• 한국항공운항학회지
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• 제10권1호
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• pp.69-82
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• 2002

최근 항공자유화의 주요 변화는 미국 중심의 양자간 항공자유화와 소지역적 다자간 협정 체제의 성립이다. 소지역적 다자간 항공운송협력은 서로 마음이 맞는 국가들간에 기존의 양자간 항공 협정 체제에 근거하는 것이며 각국은 항공운송산업의 발전을 도모하기 위하여 시장접근 및 운수권에 대한 규제와 제한을 완화하고 역내의 자유로운 항공교통을 실현하기 위해 노력하고 있다. 본 연구에서는 지역적 항공운송협력의 배경과 실태를 살펴보고 항공자유화의 추진 결과 경제적으로 얻을 수 있는 효과를 예상하고자 아시아에 위치하면서 미국과 항공자유화 협정을 체결한 싱가포르를 대상으로 항공자유화 정책의 경제적 효과를 산업연관분석을 통하여 연구를 행하였다.

• 항공우주정책ㆍ법학회지
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• 제29권1호
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• pp.33-66
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• 2014

해마다 항공이용객의 숫자도 큰 폭으로 급격하게 증가해왔다. 이러한 상황에서 국내외에서 항공기 기내난동, 항공기납치, 항공기테러 등과 같은 항공기의 안전을 크게 위협하는 사례들이 나타나고 있다. 무엇보다 항공기 탑승 후 반입 물품을 이용한 항공기납치, 난동, 등은 항공기 이용객은 물론 항공운항질서의 안전에 심각한 위협이 되고 있다. 이처럼 항공기반입금지물품은 항공안전과 보안에 직결된 문제인 동시에 항공기에 탑승하는 승객 즉 국민의 안전한 항공이용에도 중요한 문제이다. 이러한 측면에서 우리나라는 국제민간항공조약 등 여러 국제협약에 따라 항행안전시설 및 항공기 안에서의 불법행위를 방지하고 민간항공의 안전과 보안을 확보하기 위해 "항공보안법"에서 항공기반입금지물품에 관해 규정하였다. 그러나 항공기의 위험성이 급격하게 증가하고 있는 상황에서 첨단기술을 이용한 항공기범죄와 함께 갈수록 교모해지는 수단으로 인한 항공기범죄가 감소하지 않고 꾸준히 증가하고 있음에도 불구하고 항공기에 반입하는 물품에 대한 효과적 관리 감독이 부실하다. 이와 같이 항공기반입금지물품 지정실태와 관련법제도의 적지 않은 문제점들이 나타나고 있다. 문제는 항공기사고가 발생할 경우 대부분 대형사고로 이어져 막대한 경제적 손실은 물론 많은 사상자로 인명피해도 발생할 수밖에 없다. 또한 항공기반입금지물품에 대한 효과적인 관리 감독 없이는 항공기운항과 시설의 안전은 물론 항공기를 탑승한 승객의 안전도 담보할 수 없다. 이러한 점에서 항공기반입금지물품에 대한 합리적이고 적절한 관리 감독을 위한 법제도적인 검토가 요망된다. 그러므로 항공안전보장과 질서유지를 위해서는 항공기반입금지물품를 효과적으로 관리 감독해야 할 필요성이 크다. 이를 위해서 우선, 항공기탑승과 제재의 문제를 살펴본다. 또한 항공기반입금지물품의 안정성평가의 부족과 불충분한 기준과 미흡한 검색시스템에 관한 문제점을 제시한다. 두 번째, 탑승 후 대응 및 제재문제로 항공기반입금지물품의 미흡한 압수 유치에 관해서 논의 한다. 마지막으로 항공기위험물품반입의 처벌의 미흡한 점에 관한 논의를 한다. 본 연구는 궁극적으로 이러한 문제점을 바탕으로 항공안전과 보안을 위한 항공기반입금지물품의 합리적 관리와 감독방안에 대한 합리적인 해결책을 제시함에 중점을 두고 있다. 이를 통하여 항공기반입금지물품의 합리적인 관리 감독 방안을 모색함으로써 항행안전시설과 항공기 안에서의 불법행위를 효율적으로 방지하고 민간항공의 안전과 보안을 확보하는데 기여하고자 한다.

• 유통과학연구
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• 제18권4호
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• pp.13-26
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• 2020

Purpose: In this study, we will explore how the attributes of the airline's advertising model affect the corporate image and brand loyalty and the medium effect of the corporate image. Research design, data and methodology: Data collection for empirical analysis of this study was conducted online for about seven months from Jan. 2 to July 12, 2019, and was confirmed as part 292 of the final effective sample and used for demonstration analysis. Results: The property of the advertising model shown to have a significant impact in corporate image and brand loyalty. The property of the advertising, reliability and professionalism shown to have an impact in the social responsibility, but attractiveness is its responsibility and brand loyalty. Corporate images have been shown to play a meaningful role in the impact of advertising models on brand loyalty. Conclusions: The attributes of the airline's advertising model are divided into four categories, and reliability has the most influence on the image of a company and the formation of brand loyalty. The impact of the attributes of the advertising model on the relationship between corporate image and brand loyalty was investigated through an empirical analysis, and several implications were derived.

