• Title/Summary/Keyword: Attribute analysis

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Effects of Information Retrieval and Coffee Shop's Attributes on the Means of Repositioning (정보검색과 커피전문점 선택속성이 재방문 의도에 미치는 영향)

  • Baek, Young Ju;Lee, Min Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.549-557
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    • 2020
  • Recently, the number of coffee shops has continued to increase, and information searches have been increasing for consumers who want to visit coffee shops. We wanted to find out the impact on the intention of revisiting a coffee shop by adding information search factors to the existing coffee shop's selection properties and search for the actual selection properties, and summarize the results as follows. The analysis of this study was conducted in two ways, before and after visiting a coffee shop through information search. First, the four factors and optional attributes that are important in information retrieval were the reliability of information (the number of reviews and views by coffee shops, recent postings), physical environment (the proximity of stores, the atmosphere, size, presence of side menus), visuality of information (physical environment, background, design, easy composition), merchantability (the taste of coffee, convenience of parking). In addition, the selection properties for satisfaction after visiting coffee shops through information search were derived from five general characteristics of coffee shops, menu, information consistency, taste of coffee, and convenience of parking, and among them, the consistency of information, taste of coffee, and general characteristics of coffee were found to affect the intention of revisiting again.

Landscape Preference and Image Property according to Middle Span and Sag Ratio of the Suspension Bridge (현수교의 중앙경간과 새그비에 따른 경관선호도와 이미지특성 분석)

  • Jang, Young-Ju;Son, Seung-Neo;Kum, Ki-Jung;Oh, Heung-Un
    • International Journal of Highway Engineering
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    • v.13 no.1
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    • pp.1-11
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    • 2011
  • This study is aimed at suggesting a plan for creating a landscape environment by grasping a landscape preference according to the change of middle span and sag ratio which is a consideration factor when designing the suspension bridge representing long-span bridges and image property of the bridge while applying SD method to a relation between landscape preference and image factor, and a connection of design element with image factor. An analysis on landscape preference about the bridge landscape showed from what the longer the length of middle span, the extent of sag ratio of preference decreased, the longer the middle span low sag ratio was preferred and the higher the landscape preference became. In landscape preference and image factor, the attribute of sag ratio with high landscape preference was all positively correlated with "stability", "plasticity", and "aesthetic" but an influence of "plasticity" was insignificant. In the relation between design element and image factor, the factor of middle span and sag ratio was more related to the factor of "stability" and the lower the sag ratio and the longer the middle span, the higher the "stability" was rated. This result showed the image property of "plasticity" was insignificant among the one of preference in landscape and to highlight the one of "plasticity" a complementary experiment was done with a change in balance and symmetry elements not in proportional element of middle span and sag ratio. The result showed the image property of "plasticity" was more highlighted in the suspension bridge of 3-tower and different bilateral symmetry at sag, and when designing the landscape of suspension bridge later on, the elements of balance and symmetry as well as the proportional element should be considered and reflected in the design.

A Study about Search Engine Interface Design including User's Search Goal (사용자의 검색 목적을 포함한 검색엔진 인터페이스 디자인에 관한 연구)

  • Jin, Beom-Suk;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
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    • v.13 no.4
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    • pp.111-124
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    • 2008
  • The development in information technology allowed most of the information around us into digital information, in other words, a database. The innovation increased the accessibility and helped this society change into an informational age. However, there is a shortcoming of this open source as the users have difficulty in assorting the information that s/he needs and realizing if the information provided is important. Therefore, the need for search engine has risen in such a way to increase the accessibility and facilitation of information provided to the users through searching the necessary information in the database by an easy and accurate way. This aim of study should propose the important design attribute to increase the utilization of search engine through relationship analysis between purpose of user and interface design factors of search engine. In other words, these attributes, as design guideline, could apply to the search engine interface design considering of user's search goal. For this, the purpose in using the search engine and types of search engine interfaces were categorized and correlated the relationships. The search engine interface suggested from the result provides interface that allows efficient search for desired information and embrace a variety in users, eventually increasing the usability in search engine.

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A Positioning Study of National Food: In Perspective of Korean, American, Chinese Food Tourists (세계음식 브랜드 포지셔닝에 대한 연구: 한국, 미국, 중국 음식관광객을 대상으로)

  • Choi, Ha-Yeon;Kwak, Gong-Ho;Kim, Hak-Seon
    • Culinary science and hospitality research
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    • v.23 no.2
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    • pp.86-94
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    • 2017
  • This study was conducted to derive a positioning map using multidimensional scaling method to understand how the brand image of national foods including Korean food, Chinese food, Japanese food, Thai food, and Vietnamese food is perceived by domestic and foreign tourists. In order to achieve the research purpose, this study collected 250 data through online and offline surveys for potential food tourists who are interested in visiting overseas. Except the unfaithful responses or missing values, 202 data were analyzed. As a result, first, 8 factors which are considered to be important by food tourists were extracted. Second, the result of similarity analysis using ALSCAL and PROXSCAL did not show that the foods of the five countries were very similar, but all countries seemed to be more likely to compete with each other. Third, attribute selection also indicates that mean value of food taste (3.88), national image (3.82), and sufficient food quantity (3.65) had high level of importance, respectively. These results may provide practical implications for development of branding strategy in food tourism.

