Korean Journal of Human Ecology (한국생활과학회지)
- Volume 8 Issue 3
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- Pages.535-550
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- 1999
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- 1226-0851(pISSN)
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- 2234-3768(eISSN)
Awareness and Attitudes of Adolescent Consumers toward Korean-Made Products with Brand Names of a Foreign Language
외국어 상표명을 가진 국산품에 대한 청소년소비자의 인식과 태도
- Lee, Hee-Sook (Dept. of Home Management, Chungbuk National University)
- 이희숙 (충북대학교 생활과학대학 가정관리학과)
- Published : 1999.11.30
Abstract
The purpose of this study was to find the awareness and attitudes of adolescent consumers toward Korean-made products with brand names of a foreign language. The survey method was utilized, and 393 middle and high school students were selected. The major findings were as follows; 1) 61.2% of the respondents have not awared the trend of foreign language brand naming of Korean-made products at all. 2) The respondents have awared the trend of foreign language brand naming of Korean-made products could affact adolescents' consumption culture. 3) The attitudes toward Korean-made products with brand names of a foreign language were found to be rather negative, and the attitudes toward the trend of a foreign language brand naming of Korean-made products were found to be also rather negative.