• Journal of the Korea Society of Computer and Information
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• v.28 no.10
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• pp.229-239
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• 2023

This study aims to explore the impact of algorithmic price discrimination on negative word-of-mouth (NWOM) through the lens of attribution theory. It also examines the mediating roles of intentional attributions and negative emotions, as well as the moderating effect of price sensitivity. For this study, 772 consumers who had purchased flight tickets completed a questionnaire survey, and the collected data were analyzed and tested using SPSS 27.0 and AMOS 24.0 software. The research findings reveal that algorithmic price discrimination has a significant positive impact on intentional attributions, negative emotions, and NWOM. Specifically, deliberate attributions and negative emotions mediate the relationship between algorithmic price discrimination and NWOM, while price sensitivity positively moderates the relationship between negative emotions and NWOM. Therefore, companies should consider disclosing algorithm details transparently in their marketing strategies to mitigate consumers' negative emotions and implement targeted strategies for consumers with different levels of price sensitivity to enhance positive word-of-mouth.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1236-1246
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• 1997

본 연구는 1960년대 미국의 청년층에 의해 일어난 반문화적인 현상으로 인식되어온 동양문화의 도입, 특히, 인도문화가 청년문화 전반에 끼친 영향과 더 나아가 이러한 환경변화가 미국대학복식에 미친 영향을 알아보고자 하였다. 1960년대 미국청년문화에 나타난 인도 문화의 영향은 철학, 종교 대중음악 등 다방면에서 보여졌으며, 또한 복식의 형태에도 반영되었다. 복식학자들에 의한 단편적인 추론에만 그쳤던 이러한 복식의 현상을 본 연구는 문헌조사에 의한 객관적이고 과학적인 연구방법을 이용하여 입증하고자 시도하였다. Washington, D.C.와 San Francisco/Berkeley 지역에 위치한 7개의 대학교에서 1960년 부터 1975년 사이에 발행한 대학신문에서 연구자료를 수집하여, 체계적인 자료수집 및 분석을 위한 연구방법으로 사회과학분야에서 주로 사용되어 온 Content Analysis Method를 이용하였다. Content Analysis Method는 예비연구(preliminary study)의 결과를 기초로 인도 복식의 영향을 받은 미국대학복식의 형태를 크게 의복(clothes), 장신구(accessories), 직물(fabrics) 등의 3개 category로 분류하여, 다시 13개의 subcategory(kurta, midriff top, Nehru jacket/suit, Indian shirt/blouse/smock/dress, sari, Indian jewelry, Indian sandal, Indian urn, Indian bedspread. Indian embroidery, Indian print, madras, tie-dye)로 세분하였다. 복식의 형태에 의한 분류외에도, 대학신문의 광고나 기사에 실린 내용을 인도복식이 미친 엮향의 정보를 알아보기 위하여 Attribution information을 3 category(originated, attributed, connotated)로 분류하여 조사하였다. 더불어, 같은 문헌에 나타난 인도에서 도입된 4개의 주된 종교(Transcendental Meditation, Hare Krishna, Yoga. Divine Light Mission)의 빈도도 조사하였다. 본 연구의 결과는 13개의 가인도복식스타일(Indian style)의 Frequency(빈도), Attribution, Duration(기간)의 내응을 포함하는 표로 요약되었다. 또한, 연도별로 Indian style이 나타난 빈도의 Duration(기간)의 내용을 포함하는 표로 요약되었다. 또한, 연도별로 Indian style이 나타난 빈도의 합계와 연도를 축으로 하는 막대그래프를 작성하고 이 그래프에 Attribution Category의 내용도 함께 볼 수 있도록 정리하였다. 대학복식에 나타난 인도의 영향은 여성복식과 남성복식에 있어서 서로 유사점과 차이점이 보이는데, 인도의 영향이 여성복식에 있어서 그 빈도가 더 높고, 종류가 더 다양함을 볼 수 있다. 여성복식에 있어서는 12가지의 다양한 인도복식스타일이 나타났으며, 그중 가장 많이 보이는 스타일은 Indian Shirt/Blouse/Smock/ Dress이며, 그 뒤를 이어 Madras, Indian lowery등을 볼 수 있다. 남성복식애 나타난 7가지의 스타일 중에는 Madras가 가장 빈도가 높으며 그외의 스타일들은 그 빈도가 매우 낮음을 볼 수 있다. 인도의 영향의 정도 (Attribution Categories) 있어서는 여성과 남성복식 모두에 있어서 인도에서 직접 수입된(originated) item이 각각 전체의 90%와 81%를 차지하여, 인도복식의 영향은 받았으나 미국내에서 제작된(attributed and connotated) item 보다 휠씬 더 많은 수를 보였다. 인도복식스타일이 가장 많이 보여지는 시기(Peak period)는 여성과 남성복식에 있어 모두 1968년에서 1971년 사이로 공통점을 보였다. 이러한 결과는 미국 청년 문화에 전반적으로 나타났던 반문화적 현상과 동일한 시기로서, 이는 사회 현상이 복식에도 반영되고 있음을 알 수 있다. 또한 같은 시기의 대학신문에 나타난 인도에서 도입된 4 개의 종교 역시 1960년대 후반 부터 그 빈도가 증가하여 1970년에 리고의 빈도가나타낭으로서 앞의 결과를 뒷받침해 주고 있다. 본 연구에서는 Washington,D.C.와 San Francisco/Berkeley 지역의 대학신문만을 연구자료로 사용하였으나 앞으로는 새로운 연구 자료의 발굴과 연구대상을 타 지역으로 확대시키므로서 미국내 전체의 청년복식에 대한 이해를 증가시킬 수 있을 것이다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.3
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• pp.13-26
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• 2019