A Study on the Influence of Attributes of Celebrity Advertising Models on Advertising Attitude, Corporation Reputation and Reliability: Focusing on TOUS les JOURS and Baskin Robbins Christmas Cake Advertisements (연예인 광고모델속성이 광고태도, 기업 명성 및 신뢰에 미치는 영향 : 뚜레쥬르와 배스킨라빈스의 크리스마스 케이크 광고를 중심으로)

  • Seo, Kyung-Hwa;An, Hye-Lyung;Lee, Kwang-Suck;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.104-120
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    • 2011
  • This study is to make an empirical analysis of star marketing used as die means of sales promotion for Christmas cakes regardless of high advertising cos1s, by understanding the influence of attributes of celebrity advertising models for advertisements of bakery companies over die Christmas season on advertising attitude, corporation reputation and reliability which are recognized by consumers. The verification results were judged as important core elements for successful management in bakery industry. Since bakery brands are losing their differentiations in both functional and physical aspects, the study aimed to offer strategic suggestions to bakery industry. The result of study modelling were GFI=0.911, AGFI=0.887, NFI=0.935, CFI=0.979, RMR=.126 at the level of $x^2$=313.294(df-=218, p<0.001). First, model credibility and model attractiveness of advertising models bad a positive(+) influence on advertising attitude. Second, advertising attitude bad a positive(+) influence on corporation reputation and reliability. Third, corporate reputation also bad a positive(+) influence on corporate reliability.

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A Study on the Effect of the Importance of Selection Attributes for Chicken Specialty Store on Customer Satisfaction and Loyalty : Focusing on Undergraduate and Graduate Students in Daejeon City (치킨 전문점의 선택속성 중요도가 고객만족 및 고객충성도에 미치는 영향에 관한 연구 (대전지역 대학생.대학원생을 중심으로))

  • Kwon, Nam-Wook;Oh, Suk-Tae
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.169-184
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    • 2011
  • This study tried to know the effect of selection attributes for chicken specialty stores on customer satisfaction and loyalty. IPA analysis on relation between the attributes and the satisfaction showed that most quality-related product attributes such as 'the taste and quality of chicken', 'proper portion', and 'fresh ingredients' had high levels of perceived importance and satisfaction. It indicates that the stores need to keep the current good quality. On the other hand, customers showed lower levels of satisfaction in 'reasonable prices', 'quick delivery'(certainty factors), and 'kindness of employees', so that those attributes need improving. The hypothesis testing showed that supplementary product factors such as 'side dishes offered with chicken', 'use of neat and convenient wrapping package', and 'coupon offers' among the customer selection attributes had a significant impact on customer satisfaction and loyalty. Therefore, the owners of chicken specialty stores need to choose a reasonable price to make customers satisfied and shorten delivery time directly related to quality. Also, they need to differentiate their services by continuous employee training and education and provide additional services in order to enhance customer satisfaction for their repurchase.

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A Study on Developing North Korean Agricultural Information Management System

  • Song Tao;Kim Kye-Hyun
    • Spatial Information Research
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    • v.13 no.4 s.35
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    • pp.365-372
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    • 2005
  • In North Korea, there has been the considerable loss of human lives every year due to the deficiency of foods. Thus, in order to reduce such damages, a research project should be launched to provide various information for cooperation with North Korean government, and to develop proper agricultural information management system. Therefore, this research is mainly to develop North Korean Agricultural Information Management System (NKAIMS), which can collect, manage and analyze agricultural information and water resources utilization status of North Korea, and further support to make relevant decisions and establish the agricultural land-use plans. This research has three phases. The major outcome of the first phase is collecting the agricultural and water resources utilization data such as soils, rivers, streams, collective farms, etc., designing and building database, and developing integrated management system considering the users' requirements. The main work of the second phase is improving and reinforcing database such as adding the information of dams, land-over data, bridges, tunnels, satellite images, etc., inspecting and renewing such as importing detail attribute information of reservoirs, and improving system for more conveniently using. The third phase will be to supplement more useful functions such as statistic analysis, continually inspecting and improving database, and developing web-based system. The product of this research supports collecting and analyzing relevant data to facilitate easier agricultural activities and support effective decision making for food production in the preparation of unification. Moreover, through designing database considering sharing information and system expendability, it can support systematic data usability of agricultural information and save cost for data management.

