• Title/Summary/Keyword: Attraction Development

Search Result 259, Processing Time 0.066 seconds

Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products - The role of perceived similarity and people image - (중국 소비자들의 한국 TV드라마 시청이 한국 패션제품 태도 형성에 미치는 영향 - 드라마 등장인물과의 유사성과 국민이미지 역할을 중심으로 -)

  • Park, Jee-Sun;Jeong, So Won;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
    • /
    • v.25 no.1
    • /
    • pp.32-47
    • /
    • 2017
  • As the popularity of Korean drama and celebrities in China, Korean fashion is becoming increasingly popular in the Chinese market. Although the effect of Korean drama on Chinse consumers' attitudes toward Korean products are known, little research has been conducted to understand the mechanisms underlying the impact of Korean drama on the development of consumer attitudes. Thus, this study examines how Chinese consumers' exposure to Korean dramas has influenced their attitudes towards Korean fashion products. Applying the similarity-attraction theory, the study explores the roles Chinese consumers' perceived similarities in appearance and values with Korean characters in TV dramas plays in the process of attitude development. Data was collected via an online survey and the responses of 317 Chinese consumers in their twenties were used for data analysis. The results of structural equation modeling show that exposure to Korean dramas has a direct impact on Chinese consumers' perceived appearance similarity, perceived value similarity, image of Korean people, and attitudes toward Korean fashion products-results that support the theory of mere exposure. In addition, the analysis demonstrates that perceived appearance similarity positively influences the image of Koreans among Chinese people, which, in turn, influences attitudes toward Korean fashion products, supporting the similarity-attraction theory. However, the effect of perceived value similarity on attitude toward Korean fashion products was not significant. The study concludes by describing its practical implications for the Korean fashion industry and presenting ideas for future research.

A Study on the Revitalize Fishing Villages through the Analysis of Amenity Resources (어메니티자원 분석을 통한 어촌마을의 활성화 방안에 관한 연구)

  • Ahn, Gye-Bog
    • Journal of Korean Society of Rural Planning
    • /
    • v.16 no.4
    • /
    • pp.147-156
    • /
    • 2010
  • Among the towns of GyeongJu and SamCheok on which I have surveyed about their amenity resources in 2010, I chose 5 towns that are close to the Eastsea to analyze the data and to devise how to revitalize fishing villages. And the results are as follows. 1. Although Yangbuk-myeon is geographically located to have all the aspects of fishing village, farming village, and mountain village, the resources utilized are mainly that of mountain village. There is need to utilize actively historical amenity resources like Munmudaewangreung of Yangbuk-myeon. 2. The use of amenity resources of Yangnam-myeon is centered on farm and mountain village. But if they utilize amenity resources of fishing villages of Eupcheon-port's neighborhood, it would be a big help for the revitalization of Yangnam-myeon which is depressed. 3. The fishing mackerels on boat of Gampo-eup Jeonchonri is a successful example of utilization of fishing village's amenity resources. However, there is need to utilize amenity resources of farming and mountain villages that are near to Gampo-eup, so it can attract visitors to stay longer. Particularly, the fishing villages of the East coast must develop 4 seasons program connecting the amenity resources of neighboring farm and mountain. 4. Geundeok-myeon is a town where they made the amenity resources of fishing village into tourist attractions. But considering the wide gap between Geundeok-myeon and neighboring fishing, farming and mountain villages that cannot get the advantage of development, there has to be some inducement in policy so every town can be developed evenly. 5. After analyzing how the towns utilize the amenity resources to make them tourist attraction, it is shown that Geundeok-myeon of SamCheok is the best town which is using fishing village's amenity resources well, and Yangnam-myeon and Yangbuk-myeon of GyeongJu are scarcely using them. About types of tourist attraction, the programs with scenic view of fishing village, with water-sport, and with Eco-experience are needed to improved.

