• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4320-4330
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• 2010

Blogs that allow two way communications are open to the public more than 20 million sites these days. The study tries to categorize and classify blogs based on the common representative factors. As blogs are changing dynamically, the study also tries to figure out key factors either for growing or perishing dynamics. The study develops the research idea from the independent variables such as contents factors and psychological factors to the controlling factors such as trust, attitude, and purchasing intention. The research found out that opinion leading and information seeking tendency are significantly related to the attitude to the internet shopping mall.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.3
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• pp.57-73
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• 2011

The purpose of this study is to suggest the methods for activating blogs in university libraries by investigating and analyzing their current management conditions. For this purpose, first, literatures related to library blogs were reviewed to examine the theoretical background. Second, the contents of university library blogs actively used, were investigated. Third, a survey with librarians in charge of the library blogs was carried out in order to identify problems dealing with blog management. The study's analysis presented the problems that university library blogs faced. And also enrichment strategies for university library blogs are suggested based on the research.

• The Journal of Economics, Marketing and Management
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• v.2 no.2
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• pp.1-9
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• 2014

This study investigated solutions of not only weak organization but also poor communication with customers from point of view of SNS such as Naver blog, Naver band, Kakao Talk and Facebook to promote local business market. The study gave strategies: First, SNS marketing strategy shall be used to do public relations and communicate in accordance with features of each SNS. Naver Blog that is opened SNS shall be used to do public relations and to invite new customers, and Kakao Talk that is closed SNS shall be used to increase customers having high loyalty, and Facebook that has both properties of SNS, that is to say, openness and closure, shall be used to raise effects of word-of-mouth to make use of new sales window. The communication can find out customers' needs to provide customers with customized services. Second, Naver Band and/or cafe shall be opened to increase link and friendliness and to have community consciousness realizing common goal and to destroy merchants' helplessness and individualism and to make change of the market for the place of community. Changes among the merchants may get better ideas to do events continuously and to get more SNS marketing effects and synergy. Third, the merchants shall make change not momentarily but continuously by making efforts steadily. Good communication in and out of the market may create inherent brand value to differ from super chain and/or SSM and to increase sales as well as traditional market image and to attain customers' loyalty.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.275-291
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• 2014

The focus of this study was to investigate the relationships of blog's reliability, perceived benefit, perceived risk and words of mouth by online readers. Data were collected by a total of 228 persons reading actively gourmet blogs. The survey was carried out from August 1 to 15, 2014. Total 228 questionnaires were used for final analysis. Frequency analysis, descriptive statistics, exploratory factor analysis, and reliability analysis were conducted through SPSS 18.0 for final analysis, and regression analysis was conducted through AMOS 18.0 for verification of hypothesis. The hypothesized relationships among the models were tested simultaneously by using a structure equation model(SEM). The study results are like below. First, The reliability of the Gourmet blog could be confirmed again very important variable in the fields of food industry like the previous studies. Second, The reliability of the Gourmet blogs affected on the positive (+)relationship to the perceived benefits, and the negative (-)relationship to the perceived risk. Third, Reliability and perceived benefits in relation to the impact on the online word-of-mouth was positive(+). However, perceived risk was found not to affect on it. Finally, perceived benefits for the reliability of the blog have been identified as the key parameters on the online word-of-mouth. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.206-227
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• 2012

This study investigates the interaction mechanisms and processes between cyber space and real space. In particular, we analyze the relationships between changes on the economic landscape of the Bookchon region and the information supply and demand for this area on the Internet Blogs. In order to obtain the behavioral data about how people get information for Bookchon area and the reaction afterward, we perform questionnaire survey. The results of analysis reveal that there are significant connection between real space and cyber space, Internet Blog in particular. Internet Blog is the major media obtaining information about Bookchon area for major portion of people. Most people visit Bookchon after searching informations about it via Internet Blog. In particular, young generations who possess better capability to treat social media. At the same time, female, student, and office workers show these attitudes very strongly. We introduce a conceptual model for the interaction processes between cyber space and real space based on the survey data analysis, and propose a simple theoretical model for the dynamics of the total number of visitors about specific place with the experience of cyber space visit.

