• 한국기록관리학회지
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• 제16권3호
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• pp.157-177
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• 2016

본 연구는 야구기록 활용에 기반하여 '한국야구명예의전당'을 운영하기 위한 효과적인 방향성을 제시하는 것이 목적이다. 이를 위해 문헌 조사에 의한 미국과 일본 명예의 전당 사례 분석과 한국 야구기록의 종류와 관리현황, 현업에서 종사 중인 야구 관계자들의 면담을 통해 문제점을 도출하였다. 종합 방안으로서 '한국야구명예의전당'에서 수집, 관리, 활용해야 할 관련 아카이브 컬렉션 구성과 야구 영웅의 기억을 보존하기 위한 구술 확보의 필요성, 야구 경기기록의 DB화와 데이터 구축 등을 제시하였다.

• 한국엔터테인먼트산업학회논문지
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• 제15권6호
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• pp.93-103
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• 2021

본 연구는 야구 로봇 심판 도입에 의한 미래의 스포츠 변화를 탐색하기 위한 것이다. 본 연구를 위해서 심층면담 자료, 신문 자료, 국내 논문, 국외 논문, 그리고 인터넷 자료 등을 수집하여 분석했다. 연구의 자료를 통해서 오심에 대한 야구 팬들의 태도를 확인했고 로봇 심판의 장점을 파악했다. 그리고 로봇 심판의 적용에 따른 미래 스포츠의 변화를 추론해 보았다. 본 연구의 결과는 다음과 같다. 첫째, 야구 팬들은 야구 경기에서 발생하고 있는 심판의 오심에 대해서 반감을 나타냈고, 야구 심판에 대해서 불신감을 드러냈으며, 야구에 대한 흥미가 저하되고 있었다. 둘째, 야구 팬들은 심판의 오심을 해결하기 위해서 로봇 심판의 도입이 필요하다고 생각했다. 로봇 심판은 사람보다 정확하고, 일관적이며, 기록성이 뛰어난 장점이 있기 때문이다. 셋째, 심판의 한계를 보완하는 로봇 심판의 보급은 미래 스포츠 경기의 공정성과 윤리성을 강화시켜, 스포츠의 이미지를 긍정적으로 변화시킬 것이다.

• 한국의류산업학회지
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• 제17권5호
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• pp.800-814
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• 2015

This study develops baseball uniforms for amateur baseball players with excellent appearance and functional movement. This study selected a conventional baseball uniform and developed a new one for amateur baseball players with improved function and appearance based on previous research results. In case of developed baseball uniform materials, this study used polyurethane mixed fabric for the top to improve flexibility. A mesh material was used at the armpit, back, and bottom of the top, side line of pants and pockets to improve breathability. In addition, quilted material was added to the knee to improve durability and protection. For the patterns and design, this study used a gusset under the arm to assist in comfortable movement as well as reduced the length of the top and circumference of the hem to decrease unnecessary parts. For the pants, this study used a waistband gripper to avoid the top riding up, added darts behind the knees to bend comfortably, and added additional fabric inside the hem to prevent dirt. In addition, we reduced the width and length of the pants. Wearing evaluation was divided into appearance evaluation by experts and on-site-wearing test by baseball players. The wearing evaluation results for the developed baseball uniform indicated higher evaluations than a conventional baseball uniform in all sections as well as showed significant differences in all sections. The result of movement adaptability evaluation showed the highest satisfaction for 'the top does not ride up' and 'dirt do not get in'.

• 한국인터넷방송통신학회논문지
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• 제20권4호
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• pp.177-185
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• 2020

최근 프로야구의 스포츠 인기는 나날이 증가하고 있으며, 다양한 포털 사이트에서 프로야구와 관련된 데이터를 소유하고 있다. 프로야구의 인기를 증가시키고, 관련된 데이터를 활용한 분석을 통해 결과를 만들어 낸다면 프로야구를 접하는데 이점이 있다. 본 논문에서는 프로야구와 관련된 데이터를 활용하여 3가지 분석을 시행하였다. 따라서 본 논문에서는 특정 사이트에서 조회된 특정 프로야구단과 관련된 기사 개수와 트렌드를 알아보고, 프로야구 성적과 관중 수의 상관관계에 대해서 분석하였다. 마지막으로 2016, 2017년도의 프로야구 타자 타율 성적과 출루율 성적에 대한 현황 분석을 실시하였다.

