• Title/Summary/Keyword: Attracting

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The Influence of Social Supports on Intention to Use of Brands' SNS Page (사회적 지원기능이 브랜드 개설 SNS 페이지 소비자 수용에 미치는 영향에 관한 연구)

  • Lee, Yoon-Jae;Lee, Jeong-Hoon
    • Journal of Information Technology Applications and Management
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    • v.22 no.1
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    • pp.17-36
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    • 2015
  • Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

Electrodeposition of Some Selective Metals Belonging to Light, Refractory and Noble Metals from Ionic Liquid Electrolytes

  • Dilasari, Bonita;Kwon, Kyung-Jung;Lee, Churl-Kyoung;Kim, Han-Su
    • Journal of the Korean Electrochemical Society
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    • v.15 no.3
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    • pp.135-148
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    • 2012
  • Ionic liquids are steadily attracting interests throughout a recent decade and their application is expanding into various fields including electrochemistry due to their unique properties such as non-volatility, inflammability, low toxicity, good ionic conductivity, wide electrochemical potential window and so on. These features make ionic liquids become an alternative solution for electrodeposition of metals that cannot be electroplated in aqueous electrolytes. In this review, we classify investigated metals into three categories, which are light (Li, Mg), refractory (Ti, Ta) and noble (Pd, Pt, Au) metals, rather than covering the exhaustive list of metals and try to update the recent development in this area. In electrodeposition of light metals, granular fine Li particles were successfully obtained while the passivation of electrodeposited Mg layers is an obstacle to reversible deposition-dissolution process of Mg. In the case of refractory metals, the quality of Ta and Ti deposit particles was effectively improved with addition of LiF and pyrrole, respectively. In noble metal category, EMIM TFSA ionic liquid as an electrolyte for Au electrodeposition was proven to be effective and BMP TFSA ionic liquid developed a smooth Pd deposit. Pt nanoparticle production from ionic liquid droplet in aqueous solution can be cost-effective and display an excellent electrocatalytic activity.

Energy Efficiency Analysis of Antenna Selection Scheme in a Multi-User Massive MIMO Network (다중 사용자 거대 다중 안테나 네트워크에서 안테나 선택 기법의 에너지 효율 분석)

  • Jeong, Moo-woong;Ban, Tae-Won;Jung, Bang Chul
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.57-60
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    • 2015
  • Recently, a multi-user massive MIMO (MU-Massive MIMO) network has been attracting tremendous interest as one of technologies to accommodate explosively increasing mobile data traffic. The MU-Massive MIMO network can significantly enhance the network capacity because a base station (BS) equipped with large-scale transmit antennas can transmit high-rate data to multiple users simultaneously. In the MU-Massive MIMO network, transmit antenna selection schemes are generally used to decrease the computational complexity and cost of the BS. In this paper, we investigate the energy efficiency of the transmit antenna selection scheme in the MU-Massive MIMO network and the optimal number of selected transmit antennas for maximizing the energy efficiency.

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Analysis of electrical, thermal characteristic of Nano/Micro Epoxy composite (나노/마이크로 에폭시 복합체의 전기적, 열적특성 분석)

  • Jung, Eui-Hwan;Yoon, Jae-Hun;Lim, Kee-Joe;Jeong, Su-Hyun
    • Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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    • 2010.06a
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    • pp.99-99
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    • 2010
  • Polymer nanocomposite has been attracting much attention as a new insulation material, since homogeneous dispersion of nm-sized inorganic fillers can improve various properties significantly. In this paper, various kinds of epoxy based nanocomposites were made and AC breakdown strength of Nano-TiO2 and micro-silica filler mixture of epoxy based composites were studied by sphere to sphere electrode. Moreover, nano- and micro-filler combinations were adopted as an approach toward practical application of nanocomposite insulation materials. Nano-TiO2 particle size is about 10nm and composites ratio was resin (100) : hardener (82) : accelerator (1.5). AC breakdown test was performed at room temperature (25 [$^{\circ}C$], 80 [$^{\circ}C$] and 100 [$^{\circ}C$] in the vicinity of Tg (90[$^{\circ}C$]). And thermal conductivity were measured by ASTM-D5470.

