also tried to achieve its ideal of the society of Great Union(Daedong). Daesoon Thought is originated from Sangjenim who has descended to this world as a human being called Jeungsan. He went on his circuit to rectify the disorder of heaven and earth for 9 years to rectify the Three worlds of heaven, earth and human being which were faced with total annihilation due to its rule of mutual conflict, while creating an earthly paradise. Respecting the will of Sangjenim, Dojunim established the foundation of Do through launching 'Meukeukdo' and setting tenet, creed and object so that the cultivators (Doins) could believe and respect the truth of Sangje's great itineration (Daesoon). Among those, the two components of creed, which are four fundamental principles and the three fundamental attitudes are of great account as precept and cardinal point. Through this means, the cultivators of Daesoonjinrihoe aspire to guard against self-deception through transforming the human spirit, to realize earthly immortality through renewing human beings, and to create an earthly paradise through transforming the world. This thesis attempted to compare and analyze the theory of self-cultivation in Neo-Confucianism and Daesoon Thought in the aspect of ground, method, and object of cultivation. First, as for the ground of cultivation, the doctrines of Chu-tzu and Daesoon thought place the essence of cultivation on 'heaven'. Yet, whereas the former postulates Taekeuk (the Great Ultimate) as a principle as well as the heaven of a natural order, Daesoon thought postulates Sangenim as the heaven of superintendence as well as the heaven of a natural order, signified as its equation of Daesoon with circle, along with the unity of Meukeuk (Endlessness) and Taegeuk (the Great Ultimate). Further, the doctrine of Chu-zhu and Daesoon thought is identical in the point that both thoughts see mind as the subject of cultivation, while trying to restore a pure essence. Nevertheless, whereas Neo-Confucianism intends to give scope to ability of the complete use of mind's essence and function, Daesoon Thought sees mind as the essence which is used by spiritual beings and as an organ that heaven, earth and human being rely upon as the center of the universe. In the aspect of method of cultivation, the doctrine of Chuzhu lays emphasis on the rational factor in that it brightens its 'myung-deoki'(bright inner virtue),' while trying to correspond to the law of heaven on the basis of 'Geokyung' and 'Gyeokmul-tsiji.' On the contrary, Daesoon thought lays much emphasis on faith factor in that it aspires for human perfection based on the restoration of conscience by cultivating Daesoonjinri with sincerity, reverence and faith along with 'quieting the heart-mind', 'quieting the body', 'respecting the God of the Ninth Heaven', and 'observing ritual practice on the basis of the faith in Sangjenim. Yet, both thoughts have similarities in that cultivation of body forms the basis and that they attempt to realize their ideals through cultivation in daily life while taking 'Guarding against self-deception' as the key method of self-cultivation.' However, the principle of Chu-zhu can be said to be a voluntary and autonomous practice based on scripture of the saint as well as self-reflection. On the other hand, Daesoon thought reveals certain difference in that it combines faith factor with one's self-effort by concentrating on cultivation under the presence of Sangjenim as the object of belief and the spirits of heaven and earth. In the aspect of object of cultivation, both thoughts share similarities in that the saint and the perfected gentleman with a moral virtue as an ideal image of men in both thoughts attempt to realize each of their 'myung-deok' in human nature as a heavenly mandate while respecting morality. Further, they also share similarity in the point that the desirable characters in both thoughts want to participate in harmonious creation and nurturance. Yet, the perfected gentleman with a moral virtue is also characterized by its aim for a new heaven and earth where there is no mutual conflict but mutual beneficence, by promoting the moral influence and virtue of Sangjenim over one's own virtue, while practising the mutual beneficence of all life through harmonious union of divine beings and human beings.

• 유통과학연구
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• 제8권3호
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• pp.49-56
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• 2010