The Evolution and Development Strategies of Event Tourism in the Case of Young-deung Festival at Chindo (이벤트관광의 성장과정과 활성화 방안 -전남 진도 영등제를 사례로-)

  • 추명희
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.1 no.2
    • /
    • pp.103-134
    • /
    • 1998
  • This paper examined the evolution and development strategies of Young-deung Festival holding in Chindo since 1978. The Young-deung Festival is a representative event tourism in Korea. The water between Hoidong and Modo in Chindo, a small islet 2.8km off the coast, part to reveal a path 40m wide as a result of the moon influence on the tides. This phenomenon is called “young-deung-sal”on the Chindo. This event began on a small scale highlighting the treasury of traditional folkfore and shamanism peculiar to these islands, various cultural resources, and local place attraction such as young-deung-sal. But, in the early 1990s, with the introduction of systematic management and a variety of programs, the small village festival has steadily evloved in the scale aspects of the program, budget, profit, and the number of visitors participating in festival. In addition, the period of festival was prolonged for three days and visitors from other provinces have steadily increased, in particular visitors from Seoul and Gyoungkee have steadily increased. In order to develop the Young-deung Festival, the followings should be done: creation of local image through place attraction, private organization in supporting festival, adoption of management techniques for the local economic activites, and extension of linkage with tourists places around Chindo, target visitor marketing through a continuous visitor survey.

  • PDF

A Case Study on the Influence of the Local Government to the Intangible Cultural Heritage Community - Focused on Oegosan Onggi Village - (지방자치단체가 무형유산 공동체에 미치는 영향 - 외고산 옹기마을 사례를 중심으로 -)

  • Lee, Chae Won
    • Korean Journal of Heritage: History & Science
    • /
    • v.44 no.4
    • /
    • pp.4-17
    • /
    • 2011
  • Oegosan Onggi Village can be characterized by having industrial significance and cultural significance of Onggi. However Onggijang(Onggi maker) worked in poor conditions because the village was in the limited development district. Throughout the new millenium phenomenon of Well-being, the awareness of cultural values has been increased while local government designated Onggi as Local Intangible Cultural Heritage(ICH). In this condition, Ulsan metro city and Ulju county paid attention to Onggi Village as tourist attractions. First, they worked improving condition of village through Cultural Tourist Attraction Plan. Second, they extended their participation in Onggi Festival so the festival growed. Third, they designated Onggijang in Village as Local ICH. These activities were the effort in order to revitalize the village, however the cultural tourist attraction plan was solely centralized into tourist attractions. Thus, the work condition of Onggijang was not considered sufficiently so the work condition had become more inconvenient than the previous situation. In the case of Onggi festival, the outward development has been accomplished in accordance with the growth of festival scale and visitors, while the identity of festival had been weaken so the Onggijang barely attended the Onggi festival. The designation of ICH was also the unilateral decision, Onggijang had been in the conflict relationship between Onggijang concerning the craftsmanship and maintenance of the ICH. Local Government had power on their Intangible Cultural Heritage(ICH). Therefore we need to seek for role and functions as community on ICH.

A study on the Improvement Measures of Supporting projects in the regional industry for Regional Competitiveness -Focused on Honam Region- (지역경쟁력 강화를 위한 지역산업 육성정책의 개선방안 - 호남권을 중심으로 -)

  • Park, Sang-Ok;Won, You-Ho;Lee, Joo-Hyung
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.15 no.4
    • /
    • pp.2036-2047
    • /
    • 2014
  • Now that there is no more barrier in terms of the global countries, every country begins to show its interest in the regional industry in order to boost local growth and economy revitalization preparing for the globalization, the age of limitless competition and the age of knowledge economy. The reason of the interesting in the regional industry is that it fosters the profitable environment that promotes technical innovation and knowledge creation. The local government should have continual concern and roles to fulfil the political subjects and keep analysing about the possibility that there could be the sustainable development by Task Ahead of the local industry. for this reason, this paper conducted a survey by targeting supported corporations's experience of supporting projects in the regional industry and the relationship impact of supporting projects in the regional industry. the elements are analyzed by PLS structural equation. To sum up, first, the improving of 'infrastructure Usage', 'Technical development', 'Marketing support', 'Attraction of investment', 'Manpower training' is impacted on Industrial development. Second, the improving of 'Joint research', 'Technology transfer', 'Attraction of investment', 'Manpower training', 'Networking ' is impacted on Regional development. Third, improving of Industrial development is impacted on Regional development.

