• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.427-438
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• 2020

This study aims to analyze and confirm brand awareness' role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables. The contribution brought by this study is to reflect manifest variables such as recall, purchase, and consumption. The number of respondents in this study was 200 samples using the online survey data collection method (Google form), while the research approach is quantitative explanatory. The data analysis test tools include the Structural Equation Modeling (SEM) approach with AMOS as a statistical data analysis software and Sobel test to indirectly test the relationship. This study consists of four hypotheses, of which three hypotheses are positively and significantly related (brand awareness on repurchase intention, brand awareness on customer satisfaction, and customer satisfaction on repurchase intention). Through indirect relationship, namely, brand awareness on repurchase intention through customer satisfaction, the study showed no significant effect. In a comprehensive way, this study emphasizes the factor of customer satisfaction as a determinant of consumer loyalty and repurchase intention. Therefore, creating optimal customer satisfaction, service excellence, promotion and massive advertising, guaranteeing the safety and ease-of-use apps, and ease of shopping, especially for e-commerce industry, is a serious concern.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.231-240
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• 2020

E-commerce development led to the explosion of online payment. Consumers have many choices when deciding on the online payment method for each transaction. Using a combination of both qualitative and quantitative methods with the help of SPSS AMOS version 22.0, the article explores the factors that influence consumers' online payment method decision behavior in Vietnam. Research results show that awareness of usefulness, awareness of risk, awareness of trust, awareness ease of use, product uncertainly perception and perceived behavioral control have effects on the behavior of deciding on online payment methods. Awareness of risk has the strongest negative impact on online payment method decision behavior and awareness of usefulness has the strongest positive impact on online payment method decision behavior. Based on these important results, the article proposes a number of implications: (i) continuing to invest and upgrade modern technology to ensure customer information absolutely confidential; (ii) converting all ATM cards on the market to EMV chip standard card technology; (iii) improving service activities, quickly handle things to create confidence for customers; (iv) credit institutions operating in the field of online payment linked to e-commerce sites, supermarkets, convenience stores, restaurants must ask partners to increase transparency for the products.

• 한국치위생학회지
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• 제16권2호
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• pp.249-259
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• 2016

Objectives: The purpose of the study was to investigate the mouthguard awareness and educational needs for coping methods of oral and maxillofacial trauma in physical education department students. Methods: A self-reported questionnaire was completed by 250 male students in gyeonggido and Jeonbuk province from June, to August, 2015. survey was conducted from June to August, 2015. The students were those who played taekwondo, football, and kendo. Except incomplete answers, 229 data were analyzed. The questionnaire consisted of general characteristics of the students, awareness and use of mouthguards, and educational needs for coping methods for oral and maxillofacial injuries. The Cronbach alpha of mouthguard awareness was 0.838, and that of educational needs for coping methods for oral and maxillofacial injuries was 0.843 in the study. Results: Those who wore mouthguards tended to have higher score of awareness and the demand of coping methods for oral and maxillofacial injuries was higher than those who did not. Those who had higher awareness of mouthguards and oral health maintained their good oral health. Conclusions: The mouthguard is very important to protect from the oral and maxillofacial injuries in sports play, it is important to emphasize the mouthguard wearing in the physical education department students.

• 제어로봇시스템학회논문지
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• 제18권8호
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• pp.780-786
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• 2012

Surveillance has become one of promising application areas of wireless sensor networks which allow for pervasive monitoring of concerned environmental phenomena by facilitating context awareness through sensor fusion. Existing systems that depend on a postmortem context analysis of sensor data on a centralized server expose several shortcomings, including a single point of failure, wasteful energy consumption due to unnecessary data transfer as well as deficiency of scalability. As an opposite direction, this paper proposes an energy-efficient distributed context-aware surveillance in which sensor nodes in the wireless sensor network collaborate with neighbors in a distributed manner to analyze and aware surrounding context. We design and implement multi-modal sensor stations for use as sensor nodes in our wireless sensor network implementing our distributed context awareness. This paper presents an initial experimental performance result of our proposed system. Results show that multi-modal sensor performance of our sensor station, a key enabling factor for distributed context awareness, is comparable to each independent sensor setting. They also show that its initial performance of context-awareness is satisfactory for a set of introductory surveillance scenarios in the current interim stage of our ongoing research.