There is a growing interest in the entrepreneurial activity that has long been considered essential for sustainable economic development and value creating. Although it is strongly encouraged by focusing on the positive aspects of venturing, less has been paid attention to entrepreneurial failure, which is the biggest cause of hesitation in starting a business. The uncertain and risky nature of entrepreneurship implies a considerable possibility of failure. Even if it fails, the experience and knowledge of entrepreneurs acquired through entrepreneurship indeed offers valuable lessons for the re-venturing, which can serve as an important social asset that should not be lost. It has been argued that re-entering the same industry for the subsequent venture maximizes the learning effect through utilizing potential benefits from industry-specific knowledge. Although the re-startup after entrepreneurial failure is a very important topic in the studies on serial entrepreneurs, there is a paucity of systematic empirical investigation. This study responds to calls for more research on the re-startup after entrepreneurial failure, and specifically complements existing studies on serial entrepreneurs. Focusing on the entrepreneurs' attribution for the failure, we conducted an empirical analysis of how this affects the re-startup process. Moreover, we also examined the moderating effects of entrepreneurial self-efficacy and resilience. For the analyses, we surveyed the entrepreneurs who tried to re-start the subsequent business after the entrepreneurial failure through the "Revitalization Center for Strained Entrepreneur". The results found that failed entrepreneurs who blamed internal factors for their previous venture failures were likely to keep the same industry for their subsequent business. In addition, the positive effect of internal attribution on maintaining the same industry for the re-startup was found to be stronger when entrepreneurial self-efficacy and resilience were high.

• Korean Journal of Culture and Social Issue
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• v.11 no.3
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• pp.41-66
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• 2005

The goal of this study was to investigate factors influencing North Korea defectors's psychological alienation by comparing South Koreans and North Korean defectors in the sense of values, lifestyles, attribution styles and stereotypes. To pursue this goal, a questionnaire was distributed to 143 South Koreans and 99 North Korean defectors, According to results, in comparison with South Koreans, North Korean defectors placed more values on 'nation' than 'individual or family', on the 'support of parents' than 'a great success', In the lifestyles, the North Korean defectors than South Koreans put higher significance in 'traditional familism', 'traditional collectivism', 'social consciousness', and 'traditional hierarchy'. As for stereotypes, South Korean people considered the North Korean defectors defiant, critical, egoistic, and competitive people. Also, South Koreans perceived North Korean defectors as more negatively than North Korean defectors did themselves. In case of alienation, North Korean defectors reported that their workplace was the most common place where they were alienated. As a result of investigating factors investigating the North Korean defectors' alienation, it showed that 'affluent life' in their values, 'cultural openness' in the lifestyles, and 'inside attribution' in the attribution styles were critical. Finally, it discussed limitations of the present study and the research required in the future.

