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http://dx.doi.org/10.18807/jsrs.2017.7.2.053

Developing core competence model for Banasurance personnel  

Jeon, SookYoung (Department Head, Mirae Asset)
Kwak, WonJun (SoongSil University)
Shim, JiHyun (Sookmyung Women's University)
Publication Information
Journal of Service Research and Studies / v.7, no.2, 2017 , pp. 53-66 More about this Journal
Abstract
This study was conducted to develop core competence model for bancassurance personnel. Prior studies have conducted both FGI and specialist workshops to explore and define the necessary competencies for bancassurance personnel. As a result, 17 such competencies have been identified. A survey involving 105 bancassurance personnel from affiliated banks was conducted to compare perceived importance with retention levels of the aforementioned required competencies. SPSS 20.0, T-test, Borich analysis, and The Locus for Focus model were utilized to confirm education priority and for statistical analysis. The bancassurance personnel competencies that were rated as high in importance and retention were as follows: relationship building, interpersonal understanding, proactive execution of duties, and introspective self-confidence. In chronological order, the educational priorities for the required competencies were found to be as follows: professionalism, proposal capability, achievement orientation, and relationship building.
Keywords
Financial service industry; Bancassurance; Core competence model; HRD;
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