• 한국식품조리과학회지
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• 제30권5호
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• pp.547-555
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• 2014

The purpose of this study is to understand consumer awareness and preference regarding rice cakes by surveying the awareness, preference, and consumption behavior of college students regarding rice cakes, and to survey their perception and usage of rice cakes, thereby using the results as basic data to establish measures to develop Korea's rice cakes. To sum up the study's results, the survey included both male (54.5%) and female (45.5%) subjects. Those aged "20 to 23" accounted for the largest share (67.9%) of total respondents, and those majoring in "humanities and social studies" comprised the largest portion (47.8%). A majority of the respondents resided in "small and medium-sized cities", and most either lived at home or lived away from their families. A majority of the subjects received monthly allowances ranging from 200,000 to 300,000 won. In order of awareness, the most well-known type of rice cake was "injeolmi (rice cake made from glutinous rice and coated with bean flour)", followed by "songpyeon (half-moon-shaped rice cake)", "garaeddeok (bar rice cake)", and "baekseolgi (steamed white rice cake)". The women were better aware of "injeolmi", "baekseolgi", and "garaeddeok" than the men, and "soemeoriddeok" was not commonly known among either gender. In terms of preferences for rice cakes, overall, the subjects liked "injeolmi" and "songpyeon" the most. However, certain differences were found in preferences for rice cakes between the men and women. The women exhibited higher levels of preference for "injeolmi" and "songpyeon" than the men. On the other hand, the men revealed higher levels of preference for "baekseolgi", "jeolpyeon", and "garaeddeok" than the women. The most common answer to important factors for popularizing rice cakes was "a diverse assortment of rice cakes", followed by "the development of creative technologies" and "the taste of rice cakes reflecting consumer needs", in order of importance. Among the important factors to popularize rice cakes, "the development of unique packaging containers for rice cakes" (p<0.05) and "the development of proper packaging materials" (p<0.05) showed statistically significant differences. In the survey of consumption of rice cakes, the most frequent answer to the question "why do you like rice cakes? was "their tastes are good" with 146 respondents, followed by "I have been eating them for long" with 115 respondents. To the question "when do you use rice cakes", the most frequent answer was "I use them in daily life" with 133 respondents, followed by "I use them at special events" with 115 respondents. The women were found to use rice cakes frequently in daily life, whereas the men used them frequently at special events. When asked whether they had the intention to use rice cakes as a meal substitute, 100 men answered that they had no intention, whereas 96 women answered that they had the intention. When asked about the type of rice cake considered suitable for a meal substitute, the most popular answer was "injeolmi" with 108 respondents, followed by "baekseolgi" with 106 respondents.

• International Journal of Computer Science & Network Security
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• 제23권10호
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• pp.188-198
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• 2023

In this era of globalization without limitation, many security issues occur, especially in a public network. Internet users significantly increased every single day. However, only some users are aware of security issues when they use Internet services. For the campus network environment, both staffs and students are susceptible to security threats such as data theft, unauthorized access and more due to different levels of awareness towards security threats. This paper is to study the level of awareness among students on security issues based on KSA model. As a case study, the survey was distributed among students in the UTeM campus network. A quantitative study was conducted, and a structured questionnaire has been designed and distributed among students. The variables were focused on three (3) aspects, which are Knowledge, Skill and Ability (KSA). The finding shows the relationship between KSA with the level of awareness among students has been revealed. From the result, Knowledge is the most significant aspect that contributes to high awareness. For the future, a study about increasing students' knowledge about security issues should be addressed.

• 유통과학연구
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• 제18권11호
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• pp.23-30
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• 2020

Purpose: Increased awareness of the environment is essential, since the general health of people and the global economy is largely dependent on the health of the environment. The purpose of this study is to increase customer awareness and also to ensure that businesses enlighten their customers on how to act in an environmentally friendly manner, which can be done, for instance, through associations. Research design, data and methodology: Scant research is available regarding what elements of marketing strategy should be applied in an environmental plan to increase customer awareness. For this reason, this study suggests a specific marketing policy that conveys several strategies for practitioners who focus on successful environmental plans for their organizations. Results: The prior literature suggests that public education, mass media, campaign publications, and electronic networking, which are becoming more common today, can be used as platforms for conveying environmental messages that will increase environmental awareness among customers. Conclusions: Organizations can use health and safety training to ensure that customers are aware of the environment. Training programs by companies that point more to the environment can make customers aware of the environment and help them adopt activities that show respect to the environment.