At the initial stage of Internet advertising, banner advertising came into fashion. As the Internet developed into a central part of daily lives and the competition in the on-line advertising market was getting fierce, there was not enough space for banner advertising, which rushed to portal sites only. All these factors was responsible for an upsurge in advertising prices. Consequently, the high-cost and low-efficiency problems with banner advertising were raised, which led to an emergence of keyword advertising as a new type of Internet advertising to replace its predecessor. In the beginning of 2000s, when Internet advertising came to be activated, display advertisement including banner advertising dominated the Net. However, display advertising showed signs of gradual decline, and registered minus growth in the year 2009, whereas keyword advertising showed rapid growth and started to outdo display advertising as of the year 2005. Keyword advertising refers to the advertising technique that exposes relevant advertisements on the top of research sites when one searches for a keyword. Instead of exposing advertisements to unspecified individuals like banner advertising, keyword advertising, or targeted advertising technique, shows advertisements only when customers search for a desired keyword so that only highly prospective customers are given a chance to see them. In this context, it is also referred to as search advertising. It is regarded as more aggressive advertising with a high hit rate than previous advertising in that, instead of the seller discovering customers and running an advertisement for them like TV, radios or banner advertising, it exposes advertisements to visiting customers. Keyword advertising makes it possible for a company to seek publicity on line simply by making use of a single word and to achieve a maximum of efficiency at a minimum cost. The strong point of keyword advertising is that customers are allowed to directly contact the products in question through its more efficient advertising when compared to the advertisements of mass media such as TV and radio, etc. The weak point of keyword advertising is that a company should have its advertisement registered on each and every portal site and finds it hard to exercise substantial supervision over its advertisement, there being a possibility of its advertising expenses exceeding its profits. Keyword advertising severs as the most appropriate methods of advertising for the sales and publicity of small and medium enterprises which are in need of a maximum of advertising effect at a low advertising cost. At present, keyword advertising is divided into CPC advertising and CPM advertising. The former is known as the most efficient technique, which is also referred to as advertising based on the meter rate system; A company is supposed to pay for the number of clicks on a searched keyword which users have searched. This is representatively adopted by Overture, Google's Adwords, Naver's Clickchoice, and Daum's Clicks, etc. CPM advertising is dependent upon the flat rate payment system, making a company pay for its advertisement on the basis of the number of exposure, not on the basis of the number of clicks. This method fixes a price for advertisement on the basis of 1,000-time exposure, and is mainly adopted by Naver's Timechoice, Daum's Speciallink, and Nate's Speedup, etc, At present, the CPC method is most frequently adopted. The weak point of the CPC method is that advertising cost can rise through constant clicks from the same IP. If a company makes good use of strategies for maximizing the strong points of keyword advertising and complementing its weak points, it is highly likely to turn its visitors into prospective customers. Accordingly, an advertiser should make an analysis of customers' behavior and approach them in a variety of ways, trying hard to find out what they want. With this in mind, her or she has to put multiple keywords into use when running for ads. When he or she first runs an ad, he or she should first give priority to which keyword to select. The advertiser should consider how many individuals using a search engine will click the keyword in question and how much money he or she has to pay for the advertisement. As the popular keywords that the users of search engines are frequently using are expensive in terms of a unit cost per click, the advertisers without much money for advertising at the initial phrase should pay attention to detailed keywords suitable to their budget. Detailed keywords are also referred to as peripheral keywords or extension keywords, which can be called a combination of major keywords. Most keywords are in the form of texts. The biggest strong point of text-based advertising is that it looks like search results, causing little antipathy to it. But it fails to attract much attention because of the fact that most keyword advertising is in the form of texts. Image-embedded advertising is easy to notice due to images, but it is exposed on the lower part of a web page and regarded as an advertisement, which leads to a low click through rate. However, its strong point is that its prices are lower than those of text-based advertising. If a company owns a logo or a product that is easy enough for people to recognize, the company is well advised to make good use of image-embedded advertising so as to attract Internet users' attention. Advertisers should make an analysis of their logos and examine customers' responses based on the events of sites in question and the composition of products as a vehicle for monitoring their behavior in detail. Besides, keyword advertising allows them to analyze the advertising effects of exposed keywords through the analysis of logos. The logo analysis refers to a close analysis of the current situation of a site by making an analysis of information about visitors on the basis of the analysis of the number of visitors and page view, and that of cookie values. It is in the log files generated through each Web server that a user's IP, used pages, the time when he or she uses it, and cookie values are stored. The log files contain a huge amount of data. As it is almost impossible to make a direct analysis of these log files, one is supposed to make an analysis of them by using solutions for a log analysis. The generic information that can be extracted from tools for each logo analysis includes the number of viewing the total pages, the number of average page view per day, the number of basic page view, the number of page view per visit, the total number of hits, the number of average hits per day, the number of hits per visit, the number of visits, the number of average visits per day, the net number of visitors, average visitors per day, one-time visitors, visitors who have come more than twice, and average using hours, etc. These sites are deemed to be useful for utilizing data for the analysis of the situation and current status of rival companies as well as benchmarking. As keyword advertising exposes advertisements exclusively on search-result pages, competition among advertisers attempting to preoccupy popular keywords is very fierce. Some portal sites keep on giving priority to the existing advertisers, whereas others provide chances to purchase keywords in question to all the advertisers after the advertising contract is over. If an advertiser tries to rely on keywords sensitive to seasons and timeliness in case of sites providing priority to the established advertisers, he or she may as well make a purchase of a vacant place for advertising lest he or she should miss appropriate timing for advertising. However, Naver doesn't provide priority to the existing advertisers as far as all the keyword advertisements are concerned. In this case, one can preoccupy keywords if he or she enters into a contract after confirming the contract period for advertising. This study is designed to take a look at marketing for keyword advertising and to present effective strategies for keyword advertising marketing. At present, the Korean CPC advertising market is virtually monopolized by Overture. Its strong points are that Overture is based on the CPC charging model and that advertisements are registered on the top of the most representative portal sites in Korea. These advantages serve as the most appropriate medium for small and medium enterprises to use. However, the CPC method of Overture has its weak points, too. That is, the CPC method is not the only perfect advertising model among the search advertisements in the on-line market. So it is absolutely necessary that small and medium enterprises including independent shopping malls should complement the weaknesses of the CPC method and make good use of strategies for maximizing its strengths so as to increase their sales and to create a point of contact with customers.