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SEPARATION AND PURIFICATION PROCESS OF DEMO PLANT FOR 10TON PER DAY DME PRODUCTION (일일 10톤 DME 생산 Demo Plant에서의 분리정제 공정)

  • Ra Young Jin;Cho Wonihl;Shin Dong Geun;Lim Gye Gue
    • 한국가스학회:학술대회논문집
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    • 2005.10a
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    • pp.141-145
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    • 2005
  • DME (Di-Methyl Ether) is a new clean fuel and an environmental-friendly energy resource, also is recently increasing with an alternative interest because of the industrial use. DME has been shown to have excellent properties as a diesel fuel giving emission level better than ULEV standard. So it has been attracting considerable as an alternative diesel fuel. In this study, we carried out simulation of separation and purification process of demo plant for 101on per day DME production, which cause the effect that is important in productivity, from operation results of pilot plant for 50kg per day DME production. The liquefied stream, which was separated by gas-liquid separator after DME reactor, includes $CO_2$, DME, Methanol and $H_2O$. We established three distillation columns for separation and purification of the stream. $CO_2$ was extracted from the stream by first distillation column, DME was extracted by second column and Methanol was extracted by third column. We investigated and analyzed the effect which the actual operation variables cause in efficiency of process and optimized process, finally we got the DME of purity $100\%$.

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Species richness related to landscape characteristics of uninhabited islands in Korea

  • Rho, Paikho
    • Journal of Ecology and Environment
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    • v.33 no.2
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    • pp.105-114
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    • 2010
  • The principal objective of this study was to characterize the relationships between geographical conditions (e.g., island area, distance to mainland) and landscape structures of uninhabited islands, and to evaluate the effects of islands and their landscape structures on species richness. One hundred randomly selected islands and 5,000 m buffered areas derived from the boundaries of each island were used to summarize the number of observed bird species, and landscape pattern indices, particularly patch density, edge density, shape index, and mean nearest neighboring distance. Spatial arrangements of individual patch type at the class level, which are markedly affected by the distance from an island to the mainland, have a superior ability to explain the variances in species richness, as compared to the geographical conditions and landscape pattern indices at the landscape level. The results demonstrate that the patch type landscape structure is the primary factor affecting species richness, as well as the distance to the mainland. In particular, landscape pattern indices of cropland/pasture and woody cover are statistically significant in terms of explaining species richness, which suggests that food resources and appropriate conditions in landscape structures of habitat types are assumed as important elements in attracting bird species. This study also proposes the importance of evaluation on the landscape structure of each island, in order to designate protected areas and to establish a management plan for species conservation in uninhabited islands.

Research Trends of Generative Adversarial Networks and Image Generation and Translation (GAN 적대적 생성 신경망과 이미지 생성 및 변환 기술 동향)

  • Jo, Y.J.;Bae, K.M.;Park, J.Y.
    • Electronics and Telecommunications Trends
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    • v.35 no.4
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    • pp.91-102
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    • 2020
  • Recently, generative adversarial networks (GANs) is a field of research that has rapidly emerged wherein many studies conducted shows overwhelming results. Initially, this was at the level of imitating the training dataset. However, the GAN is currently useful in many fields, such as transformation of data categories, restoration of erased parts of images, copying facial expressions of humans, and creation of artworks depicting a dead painter's style. Although many outstanding research achievements have been attracting attention recently, GANs have encountered many challenges. First, they require a large memory facility for research. Second, there are still technical limitations in processing high-resolution images over 4K. Third, many GAN learning methods have a problem of instability in the training stage. However, recent research results show images that are difficult to distinguish whether they are real or fake, even with the naked eye, and the resolution of 4K and above is being developed. With the increase in image quality and resolution, many applications in the field of design and image and video editing are now available, including those that draw a photorealistic image as a simple sketch or easily modify unnecessary parts of an image or a video. In this paper, we discuss how GANs started, including the base architecture and latest technologies of GANs used in high-resolution, high-quality image creation, image and video editing, style translation, content transfer, and technology.