• Journal of Global Scholars of Marketing Science
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• v.19 no.3
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• pp.17-27
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• 2009

Price promotion typically reduces the price for a given quantity or increases the quantity available at the same price, thereby enhancing value and creating an economic incentive to purchase. It often is used to encourage product or service trial among nonusers of products or services. Thus, it is important to understand the effects of price promotions on quality perception made by consumer who do not have prior experience with the promoted brand. However, if consumers associate a price promotion itself with inferior brand quality, the promotion may not achieve the sales increase the economic incentives otherwise might have produced. More specifically, low qualitative perception through price promotion will undercut the economic and psychological incentives and reduce the likelihood of purchase. Thus, it is important for marketers to understand how price promotional informations about a brand have impact on consumer's unfavorable quality perception of the brand. Previous literatures on the effects of price promotions on quality perception reveal inconsistent explanations. Some focused on the unfavorable effect of price promotion on consumer's perception. But others showed that price promotions didn't raise unfavorable perception on the brand. Prior researches found these inconsistent results related to the timing of the price promotion's exposure and quality evaluation relative to trial. And, whether the consumer has been experienced with the product promotions in the past or not may moderate the effects. A few studies considered differences among product categories as fundamental factors. The purpose of this research is to investigate the effect of price promotional informations on consumer's unfavorable quality perception under the different conditions. The author controlled the timing of the promotional exposure and varied past promotional patterns and information presenting patterns. Unlike previous researches, the author examined the effects of price promotions setting limit to pretrial situation by controlling potentially moderating effects of prior personal experience with the brand. This manipulations enable to resolve possible controversies in relation to this issue. And this manipulation is meaningful for the work sector. Price promotion is not only used to target existing consumers but also to encourage product or service trial among nonusers of products or services. Thus, it is important for marketers to understand how price promotional informations about a brand have impact on consumer's unfavorable quality perception of the brand. If consumers associate a price promotion itself with inferior quality about unused brand, the promotion may not achieve the sales increase the economic incentives otherwise might have produced. In addition, if the price promotion ends, the consumer that have purchased that certain brand will likely to display sharply decreased repurchasing behavior. Through a literature review, hypothesis 1 was set as follows to investigate the adjustive effect of past price promotion on quality perception made by consumers; The influence that price promotion of unused brand have on quality perception made by consumers will be adjusted by past price promotion activity of the brand. In other words, a price promotion of an unused brand that have not done a price promotion in the past will have a unfavorable effect on quality perception made by consumer. Hypothesis 2-1 was set as follows : When an unused brand undertakes price promotion for the first time, the information presenting pattern of price promotion will have an effect on the consumer's attribution for the cause of the price promotion. Hypothesis 2-2 was set as follows : The more consumer dispositionally attribute the cause of price promotion, the more unfavorable the quality perception made by consumer will be. Through test 1, the subjects were given a brief explanation of the product and the brand before they were