• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.181-189
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• 2022

The purpose of this study is to verify study models and examine a causal relationship among authenticity, job satisfaction, organizational commitment, quality of life and job achievement for amateur business team player. In order to achieve the purpose, this study conducted structural equation model analysis for study models consisting of extraneous variables after examining the authenticity(organization, leader) that amateur business players perceive and endogenous variables including job satisfaction, organizational commitment, quality of life, and job performance. The object of questionnaires in this study selected sports business team players nationwide as a population and 348 players were chosen as final effective samples by applying a convenient sampling method for offline and online questionnaires. The research tool for this study is a questionnaire. The two dimensions of authenticity were used by developing a scale. For all endogenous variables, the scales used in previous studies were modified and used according to the purpose of the study. This study analyzed the collected data, applying SPSS Win ver. 23.0 and AMOS 20.0 programs in order to analyze the characteristics of the study objects, describe questionnaires, and verify selected study hypothesis, individual hypothesis was verified after identifying the reliability and validity of measurement model, and the fitness verification of study models. In the results, all of the 8 hypothesis were adopted and the reciprocal relationship among each factors in the study model were observed.

• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.28-42
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• 2024

Purpose: ESG management of domestic coffee shops is attracting attention as a capability for corporate sustainability. Therefore, customers who use coffee shops are inevitably affected by ESG policies. By properly operating ESG management, companies can ensure that customers perceive and consume their brands positively. This study examines how ESG management of coffee shops affects customers' perceived authenticity, trust, and brand loyalty, and suggests the direction in which domestic coffee shops should move. Research design, data, and methodology: All variables and hypotheses were determined by previous research, and data were collected for two weeks starting May 23, 2023. 229 people with experience using coffee shops participated in a survey conducted through a Google form, and all 229 responses were used in the analysis. Result: The research results are as follows. All domestic coffee shops presented as examples had a positive impact on brand trust and perceived authenticity through ESG management. However, in the case of environment (E), it can be confirmed that it does not directly affect trust, but indirectly affects trust through perceived authenticity. Conclusions: Domestic coffee shops must establish appropriate policies by recognizing customer interests and opinions in order to significantly increase perceived authenticity and trust through ESG strategies.

• The Journal of Industrial Distribution & Business
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• v.9 no.11
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• pp.67-76
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• 2018

Purpose - Electrical energy saving is one of the practical virtues relating to sustainable living. Therefore, policy-makers has tried to find a way to change the behaviors of individuals to encourage them to actively practice electrical energy saving, even if they have never had this concern or have only passively practiced electrical energy saving to this point. Prior research related to electrical energy saving can be categorized into several types. The first is focused on consumer characteristics linked to electrical energy saving. These studies are based on individual or household socio-demographic variables (e.g., age, gender, household income, education level, occupants, marital status, number of households), and psycho-graphics (e.g., environmental consciousness, value, attitude, motivation, lifestyle). The second is focused on policies (e.g., monetary incentives, information sharing, social comparison, feedback), and technologies (e.g., energy-efficiency home appliances, energy-reduced products, renewable resources). People generally have a favorable attitude towards electrical energy saving, while electrical energy saving practices tend to be less favorable. Therefore, it is necessary for policy-makers to seek out gaps between attitudes and behaviors and find alternatives to reduce these gaps. This study investigates the influence of authenticity on the behavioral intention of electrical energy saving. It is supposed that electrical energy saving practices are likely to be stronger as authenticity of individual or household becomes stronger. This study reviews prior literature and examines various studies to provide an understanding of the relationships between authenticity and electrical energy saving behavioral intention. Research design, data, and methodology - Hypothesis was drawn from analysis based on previous research. The items related to authenticity and electrical energy saving were selected from items found in previous research. To verify this hypothesis, data were collected via experimental survey method and the resulting data were analyzed using reliability analysis, correlation analysis, and hierarchical regression analysis. Results - This study found that authenticity had a positive impact on the behavioral intention of electrical energy saving. The higher the perceived degree of authenticity, the higher the behavioral intention of electrical energy saving. Conclusions - This study assesses the impact of authenticity on the behavioral intention of electrical energy saving. In order to enhance the practice of electrical energy saving, it is efficient strategy for policy-maker to improve the perceived authenticity of individuals.

