• 한국의류산업학회지
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• 제7권2호
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• pp.211-217
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• 2005

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the variation of the length according to the body type and the degree of satisfaction with the body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middle-aged women. The women of the body type I evaluated that tailored jackets of the long length were more attractive, graceful, and active, soft and preferred the style, and the women of the body type II and III, them of the middle length. The women of the body type I evaluated that tailored jackets of the short length were more attractive, graceful, active, soft and preferred the style. Also there was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought tailored jackets of the long length were more attractive, graceful and active, soft and they preferred the style. As satisfied with the girth of the hip, they evaluated the short/long tailored jackets were more attractive, graceful and active, soft and they preferred the style. As satisfied with their height they valued the long tailored jacket was more attractive, graceful and active, soft and they preferred the style.

• 한국의류학회지
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• 제30권4호
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• pp.633-643
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• 2006

When women are exposed to images of other attractive women such as media models, it is known that many go through a social comparison process and a contrast effect occurs which results in unfavorable perception and attitudes toward the self. This paper suggests women's perception of control over their appearance as one of the factors that may moderate the contrast effect of a social comparison with attractive media models. An experiment with 211 women was conducted to examine the differential effect of viewing attractive models versus non-human images on the responses of women with high/low perceived control over appearance. A two(Stimuli Type: attractive-model image vs. non-human image) by two(Perceived Control over Appearance: High vs. Low) MANCOVA model was tested with physical appearance anxiety, self-esteem, and body satisfaction as dependent variables and appearance orientation, body mass index, age, years of schooling, ethnicity, and marital status as covariates. A significant Perceived Control main effect on Physical Appearance Anxiety and Self-Esteem and a significant Stimuli Type by Perceived Control interaction effect on Physical Appearance Anxiety and Self-Esteem were found. Those who perceived high control over their appearance were more likely to have higher self-esteem and lower appearance anxiety. However, among those who saw attractive model's images, women perceived low appearance control showed less anxiety and higher body satisfaction than those perceived high appearance control.

• 복식문화연구
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• 제14권3호
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

• 대한안전경영과학회지
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• 제11권4호
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• pp.237-246
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• 2009

In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

• 한국결정성장학회지
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• 제7권4호
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• pp.573-577
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• 1997

표면상변이 현상은 표면 흡착입자들 사이에 강력한 인력포텐셜이 존재할 경우 일어나는 것으로 알려져 있다. 본 논문에서는 표면상변이 현상의 강인력 의존성을 간단한 점유통계를 이용하여 고찰하였다. 압력이 임계점에 도달하였을 때 표면 결정화가 급속히 진행되는 상변이 효과가 나타났으며, 온도가 증가함에 따라서 상변이가 일어나는 임계압력은 증가하였다. 이러한 결과는 표면상변이 현상에 대한 정성적 고찰로 사료된다.

• East Asian Economic Review
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• 제21권2호
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• pp.103-121
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• 2017

This paper experimentally studies the performance of negotiation considering individual and party, like a country, share of benefit over the best ones. It experiments two-stage bargaining games, internal and external negotiations. From the experimental results, this paper shows strong tendency to select fair allocation in the internal negotiations, but the tendency would be weaker with attractive outside option. In addition, the outside option may claim difference in individual benefit. From the regressions on individual performance in the negotiations, being a proposing party would matter to enhance the performance. However, relative individual performance within party fairness matters. Still attractive no-agreement options happen to break the tendency. As policy implication for trade negotiation, this paper warns that possible loss in individual benefit from not active participation to the external negotiations, no active role of proposer in case that players stick to internal allocations, and deviation of advantageous sector due to attractive outside options.

• 한국항해학회지
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• 제18권1호
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• pp.63-84
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• 1994

Bareboat Charter Register or Dual Registration under a Demise Charter scheme, does not in fact sanc-tion the alternative use of flags of different states, but rather it authorises the use of the flag of the coun-try where the ship is temporarily flagged only. Bareboat Charter Register is not intended to miselead third party states or persons dealing with the ship in respect of its nationality. Bareboat Charter Register gives a shipwner a more flexible and attractive package, for example mortga-ging facilities might be more attractive in one state because of its stronger laws relating to recovery of liens, whereas the manning requirements might be attractive in another state. By using Bareboat Charter Register, a shipwner/manager can avail himself of both advantage instead of settling for a compro-mise. Ships on a Bareboat charter Register would be subject to the safety, manning and anti-pollution require-ments of the second flag state and would carry that state's right to fly a flag of the original state be withd-rawn and the effect is to suspend the registration during the period of demise charter except in so far as relates to Title transactions.

• 한국의류학회지
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• 제26권6호
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• pp.833-842
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• 2002

The purpose of this study was to investigate the visual sensibility of color combination far clothing. The survey had been done for the 42 color combination for clothing with 27 semantic differential bi-polar scales. The major findings of this research were as follows. 1. There were significant differences in the visual sensibility of color combination, especially in the difference according to the area(in Seoul and in Pusan). 2. As a result of the regression analysis, preference was related to buying desirable, gorgeous, fun, cheerful, attractive, harmonious and refined and the purchasing desire was related to favorite, comfortable, harmonious, sweet, and fun. Rich impression was related to refined, harmonious, elegance and attractive and pleasant feeling was related to sort, cheerful, attractive, clean and refined. 3. According to sensibility positioning, The color combination for clothing was classified by hard-soft, simple-gorgeous.

• 한국재료학회지
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• 제23권8호
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• pp.462-468
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• 2013

We study and describe-from the point of view of the interactions of the adsorbed particles-three types of the adsorption isotherms, namely, Langmuir type adsorption isotherms, phase transition type adsorption isotherms, and adsorption limited type adsorption isotherms, which are observed by experiments. By introducing and using a one dimensional statistical occupancy model, we derived analytical adsorption isotherms for the no force, the attractive force, and the repulsive force exerted on the other adsorbed particles. Our derived adsorption isotherms qualitatively pretty well agree with the experimental results of the adsorption isotherms. To specify each adsorption type, Langmuir type adsorption is a phenomenon that occurs with no forces between the adsorbed particles, phase transition type adsorption is a phenomenon that occurs with the strong attractive forces between the adsorbed particles, and adsorption limited type adsorption is a phenomenon that occurs with the repulsive forces between the adsorbed particles. The theoretical analysis-only using fundamental thermodynamics and occupancy statistics though-qualitatively quite well explains the experimental results.

• Macromolecular Research
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• 제14권2호
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• pp.220-229
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• 2006

Several equations of state for hard-sphere chains with various perturbation terms are reviewed. For each model, three characteristic parameters are required to represent phase equilibria of normal fluids and obtained from thermodynamic properties of pure saturated liquids. The models are then compared with computer simulation data to show the effect of attractive contribution forms employed. Calculated values of vapor-liquid equilibria (VLE) of hydrocarbons that can be reproduced for each model are also compared with experimental results. An additional parameter, ${\zeta}_{KB}$, is required to represent the VLE of pure water, which is ascertained to have a strong influence on the theoretical coexistence curve.