provided with a $2{\times}2$ factorial design that has 4 patterns of price promotion (presence or absence of past price promotion * presence or absence of current price promotion) and the explanation describing the price promotion pattern of each cell. Then the perceived quality of imaginary brand WAVEX was evaluated in the scale of 7. The reason tennis racket was chosen is because the selected product group must have had almost no past price promotions to eliminate the influence of average frequency of promotion on the value of price promotional information as Raghubir and Corfman (1999) pointed out. Test 2 was also carried out on students of the same management faculty of test 1 with tennis racket as the product group. As with test 1, subjects with average familiarity for the product group and low familiarity for the brand was selected. Each subjects were assigned to one of the two cells representing two different information presenting patterns of price promotion of WAVEX (case where the reason behind price promotion was provided/case where the reason behind price promotion was not provided). Subjects looked at each promotional information before evaluating the perceived quality of the brand WAVEX in the scale of 7. The effect of price promotion for unfamiliar pretrial brand on consumer's perceived quality was proved to be moderated with the presence or absence of past price promotion. The consistency with past promotional behavior is important variable that makes unfavorable effect on brand evaluations get worse. If the price promotion for the brand has never been carried out before, price promotion activity may have more unfavorable effects on consumer's quality perception. Second, when the price promotion of unfamiliar pretrial brand was executed for the first time, presenting method of informations has impact on consumer's attribution for the cause of firm's promotion. And the unfavorable effect of quality perception is higher when the consumer does dispositional attribution comparing with situational attribution. Unlike the previous studies where the main focus was the absence or presence of favorable or unfavorable motivation from situational/dispositional attribution, the focus of this study was exaus ing the fact that a situational attribution can be inferred even if the consumer employs a dispositional attribution on the price promotional behavior, if the company provides a persuasive reason. Such approach, in academic perspectih sis a large significance in that it explained the anchoring and adjng ch approcedures by applying it to a non-mathematical problem unlike the previous studies where it wis ionaly explained by applying it to a mathematical problem. In other wordn, there is a highrspedency tmatispositionally attribute other's behaviors according to the fuedach aal attribution errors and when this is applied to the situation of price promotions, we can infer that consumers are likely tmatispositionally attribute the company's price promotion behaviors. Ha ever, even ueder these circumstances, the company can adjng the consumer's anchoring tmareduce the po wibiliute thdispositional attribution. Furthermore, unlike majority of previous researches on short/long-term effects of price promotion that only considered the effect of price promotions on consumer's purchasing behaviors, this research measured the effect on perceived quality, one of man elements that affects the purchasing behavior of consumers. These results carry useful implications for the work sector. A guideline of effectively providing promotional informations for a new brand can be suggested through the outcomes of this research. If the brand is to avoid false implications such as inferior quality while implementing a price promotion strategy, it must provide a clear and acceptable reasons behind the promotion. Especially it is more important for the company with no past price promotion to provide a clear reason. An inconsistent behavior can be the cause of consumer's distrust and anxiety. This is also one of the most important factor of risk of endless price wars. Price promotions without prior notice can buy doubt from consumers not market share.

