• The Journal of the Convergence on Culture Technology
• /
• v.6 no.4
• /
• pp.53-58
• /
• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• Journal of Distribution Science
• /
• v.19 no.1
• /
• pp.89-103
• /
• 2021

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

• 한국체육학회지인문사회과학편
• /
• v.55 no.5
• /
• pp.593-604
• /
• 2016

The purpose of this study was to examine the effect of teaching behaviors perceived by college students' participating in liberal dance classes on learning motivation and continuous participation intention. The main target audience of this research is college students who participate in liberal dance classes in five universities in Seoul and Gyeonggi. By using purposive sampling among non probability sampling, totally 330 papers had been distributed, and 314 questionnaires had been used for practical analysis. The data process was performed by frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, structural equation modeling. The results were as follows: First, teaching behaviors perceived by college students' participating in liberal dance classes had a significant effect on learning motivation. Secondly, teaching behaviors perceived by college students' participating in liberal dance classes had a significant effect on continuous participation intention. Lastly, learning motivation perceived by college students' participating in liberal dance classes had a significant effect on continuous participation Intention. Lastly, there was the mediating effect of learning motivation was inspected in the relationship between teaching behaviors perceived by college students' participating in liberal dance classes and continuous participation intention.

• Journal of Digital Contents Society
• /
• v.11 no.2
• /
• pp.253-264
• /
• 2010

This study aimed to 1) analyze television drama text to examines how Korean television dramas represent alcohol drinking; 2) interview the actual drama audience to examine how they perceive drinking and whether or not their perception is influenced by the drama text. The author analyzed 60 drama episodes from 12 prime time shows that reached over 20% rating from 2008 to 2010. The result shows that drinking in dramas are portrayed as a solution to various kinds of personal and business problems, medium of romance, a tool for interpersonal communication that facilitates understanding and positive relationship. Female drinkers are prominent but their drinking is taking place under the patronage of male characters, which lead to the maintenance of patriarchal social relations. Interview findings show that the audience have strong motivation to imitate the glamourous lifestyles of leading characters in dramas. The findings strongly suggest observational learning was taking place, especially in the area where the viewers have no direct experience.

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.98-105
• /
• 2011

Recent advances in computer technologies support real-time image processing and special effects on personal computers. This paper presents and analyzes a real-time interactive video system. The motivation of this work is to realize an artistic concept that aims at transforming the timeline visual variations in a video of sea water waves into sound in order to provide an audience with an experience of overlapping themselves onto the nature. In practice, the video of sea water waves taken on a beach is processed using an optical flow algorithm in order to extract the information of visual variations between the video frames. This is then masked by the silhouette of an audience and the result is projected on a gallery space. The intensity information is extracted from the resulting video and translated into piano sounds accordingly. This work generates an interactive space realizing the intended concept.

• Archives of design research
• /
• v.14 no.3
• /
• pp.107-116
• /
• 2001

Despite young age, Internet, as new advertising media, is actively studied worldwide. In 1995, the department of multimedia-related study was first founded in Technical Institute and has carried out the On Internet banner, user is not an object to accept only a message but has a specification to contact with banner actively having various motivation and desire. Internet advertising has various types but banner and e-mail type advertising are main stream. In the view point of recognition and concern rate, banner is very effective because it does not set limit to specific target, but is shown to unspecific audience. Acceding to studies, usage frequency and effect of e-mail type advertising is growing up. And e-mail type advertising is more active because it can target specific audience with various life style. If we can say banner is not so effective in spite of simply good exposure frequency, we can find theoritical background that e-mail type advertising is more effective internet advertising media because high click frequency. And we suppose that this study can be a guide line for measuring process of Internet advertising effect.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.12
• /
• pp.6364-6372
• /
• 2013

This study examined the effects of a non-smoking program according to the stress and emotional condition of male office workers. As research subjects, 106 smokers at C company who participated in the campaign of "No Second-Hand Smoking and No Cigarette Smoke at Work" from April 25, 2011 to December, 2011 for 8 months were enrolled in this study. Apreliminary survey of the general characteristics, motivation to quit smoking, emotional condition, behavior to cope with stress, stress in life, hope, and the emotional variables of job satisfaction in the research subjects was carried out. The study undertook a pre-and-post effect analysis of the non-smoking program only with those who succeeded in quitting smoking. In terms of the general characteristics of the subjects, the success rate of quitting smoking was higher in those in their thirties and above and those who were married. No significant difference in the emotional variables was observed between those who were not successful and those who were. These results suggest that the motives for stopping smoking and effective dealing with stress or anxiety is important for male office workers to succeed in stopping smoking, based on which smoking cessation programs should be developed. In addition, the message of a smoking cessation campaign should be designed specifically for each target audience, effectively emphasizing the emotional aspects of each target group.

• The Journal of the Korea Contents Association
• /
• v.18 no.6
• /
• pp.385-398
• /
• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• Journal of Industrial Technology
• /
• v.25 no.B
• /
• pp.81-87
• /
• 2005

This project addresses the product identification and design application of corrugated products for kinetic architectural applications. Initially, an architectural approach to product identification was carried out with the end goal of demonstrating application design principles of numerous novel architectural examples from the forest products industry. A design and prototyping stage followed demonstrating such application design principles and functional analysis on various novel architectural examples. The results of coupling product identification with proven application advantages will be of potential value not only to architecture but also to other designers in the arts and sciences. The general motivation for the research arises out of a growing interest corrugated and paper products to be ideally suited for various architectural applications for their unparallel environmental benefits. Applications in architecture that use fewer resources and that adapt efficiently to complex and changing conditions are particularly relevant for an industry (architecture) that is increasingly aware of its environmental responsibilities. Corrugated and paper products are highly under-utilized by the building industry as design choice material for both interior and exterior applications. An increased awareness of the benefits of corrugated and paper products coupled with a process of designing for the total use and reuse will prove to be a valuable means by which issues of energy efficiency and environmental quality of buildings could be enhanced to be more efficient, affordable, and therefore reach a broader audience of users.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.230-240
• /
• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.