Ionic Liquid-based Electrolytes for Li Metal/Air Batteries: A Review of Materials and the New 'LABOHR' Flow Cell Concept

  • Bresser, Dominic;Paillard, Elie;Passerini, Stefano
    • Journal of Electrochemical Science and Technology
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    • v.5 no.2
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    • pp.37-44
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    • 2014
  • The $Li-O_2$ battery has been attracting much attention recently, due to its very high theoretical capacity compared with Li-ion chemistries. Nevertheless, several studies within the last few years revealed that Li-ion derived electrolytes based on alkyl carbonate solvents, which have been commonly used in the last 27 years, are irreversibly consumed at the $O_2$ electrode. Accordingly, more stable electrolytes are required capable to operate with both the Li metal anode and the $O_2$ cathode. Thus, due to their favorable properties such as non volatility, chemical inertia, and favorable behavior toward the Li metal electrode, ionic liquid-based electrolytes have gathered increasing attention from the scientific community for its application in $Li-O_2$ batteries. However, the scale-up of Li-$O_2$ technology to real application requires solving the mass transport limitation, especially for supplying oxygen to the cathode. Hence, the 'LABOHR' project proposes the introduction of a flooded cathode configuration and the circulation of the electrolyte, which is then used as an oxygen carrier from an external $O_2$ harvesting device to the cathode for freeing the system from diffusion limitation.

Influence of the Number of Runner Vanes on Tubular-type Hydroturbine (소형 튜블러수차의 러너베인 깃 수의 영향)

  • Nam, Sang-Hyun;Kim, You-Taek;Choi, Young-Do;Lee, Young-Ho
    • Journal of Advanced Marine Engineering and Technology
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    • v.32 no.6
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    • pp.908-914
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    • 2008
  • The world is facing a serious energy problem which destroying the environment. In addition, fossil fuel such as oil and coal that caused global warming and the environmental problems due to acid rain had been gradually exhausted. To solve this problem that has crisis of energy, it is necessary time and effort for research and development of renewable energy in the future. As alternative energy, small hydropower generation which has output of less or equal to 100kW is attracting considerable attention. This is because of its small, simple, renewable, and large amount of energy resources. By using a small hydropower generator of which main concept is based on using the different water pressure levels in pipe lines, energy which was initially wasted by use reducing of a valve at the end of the pipeline, is collected by turbine in the small hydropower generator. In this study, we investigated the influence of the number of runner vanes on the characteristics of tubular-type hydroturbine.

A Study on Metal Expressed in Contemporary Fashion -Focusing on Women's Fashion in 1990s- (현대패션에 나타난 금속에 관한연구 -1990년대 여성복을 중심으로-)

  • 금기숙
    • Journal of the Korean Society of Costume
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    • v.45
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    • pp.161-178
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    • 1999
  • In contemporary fashion metal have used which is as the material with a sufficient potentiality of expression which is displayed by an unique characteristic involved only in metal. In this paper metal expressed in contemporary fashion is researched. The first thing the formative characteristic of metal is researched under the consideration of type technique and color of metal used in contemporary fashion. Metals such as gold silver bronze aluminum thin lead and iron are usually used in fashion and those metals are used in various types such a thread fabric board leaf a and cable. Those types of metal as above are applied to the clothing by the techniques of weaving embroidering metal leaf printing or moulding which gives the formative characteristic to the clothing. In color metal has an effect on the colors of surroundings by its smooth and unique luster and its effect of reflection and produces the visual formative characteristic through the effects of contrast. The esthetic will of metal expressed in modern fashion is researched in this study under the facts studied as above. first metal expresses the future oriented esthetic Second metal has the characteristic of attracting the attention Third metal is used as valid techniques to express the artistic formation for clothing escaping from the idea that the clothing is only for wearing. Finally metal is used as an anti-cultural tool of fighting against the existing order or spirit.

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