• Asia pacific journal of information systems
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• 제20권4호
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• pp.81-100
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• 2010

This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 공동추계학술대회
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• pp.379-390
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• 2005

In this paper, we introduce a new combinatorial auction mechanism - N-Bilateral Optimized Combinatorial Auction (N-BOCA). N-BOCA is a flexible iterative combinatorial auction model that offers optimized trading for multi-suppliers and multi-purchasers in the supply chain. We design the N-BOCA system from the perspectives of architecture, protocol, and trading strategy. Under the given N-BOCA architecture and protocol, auctioneers and bidders have diverse decision strategies for winner determination. This needs flexible modeling environments. Hence, we propose an optimization modeling agent for bid and auctioneer selection. The agent has the capability to automatic model formulation for Integer Programming modeling. Finally, we show the viability of N-BOCA through prototype and experiments. The results say both higher allocation efficiency and effectiveness compared with I-to-N general combinatorial auction mechanisms.

• Journal of Information Technology Applications and Management
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• 제23권4호
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• pp.41-53
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• 2016

According to the price-decline effect, the art auction prices are known to decrease with the order of auction sale. Our empirical study investigates the presence for the price-decline effect using the data for Korean antique art hosted by the Seoul Auction in September, 2015. We apply the Hedonic price model to the data and examine the relation between the sale order and auction price. Our empirical evidences show that the well-known price decline effect is not present for the case of Korean antique auction in 2015. We confirm our results by estimating the ordered probit model. From the view of the price-decline effect, our results suggest that the Korean antique auction data exhibits different characteristics from most of the foreign art auction data.

• Journal of Electrical Engineering and Technology
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• 제12권6호
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• pp.2196-2207
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• 2017

This paper presents a two-stage market auction model in a pool-based electricity market, which explicitly takes into account the system network security. The security network-constrained market auction model considers the use of corrective control to yield economically efficient actions in the post-contingency state, while ensuring a certain security level. Under this framework, the proposed model shows not only for quantifying the correlation between secure system operation and efficient market operation, but also for providing transparent information on the pricing system security for market participants. The two-stage market auction procedure is formulated using Benders decomposition (BD). In the first stage, the market participants bid in the market for maximizing their profit, and the independent system operator (ISO) clears the market based on social welfare maximization. System network constraints incorporating post-contingency control actions are described in the second stage of the market auction procedure. The market solutions, along with the BD, yield nodal spot prices (NSPs) and nodal congestion prices (NCPs) as byproducts of the proposed two-stage market auction model. Two benchmark systems are used to test and demonstrate the effectiveness of the proposed model.

• 수산경영론집
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• 제25권2호
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• pp.89-102
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• 1994

This paper is to survey the major results of the game-theoretic models and recent research directions of the literature on auctions and competitive biddings. This paper classifies the auctions and competitive biddings into the following four major types:(i) English auction, (ii) Dutch auction, (iii) the first-price sealed-bid auction, (iv) the second-price sealed-bid auction. In order to survey the major ideas related to auctions and competitive biddings, we use two representative theoretical models developed under the game-theoretic framework : (i) the independent private value model are summarized as follows ; (1) The Dutch auction and the first-price auction are strategically equivalent, and so are the English auction and the second-price auction. (2) At the symmetric equilibria, the expected selling price is the same for all four types of auction. Meanwhile, the major results of the general model are as follows ; (1) When bidders are uncertain about their value extimate, the English and second-price auctions are not equivalent, but the dutch and the first-price auctions are still strategically equivalent. (2) The English auction generates the higher expected prices than the second-price auction. Also, when bidders are risk-neutral, the second-price auction generated higher average prices than the Dutch and the first-price auctions.

• Asia pacific journal of information systems
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• 제20권4호
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• pp.125-147
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• 2010

This paper Introduces an electronic auction service to be provided on Interactive TV (T-auction). This converged service is expected to much enhance the quality of the service to current online auction users through vivid visualization and live Interactive experience. Our study focuses on how the characteristics of the interactive TV-based shopping platform can affect users' attitudes towards the converged service. To develop our proposed research model, we extended the technology acceptance model and integrated it with a hedonic factor, or perceived enjoyment to reflect the dual characteristics of the converged system. We also adopted the variable of intermediary trust In the service as a critical mediating determinant for a successful commutations-mediated commerce. The research model was verified with an empirical study conducted on 970 Korean online auction users. Results show that both trust and perceived usefulness positively affect user adoption of the service. Trust had not only a direct effect on users' attitudes toward T-auction but also an indirect one by mediating the service quality, information quality, perceived enjoyment and ease of use. Meanwhile, the hedonic factor of T-auction contributes to increasing both the level of the intermediary's trust and its perceived usefulness. Users' enjoyment also was found to help form a positive attitude toward T-auction services. Theoretical and practical implications of this study for current e-auction service providers and potential t-auction service providers are also discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.49-71
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• 2006

With a rapid diffusion of internet, more peoples are interested in electronic commerce and the various electronic commerce types are being appeared. In these respects, the internet auction being take the more attentions at the present. Since perceived usefulness and perceived ease of use are such a fundamental driver of usage intentions, it is important to understand the determinants of this construct and how their influences change. In these respects, the web site joyfulness, the web site trust and the institutional mechanism are included as the moderating variables in our research model. A better understanding of the interactions of these factors to the usage intention to the auction site would enable us to design the organizational interventions that would increase the user acceptance and the usage of auction systems. Therefore, the goal of the present research is to extend the organizational model of auction system with TAM's perceived usefulness and perceived ease of use and the additional motivating determinants. The result showed that the web site joyfulness and the trust were the significant determinants on the the usage of auction site. However, the direction of the effect was not consistant through the cases. The model suggested in this study need to be extended with including the more sociological factors and the empirical results founded in this study are required to be verified with the extended model.

