• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.607-615
• /
• 2022

Animation is a popular art in the form of enlightenment that intimately approaches people of various ages and makes them reconsider the social problems they have ignored. Therefore, this paper analyzes how the character setting and formative symbolism in "The Willoughbys" raise awareness of social agendas. The previous studies found that the modern society needs to be aware of child abuse and various types of family, and examined that color and formativeness of animation induce psychological and behavior change from the audience. The work shows emotional abuse and neglect as characters, and presents the subdivided form of the family. The rainbow symbolizes diverse family members. The agents with visual characteristics express the modern principle-based secondary perpetrator along with apathetic neighbors to urge a change in audience perception. This paper insists the value of animation when it is essential to raise public awareness prior to the construction of a welfare society and support system.

• Journal of Agricultural Extension & Community Development
• /
• v.10 no.2
• /
• pp.229-237
• /
• 2003

Since the 1960s in Korea, major broadcasting channels broadcasted farm television programs, however, airing of these programs were reduced in the 1990s. This was due to the declining number of farmers, and the low popularity rating of farm television programs. To cope with the situation, agriculture businessmen, farmers, and the officials concerned tried to acquire the independent farming television channel in cable television and satellite television, In 1998, one cable television channel started broadcasting, while another channel in satellite television began its broadcasting in 2001. One of the major concerns of the people in the broadcasting was actualization of the public interests in the new media multi-channel age. Recognizing this point, the study explored a few areas of concern such as conceptualizations of the public interest of the people in the digital age, examination of the surroundings of program production and marketing, and survey the media use behavior of target audience - rural residents; In the concept of the public interest, there are two points of view; market focused and democratic principle oriented. As the digitalization of broadcast advances and the logic of economics prevails, it is difficult to offer the public broadcasting service to farmers, however, democratic principles should be more emphasized. The rural resident prefer major terrestrial television channel to cable television and satellite television channel, and in media use behavior, the medium of major terrestrial television would be more useful for farm broadcasting.

• Journal of Distribution Science
• /
• v.19 no.1
• /
• pp.89-103
• /
• 2021

Purpose: This study is to explore how Netflix Customers' Engagement was influenced by Instagram Content, Perceived Price, Exclusivity, and Motivation in the context of Media Streaming and the role of Willingness to Subscribe as the mediating variable. This study underlines millennial's willingness to engage and the form of engagement. Research design, data, and methodology: The data for this research were collected from 100 Netflix's Millennials subscribers who follow @netflixid Instagram. All the results were analyzed and verified using SEM-PLS. Results: Research findings indicated that Willingness to Subscribe, Exclusivity, Motivation, and Instagram Content positively influenced Customer Engagement among Netflix millennials' subscribers. In contrast, Perceived Price had a negative effect on Customer Engagement. Conclusions: As a consequence, the exclusivity that Netflix offers to its audience by a recommendation algorithm has been proven to increase the engagement. This study also disclosed that the most definite form of positive engagement shown by Netflix millennials' subscribers is a behavioral aspect, where they positively recommend Netflix (word of mouth). The study findings can be a reference for the media streaming industry in their efforts to strengthen the engagement with their customers, especially the millennials, and provide knowledge about consumer behavior in digital technology.

• Journal of Information Technology Applications and Management
• /
• v.31 no.4
• /
• pp.149-162
• /
• 2024

This paper explored the characters in spin-off works that are becoming a hot topic not only in Korea but also in the world. I would like to find out whether there are changes in the character in the original and the character's character and behavior in the spin-off work, and if there are changes, for what reason the changes occur. The subjects of the study were "Puss in Boots" and "Minions," which released a number of spin-off works based on the original. As analysis tools, we used the five-step theory of need by Abraham H. Maslow and the behavioral model of Greimas. As a result, in the spin-off work, Minions and Puss have shifted away from the role of facilitator in the original and become subjective characters. According to Maslow's theory of needs, the analysis also confirmed that this appears as an action to satisfy the needs of belonging, love, respect, and self-realization beyond basic physiological and safety needs. This change allowed him to develop a more independent and proactive personality and behavior, and be at the center of the story. This is the result of reflecting the production team's intention and audience expectations to provide audiences with deeper characters and richer stories. is analyzed.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.17 no.9
• /
• pp.543-551
• /
• 2016