• 화훼연구
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• 제26권4호
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• pp.209-215
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• 2018

본 연구는 국내 플라워샵에서의 절화보존제 사용현황 및 인식을 알아보고자 국내 성인남녀 120명의 플로리스트들을 상대로 설문조사를 진행하였다. 국내 플라워샵에서 일하는 플로리스트들 중 19.8%만이 절화보존제를 사용하는 것으로 나타난 반면, 전혀 사용하지 않은 플라워샵은 45.5%로, 국내 플라워샵에서의 절화보존제 이용이 매우 낮은 것으로 나타났다. 국내 플로리스트들의 절화보존제 주 사용 시기와 목적은 '화훼 상품 보관 시(39.6%)'에 '균 번식 억제를 위해(36.7%)' 가장 많이 사용하는 것으로 나타났으며 절화보존제를 사용하지 않는 이유에 대해서는 필요성을 느끼지 못한다는 응답(51.4%)이 가장 높게 나타나, 절화보존제에 대한 인식이 부족한 것으로 나타났다. 그러나, 절화보존제 사용 경험이 있는 플로리스트들에게서는 절화보존제의 이용 만족도가 높게 나타났으며, 50.5%의 절화보존제 이용 경험자는 재구매 의사가 매우 높은 것으로 나타났다. 일반적으로 국내 플로리스트들의 경우 절화 보존제에 대한 관심이 적지는 않으나(Mean=3.22), 절화보존제의 적은 이용 빈도와 낮은 인지도는 국내 절화보존제 시장이 작고 홍보가 부족하여 나타난 것으로 판단된다. 절화보존제 사용 후 플로리스트들의 높은 만족도와 재구매의사를 보았을 때, 절화보존제에 대한 홍보와 교육을 통하여 국내 플라워샵에서의 절화수명제의 접근성을 높이고 절화 품질 관리에 대한 인식을 고양시킬 수 있을 것이며, 이를 통해 소비자들에게도 고품질의 관상기간이 긴 절화 상품 제공을 통하여 국내 절화산업의 발전을 가져올 수 있을 것이다.

• Asian Journal for Public Opinion Research
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• 제7권4호
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• pp.226-250
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• 2019

The purpose of this study is to explore whether the perceptions of materialistic realities of South Korean university students can be explained by individual experience and media use. We examined: 1) relative consequences of awareness of discrimination experience and amounts of time spent on genre-specific media on perceptions of materialistic realities, 2) whether cultural orientation (allocentrism, self-monitoring, and masculinity) influences explanatory factors of awareness of discrimination experience, 3) conditions of countervailing responses to materialistic reality. As a result of analyzing the online survey data of 330 university students in Seoul, the amount of time spent on the beauty or fashion genre and awareness of discrimination experience explained the perceptions of materialist reality in Korean society. Although the perceptions that affected the accommodative response did not affect countervailing response, innovativeness had an interaction effect with perceptions of materialist reality in only countervailing response. Finally, the implications of these findings were discussed.

• Asian Pacific Journal of Cancer Prevention
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• 제13권4호
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• pp.1093-1096
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• 2012

Background: Cervical cancer is common among women worldwide. A multitude of risk factors aggravate the disease. This study was conducted to: (1) determine the prevalence and (2) make a comparative analysis of the socio-demographic and behavioural risk factors of cervical cancer and knowledge, attitude and practice between rural and urban women of North Bengal, India. Study Design: Community-based cross-sectional study. Methods: A survey (first in North Bengal) was conducted among 133 women in a rural area (Kawakhali) and 88 women in an urban slum (Shaktigarh) using predesigned semi-structured questionnaires. The respondents were informed of the causes (including HPV), signs and symptoms, prevention of cervical cancer and treatment, and the procedure of the PAP test and HPV vaccination. Results: The prevalence of risk factors like multiparity, early age of marriage, use of cloth during menstruation, use of condom and OCP, early age of first intercourse was 37.2%, 82%, 83.3%, 5.4%, 15.8% and 65.6% respectively. Awareness about the cause, signs and symptoms, prevention of cervical cancer, PAP test and HPV vaccination was 3.6%, 6.3%, 3.6%, 9.5% and 14.5% respectively. Chi-square testing revealed that in the study population, significant differential at 5% exists between rural and urban residents with respect to number of children, use of cloth/sanitary napkins, family history of cancer and awareness regarding causes of cervical cancer. Regarding KAP, again using chi-square tests, surprisingly, level of education is found to be significant for each element of KAP in urban areas in contrast to complete absence of association between education and elements of KAP in rural areas. Conclusions: A large number of risk factors were present in both areas, the prevalence being higher in the rural areas. The level of awareness and role of education appears to be insignificant determinants in rural compared to urban areas. This pilot study needs to be followed up by large scale programmes to re-orient awareness campaigns, especially in rural areas.