• 디지털융복합연구
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• 제12권8호
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• pp.493-499
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• 2014

본 연구는 베이비부머(실험집단 11명, 통제집단 12명)을 대상으로 하여, 생애설계 교육 프로그램의 효과성을 검증하는데 목적이 있다. 충남 A지역에서 주2회 각 2시간씩 총 36시간의 프로그램이 시행되었다. 그 결과 첫째, 실험집단 베이비부머의 프로그램 효과성 분석을 위해 사전-사후검사간의 Wilcoxon의 조합기호 순위검증법을 실시한 결과 실험집단 베이비부머는 노후준비의식에서 자원봉사준비 의식이 향상된 것으로 나타났고, 통제 집단은 사전-사후 유의미한 차이가 나타나지 않았다. 둘째, 프로그램의 만족도는 교육과정, 교육내용, 교육자료, 교육방법, 강사, 교육환경에 대한 만족도는 모두 5점 만점에 3.5점 이상으로 나타났다.

• 한국환경생태학회지
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• 제35권4호
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• pp.424-434
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• 2021

고령화 시대에 퇴직을 맞이하는 사람들은 회복탄력성과 심리적 우울의 변화를 경험하게 된다. 한국 사회의 경제사회분야에서 중심적 역할을 주도해 온 베이비부머 세대의 퇴직이 시작되면서 이들의 퇴직 이후의 삶에도 관심이 높아지고 있다. 본 연구에서는 생태숲이 가지고 있는 산림치유인자들을 활용한 산림치유 프로그램을 통해 베이비부머 은퇴자들의 회복탄력성, 우울에 미치는 영향을 알아보고자 하였다. 실험은 베이비부머 세대 58명을 대상으로 3그룹으로 구분하여 그룹 간 차이를 검정하였다. 그 결과 산림치유 프로그램에 참여한 그룹(FHPG)은 자율적인 숲 활동 그룹(FHNG)과 일상생활 그룹(DLG)에 비하여 회복탄력성이 매우 유의미하게 증가되었고, 우울감도 통계적으로 유의하게 감소되었다. 따라서 은퇴자들의 자율적인 숲 활동 보다도 산림치유 프로그램에 참여하는 것이 매우 효과적이라고 할 수 있다. 본 연구 결과가 향후 은퇴자들의 회복탄력성과 우울 연구에 기초자료로 활용되기를 기대한다.

• 한국컴퓨터정보학회논문지
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• 제18권6호
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• pp.101-110
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• 2013

베이비부머세대는 생애주기상 중년기에 해당한다. 이들은 안정된 고용과 소득기반을 상실한채 부모부양은 물론 자녀의 교육, 그리고 자신의 노후를 동시에 준비해야 하는 이중, 삼중의 경제적 부담을 안고 있다. 최근에 이들의 준비되지 않은 퇴직과 은퇴가 주요관심사이다. 본 연구는 베이비부머세대의 특성, 노후생애설계 교육에 대한 현황, 우리나라와 외국의 노후 생애설계 프로그램을 살펴보고 베이비부머세대의 노후생애설계교육 활성화방안을 탐색하고자 한다. 따라서 베이비부머 생애설계교육에서 노후생애설계에 대한 인식을 제고하고 구체적으로 어떻게 실현할 것인지에 대한 미시적 자료 분석을 중심으로 정책적, 실천적 대안을 모색하는 데 있다.

• 한국지역사회생활과학회지
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• 제27권1호
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• pp.49-65
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• 2016

This study explores the effects of rural migrant characteristics and conjugal communication on life satisfaction of baby boomer rural migrants. A total of 205 Korean baby boomers, who are living in rural areas in the year of 2013 that had migrated from cities back in 2003 with their families, were analyzed. Their age ranged from 49 to 57 years. The statistical methods used for data analysis were descriptive statistics, t-test, and hierarchical regression analysis, with SPSS Win 20.0 program. The results of this study are summarized as follows: the reasons these baby boomers chose a rural lifestyle were 'for life after retirement,' 'because rural life is good,' 'for health reasons,' and 'for chosen profession.' The level of conjugal communication (M=3.69) and life satisfaction (M=3.23) were higher than average (M=3.0). The variables influencing life satisfaction of baby boomer rural migrants were 'increased property size,' 'better conjugal communication,' 'better health condition,' 'lower levels of money,' and 'length of time spent farming.' Furthermore, in terms of life satisfaction, the relative contributions of these variables are as follows: general characteristics 20%, rural migrant characteristics 10%, and the level of conjugal communication 6%. These results show that conjugal communication is a very important variable, as well as a rural migrant characteristic when it comes to life satisfaction of these baby boomers. Therefore, to improve life satisfaction of baby boomer rural migrants, support programs need to focus on both farming and conjugal relationships.

• 한국보건간호학회지
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• 제30권1호
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• pp.17-29
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• 2016

Purpose: The purpose of this study is to measure psychological well-being and to examine the associated factors in male baby boomers using Korean Working Conditions Survey Data 2011. Methods: This study was based on the 3rd Korean Working Conditions Survey Data 2011, which was conducted from June to November 2011 by the Occupational Safety and Health Research Institute. The total number of subjects was 3,340 male employees, who were born from 1955 to 1963 and responded to the question regarding occupational stress. Chi-square and multiple logistic regression were used for data analysis using the SAS ver 9.3 program. Results: Approximately 54.5% of the male babyboomer employees did not have psychological well-being. Factors associated with psychological well-being were weekend-shift and occupational stress including job insecurity, organizational system, and lack of reward. Night-shift and long working hours influenced psychological well-being, but the difference was not statistically significant. Conclusion: This study is a meaningful attempt to measure psychological well-being and perform an analysis of associated factors in male baby boomer employees using nationwide survey data. We suggest a complex institutional supplement in terms of national and employers to increase the psychological well-being of baby boomers.

