• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.183-194
• /
• 2022

The objective of this article is to assess the impact of corporate social responsibility (CSR) implementation on Corporate Brand Value (CBV) and Corporate Financial Performance (CFP). At the same time, the article examines the mediated role of CBV on the relationship between CSR implementation and CFP. In-depth interviews and observation techniques were used in this article on 4 experts to collect qualitative information. Quantitative analysis was based on primary data obtained from 454 employees working at enterprises providing Bancassurance services. The article uses various models of Cronbach's Alpha coefficient, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Analysis (SEM) using SPSS 22.0 and AMOS 20.0 software. In addition, a 5-point Likert scale is used to measure observed variables. Research results show that CBV plays an intermediate role in the relationship between CSR implementation and CFP. At the same time, the implementation of CSR toward communities, customers, and workers directly impacts CBV and CFP. The article draws a new conclusion; there is no relationship found between the implementation of CSR and CFP. The result proposes implications for the state and Bancassurance service providers to develop and implement CSR-related policies and activities to enhance their brand value and financial performance.

• Journal of Service Research and Studies
• /
• v.7 no.2
• /
• pp.53-66
• /
• 2017

This study was conducted to develop core competence model for bancassurance personnel. Prior studies have conducted both FGI and specialist workshops to explore and define the necessary competencies for bancassurance personnel. As a result, 17 such competencies have been identified. A survey involving 105 bancassurance personnel from affiliated banks was conducted to compare perceived importance with retention levels of the aforementioned required competencies. SPSS 20.0, T-test, Borich analysis, and The Locus for Focus model were utilized to confirm education priority and for statistical analysis. The bancassurance personnel competencies that were rated as high in importance and retention were as follows: relationship building, interpersonal understanding, proactive execution of duties, and introspective self-confidence. In chronological order, the educational priorities for the required competencies were found to be as follows: professionalism, proposal capability, achievement orientation, and relationship building.