• Korean Journal of Heritage: History & Science
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• v.46 no.3
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• pp.32-47
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• 2013

The concepts of authenticity and integrity are very important standards to be satisfied in the conservation and utilization of Scenic Site (名勝), literally meaning the places of scenic beauty, as a public heritage. These concepts, which are frequently used in the conservation and utilization of the World Heritage inscribed by UNESCO, can be applied to all kinds of heritages. Recently, it has been widely recognized that the concepts of authenticity and integrity are not separable but interconnected. Accordingly, the maintenance of authenticity in Scenic Site should include not only the physical preservation but also the succession of historical tradition of enjoyment. The integrity in Scenic Site refers to the physical and social conditions under which authenticity can be satisfactorily protected. The aim of this study is to reconstruct the traditional ways of enjoying historical and cultural Scenic Site with emphasis on the Yeongnam Region and make a critical examination of cultural property protection areas that have been designated. Then, this study aims to find the ways to utilize Scenic Site to secure the standards of authenticity and integrity. As a result it was discovered that cultural property protection areas are not designated well enough to satisfy the standards of authenticity and integrity. Considering the fact that cultural property protection areas are the minimal institutional systems to maintain the original value of Scenic Site, it is necessary to pay more careful attention to the ways of securing the authenticity and integrity in Scenic Site.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.332-344
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• 2022

The purpose of this study was to identify the components of how clients perceive the counselors' authenticity in actual counseling, and to examine the therapeutic changes and processes related to the counselors' authenticity. In-depth interviews were conducted with 12 clients majoring in counseling at graduate school, and as a result of analyzing using the Grounded theory approach, 57 concepts, 40 sub-categories, and 14 categories were derived. The major results of this study are as follows: first, the components of counselor authenticity perceived by clients were identified as 'honesty', 'sincere attitude', and 'heartfelt caring'. Second, counselors' authenticity was found to bring about deeper and generalized therapeutic changes when a deep level of acceptance and empathy for the client was accompanied. Finally, therapeutic changes in counselors' authenticity were found to be 'increasing self-understanding and acceptance', 'generalization of authenticity modeling', and 'increasing initiative in coping with problems'. This study contributed to the increase of the practical knowledge of the counselors' authenticity by identifying the therapeutic value of authenticity and factors, and provided the implications to education and training for novice counselors.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.117-124
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• 2015

Recently the concept of authenticity has made an issue on the study of transformational leadership. Without authenticity of leader the effect of leadership nullifies the effectiveness of leadership for the followers. This study examines convergently the effect of transformational leadership on trust, organizational devotion, and team performance with the moderating effect of authenticity focusing 232 hotel team members in Busan using structural equation model. The results are as follows: First, transformational leadership has shown significantly effective toward trust and organizational devotion. Second, trust toward team leader has shown significantly effective toward team performance, while devotion has not shown dignificantly effective. Third, authenticity has shown significantly effective for moderating effect between leadership and trust, but not effective between leadership and devotion. This paper make significant contribution by testing the concept of authenticity.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.241-261
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• 2003

The electronic records management systems must create and maintain reliable and authentic records because such records can be easily duplicated, manipulated, altered, and revised. The goal of this study is to propose the strategies for maintainning authenticity of electronic records and to produce some baselines for developing the strategies for maintaining authenticity of electronic records and to produce some baselines for developing the trusted record management sytems. Therefore, the study is to identify and define the concept of an electronic record and the nature of authenticity; to estabilish the principles for ensuring the long-term preservation of authentic electronic records; to suggest the methods for describing electronic records in order to maintain audit trail; to suggest the methods for describing electronic records in order to maintain audit ; to propose the mechanisms for maintaining reliable and authentic electronic records; to analyse the Korean standards related to electronic document management systems; and to discuss future challenges for maintaining the authenticity.

• Journal of the Korean association of regional geographers
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• v.19 no.1
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• pp.130-146
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• 2013

This study aimed to analyze the authenticity of dark tourism, and to discuss the possibilities and limitations of disaster tourism as an alternative type of tourism in post-modern society. For this purpose, disaster tourism related with the Great East Japan Earthquake was analyzed. After the disaster occurred, the boundaries between guests (tourists) and hosts (residents) dissolved and disaster communities emerged temporarily. This was followed by social contributive tourism, in which both guests and hosts shared their matter of life-and-death experiences, so existential authenticity became the most important motive and experience for tourism. As time passed, however, existential authenticity was reconstructed ideologically in the socioeconomic political context of disaster recovery, and replaced constructive authenticity. After all, the possibilities of disaster tourism as an alternative type of tourism based on the introspection of modernity were restricted. To discuss the underlying ethical issues of the commodification of disaster tourism, further researches should conducted to consider dark tourism as an alternative type of postmodern tourism.

• The Research Journal of the Costume Culture
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• v.30 no.3
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.27-35
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• 2022

We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in the conditional indirect effect of product-influencer congruence on the mediation process. For our purposes, data were collected from a convenience sample of 340 undergraduate students at a large university in South Korea. Our results indicated that social distance is directly related to the perceived authenticity and, consequently, affects attitude toward ads. Also, an indirect effect of the perceived authenticity was significant on the low level of product-influencer congruence and not in the high level. Our findings suggest that marketing managers should consider the social media influencer's authenticity and congruence between the product and the influencer.