• The Journal of Industrial Distribution & Business
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• v.12 no.1
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• pp.47-62
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• 2021

Purpose: Our purpose in this study was to examine the strategies for the development of watermelon industry using unstructured big data analysis. That is, this study was to look the change of issues and consumer's perception about watermelon using big data and social network analysis and to investigate ways to strengthen the competitiveness of watermelon industry based on that. Methodology: For this purpose, the data was collected from Naver (blog, news) and Daum (blog, news) by TEXTOM 4.5 and the analysis period was set from 2015 to 2016 and from 2017-2018 and from 2019-2020 in order to understand change of issues and consumer's perception about watermelon or watermelon industry. For the data analysis, TEXTOM 4.5 was used to conduct key word frequency analysis, word cloud analysis and extraction of metrics data. UCINET 6.0 and NetDraw function of UCINET 6.0 were utilized to find the connection structure of words and to visualize the network relations, and to make a cluster of words. Results: The keywords related to the watermelon extracted such as 'the stalk end of a watermelon', 'E-mart', 'Haman', 'Gochang', and 'Lotte Mart' (news: 015-2016), 'apple watermelon', 'Haman', 'E-mart', 'Gochang', and' Mudeungsan watermelon' (news: 2017-2018), 'E-mart', 'apple watermelon', 'household', 'chobok', and 'donation' (news: 2019-2020), 'watermelon salad', 'taste', 'the heat', 'baby', and 'effect' (blog: 2015-2016), 'taste', 'watermelon juice', 'method', 'watermelon salad', and 'baby' (blog: 2017-2018), 'taste', 'effect', 'watermelon juice', 'method', and 'apple watermelon' (blog: 2019-2020) and the results from frequency and TF-IDF analysis presented. And in CONCOR analysis, appeared as four types, respectively. Conclusions: Based on the results, the authors discussed the strategies and policies for boosting the watermelon industry and limitations of this study and future research directions. The results of this study will help prioritize strategies and policies for boosting the consumption of the watermelon and contribute to improving the competitiveness of watermelon industry in Korea. Also, it is expected that this study will be used as a very important basis for agricultural big data studies to be conducted in the future and this study will offer watermelon producers and policy-makers practical points helpful in crafting tailor-made marketing strategies.

• Journal of Intelligence and Information Systems
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• v.24 no.1
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• pp.53-74
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• 2018

Since South Korea has an economic structure that has a characteristic which market-dependent on overseas, the tourism industry is considered as a very important industry for the national economy, such as improving the country's balance of payments or providing income and employment increases. Accordingly, the necessity of more accurate forecasting on the demand in the tourism industry has been raised to promote its industry. In the related research, economic variables such as exchange rate and income have been used as variables influencing tourism demand. As information technology has been widely used, some researchers have also analyzed the effect of media on tourism demand. It has shown that the media has a considerable influence on traveler's decision making, such as choosing an outbound destination. Furthermore, with the recent availability of online information searches to obtain the latest information and two-way communication in social media, it is possible to obtain up-to-date information on travel more quickly than before. The information in online media such as blogs can naturally create the Word-of-Mouth effect by sharing useful information, which is called eWOM. Like all other service industries, the tourism industry is characterized by difficulty in evaluating its values before it is experienced directly. And furthermore, most of the travelers tend to search for more information in advance from various sources to reduce the perceived risk to the destination, so they can also be influenced by online media such as online news. In this study, we suggested that the number of online media posting, which causes the effects of Word-of-Mouth, may have an effect on the number of outbound travelers. We divided online media into public media and private media according to their characteristics and selected online news as public media and blog as private media, one of the most popular social media in tourist information. Based on the previous studies about the eWOM effects on online news and blog, we analyzed a relationship between the volume of eWOM and the outbound tourism demand through the panel model. To this end, we collected data on the number of national outbound travelers from 2007 to 2015 provided by the Korea Tourism Organization. According to statistics, the highest number of outbound tourism demand in Korea are China, Japan, Thailand, Hong Kong and the Philippines, which are selected as a dependent variable in this study. In order to measure the volume of eWOM, we collected online news and blog postings for the same period as the number of outbound travelers in Naver, which is the largest portal site in South Korea. In this study, a panel model was established to analyze the effect of online media on the demand of Korean outbound travelers and to identify that there was a significant difference in the influence of online media by each time and countries. The results of this study can be summarized as follows. First, the impact of the online news and blog eWOM on the number of outbound travelers was significant. We found that the number of online news and blog posting have an influence on the number of outbound travelers, especially the experimental result suggests that both the month that includes the departure date and the three months before the departure were found to have an effect. It is shown that online news and blog are online media that have a significant influence on outbound tourism demand. Next, we found that the increased volume of eWOM in online news has a negative effect on departure, while the increase in a blog has a positive effect. The result with the country-specific models would be the same. This paper shows that online media can be used as a new variable in tourism demand by examining the influence of the eWOM effect of the online media. Also, we found that both social media and news media have an important role in predicting and managing the Korean tourism demand and that the influence of those two media appears different depending on the country.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10b
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• pp.595-597
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• 2004

