• Proceedings of the Korea Information Processing Society Conference
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• 2004.05a
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• pp.423-426
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• 2004

본 논문은 B2B(Business To Business)전자상거래상의 거래기업에 대한 신뢰도 및 경제동향에 따른 거래기업의 변동율을 예측 분석하는 모형을 제시한다. 거래기업의 자금흐름은 거래기업의 은행으로부터 움직이게 되고, 따라서 거래하고자 하는 신뢰도는 그 거래대상 기업의 성장성이나 자금흐름 등과 같은 기본적인 재무비율 보다는, 거래기업은행에서 바라 보는 거래기업의 신뢰성이라는 측면에 비중이 더 실린다. 본 논문에서는 이러한 모형에 대한 알고리즘 설계 및 인터페이스 관한 설계를 하고, UML(Unified Modeling Language)을 이용하여 Component 로 구현을 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4237-4245
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• 2014

In this study, products in a B2B online shopping mall were classified efficiently using DEA, and an operational process is presented. The results using the data of M company were used to calculate the workload according to the category. The work load of managing the product using the DEA has been distributed evenly. In addition, the classification of A is composed of the highest net income, and it was intended to be managed centrally by the company. Business classifications C and B, which were made of a low severity workload, were reduced. Therefore, efficient operation is possible when applied to an actual business.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04b
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• pp.1129-1132
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• 2001

기업의 생산성 향상과 비용절감, 그리고 세계화로 표현되는 거래다각화를 위해 각 기업은 앞다투어 기업간 전자거래시스템을 도입하고 있다. 철강산업에 속한 기업들도 예외는 아니어서 원부자재의 구매나 철강제품의 판매분야에 인터넷 전자거래시스템을 도입하기 위해 노력하고 있다. 전자거래시스템에 의해 각 기업들은 e-marketplace를 중심으로 기업간의 상품정보를 공유하고, 가상공간에서 사이버거래를 성사시키며 거래 후 계약이행에 이르기까지 각종 업무를 인터넷을 통해 처리하게 될 것이다. 하지만 현재까지 국내에 구축된 수많은 기업간 전자거래시스템은 데이터의 표준화 부재로 인해 실질적인 효과를 나타내지 못하고 있다. 즉, 전자거래에 참여하는 각 기업이 정보의 공유나 교환에 의한 전자거래 효과를 전혀 얻지 못하고 있는 것이다. 이러한 측면에서 거래 데이터나 컨텐츠의 표준화는 기업간 전자거래 인프라의 측면에서 그 무엇보다 중요한 사항이라 볼 수 있다. 본 고에서는 현재 진행중인 철강산업 MRO(Maintenance, Repair, Operations)자재 표준화 프로젝트의 추진방향 및 문제점과 해결방안에 대해 간단히 소개하고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.350-353
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• 2004

전자상거래 시장을 주도하고 있는 525 전자상거래 시장은 인터넷 매체의 고속 성장과 함께 빠른 속도로 발전해 오고 있다. 이러한 상황 가운데 B2B 전자상거래에 참여하는 기업 간에 상호 협동의 거래를 유지하고 기업들의 가격 경쟁력을 높일 수 있는 방안이 필요하게 되었다. 기존 이-마켓플레이스의 경우 이-마켓플레이스 자체에서 대부분의 거래가 이루어짐으로써 이-마켓플레이스에 소속된 입점 업체가 독립성을 가지지 못하고, 입점 업체간의 발전적인 경쟁체제가 형성되지 못해 입점 업체간의 시너지 효과가 부족한 문제점이 있었다. 따라서 본 논문에서는 기업간 전자상거래의 한 형태인 전자부품 이-마켓플레이스를 대상으로 하여 위의 문제점을 해결해 보고자 한다. 전자 부품은 라이프사이클이 짧아 하나의 입점업체가 많은 양의 재고를 가질 경우 불응재고가 많아지는 문제점이 있지만 특성상 다품종 소량이기 때문에 기업간 재고 공유를 통해 불용재고 해소 방지가 가능하다. 따라서 기업간의 재고 공유를 통한 적극적인 영업을 유도하여 가격 경쟁력을 높이고 입점 업체의 독립성을 최대한 제공하여 이-마켓플레이스 전체의 영업에 시너지 효과를 발생시킬 수 있도록 하였다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.131-134
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• 2014

The Internet allows firms to serve customers more effectively than ever before. In the B2C context, we examine the interrelationships among information privacy concerns, e-trust, and e-loyalty. The authors extend prior research by incorporating constructs of information privacy concerns into a more holistic conceptual framework. This study answers three research questions: Will the three components of information privacy concerns have a significant effect on e-loyalty through e-trust?, Does e-trust mediate e-loyalty?, Finally, do switching costs have a moderation effect between e-trust and e-loyalty?, The authors examine data from customers who have booked hotel accommodations online. The results support our hypotheses and confirm both the mediation role of e-trust and the moderation role of switching costs. Conceptually, this study provides an empirical validation of information privacy concerns, e-trust, and loyalty linkage. On the managerial level, this research provides insights into critical drivers of loyalty in the emerging online marketplace.