A Study on the Revitalization of Tourism Industry through Big Data Analysis (한국관광 실태조사 빅 데이터 분석을 통한 관광산업 활성화 방안 연구)

  • Lee, Jungmi;Liu, Meina;Lim, Gyoo Gun
    • Journal of Intelligence and Information Systems
    • /
    • v.24 no.2
    • /
    • pp.149-169
    • /
    • 2018
  • Korea is currently accumulating a large amount of data in public institutions based on the public data open policy and the "Government 3.0". Especially, a lot of data is accumulated in the tourism field. However, the academic discussions utilizing the tourism data are still limited. Moreover, the openness of the data of restaurants, hotels, and online tourism information, and how to use SNS Big Data in tourism are still limited. Therefore, utilization through tourism big data analysis is still low. In this paper, we tried to analyze influencing factors on foreign tourists' satisfaction in Korea through numerical data using data mining technique and R programming technique. In this study, we tried to find ways to revitalize the tourism industry by analyzing about 36,000 big data of the "Survey on the actual situation of foreign tourists from 2013 to 2015" surveyed by the Korea Culture & Tourism Research Institute. To do this, we analyzed the factors that have high influence on the 'Satisfaction', 'Revisit intention', and 'Recommendation' variables of foreign tourists. Furthermore, we analyzed the practical influences of the variables that are mentioned above. As a procedure of this study, we first integrated survey data of foreign tourists conducted by Korea Culture & Tourism Research Institute, which is stored in the tourist information system from 2013 to 2015, and eliminate unnecessary variables that are inconsistent with the research purpose among the integrated data. Some variables were modified to improve the accuracy of the analysis. And we analyzed the factors affecting the dependent variables by using data-mining methods: decision tree(C5.0, CART, CHAID, QUEST), artificial neural network, and logistic regression analysis of SPSS IBM Modeler 16.0. The seven variables that have the greatest effect on each dependent variable were derived. As a result of data analysis, it was found that seven major variables influencing 'overall satisfaction' were sightseeing spot attraction, food satisfaction, accommodation satisfaction, traffic satisfaction, guide service satisfaction, number of visiting places, and country. Variables that had a great influence appeared food satisfaction and sightseeing spot attraction. The seven variables that had the greatest influence on 'revisit intention' were the country, travel motivation, activity, food satisfaction, best activity, guide service satisfaction and sightseeing spot attraction. The most influential variables were food satisfaction and travel motivation for Korean style. Lastly, the seven variables that have the greatest influence on the 'recommendation intention' were the country, sightseeing spot attraction, number of visiting places, food satisfaction, activity, tour guide service satisfaction and cost. And then the variables that had the greatest influence were the country, sightseeing spot attraction, and food satisfaction. In addition, in order to grasp the influence of each independent variables more deeply, we used R programming to identify the influence of independent variables. As a result, it was found that the food satisfaction and sightseeing spot attraction were higher than other variables in overall satisfaction and had a greater effect than other influential variables. Revisit intention had a higher ${\beta}$ value in the travel motive as the purpose of Korean Wave than other variables. It will be necessary to have a policy that will lead to a substantial revisit of tourists by enhancing tourist attractions for the purpose of Korean Wave. Lastly, the recommendation had the same result of satisfaction as the sightseeing spot attraction and food satisfaction have higher ${\beta}$ value than other variables. From this analysis, we found that 'food satisfaction' and 'sightseeing spot attraction' variables were the common factors to influence three dependent variables that are mentioned above('Overall satisfaction', 'Revisit intention' and 'Recommendation'), and that those factors affected the satisfaction of travel in Korea significantly. The purpose of this study is to examine how to activate foreign tourists in Korea through big data analysis. It is expected to be used as basic data for analyzing tourism data and establishing effective tourism policy. It is expected to be used as a material to establish an activation plan that can contribute to tourism development in Korea in the future.