• 패션비즈니스
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• 제17권2호
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• International journal of advanced smart convergence
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• 제10권1호
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• pp.176-183
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• 2021

The purpose of this study is was to analyze customer experience attribute of professional baseball. To achieve objectives of this study, a method was used the in-depth interview and experts' consultation which understanding the attributes and structure of customer experience attribute of professional baseball. As a result, the professional baseball customer experience attributes are 'viewing plan & purchase', 'stadium movement', 'entrance stadium', 'move to seat', 'game viewing', 'amenities/services', 'events/cheering', 'move after match'. The review of the experience section and attributes derived through in-depth interviews with professional baseball fans was verified through an expert' consultation to secure content validity. Through this process, 8 experience section and 41 attributes were analyzed. The customer experience journey was analyzed for a more in-depth analysis of the viewing experience of professional baseball fans. The customer experience journey was presented based on the needs of fans and discomfort in each experience section activity.

• 한국운동역학회지
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• 제26권2호
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• pp.205-211
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• 2016

Purpose: The aim of this study was to analyze biomechanical factors and PMT (premotor time) of body muscles between elite college and amateur baseball players during the baseball batting motion. Method: Kinematic and electromyographic data were obtained for 10 elite college baseball players and 10 amateur baseball players who participated in this study. All motion capture data were collected at 200 Hz using 8 VICON cameras and the PMT of muscles was recorded using a Delsys Trigno wireless system. The peak mean bat speed and the peak mean angular velocities of trunk, pelvis, and bat with PMT of 16 body muscles were computed. These kinematic and PMT data of both groups were compared by independent t-tests (p < .05). Results: The pelvis, trunk, and bat showed a sequence of angular velocity value during baseball batting. The PMTs of right tibialis anterior, left gastrocnemius, external oblique, and erector spinae were significantly different between the two groups. Conclusion: The PMT of body muscles was related to the shifting of body and rotation of the pelvis and the trunk segment, and this action can be considered the coordinated muscle activity of the lower and upper body.

• Journal of the Korean Data and Information Science Society
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• 제27권6호
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• pp.1477-1485
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• 2016

본 연구에서는 한국프로야구에서 팀의 득점과 실점을 가지고 시즌 승률을 예측하는 야구의 피타고라스 정리에 의한 기대승률의 수렴특성을 살펴보았다. 사용한 자료는 2005년부터 2014년까지의 한국프로야구 정규시즌 초부터 정규시즌 말까지의 팀대 팀 전체기록이며, 그 결과 야구 팀의 특징 중에서 팀의 순위와 경기진행률이 수렴특성에 영향을 주는 것으로 나타났다. 팀의 순위는 하위 팀들의 기대승률이 최종 기대승률에 빨리 수렴하였으며, 경기진행률은 20% 이하에는 최종 기대승률과 많은 차이를 보였으나 70% 이상부터는 통계적으로 최종 기대승률과 유의한 차이가 발생하지 않았다.

• 한국콘텐츠학회논문지
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• 제12권1호
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• pp.508-515
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• 2012

이 연구는 프로야구 관람 만족에 영향을 미치는 다양한 요인의 규명을 통하여 프로야구 관람률 및 관람 만족을 제고시킴으로써 궁극적으로 건전 여가활동으로서의 관람 스포츠 문화를 정착시키는 데 그 목적이 있다. 이러한 목적을 달성하기 위하여 본 연구는 D시에서 열린 2011시즌 6월 14일 프로야구 경기 직접관람자를 모집단으로 설정한 다음 유층집락무선표집법(stratified cluster random sampling method)을 이용하여 표본을 추출하였으며 유효표본 614명을 최종 조사 자료로 활용하였다. 본 연구의 조사도구는 설문지였으며, Wakefield와 Sloan(1995), Hansen과 Gauthier(1989), Jeffrey(1997), Green(1995) 등이 개발하고 김홍설(1999)이 번안하여 사용한 설문지였다. 본 연구는 SPSSPC+ V. 18.0 프로그램을 이용하여 상관분석(correlation), 회귀분석(regression)을 실시하였으며 이를 통해 얻어진 연구결과 및 논의를 토대로 다음과 같은 결론을 도출하였다. 첫째, 경기장 요인은 관람만족에 영향을 미친다. 둘째, 관람 비용 요인은 관람 만족에 영향을 미친다. 셋째, 관람 촉진 요인은 관람 만족에 영향을 미친다.

• 패션비즈니스
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• 제23권2호
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.