본 논문에서는 인터넷이 우리 생활의 일부가 되면서 인간관계 형성의 하나의 방법으로 잘 알려진 블로그(weB Log, blog) 및 미니홈페이지 (mini homepage)의 문제점을 지적 하고, 그 문제점을 보완하여 구현된 커뮤니티 블로그(Community bLOG, cLOG)에 대해서 설명한다. 기존의 서비스는 학교와 같은 열린 커뮤니티에서 구성원간 조직적인 체계를 이루기 어렵다. 커뮤니티 블로그는 지식창출과 지식 공유를 더 효과적으로 하게 하고, 조직의 구조와 구성원간의 관계를 모델링하고 활용할 수 있게 하여 커뮤니티의 기능적 효율성을 높인다. 사이트 중심이 아닌 각 이용자 중심의 인터페이스인 컨텐츠 도메인(contents domain)을 유기적으로 접목시켜 개인 중심의 지식 창출 환경을 구축한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.11-14
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• 2015

많은 블로그 제공 사이트는 블로그 포스트 작성자에게 미리 정의된 범주 (category)에 따라 포스트의 주제에 대하여 범주를 선택할 수 있는 환경을 제공한다. 그러나 블로거들은 작성한 포스트의 범주를 매번 수동으로 선택해야 하는 불편함이 있다. 이러한 불편함의 해결을 위해 블로그 포스트를 자동으로 분류해주는 기능을 제공한다면 블로그의 활용성이 증가할 것이다. 기존의 블로그 문서 분류의 연구는 각 범주의 고유 정보를 반영하는 것에 한계가 있었다. 이러한 문제를 해결하기 위해, 본 논문에서는 범주별 고유 정보를 반영한 어휘 가중치를 제안한다. 어휘 가중치의 분석을 위하여 범주별로 블로그 문서를 수집하고, 수집한 문서에서 어휘의 빈도와 문서의 빈도, 범주별 어휘빈도 등을 고려하여 새로운 지표인 CTF, CDF, IECDF를 개발하였다. 이러한 지표를 기반으로 기존의 Naive Bayes 알고리즘으로 학습하여, 블로그 포스트를 자동으로 분류하였다. 실험에서는 본 논문에서 제안한 가중치 방법인 TF-CTF-CDF-IECDF를 사용한 분류가 가장 높은 성능을 보였다.

• Asia pacific journal of information systems
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• v.21 no.3
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• pp.1-18
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• 2011

Blog have become very popular with Internet users as one of the latest forms of online communication as well as knowledge sharing tools. However, blogs generate growing concerns regarding information privacy issues. This study, based on social exchange theory, presents results about bloggers' information sharing behavior. The 157 surveys are collected from a large university in the eastern U.S. The survey results indicate that trust which has four second order factors: economy based trust, trust in reciprocity, trust in other bloggers and trust in social interaction positively affects bloggers' information sharing behavior. However, online information privacy concerns have a negative impact on the relationship between trust and bloggers' information sharing behavior.