Recently, the cultural industry has become an attractive industry which is having a dramatic effect with the rise of Hallyu offering many possibilities for development. Specially, the marketing techniques employed by the performing arts industry started to change to respond to consumer tastes and demands like other commodity markets, as the popular performing arts industry began to receive attention as a promising industry. It is important to identify the behavior of consumers in order to actively deal with the demands and tastes of consumers that are becoming increasingly diverse and individualized. The performing arts market needs to recognize the importance of its audience and to apply appropriate marketing techniques. This study attempted to empirically identify the value of performing arts perceived by the audience and to investigate the influence of the relationship between the perceived value, attitude formation and satisfaction with performing arts. In order to examine the influence of the value of performing arts on attitude and customer satisfaction, a reliability analysis and factor analysis were conducted to investigate the dependability and validity of the measured variables. In order to achieve the study's intended purpose, the structural equation model (SEM) was utilized as the core analysis method. As a result, it was found that the perceived value and attitude towards performing arts have a positive effect on customer satisfaction. The results of this study are expected to be used as the basic data for organizations that plan performances to improve their marketing and promotion around the audience and for more specific and detailed research in the future.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.25-38
• /
• 2019

For many years, emotions have been regarded as dangerous as well as obstructive to reason and rationality. Even in the history of dramatic genres based on human behavior, emotions are often portrayed as errors or flaws that lead to the collapse of characters, even though they are presented as powerful motives to evoke the characters' actions. Based on the development of the cognitive science field today, it is revealed how emotion is important for human thinking, judgment and action, and how closely reason and emotion are combined. This study examines emotions dealt with in drama genres on the basis of the sociality of emotions. Emotions also play a crucial role in the change and judgment of the audience of drama. This study examines the sociality of emotions and looks at the social aspect of individual emotions through the movie as a text. Just as horror movies attempt to communicate using and expanding feelings of fear, the movie uses the emotions of 'Sad' and 'Losing' to try to expand and share it. And I look into the mechanism in which the emotions of the characters in drama are transmitted to the audience in the form of empathy.

• Korean Management Science Review
• /
• v.32 no.2
• /
• pp.125-143
• /
• 2015

When studying the film industry, researchers have seldom addressed the dynamic interaction between marketing information and word of mouth in the motion picture industry mainly because of the limitation of traditional research methodologies. This study explores integration and competition among important variables influencing on audience's choice on movie selection, particularly by using a new method of agent-based modeling including competitive environment. Decision process of moviegoer composed of transition probability based on multinomial logit model, considering marketing and box-office information, critique, and word of mouth from other moviegoers. After validating the fitness of market share among released movies, this study conducted a set of simulation experiments considering several variables such as market size, change of weight between variables, and movie performance under competition. Propositions are derived from the simulation results is also suggested for future research.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.2 no.1
• /
• pp.35-39
• /
• 2019

This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.

• Proceedings of the Korea Contents Association Conference
• /
• 2018.05a
• /
• pp.287-288
• /
• 2018

본 연구는 SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성과의 인과관계를 규명하는데 연구의 목적이 있다. 연구의 목적을 위해 서울, 경기지역을 비롯한 충청도, 경상도, 전라도지역의 무용전공자를 모집단으로 선정하여 총 807부의 설문지를 분석에 사용하였다. 본 연구의 결과는 다음과 같다. SNS프로슈머 마케팅을 활용한 무용공연 관객의 관람욕구, 몰입경험 및 행동지속성은 정적상관관계가 있으며, 인과관계가 나타났다. 또한 SNS프로슈머 마케팅을 활용한 무용공연 관객의 몰입경험은 관람욕구와 행동지속성의 관계에서 부분매개효과가 있는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.4
• /
• pp.667-681
• /
• 1996

The purposes of this study were 1) to identify the effects of age and sex on adolescent's psychological characteristics-egocentrism, self-consciousness, body cathexis and clothing behaviors and 2) to identify the effects of psychological characteristics on clothing behaviors in each of the 6 groups classified by sex and age. Egocentrism was measured by Kim's Imaginary Audience Scale, and body cathexis, by the modified record and Jourard"s Body Cathexis Scale. Buss's Self-Consciousness Scale was slightly modified to assess public and private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies. The questionnaire were administered to 713 middle and high school boys and girls, and college students living in Seoul. Data were analyzed by frequency, factor Analysis, two-way ANOVA, and multiple regression analysis. The results of this study were as follows: 1) Four factors of egocentrism were identified : Potency, Appearance/populatity, Sympathy and Justice. Four factors of clothing behavior were Clothing exhibition/dressing for others, Clothing interest, Psychological dependence, and Clothing conformity. 2) Sex and age were found to have effects on psychological variables and clothing behaviors of adolescence. Females showed higher egocentrism, self- consciousness, clothing behaviors, but lower body cathexis than males. The mean scores of egocentrism, self-consciousness, clothing behaviors tended to increase with age. However, high school boys showed unique tendency, as they showed higher scores in those variables than the other two age groups. 3) Egocentrism (Appearance/populality factor) and public self- consciousness were the most influencial variables on adolescent's clothing behavior among psychological characteristics. Private self-consciousness was found to be an important variable in explaining Psychological dependence.ence.