• The Journal of the Korea Contents Association
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• v.15 no.3
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• pp.336-351
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• 2015

This paper aims at investigating feasibility of social enterprise approach to water poverty, especially access to safe drinking water issue. Now. over 780 millions of people have no improved access to safe drinking water, which result in various diseases and high mortality in people of developing countries. Recently there is more growing interest on BOP business, a market approach which utilize vitality, innovativeness and profit motives of private business to tackle social problem like poverty. Many BOP businesses have been conducted in the form of social enterprise. In the paper, firstly the severe problems of no improved access to clean and safe drinking water were explained. Secondly, the potential of BOP business to address these problems was explored. Thirdly, some actual cases of social enterprises which successfully run their business were introduced. Fourthly, some business models for social enterprise to want to come into water market were discussed. Finally based on these discussions, some recommendation for Korean companies and government were also suggested.

• International Area Studies Review
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• v.21 no.1
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• pp.247-279
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• 2017

Korean firms are faced with the necessity of creating new markets in 21st century. Korean economy has witnessed the accelerated growth rate of trade volume during the period from the latter part of 20th century to the early part of 21st century. In recent times, Korean export volumes have been stagnated. For the second take off, Korea has to create a new ASEAN BOP market. In order to penetrate into the ASEAN BOP Market, it is necessary for exporting firms to have a partnership with ASEAN countries via ODA. In particular, Public-Private Partnership(PPP) might be seen as an effective tool to access the BOP market in ASEAN region. The international development cooperation based on PPP will establish the humanitarian values as well as economic values through the combined effort of government and business enterprises. This study suggests four kinds of business model to have a mutual cooperation between Korean firms and ASEAN markets.