• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.443-450
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• 2021

The paper investigates the factors that affect the decision of young Chinese consumers to buy high-end cosmetics. The study is based on the responses obtained by questionnaires from 400 respondents in Guangzhou, China. The information was collected and classified on the basis of gender, occupation, age and education in order to understand the main characteristics of the sample in a better way. The purposive, convenient and quota sampling techniques of non-probability sampling method were used. Besides this, the predictive test was carried out with 30 respondents to ensure the reliability and validity of the questionnaires. The data was put to descriptive statistical analysis and multiple regression analysis in order to verify the hypotheses. The data revealed that, while brand awareness does not affect the consumer attitude about the high-end cosmetics, other factors like product involvement, perceived quality, subjective norm, and word-of-mouth have significant effect on consumer's attitude and consumers' intention about high-end cosmetics. The findings of the study show that subjective norm, perceived value, word-of-mouth, and consumer attitude of cosmetic products highly affect consumers purchase intention of high-end cosmetic products. The research paper helps to form concrete and effective marketing strategy based on various aspects of consumer behavior for high-end cosmetics in China.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제8권6호
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• pp.1881-1900
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• 2014

Since 802.11 wireless LANs are so widely used, it has become common for numerous access points (APs) to overlap in a region, where most of those APs are managed individually without any coordinated control. This pattern of wireless LAN usage is called the private OBSS (Overlapping Basic Service Set) environment in this paper. Due to frame collisions across BSSs, each BSS in the private OBSS environment suffers severe performance degradation. This study approaches the problem from the perspective of congestion control rather than noise or collision resolution. The retry limit, one of the 802.11 attributes, could be used for traffic control in conjunction with TCP. Reducing the retry limit causes early discard of a frame, and it has a similar effect of random early drops at a router, well known in the research area of congestion control. It makes the shared link less crowded with frames, and then the benefit of fewer collisions surpasses the penalty of less strict error recovery. As a result, the network-wide performance improves and so does the performance of each BSS eventually. Reducing the retry limit also has positive effects of merging TCP ACKs and reducing HOL-like blocking time at the AP. Extensive experiments have validated the idea that in the OBSS environment, reducing the retry limit provides better performance, which is contrary to the common wisdom. Since our strategy is basically to sacrifice error recovery for congestion control, it could yield side-effects in an environment where the cost of error recovery is high. Therefore, to be useful in general network and traffic environments, adaptability is required. To prove the feasibility of the adaptive scheme, a simple method to dynamically adjust the value of the retry limit has been proposed. Experiments have shown that this approach could provide comparable performance in unfriendly environments.