• Korean journal of food and cookery science
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• v.30 no.5
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• pp.547-555
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• 2014

The purpose of this study is to understand consumer awareness and preference regarding rice cakes by surveying the awareness, preference, and consumption behavior of college students regarding rice cakes, and to survey their perception and usage of rice cakes, thereby using the results as basic data to establish measures to develop Korea's rice cakes. To sum up the study's results, the survey included both male (54.5%) and female (45.5%) subjects. Those aged "20 to 23" accounted for the largest share (67.9%) of total respondents, and those majoring in "humanities and social studies" comprised the largest portion (47.8%). A majority of the respondents resided in "small and medium-sized cities", and most either lived at home or lived away from their families. A majority of the subjects received monthly allowances ranging from 200,000 to 300,000 won. In order of awareness, the most well-known type of rice cake was "injeolmi (rice cake made from glutinous rice and coated with bean flour)", followed by "songpyeon (half-moon-shaped rice cake)", "garaeddeok (bar rice cake)", and "baekseolgi (steamed white rice cake)". The women were better aware of "injeolmi", "baekseolgi", and "garaeddeok" than the men, and "soemeoriddeok" was not commonly known among either gender. In terms of preferences for rice cakes, overall, the subjects liked "injeolmi" and "songpyeon" the most. However, certain differences were found in preferences for rice cakes between the men and women. The women exhibited higher levels of preference for "injeolmi" and "songpyeon" than the men. On the other hand, the men revealed higher levels of preference for "baekseolgi", "jeolpyeon", and "garaeddeok" than the women. The most common answer to important factors for popularizing rice cakes was "a diverse assortment of rice cakes", followed by "the development of creative technologies" and "the taste of rice cakes reflecting consumer needs", in order of importance. Among the important factors to popularize rice cakes, "the development of unique packaging containers for rice cakes" (p<0.05) and "the development of proper packaging materials" (p<0.05) showed statistically significant differences. In the survey of consumption of rice cakes, the most frequent answer to the question "why do you like rice cakes? was "their tastes are good" with 146 respondents, followed by "I have been eating them for long" with 115 respondents. To the question "when do you use rice cakes", the most frequent answer was "I use them in daily life" with 133 respondents, followed by "I use them at special events" with 115 respondents. The women were found to use rice cakes frequently in daily life, whereas the men used them frequently at special events. When asked whether they had the intention to use rice cakes as a meal substitute, 100 men answered that they had no intention, whereas 96 women answered that they had the intention. When asked about the type of rice cake considered suitable for a meal substitute, the most popular answer was "injeolmi" with 108 respondents, followed by "baekseolgi" with 106 respondents.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.12
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• pp.37-50
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• 2017

This study was performed to understand Malaysian Muslims' awareness, attitudes and purchasing behaviour on ginseng (G) and red ginseng (RG) products. A survey of 200 Muslims residing in Malaysia was conducted on awareness, eating experience, preferences, cognitive efficiency of G and RG products, purchase behaviors and satisfaction through a online-survey methodology. Results shows that 50 % and 40% of the participants aware the G and RG products. In particular, awareness amongst female or married consumers is relatively high. Health promotion is the major reasons to consume eat G and RG products in this group of participants. However, the most frequently consumed type of G products was ginseng coffee, candies and chocolates, in their 40s and 50s or married consumers. Participants are also aware of the efficacy claims of these products with regard to improvement of fatigue, immunity and hypertension. While Malaysian Muslim consumers are satisfied with the health claims, convenience to purchase and tastes and aroma, they are dissatisfied with packaging specifications, price. Participants would intend to recommend G and RG products to relatives (82.6%), and are willing to buy them in the future (83.5%). Conclusively, there must be a clear interest and demands of Halal-certified G and RG products among Malaysian Muslims and it is deemed to need of strategic product development and marketing to enhance awareness of G and RG products in the future.

• Asian Journal for Public Opinion Research
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• v.3 no.1
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• pp.40-62
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• 2015

The main objective of this study was to investigate the awareness and perception of young professionals in Malaysia, Indonesia, and Vietnam countries on the ASEAN Economic Community (hereafter, AEC). Data from a survey of 575 young professionals, with approximately equal distribution from each country, were collected in June and July 2015. Research findings revealed that the knowledge and understanding of the AEC among the Gen Y professionals were still marginal. Although they lack awareness, young professionals had a good impression and perception of the AEC in connection with important benefits for them individually as well as for their country. Finally, the study revealed that the Gen Y professionals showed some level of optimistic attitude that they could succeed in the AEC as they thought that they were quite well prepared, having sufficient skills to work or to do business in other ASEAN countries.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.15 no.1
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• pp.54-60
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• 2007

According to U.S. NTSB, from 1989 to 1992, Situation Awareness (SA) was a major factor causing 80% of all aircraft accidents in scheduled airlines. Therefore, the prevention of accidents through effective training in SA became a pivot in aviation safety. Furthermore, during the past 10 years, since all helicopter accidents in Korea were caused by the factors related to SA, an appropriate countermeasure has been required. This study, which uses survey data, examines various factors related to SA that could affect helicopter pilots. Recognition of and countermeasures for the factors in emergency situations were analyzed. The results show that, while the factors associated with SA and vigilance have lower correlations with each other, the factors associated with recognition, diagnosis, and generation and implementation of solutions have higher correlations with each other. Thus, the results demonstrate the need for better SA through educational training.