• 한국산학기술학회논문지
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• 제13권10호
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• pp.4432-4439
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• 2012

기존의 미술품 가격 추정 모델에서는 자료의 한계상 주로 경매 시장에서의 미술가격을 기준으로 헤도닉 모형을 제시해 왔다. 본 논문에서는 미술품이 거래되는 시장으로서 경매 시장 뿐만 아니라 비경매 시장도 포함된 미술시가 데이터를 이용하여 두 시장의 차이에 대해 살펴보았다. 특히 기존의 헤도닉 모델들이 미술품 가격에 대해 작가 요소, 미술품 요소 등 객관적이고 정량적인 헤도닉 요인만을 통해 미술품 가격 추정을 한 반면, 본 연구에서는 예술적 가치라는 주관적이고 정성적인 요인을 추가하여 과연 이 요인의 추가가 미술가격 추정 모델의 설명력을 높여 주는가에 대해 살펴보았다. 그 결과 경매와 비경매 시장으로 구분하지 않은 경우에는 순수한 헤도닉 가격 추정 모델과 그 모델에 예술적 가치 요인을 추가한 가격 추정 모델 사이에 유의한 차이를 발견할 수 없었으나, 경매와 비경매 시장으로 구분한 경우에는 비경매 시장의 매매에 있어서 예술적 가치 요인이 추가된 가격 추정 모델에서 유의적으로 실제 매매가격과 더 일치하는 가격 추정치를 발견할 수 있었다. 결론적으로 본 연구는 기존의 미술가격 추정 헤도닉 모델에 예술적 가치라는 주관적인 요인을 포함시켰을 때에 미술품 거래 시장의 형태에 따라 차별적으로 모델의 설명력 향상이 발생할 수 있다는 것을 보여줌으로써 미술품 가격 결정 분야의 연구에 기여한다.

• 한국산학기술학회논문지
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• 제17권6호
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• pp.566-576
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• 2016

일반적으로 부동산 매매시장과 경매시장 간에는 다양한 측면에서 긴밀한 연관관계가 있는 것으로 알려져 있다. 또한 매체에서는 경매시장이 매매시장 경기를 선도하는 주요한 변수로 언급되었다. 본 논문에서는 서브프라임 금융위기 이전의 주택시장 활황기와 이후의 주택시장 침체기 각 시기별로 주택매매시장 및 주택전세시장과 주택경매시장 간의 관계를 벡터오차수정모형(VECM; Vector Error Correction Model)을 이용하여 분석하는 것을 목적으로 한다. 본 논문에서는 국내 대표적인 부동산시장이며, 시단위에서 가장 많은 경매물건이 거래되는 서울시의 아파트를 대상으로 연구를 진행하였다. 분석변수는 주택매매가격지수, 주택전세가격지수, 낙찰율, 낙찰가율을 활용하였다. 본 연구에서는 서브프라임 금융위기 발생 이전인 2002년 1월부터 2008년 12월까지를 Model 1로, 2009년 1월부터 최근 2015년 11월까지를 Model 2로 구분하여 비교분석하였다. 분석결과 경매시장의 경우 주택시장 변동에 상대적으로 덜 민감한 것으로 나타났다. 하지만 반대로, 경매시장 충격에는 주택시장이 유의미한 변동을 나타내는 것으로 확인되었다. 이는 경매시장 변화가 주택시장 변동에 선행하는 것을 의미하며 하나의 거래시장으로 경매시장이 활성화되고 있음을 나타낸다. 중앙정부에서는 경매시장의 중요성을 정확히 인지하고 가격변동추이를 면밀히 확인할 필요가 있다. 또한 투자주체들 역시 경매시장에 대한 전문성을 확보할 필요가 있다.

• 지능정보연구
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• 제12권1호
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• pp.139-161
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• 2006

본 논문에서는 새로운 조합경매(combinational auction)모형인 다자간 최적화 경매모형(N-Bilateral Optimized Combinatorial Auction; N-BOCA)을 제시하였다. N-BOCA는 다수의 공급자 및 다수의 구매자간 최적화된 거래를 지원하는 조합경매모형이다. 특히 아키텍처, 거래규약, 거래전략 세가지 관점에서 N-BOCA 시스템을 설계하였다. 경매시장 참여자인 경매자들과 입찰자들은 특정 아키텍처 및 거래규약하에서 최적 거래 대상자 선정을 위한 다양한 전략을 가지게 되며 이러한 거래전략에 따른 유연한 의사결정 모델링 지원을 필요로 한다. 이에 본 논문에서는 최적의 입찰 및 경매자 선정을 위한 Integer Programming 모형 기반의 에이전트 시스템을 제시하였다. 아울러 N-BOCA모형의 유용성을 입증하기 위해 프로토타입과 실험결과를 제시하였다. 실험결과, 기존의 일대다 조합경매 모형 대비 높은 거래 성과를 나타내었다.