• 성인간호학회지
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• 제28권5호
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• pp.501-513
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• 2016

Purpose: The purpose of this study was to identify attitudes of male baby boomer toward holistic health using Q-methodology. Methods: Q-methodology is analysed through the subjectivity of each type of attitudes. Thirty-five q-statements were selected from a total of 145 statements. These statements were categorized into six areas (Physical, psychological, spiritual, work and leisure, love and friendship, culture). The recruited P-sample consisted of thirty-four male baby boomers from one town and two cities. The 35 selected Q-statements from each of 35 participants were classified into the shape of a normal distribution using a 9-point scale. The collected data were analysed using the PQMethod Program 2.11. Results: Four types of male baby boomer attitudes towards holistic health were identified. The first is a relationship oriented-marital relationship oriented type, the second type is an economic oriented- job seeking type, the third type is a nature friendly oriented-independent living type, and the fourth type is health oriented-physical health seeking type. Conclusion: The results of this study indicated that different approaches to holistic health promotion program could be developed based on the four types of holistic health attitudes among baby boom generation males in Korea.

• 마케팅과학연구
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• 제20권1호
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• pp.35-48
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• 2010

今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.

• 융합정보논문지
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• 제12권3호
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• pp.171-177
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• 2022

한국 베이비부머 세대의 은퇴는 대량의 인구가 중년층에서 벗어나 노년층으로 들어서게 되면서 고령화 사회의 주요인이 되었다. 또한 30년 이상 구조화된 직장에서 바쁘게 일을 하다 은퇴 후 비구조화 된 환경에 적응하지 못해 우울감을 가지며 자살의 위험 등 사회적 문제로까지 이어지게 되었으며, 이러한 사회적 문제의 해결 및 예방적 차원의 정책적 검토를 위한 연구가 필요하였다. 본 연구는 죽음에 이르기까지 준비된 삶을 살고자 하는 은퇴자들의 죽음준비에 대한 인식은 어떠한가 라는 연구문제를 포토보이스를 활용하여 심층 탐구하였고, 은퇴자들의 노년기 죽음준비에 대한 사회복지 정책적 제언을 하고자 함이 본 연구의 목적이다. 연구 참여자는 베이비부머 은퇴자 7명이며, 자료는 2개월 동안 수집하였고, 직접 촬영한 사진과 설명과 심층면담 내용을 주제 분석법으로 분석한 결과 도출된 인식은 순리로 받아들이는 죽음을 맞이하며 준비하기 위한 교육의 필요성이었다. 본 연구의 논의에서 베이비부머 은퇴자들을 도울 수 있는 죽음준비 교육프로그램 개발이 시급하며, 프로그램을 담당할 지역 기관의 협력이 필요함을 제안하고자 한다. 본 연구는 베이비부머 은퇴자의 죽음준비의 인식을 통한 은퇴 이후 노년을 위한 사회복지 정책적 방안을 마련함에 있어 기초자료를 제시한 점에서 그 의의가 있다.

• 한국생활과학회지
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• 제22권3호
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• pp.437-453
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• 2013

The purpose of this study was to identify how social relationships and family relationships were associated with the life satisfaction of married female baby boomers who live in Busan and Gyeongnam province. This study included community sample of 499 female baby boomers who were married and had at least one child. Participants reported lower levels of life satisfaction. A hierarchical regression analysis was conducted to investigate the effects of the following variables on the female baby boomers' life satisfaction: subjective health, educational level, monthly household income, employment status, perceived size of social network, participation in leisure organizations, participation in voluntary associations, satisfaction with children, and marital satisfaction. Except employment status and participation in leisure organizations, other 7 variables were significantly and positively associated with the life satisfaction of married female baby boomers. In particular, marital satisfaction had the strongest effect on life satisfaction, followed by satisfaction with children. The results suggested family played a primary role in the life of married female baby boomers. Family life education program~ female baby boomers, their children and husbands need to be developed and offered in order to improve the life satisfaction of female baby boomers.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2011년도 춘계학술발표대회 논문집
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• pp.220-225
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• 2011

The purpose of this study was to identify the lifestyle of babyboomer, the difference of recognition about silver town and preferable determinants according to lifestyle. By the Social Survey Research with questionnaire, data from 108 people of 46 years old ~ 65 years old who inhabited in Seoul City area were collected during October, 2010. Data were analyzed by the SPSS program Win 18.0, and frequency, percentage, t-test, ANOVA, factor analysis, regression were employed. The major findings were as follows. First, by the factors analysis on lifestyle, factors were named "interest about external", "inner-oriented", "pursuit of health", "prepare for later life", "social aspects". Second, by the frequency analysis on recognition about silver town, 97.2% of total respondents replied "at least heard about silver town", and 64.8% of total respondents recognized the necessity of silver town. While, intention to live in silver town was low (by 38.0% of total respondents). Third, by the regression analysis on preference tendency about silver town according to life style, factor of 'inner-oriented' in the decision about residential area and total household number, factor of 'pursuit of health' in the decision about monthly rent, factor of 'social aspects' in the decision about cost solution method were influential factors. In conclusion, to supply the house which had the diversity of baby bommer's life style, government and corporation's efforts to increase intention to live in silver town and to change the recognition about silver town are needed.