• Journal of Families and Better Life
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• v.21 no.6
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• pp.69-79
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• 2003

The purpose of this study was to examine the effects of social norms and personal ethics on recycling behavior. For this purpose, survey data from four hundred and fifty seven individuals were collected and analyzed using an SPSS program. The major findings were as follows: First, social norms had a positive impact on personal ethics and recycling behavior. Second, personal ethics significantly affected recycling behavior. Third, awareness of the consequences of recycling behavior (AC) and ascription of responsibility for environmental problems(AR) did not significantly translate personal ethics into actual recycling behavior. Fourth, ascription of responsibility for environmental problems(AR) and awareness of consequences of recycling behavior(AC) affected recycling behavior. These results suggest that in order to encourage recycling behavior, it is necessary to inform and educate the public so as to enhance social norms and personal ethics.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.183-190
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• 2010

The study is to examine the causal correlation between communication skill of organization and their job performance. In our model, we used these variables-innovation awareness, job satisfaction, organizational commitment as a parameter. In order to verify the hypothesis based on research model, a survey among researchers(sample size=117) who work in food company was carried out. Analyzing hypothesized model and following the statistical procedure, we could assure that these exist positive correlation with communication skill, innovation awareness, job satisfaction, organizational commitment and organization performance. A coefficient of coffelation between those variables was clearly high in the group with good communication skill. Among the parameters, the variable of innovation awareness was more effected on their job performance.

• Culinary science and hospitality research
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• v.14 no.2
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• pp.128-137
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• 2008

The importance of brand and brand equity has greatly increased not only in the professional perspectives but also in academic viewpoints. Especially, lots of related studies have been focused on the components of brand equity itself. However, this study concentrates on the relationships of brand equity components for understanding consumers' attitudes toward the brands of the food-service businesses. The basic research model consists of 4 brand equity components: brand awareness, perceived quality, brand image, and brand preference. Research data are gathered through survey questions responded by university students. For statistical analysis, correlation analysis, factor analysis, and covariance structure analysis are carried out. The result of this study are summed up as follows. Among the brand equity components, brand awareness had a great effect on perceived quality(path coefficient; 0.476). Brand image highly influenced brand preference(path coefficient; 0.439).

• Journal of the Korea Safety Management & Science
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• v.5 no.2
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• pp.53-66
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• 2003

This study analysed the result of a survey answered by 120 technology teachers and 360 students from 357 middle schools in Seoul to find out the actual state of safety accidents during technology education activity course in the middle school class and safety awareness of the teachers and students. The result shows that many safety accidents happen during technology education activity course in the middle school class. However, most teachers and students have experienced safety accidents or dangerous situations more than once a year. Technology teachers had very low awareness on the states of retaining safety equipments. On the other hand, they were well aware of the importance of safety, including the actual states of safety education, knowledge of safety, and the will to join safety education. Therefore, safety awareness of technology teachers should be reinforced by the extension of safety training and the improvement of safe environments.

• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.535-550
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• 1999

The purpose of this study was to find the awareness and attitudes of adolescent consumers toward Korean-made products with brand names of a foreign language. The survey method was utilized, and 393 middle and high school students were selected. The major findings were as follows; 1) 61.2% of the respondents have not awared the trend of foreign language brand naming of Korean-made products at all. 2) The respondents have awared the trend of foreign language brand naming of Korean-made products could affact adolescents' consumption culture. 3) The attitudes toward Korean-made products with brand names of a foreign language were found to be rather negative, and the attitudes toward the trend of a foreign language brand naming of Korean-made products were found to be also rather negative.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.141-148
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• 2009

The purpose of this study is to examine the causal correlation between communication skill of organization and their job performance. In our model, we used these variables - innovation awareness, job satisfaction, organizational commitment as a parameter. In order to verify the hypothesis based on research model, a survey among researchers (sample size=117) who work in food company was carried out. Analyzing hypothesized model and following the statistical procedure, we could assure that there exist positive correlation with communication skill, innovation awareness, job satisfaction, organizational commitment and organizational performance. A coefficient of correlation between those variables was clearly high in the group with good communication skill. Among the parameters, the variable of innovation awareness was more effected on their job performance.