Conservation and Utilization of Sang-dang Mountain Fortress, Cheong-Ju City (청주시 상당산성의 보전 및 활용방안)

  • Lee, Ji-Young
    • Journal of the Korean Institute of Rural Architecture
    • /
    • v.14 no.1
    • /
    • pp.37-44
    • /
    • 2012
  • This study is to propose development direction of sang-dang mountain fortress toward the utilization of historical and cultural heritage as tourist attraction through the consideration of problems on sang-dang mountain fortress development. First of all, the historical significance, development project and status of Sang-dang mountain fortress was figured out. Furthermore, using pattern and general user's view was understood through the questionnaire survey then research on the actual condition of traditional korean village was performed. The ongoing development project focusing on restoration of cultural properties to its original state through an archaeological excavation investigation turned out to be lack of consideration on the utilization of sang-dang mountain fortress such as tourists inducement. Furthermore, the measures on traditional korean village which has been a problem by forming commercial area recklessly have been left off. Therefore, additional development plan is required on convenient and amenity facilities and rest places for visitors including environment improvement of traditional korean village based on the development for the restoration of cultural properties to its original state.

The development of prototype expert system for fault detection and action priority (고장원 탐색 및 조치의 우선 순위 결정을 위한 전문가 시스템의 구축)

  • 강경식;나승훈;김병석;김태호
    • Journal of the Korean Society of Safety
    • /
    • v.7 no.4
    • /
    • pp.95-99
    • /
    • 1992
  • The attraction of using expert system in operator support systems for modern plant is that it offers a way of dealing with the problem of information overload that can occur during a severe disturbance at a modern industrial plant. During such a disturance the volume of information presented to operators may be such that they are unable to decide quickly what is important and what is not. Therefore, arriving at a correct diagnosis of the initialling fault may be delayed. An expert system operator sup-port system is a means of focusing attention on what really matters and cutting out the rest. This paper presents the development of prototype expert system which detect the fault part, machine, system and decide action priority. This prototype expert system has 6 sub- system which is Interface Manager, Decision Maker, Inference Engine, Knowledge base, Simulatio, and D.P System ( Diagnosis and predictor)

  • PDF

Dispersion of Carbon Black in Acrylic Resin Aqueous Solution (아크릴 수지 수용액에서의 Carbon black의 분산에 관한 연구)

  • 오지만;김성빈;권대환
    • Journal of the Korean Graphic Arts Communication Society
    • /
    • v.20 no.1
    • /
    • pp.16-27
    • /
    • 2002
  • Recently, the attraction for water-based ink is increasing, Because Solvent ink, based on organic solvent, cause bad effect on environment and rise the cost. Instead of organic solvent that cause environment pollution as well as cost-rise by rise of petroleum price, Binder based on alkali-soluble resin is popular and studied by many other country. However, in domestic, research and development for alkali-soluble resin is not like, because of lack of understanding environmental pollution and safety, therefor alkali-soluble resin development and research for the properties of the water-based ink used by alkali-soluble resin is not study very well. In this paper, we studied dispersion of carbon black in acrylic resin solution and the properties of water-based ink used by carbon black and acrylic binder.

  • PDF

Research on Vertical Space System of Mixed-Use Complex

  • Wang, Zhendong;Wang, Yinpu
    • International Journal of High-Rise Buildings
    • /
    • v.4 no.2
    • /
    • pp.153-160
    • /
    • 2015
  • As the predominant mode of vertical urban development in China, mixed-use complexes provide the optimal case for the research of sustainable and vertical urbanism. This paper reviews three typical mixed-use complexes with various vertical space systems in Shanghai via the combination of field observation, questionnaires and software analysis. It then proceeds to determine which vertical space system is most effective for encouraging sustainable vertical urban development from the perspective of spatial efficiency. Finally, it concludes with an evaluation of the relative capabilities of the design features of a mixed-use complex: to create external dimensional-connections, to create multiple internal connections, and to organize overall composite functions.