• 한국조리학회지
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• 제22권3호
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• pp.224-239
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• 2016

본 연구에서는 횡성한우를 중심으로 축산물 브랜드의 고객기반브랜드자산이 브랜드 신뢰와 고객만족도 및 재구매의도에 미치는 인과관계를 고찰하였다. 실증연구를 위해 확보된 301개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식 모형을 사용하여 총 5개의 가설을 검증하였으며, 모형의 적합도는 ${\chi}^2=635.175$(p<0.001), df=233, CMIN/DF=2.726, GFI=0.863, NFI=0.859, CFI=0.903, TLI=0.885, RMSEA=0.068로 조사되었다. 연구결과, 고객기반브랜드자산의 하위 차원인 지각된 품질(${\beta}=.562$), 브랜드 이미지(${\beta}=.377$)는 브랜드 신뢰에 유의한 영향을 주는 것으로 조사되었으며, 이러한 브랜드 신뢰는 고객만족도(${\beta}=.525$)와 재구매의도(${\beta}=.669$)에 유의한 영향을 주는 것으로 나타났다. 따라서 본 결과를 통해 확고한 브랜드관리는 브랜드 신뢰를 형성하게 되어 결과적으로 고객만족도와 재구매 의도에 긍정적인 영향을 미치는 것을 확인할 수 있었다. 아울러 지역브랜드 한우를 지속적으로 구매하기 위한 효과적인 마케팅 관리의 전략 수립과 함께 지역경제의 활성화를 위한 시사점을 제시하였다.

• 복식문화연구
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• 제19권2호
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• pp.283-295
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• 2011

This study deals with the interchange with art that is contained in the works of Yves Saint Laurent, and it is disclosed through his works that modern fashion is part of expressive art while pursuing creative function as a work of art. The study has been performed on the basis of the references, the pictures of his works and interviews posted in domestic and overseas fashion magazines such as Vogue, Fashion News, Mode & Mode, Gap, Collections, etc. Regarding the scope of this study, it specifically deals with works he created from 1958 until 2002, when he announced his last collection. The results of the study show that with respect to Post-Impressionism, his works were greatly affected by van Gogh(who had used colors as active media in depicting his internal mental state) which gave birth to gorgeous and handicraft-like 'Couture-style clothes'. With respects to Fauvism, the works of Matisse also had an impact on Yves Saint Laurent, who added a sense of fauvism in his works through the use of colors, motif, or full reproduction of images from paintings. We see the influence of cubism upon Laurent when we examine his works of 'clothes with artistic value,' which utilized applique, beaded decoration, patchwork, embroidered patterns, relief-like ornaments, etc. using motif or objet much as we see in the works of Picasso and Braque, artists who expressed a new dimension of the formative arts. Laurent's use of neoplasticism, or plainness of painting, demonstrates a new formative art on the three-dimensional human body by using the works of Mondrian, which consist of black lines and primary colors, although generally Laurent's 'neoplastic'works differed from the works of Mondrian by more actively utilizing the lines and colors when designing dress and its ornament. In addition, the paintings and poems of surrealism artists and poets were directly used in the clothes or their images were sometimes borrowed. In order to express respect toward the spirit of surrealism and its artists, the human body motifs such as lips and eyes(which were frequently used by the surrealism artists) were applied to embroidery, printing and beaded decoration. Finally, being inspired by such Pop artists as Andy Warhol, Roy Lichtenstein and Tom Wesselman, Laurent further emphasized the aesthetic value of the popular consumer image in his own work, resulting in the wide recognition of the designs of Yves Saint Laurent as representing the new wave of the Pop Art school.