• Journal of the Korean Society of Earth Science Education
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• v.4 no.2
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• pp.151-165
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• 2011

Following a microgenetic design, this study was analysed the characteristic and the change of classification strategy that appear in college students' classification activity. The 4 tasks were developed for classification activity; a shell as a familiar real things, an animal fossil as a unfamiliar real things, a snow flake as a familiar picture cards and galaxy as a unfamiliar picture card. Achieved study to 6 college students who major in elementary education. Data were collected by interview with subjects, subject's classification schema, investigator's observation of subject's activity, and videotaped that record subject's subject classification process over an extended period of 6 times. Result proved in this study is as following. In the 6 times of the data collection procedures, a strategy F identifying concrete attribution of classification objects and a more detailed strategy X3 combining qualitative, spatial and dimensional attribution were found and more frequently used in both groups of college students which reported a classification process and did not report the process. While discovery and absorption of both a concrete classification strategy and a detailed classification strategy were rapidly developed in the reporting group, they were gradually developed in the non-reporting group. In addition to this, as the data collection procedures were progressing, the college students were familiar with change factors of classification tasks and in the case of pictures the classification strategy showed more desirable changes.

• Communications of Mathematical Education
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• v.21 no.1 s.29
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• pp.33-50
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• 2007

In this study, we made a survey for gifted students of science education center for gifted youth in a university to find their viewpoints about giftedness, need of gifted education, attribution. Using the results of the survey, we interviewed mathematical gifted student, parents, teachers to find their viewpoints about giftedness, need of gifted education, attribution. From this, we found the followings: First, Parents and teachers selected intellectual ability as a most important factor of giftedness. On the other hand, gifted students selected creativity as it. Second, gifted students show different communication ability depending on the education place. Third, mathematical gifted students attributed their problem solving ability to interior cause. On the other hand, parents and teachers of gifted students attributed students' problem solving ability to exterior cause.

• Journal of Distribution Science
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• v.15 no.1
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• pp.15-20
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• 2017

Purpose - Other customers within the same service environment do influence a customer' attitude and behavior toward a service firm. Specially, other customers' misbehaviour and various service problems stemmed from them could make the other customers suffer some bad experiences. However, there are few studies to answer how the spillover effect of a service failure arisen from other customers' misbehavior. This study is aimed to examine how service failure due to the dysfunctional behavior of other customers has negative effects on customer evaluation with the service provider. Research design, data, and methodology - Data were collected from a survey based on consumers' retrospective experiences in airline service context. The hypothesized relationships were tested conducting structural equation modeling. Results - Our results show that the attribution of a firm responsibility for other-customer failure has a positive influence on customer's recovery expectation, in turn, it is negatively related to customer satisfaction. Furthermore, perceived service provider's efforts positively influence customer satisfaction. Conclusions - Although a service failure was caused by other customer's misbehavior, employees should be able to alleviate any bad feelings of the affected customers. Furthermore, service providers should provide proper recovery efforts for solving problems caused by the other customers for the wounded customers.

• Journal of the Korean Home Economics Association
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• v.38 no.6
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• pp.101-116
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• 2000

This study integrated mother's control behavior of child's misbehavior within social domain analysis and the framework of attributional models of social cognition. The purpose of this study was to identify, compare and contrast maternal attributions and control responses according to child's age and domains of social behavior, and to investigate that mother's social cognition factors(authoritarian attitude and self competence perception) influence material inference and responses for their child's acts. Then this study was to find out whether mother's attribution would mediate their socialization techniques. For empirical research, 654 mothers with 5.6 year old and 8.9 year old children as subjects answered the structured questionnaire. The data were analyzed by frequencies, t-test, oneway ANOVA, and multiple regression. The major findings were as follows: First, according to child's two domains of misbehavior, there were differences in mothers'attribution and control behavior. Also mothers regarded older child's behavior as more dispositional cause and as more deserving of punishment than younger child's. Second, mother's authoritarian altitude of parenting, self-competence perception, and educational level were significantly related to mother's judgment. Third, the more authoritarian attitude mothers had, the more dispositional factor of children they attributed. And the lower self-competence mothers perceived. the more internal factor of child they attributed. Finally, maternal attributions and control responses are interrelated. When they attributed their children's misdeeds to internal dispositions, they respond with more stronger control behavior. The results suggested maternal social cognition mediate socialization behavior.

• Korean Journal of Adult Nursing
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• v.13 no.1
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• pp.70-81
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• 2001

The relationships among self efficacy, depression and coping with cancer were examined in 194 outpatients who had received a diagnosis of cancer. The sample for this descriptive correlational study consisted of people who were at least 19 years old and had been treated for cancer at 6 hospital in Seoul. Data were collected using a self-report questionnaire. The results of this study are as follows: 1. People who attributed cancer to heredity/family showed the highest mean score of self efficacy. People who attributed cancer to smoking showed the highest mean score of depression. and coping. 2. There were significant differences between causal attribution and depression and between causal attribution and coping. 3. There was a negative correlation between self-efficacy and depression(r=-.301, p= .000), whereas there was a positive correlation between self-efficacy and coping (r=.195, 0=.006). Finally, it is evident that identifying clear perceived causes, self-efficacy, depression and coping in patients with cancer continues to challenge researchers. Based upon this study, it is recommended that future research have a longitudinal design that allows for the identification of changes in perception, emotion and coping and, possibly, different relationships over time.