• 한국정보컨버전스학회:학술대회논문집
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• 2008.06a
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• pp.135-140
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• 2008

Recently in the Mongolian wireless marketplace, many E-commerce companies have been making considerable investments in the technological development of M-commerce, taking competitive advantage of new business possibilities offered by Internet-based wireless technologies. In the Mongolian wireless marketplace, this new mobile environment opens the door for new and exciting market opportunities in mobile services and applications. In the near future, these companies will be looking toward M-commerce services as a supplemental source of revenue in the mobile marketplace. This paper examines the roles of M-commerce in the consumers' in order to promote the consumers' loyalty in the booming M-commerce. This paper contains theory that focuses on the basic concepts of the M-commerce environment, its wireless network technologies, and its applications infrastructure. Upon searching for references to assist us in establishing a market hypothesis, we discovered that few comprehensive studies on consumer perspective and behavior related to M-commerce services actually exist in the literature. In the area of M-commerce, many companies neglect the consumer perspective, concentrating only on technological factors only when formulating their market strategies. And, due to technological blindness, many companies were not able to succeed in end-user E-commerce services. Given that fact, this paper formulates a consumer-centric research model. In order to prove the research model, we chose the survey method which allows for the collection of large amounts of data from a sizeable population in a highly economical way. Through the survey, this paper defines consumer's attitudes towards M-commerce services by identifying potential Business-to-Commerce(B2C) applications and its primary target groups in terms of gender and age, and by investigating whether consumers recognize the value proposition of M-commerce applications and services. As shown in the data analysis and results, this research concludes that M-commerce development in Mongolia is still at its infancy, and that the implementation of M-commerce depends not only on technological progress, but also on consumer attitudes and their willingness to adopt M-commerce services. As well, other complex cross-cultural factors-socially, economically, culturally, et cetera-enter strongly into the equation.

• International Commerce and Information Review
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• v.15 no.3
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• pp.411-430
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• 2013

Overseas marketing before the conclusion of a contract is a huge obstacle to enter the global market because it has needed the company's maximum capacities which are some cost, time and human resources. Thus it required a reestablishment about the education fields and research schemes. Due to the advancements in ICT and internet, a subject of e-trade is becoming a critical issue with a subject of a practice of international trade. However, since the mid-2000s, e-trade research articles and educational materials such as textbooks, research papers are being gradually reduced. Therefore the purpose of this study, from an oversea marketing point of view among the various e-trade fields, is to measure an education performance and an academic research scheme. And this study will suggest direction of improvement about research scheme and educational performance in the overseas marketing. According to the result, to establish the education and research scheme about SEM(Search Engine Marketing), SEO(Search Engine Optimization) and SNA(Social Network Analysis) which are introduced in the industry among the education and research field related the e-trade is urgent. And some subjects need a capstone-design reconcile theory and practice.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.4
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• pp.35-49
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• 2010

The purpose of this study is to help the venture business innovate the purchasing process. This study reviewed the types of transaction governance structure, and researched the change of transaction governance structure, while using information technology. According to transaction cost theory, the transaction governance structure can be moved from hierarchy to market. It can be moved to the middle, because of economies of scale, incentive for supplier, and increasing search cost. And it can be moved from market exchange to relational exchange, using electronic marketplace. In order to innovate the purchasing process, the venture business can select the transaction governance structure that fits the its purchasing contexts.

• Information Systems Review
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• v.12 no.3
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• pp.49-73
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• 2010

The lack of customer satisfaction and trust remains a key barrier to electronic commerce. From the standpoint of online merchants, it is critical to build consumer trust by lessening sources of apprehensions and uneasiness associated with online transactions. This paper explores the relationships between customer satisfaction and intermediary's trustworthiness factors in B2C e-marketplaces. It also aims at examining the effects of consumer characteristics, including propensity to trust and Internet shopping self-efficacy, upon trust and purchase intentions. To meet the research objectives, an empirical study has been conducted by surveying 223 active e-marketplace buyers in Korea. The findings of the present research indicate that customer satisfaction positively affects all the three attributes of trustworthiness (i.e., competence, benevolence, and integrity), and more specifically it has a quite strong association with benevolence. In addition, propensity to trust has no significant influence on trust or purchasing intentions, and only affects benevolence and integrity with no direct effect on competence. Finally, Internet shopping self-efficacy was found to affect both trust and purchasing intentions, suggesting that e-marketplaces seek an online strategy designed to strengthen loyalty for customers with high self-efficacy, while they use a strategy to improve the usability and usefulness of their website to attract customers with low self-efficacy. The paper concludes with implications and directions for future research.

• CRM연구
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• v.1 no.1
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• pp.23-48
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• 2006

Internet B2C marketplace such as 'Auction', 'G Market', 'Daum onket' etc.(called open market) has grown sharply in sales about yearly 100% rate increase in recent 1-2 years in Korea. Although Open marketplace has much reputation and the customer loyalty, almost of merchants participated in open market, which size in sales are medium/small, has poor reputation and trust. Consumers, who have to get in touch with untrustworthy merchants for trade in openmarket, perceive high trade risk which undergo the monetary damages such as 'merchandise never received'. This examines what factors consumer trust develop in online marketplace. This study explores several perceived risk factors in an open market by factor analysis and multi-regression to prove the relationships between the degree of trust for the merchants and the perceived trade risk. 133 data collected from the open market user data in this survey. In this study, the consumer's trade satisfaction in open market is low by 4.2 point degree of 7 point likert scale. and perceives 4 trade risk factors such as (1) 'failure to honor warranty or guarantee' (2) 'defective/poor goods in quality' (3) 'merchandise never received or received late' (4) 'poor information'. the degree of merchant's trust has significant relationship with the degree of perceived risk(sig. = 0.0000, $R^2=.327$) We find that the open market has to enhance the relationship marketing of trust by developing the strategies.