• 유통과학연구
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• 제17권2호
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• 유통과학연구
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• 제18권9호
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• pp.77-86
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• 2020

Purpose: This study focused on SNS, which has been in the spotlight as a marketing tool as the number of people using SNS, to find out about the relationship between the characteristics of airline SNS marketing and the impact on brand attitude and purchasing intention. It will also identify the relationship between each factor and, in conclusion, identify the influence of SNS characteristics as marketing tools of airlines and provide direction and theoretical implications so that they can be used as effective marketing tools based on this. Research design, data: Airline SNS characteristics factors were derived from three main components: interactivity, entertainment, and convenience, four hypotheses were set up, and the SPSS Win 18.0 program and AMOS 22.0 were used to analyze the relationship between factors in a total of 333 questionnaires. Results: The airline's successful SNS marketing directly affects the airline's brand image and airline's brand attitude, and a good brand image forms a positive brand attitude for consumers and also suggests that this can lead to purchasing intentions. Conclusions: Airlines that want to successfully market SNS should pay attention to SNS characteristics and consider them in-depth, and pay attention to SNS as an important marketing tool.

• 유통과학연구
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• 제16권7호
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• pp.17-24
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• 2018

Purpose - This study focuses on the quality of nonverbal communication by the flight attendants at the airline, and the factors that contribute to improve customer behavior, thereby providing positive implications for corporate management. Research, design, data, and methodology - For the empirical analysis of this study, reliability analysis and frequency analysis were conducted. T-test and ANOVA analyses were performed. In addition, the effects of nonverbal communication have on customer behavior have regressed analysis. The collected data was empirical suing the SPSS Win 18.0. Results - Among the non-verbal communication qualities were found to significantly influence customer attitudes, and demographic differences in airline flight attendants were also shown to influence their perceptions. Empirical analysis revealed significant differences in demographic characteristics between gender, age and airlines used. Conclusions - All of the non-verbal communication's attributes were found to significantly impact customer attitude. It is used to train the importance of nonverbal communication quality for the role of cabin crew members and to enhance the loyalty of the customers to Airline. This study identifies the relationship between the impact of non-verbal communication quality on customer attitudes and implies the importance of non-verbal communication quality for airline flight attendants. Also, this study suggests that there is a close mechanism between the nonverbal communication and the customer attitudes to airlines.

• 유통과학연구
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• 제11권4호
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• pp.13-21
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• 2013

Purpose - The purpose of this research is to find out the relationship between cue utilization and perceived website quality and purchase intention for an online store. To achieve this, we suggest a conceptual model that examines the relationship among product introductions, online communications, online reviews, perceived quality, and online purchase intention. Research design, data, and methodology - This research utilizes SPSS 19.0 and AMOS17.0 to analyze the data. We used factor analysis to shape the structure of the original data and saved the information with multiple dimensions. We then deployed the AMOS software to analyze the model. We performed both factor analysis and structural equation analysis. Results - The findings of this study show that graphic and word descriptions, online chatting, and online reviews have a positive influence on perceived quality. Furthermore, perceived quality has a positive influence on purchase intention. Conclusions - First, detailed product information should be added to influence quality perception. Second, consumers expect a certain level of service while shopping. Simultaneously, online products reviews from consumers deserve attention as they can impact consumer purchase intention.

• 유통과학연구
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• 제19권6호
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

• 동아시아경상학회지
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• 제9권2호
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• pp.55-73
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• 2021

Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

• 융합경영연구
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• 제9권2호
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• pp.21-31
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• 2021

Purpose: This study aims to provide marketing implications for training and face-to-face service employee communication by analyzing how communication by Korean crews at foreign airlines affects passengers' perception and how this perception relates to airline service quality and customer satisfaction. Research design, data: The collection of questionnaires for the demonstration in this study has collected 300 questionnaires for about a month for Korean passengers who are aware of the presence of Korean crew on board aircraft. Results: The study analyzed the relationship between the communication ability, customer satisfaction, and reuse intention of foreign airlines. An empirical analysis of the relationship between quality of airline service, customer satisfaction, and intention of re-use can suggest the following implications based on the language and non-verbal communication capabilities of the Korean crew working for foreign airlines. Conclusions: We studied the impact of communication between Korean crews working for foreign airlines on the quality of airline service, customer satisfaction and reuse intention. The Korean crew should also work for overseas airlines and consider communication as important and expand their overall foreign language education and communication skills to have a positive impact on not only Korean passengers but also their own citizens.