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Classification of Parent Company's Downward Business Clients Using Random Forest: Focused on Value Chain at the Industry of Automobile Parts (랜덤포레스트를 이용한 모기업의 하향 거래처 기업의 분류: 자동차 부품산업의 가치사슬을 중심으로)

  • Kim, Teajin;Hong, Jeongshik;Jeon, Yunsu;Park, Jongryul;An, Teayuk
    • The Journal of Society for e-Business Studies
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    • v.23 no.1
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    • pp.1-22
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    • 2018
  • The value chain has been utilized as a strategic tool to improve competitive advantage, mainly at the enterprise level and at the industrial level. However, in order to conduct value chain analysis at the enterprise level, the client companies of the parent company should be classified according to whether they belong to it's value chain. The establishment of a value chain for a single company can be performed smoothly by experts, but it takes a lot of cost and time to build one which consists of multiple companies. Thus, this study proposes a model that automatically classifies the companies that form a value chain based on actual transaction data. A total of 19 transaction attribute variables were extracted from the transaction data and processed into the form of input data for machine learning method. The proposed model was constructed using the Random Forest algorithm. The experiment was conducted on a automobile parts company. The experimental results demonstrate that the proposed model can classify the client companies of the parent company automatically with 92% of accuracy, 76% of F1-score and 94% of AUC. Also, the empirical study confirm that a few transaction attributes such as transaction concentration, transaction amount and total sales per customer are the main characteristics representing the companies that form a value chain.

Wavelength-resolved Thermoluminescence of Chemical-vapor-deposited Diamond Thin Film (화학증착된 다이어몬드 박막의 파장 분해된 열자극발광)

  • Cho, Jung-Gil;Yi, Byong-Yong;Kim, Tae-Kyu
    • Progress in Medical Physics
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    • v.12 no.1
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    • pp.1-8
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    • 2001
  • Diamond thin films were synthesized by a chemical vapor deposition (CVD). Raman spectrum showed the diamond line at 1332 $cm^{-1}$ / and x-ray diffraction pattern exhibited a strong (111) peak of diamond. The scanning electron microscopy analysis showed that the CVD diamond thin film was grown to be unepitaxial crystallites with pyramidal hillocks. A wavelength-resolved thermoluminescence (TL) of the CVD diamond thin film irradiated with X-rays showed one peak at 430 nm around 560 K. The glow curve of the CVD diamond thin film produced one dominant 560-K peak that was caused by first-order kinetics. Its activation energy and the escape frequency were calculated to be 0.92 ~ 1.05 eV and 1.34 $\times$ 10$^{7}$ sec$^{-1}$ , respectively. The emission spectrum at 560 K was split into 1.63-eV, 2.60-eV, and 3.07-eV emission bands which is known to be attribute to silicon-vacancy center, A center, and H3 center, respectively.

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Occurrence and Mineralogy of Sericite Deposit in the Hongjesa Granite from the Bonghwa Area in Kyungsangbuk-do, Korea (경북 봉화지역 홍제사 화강암 내에 배태하는 견운모광상의 산상 및 구성광물)

  • Oh, Ji-Ho;Hwang, Jin-Yeon;Koh, Sang-Mo;Kwack, Kyu-Won;Lee, Hyo-Min;Chi, Se-Jung
    • Journal of the Mineralogical Society of Korea
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    • v.21 no.1
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    • pp.67-83
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    • 2008
  • The sericite ore deposits formed in the Precambrian granitic rock at the Bonghwa area, Kyungsangbuk-do, South Korea. The geochemical and mineralogical characteristics of sericite occurred in Daehyun and Seonghwang mine were analyzed using petrographic microscope, XRD, EPMA, XRF and ICP. An alteration mechanism was also studied. Sericitization occurred within the granitic rock by hydrothermal alteration. From the careful study on the occurrence and mineral assemblage, four alteration zone were clearly identified. These zones reflect progressive hydrothermal alteration process. All sericites belong to $2M_1$ polytype and their mineralogical and geochemical properties are close to illite. The sericite ores show various colors, but the characteristics of major element compositions and crystal structures are not different. The trace element analysis, however, indicates that the difference in color attribute to the abundance of Cr and Ti: bluish green colored sericite are enriched in Cr and blackish green colored sericite enriched in Ti. The formation of sericite ore deposit in the granitic rocks are closely relate to fracture system such as fault and joint. It is considered that the sericite ore deposits in this area were formed by very simple hydrothermal alteration occurred along the fracture zones in granitic rocks with absence of other hydrothermally altered minerals such as kaolin and pyrophyllite.