• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.6
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• pp.159-172
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• 2023

This study aims to empirically investigate the relative effects of business-to-business (vs. business-to-consumer) business model innovation (BMI) on innovation performance. The research examines the impact of three key components of BMI: 1. value creation, 2. value proposition, and 3. value capture, on innovation performance. The 2022 Entrepreneurship Survey data by the Korean Entrepreneurship Foundation was used to analyze 2,879 companies. An exploratory data analysis (EDA) including various categories such as industry, firm, CEO, and technology chracteristics was conducted to show the latest startup status in Korea. The results show that value creation of B2B (vs. B2C) firms has a more positive and significant impact on innovation performance. Whereas, value proposition of B2C (vs. B2B) firms was found to have a more positive and significant effect on innovation performance. Interestingly, value capture did not show any effects for either type of firms. Additionally, the study employed seemingly unrelated regression (SUR) analysis for robustness checks. These findings provide important insights about the relative effects of B2B-BMI (vs. B2C-BMI).

• Proceedings of the Korea Database Society Conference
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• 2001.11a
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• pp.609-621
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• 2001

인터넷 시대를 맞이하여 그간 기업과 개인간(Business to Customer; B2C), 기업과 기업간(Business to Business; B2B), 기업과 정부간(Business to Government; B2G) 등 많은 비즈니스 거래유형이 생겨나서 일부 실무에 적용되고 있으나, B2C 비즈니스(쇼핑몰)는 아직은 활성화 단계에 있다고 볼 수 없을 정도로 그 활용도가 매우 미미하다. 따라서 본 연구는 B2C 비즈니스(쇼핑몰)에 한하여 실제로 실무에서 활용되고 있는 현황들과 선행 연구들을 구체적으로 조사해본 후 어떤 문제점들이 있는지를 파악 하고자 한다. 또한 그런 자료들을 기초로 해서 정말로 B2C 비즈니스(쇼핑몰)가 현실적으로 활성화 될 수 있는지, 없는지를 살펴보려고 한다. 활성화 될 수 있다면 그 방안은 무엇이며, 없다면 왜 그런지를 다시 고찰하여 그 대안들을 좀더 세부적으로 요약 정리하고, 향후 B2C 비즈니스 활성화 방안과 시사점들을 제시하고자 한다.

• Journal of Multimedia Information System
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• v.3 no.3
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• pp.85-90
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• 2016

We firstly tried to understand consumers' purchasing tendencies and mainly focused on designing a platform model that offers integrated support. C2B (Customer to Business) orders integrate with a consumption platform of a B2C (Business to Customer) model, and integrated support aims at design, supply, processing, and distribution of a fashion business. All the information such as orders, sales, production, supply, and settlement of accounts is synchronized under the C2B, B2C, and O2O (Online to Offline) environment so that accurate information can be shared in real time. Our platform automatically handles with a net income of a product designer, manufacturer, and shipping company once shipping is confirmed.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.117-121
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• 2023

본 연구는 B2B (business-to-business) 비즈니스 모델 혁신(business model innovation, BMI)이 B2C (business-to-consumer) 비즈니스 모델 혁신 대비 혁신성과에 미치는 상대적 효과를 실증적으로 검증하고자 한다. BMI의 하위요인을 가치창출(value creation), 가치제안(value proposition), 가치획득(value capture)으로 나누어 각각의 요인 간의 관계를 구체적으로 분석한다. 본 연구는 실증분석을 위해 2022년 기업가정신 실태조사(기업편) DB의 3,120개 기업을 활용하였다. 분석 결과, BMI 중 가치창출은 B2B (vs. B2C) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 반면 가치제안은 B2C (vs. B2B) 혁신성과에 미치는 영향이 더 크며 유의한 것으로 나타났다. 본 연구의 결과를 통해 주 비지니스 대상에 따라 BMI가 혁신성과에 상이한 영향을 미친다는 것을 실증했다는 점에서 학술적 의의가 있으며, 기업 특성에 따른 차별화된 BMI를 추구하는 것이 중요하다는 실무적 시사점을 가진다.

