• Title/Summary/Keyword: BCG/GE Matrix

Search Result 3, Processing Time 0.025 seconds

Synergism of Knowledge-Based Decision Support Systems and Neural Networks to Design an Intelligent Strategic Planning System (지능적 전략계획시스템 설계를 위한 지식기초 의사결정지원체제와 인공신경망과의 결합)

  • Lee, Geon-Chang
    • Asia pacific journal of information systems
    • /
    • v.2 no.1
    • /
    • pp.35-56
    • /
    • 1992
  • This paper proposes a synergism of neural networks (NN) and knowledge-based decision support system (KBDSS) to effectively design an intelligent strategic planning system. Since conventional KBDSS becomes inoperative partially or totally when problem deviates slightly from the expected problem-domain, a new DSS concept is needed for designing an effective strategic planning system, where strategic planning environment is usually turbulent and consistently changing. In line with this idea, this paper developes a NN-based DSS, named ConDSS, incorporating the generalization property of NN into its knowledge base. The proposed ConDSS was extensively operated in an experimentally designed environment with three models: BCG matrix, Growth/Gain matrix, and GE matrix. The results proved very promising when encountered with unforeseen situations in comparisons with conventional KBDSS.

  • PDF

A Study on the Competitive Position of Korean Forest Products and Strategic Exportable Goods (FTA 체결에 대비한 임산물 경쟁력 수준과 수출전략품목 분석)

  • Jang, Woo Whan;Kwon, Yong Duck
    • Journal of Korean Society of Forest Science
    • /
    • v.94 no.1 s.158
    • /
    • pp.50-57
    • /
    • 2005
  • This paper examines the relative competitive position of korean forest products market over period of 1999 to 2003 and selects strategic exported goods from its position provide against concluding FTA agreement with China, Japan and ASEAN. The portfolio approach is used to develope competitiveness-market share matrix. The position of major export countries on the competitiveness-market share matrix will be in one of nine cells, with differing implications for their role in korean forest products market. Based the competitiveness-market share matrix, Major export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods.

A Study on the Competitive Position and Strategic Exportable Goods of Korea Focused on Korea-China-Japan Fisheries Products Class (한.중.일 수산물부문에 있어 한국의 경쟁력 수준과 수출전략품목 분석에 관한 연구)

  • Kim, Ki-Soo;Woo, Ji-Hyo
    • The Journal of Fisheries Business Administration
    • /
    • v.38 no.3
    • /
    • pp.1-24
    • /
    • 2007
  • This study examines the relative competitive position of korean fisheries products market over period of 2001 to 2005 and selects strategic exported goods from its position provide against concluding FTA agreement with China and Japan. The portfolio approach is used to develope competitiveness-market share matrix. The position of each export countries on the competitiveness market share matrix will be in one of nine cells, with differing implications for their role in korean fisheries products market. Based the competitiveness market share matrix, each export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods. The results of this study are summarized as follows: First, in the case of each country change aspect, China is trending to decrease quantity but shows number of item that increase gradually with high share still, and look trend that increase third cell type item too gradually, and in case of first cell type item is that competitive position is high more relatively than the Korea. In the case of Japan, ninth cell type item is falling gradually, and share does not show big change generally in case of first cell type item. Second, in the case of strategic exportable goods that analyze using domestic competitive position cell type and MCA with competitive position in domestic fisheries products market and export market, was appear by codfish(frozen), cuttle fish(frozen) etc. in case with China, and by mackerel(frozen), other sea bream(frozen), laver(dry), bathing(dry) etc. in case with Japan. And analyzed goods that have all export competitive advantages in both countries are roes of alaska pollack(frozen), other roes of fish(except frozen roes of alaska pollack), squid(frozen) etc.

  • PDF