• Proceedings of the Korean DIstribution Association Conference
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• 2000.05a
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• pp.175-185
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• 2000

최근 전세계적으로 전자상거래(electronic commerce, EC)가 초미의 관심사가 되고 있다. EC는 크게 기업과 기업간(business-to-business, B2B)거래, 기업과 소비자간(business-to-consumer, B2C)거래, 정부와 기업간(government-to-business, G2B)거래, 그리고 소비자와 소비자간(consumer-to-consumer. C2C)거래로 구분할 수 있다. 그 중 B2C의 대표적 형태인 인터넷 쇼핑의 확산은 시간, 거리, 장소의 제약을 초월하여 상품정보, 대금지불, 배송까지 일괄처리하기 때문에 소비자에게는 편리함, 경제성 및 쇼핑의 즐거움을 제공하고 기업에게는 시장범위 확대, 거래비용 감소 등의 효과를 가져온다. (중략)

• Journal of Information Technology Services
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• v.15 no.3
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• pp.247-263
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• 2016

The purpose of the study is to derive success factors of B2C reverse auction business model, a business model contributes to the recent innovative practices in e-commerce and service sector. Electronic reverse auction has been traditionally used to ensure the procurement convenience and purchasing efficiency in B2B or B2G settings, however, e-RA is now expanding its basis toward B2C commerce industry along the huge success of an online e-RA travel service provider Priceline.com. Recently, B2C e-RA business model is getting the spotlight in the Korean venture industry with a variety of startups in diverse areas. However, e-RA does not work perfect in all kinds of trade settings. Therefore, we conducted a multiple case study to find out the success factors of B2C business model as follows : First, large supplier basis is an important factor that constructs a quasi-perfect competition environment. Second, the high online and mobile accessibility or e-readiness of Korean consumers was also a critical aspect of the success of e-RA. Lastly, e-RA performs best when the supplier switching cost is low and the trading occurs infrequently.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.1-17
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• 2004

We guarantee the significance of the provided prediction model and predicted figures from the experts consulting group and we product the prediction figures of the domestic e-commerce market size in future by business subjects, BtoB, BtoG and BtoC. Besides, we do predict by the high raked 6 merchandises in the case of BtoC market size prediction. We use the KNSO(Korea National Statistical Office) BtoB, BtoG and BtoC data to ensure the significance of data.

• The Journal of Society for e-Business Studies
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• v.9 no.2
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• pp.1-16
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• 2004

This study evaluates the factors of e-commerce websites using a Kano model. In this study, especially the Kano model is applied to both business-to-customer(B2C) and business-to-business(B2B) websites in order to reveal how factors are different between the two types, while previous research is limited to mainly evaluation of B2C websites. In addition, the factors on product types supported from websites are defined, which resulted in discovering the differences among the websites by product types. The contribution of this paper is as follows. Firstly, it reveals the actual B2B website evaluation as well as evaluation by product types such as physical and service product. Secondly, it reviews the B2B e-Commerce that will play a key role in the near future.

• The Journal of Society for e-Business Studies
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• v.10 no.2
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• pp.1-19
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• 2005

Due to the phenomenal growth in mobile internet users, mobile business as a type of applications of mobile internet has attracted the related industries' and academic researchers' attentions. However, most researchers focus on the issues of Mobile B2C collecting survey questions from consumers or internet users. This paper points out that Mobile B2B has distinct service sector and analyzes the current trend and demand of Mobile B2B in Korea by collecting survey questionnaire from specialists in mobile industries and people in universities and research institutes. Survey fields include business, market, contents/application, research and development and legal system. According to the survey results, Mobile B2B business will rise in distribution, finance, sales, and logistics industries from the beginning of 2005 using wireless PDA and the important preconditions will be security, certification, and standardization.

• International Commerce and Information Review
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• v.7 no.4
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• pp.23-36
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• 2005

With the rapid development of the Internet, e-business has been entering a new phase. However, there're still some problems to be settled and needs for breakthrough. The paper proposes an innovative approach to e-business models with the aim to resolve the problems. The paper reviews the exiting e-commerce models and points out some of the common weaknesses of the models, and presents the "Business Blogging e-Hub"model for e-business. With the characteristics of all-sided information, multi-dimensional interactivity and trans-model e-commerce platform, the proposed model is created and derived from the integration of the "classical"e-commerce models as B2B, B2C and C2C with the technology and essence of blogging, and is thus sure to meet rapidly changing business needs.